Wake Up And Smell Your Brand

Wake Up And Smell Your Brand Jeff Turner | Zeek Interactive | @respres

What Is Your Brand?

What Is Your Brand? Your brand is a commonly held set of beliefs

What Is Your Brand? Your brand is a commonly held set of beliefs about who you are

What Is Your Brand? Your brand is a commonly held set of beliefs about who you are and what you deliver.

What Is Your Brand? You may be surprised by what you ﬁnd.

It’s Time. What’s required?

Superstars Not Required. Just get out of the way.

Have One Strategy. Period. Social tactics should be driven by brand strategy.

Measure. Everything. Things that don’t get measured, don’t get changed.

Make Your Brand Easy To Share.

Slice And Dice Conversations They look different under a microscope.

Slice And Dice Conversations - #RETSO

Slice And Dice Conversations - BHGRE

Recognize Patterns. This is where the tools are failing us.

Inﬂuence The Conversation Content required. Conversation without content is just chatter.

What’s next? Where should your attention be?

Location. Location. Location. What’s eating away at your hold?

Location. Location. Location. Real-time content will be increasingly more important. Google Indexed Pages in 24 Hours 3/21-3/22/2010* YellowPages.com 219 SuperPages.com 553 Yelp.com 928 Foursquare.com 11,300 *Source: SearchEngineLand

It’s Time. There’s never been a better time.

Resources For This Presentation: http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php?q=retso http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php?q=bhgre http://www.thecadmus.com Location data source: http://searchengineland.com/why-the-location-wars-spell-troublefor-local-seo-38508 Conversation without Content: http://davemorse.net/tag/content/

Wake Up And Smell Your Brand

by Jeff Turner on Mar 25, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 13

Statistics

Wake Up And Smell Your Brand — Presentation Transcript

http://www.ribeeziemedia.com	9
http://www.slideshare.net	4