Listening As Strategy
Hearing with intent.




Jeff Turner | Zeek.com | @respres
Listening As Strategy
“Once we learned that Twitter’s real power was as
a listening tool more than a broadcasting tool, it...
Intent
The missing ingredient.
Intent
“My strategy is pretty
simple. I’m just looking for
more opportunities to help
someone.” - Gahlord Dewald, ThoughtF...
Intent
Why are you listening?
What are you listening for?
How will you respond?
Keys To Success
No distractions.
Pay attention.
Make eye contact.
No Distractions
Use filters.
Filters
Lists
Gist
Tweetgrid
Cadmus
Peephole
Friend Trend
Filters
Lists
Filters
Gist
Filters
Peephole
Filters
Google Updates
Filters
Friend Trend
Filters
Cadmus
Filters
Cadmus
Filters
Tweetgrid
Pay Attention
Dig deeper.
Dig Deeper
Facebook Search
Twazzup
Tweetgrid.com/irc
Madch.at
Data Visualization
Dig Deeper
Data Visualization
Eye Contact
It’s different online.
Eye Contact
Example:
Recognize Opportunity
Eye Contact
Example:
Resulting Conversation
Be Interested.
Care about other people and they activities.
Act First.
Allow yourself to be influenced.
Seek Conversation.
Put away the bullhorn.
Listening As Strategy
Keys To Success:
 • No distractions.
 • Pay attention.
 • Make eye contact.



Jeff Turner | Zeek.co...
Listening As Strategy (a)
Listening As Strategy (a)
Listening As Strategy (a)
Listening As Strategy (a)
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Listening As Strategy (a)

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Keynote presentation from Buzzre conference in Portland, Oregon.

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  • Listening without intent isn’t a strategy. It’s not even a tactic. It’s just legal eavesdropping.
  • There are two kinds of customers: those who pay you to keep doing your thing and those you can help along the way an will say nice things about you.

    Hopefully these groups overlap, but both are important regardless. The first funds your work, the second expands your reach tremendously. And it's really not difficult to be helpful. It's fun, personally rewarding and often yields great insights on participating in the human experience.


























  • Listening As Strategy (a)

    1. 1. Listening As Strategy Hearing with intent. Jeff Turner | Zeek.com | @respres
    2. 2. Listening As Strategy “Once we learned that Twitter’s real power was as a listening tool more than a broadcasting tool, it became amazingly valuable.” - Richard Binhammer, Dell Computer
    3. 3. Intent The missing ingredient.
    4. 4. Intent “My strategy is pretty simple. I’m just looking for more opportunities to help someone.” - Gahlord Dewald, ThoughtFaucet
    5. 5. Intent Why are you listening? What are you listening for? How will you respond?
    6. 6. Keys To Success No distractions. Pay attention. Make eye contact.
    7. 7. No Distractions Use filters.
    8. 8. Filters Lists Gist Tweetgrid Cadmus Peephole Friend Trend
    9. 9. Filters Lists
    10. 10. Filters Gist
    11. 11. Filters Peephole
    12. 12. Filters Google Updates
    13. 13. Filters Friend Trend
    14. 14. Filters Cadmus
    15. 15. Filters Cadmus
    16. 16. Filters Tweetgrid
    17. 17. Pay Attention Dig deeper.
    18. 18. Dig Deeper Facebook Search Twazzup Tweetgrid.com/irc Madch.at Data Visualization
    19. 19. Dig Deeper Data Visualization
    20. 20. Eye Contact It’s different online.
    21. 21. Eye Contact Example: Recognize Opportunity
    22. 22. Eye Contact Example: Resulting Conversation
    23. 23. Be Interested. Care about other people and they activities.
    24. 24. Act First. Allow yourself to be influenced.
    25. 25. Seek Conversation. Put away the bullhorn.
    26. 26. Listening As Strategy Keys To Success: • No distractions. • Pay attention. • Make eye contact. Jeff Turner | Zeek.com | @respres
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