Expanding Your Sphere Of Influence
REAL WORLD NETWORKING
Ines Hegedus-Garcia, Teresa Boardman & Mariana Wagner
Moderated by Jeff Turner, @respres, President, Zeek Interactive

INES HEGEDUS-GARCIA
MIAMISM.COM - @INES on twitter

Blog = Hub

Miamism Friday Series

Sharing Social Capital

Local Tweet-Ups

The Social Object

TERESA BOARDMAN
STPAULREALESTATEBLOG.COM - @TBOARD on twitter

Meeting People: Blog
They wanted a St. Paul Realtor.
Listed In July & August - Sold.

Meeting People: Blog
A specific post.

Meeting People: Blog
Last Week
An Email From Mary

Meeting People: Flickr
OK, so they look kind of weird but I fit in.

Meeting People: Flickr
People in my community - common interests.
Twin Cities (2,128 members)
The Twin Cities Photography Meetup
The Beauty of St. Paul, MN (418 members)
Minnesota Travel (686 members)
Mississippi River (498 members)
Abandoned Twin Cities (242 members)
Minnesota State Capital (33 members)
Como Park Zoo & Conservatory, St. Paul,
MN (176 members)

Meeting People: Flickr
People in my community - common interests.
Neighborhood Groups
Non-Profits
Media Organizations
Local Landmark
Special Interest
Sports
Food
Software

People I Never Meet
They don’t want to meet me
or see me and are not looking
for a friend.
They just want me to sell their
lofts and not bug them in the
process.

A Powerful Intersection

MARIANA WAGNER
WAGNERITEAM.COM - @MIZZLE on twitter

Blogging
Use SM Aspect To Create An Up Front Relationship Of Authority

Blogging
Target a specific demographic or geographic area.

Blogging
Write directly to them. Address their specific questions & concerns.

Blogging
Show up in search engines for niche/longtail terms.

Blogging
Economic Demographic

Blogging
Geographic Area

Blogging
Type Of Property

Blogging

Expanding Your Sphere Of Influence
REAL WORLD NETWORKING
Ines Hegedus-Garcia, Teresa Boardman & Mariana Wagner
Moderated by Jeff Turner, @respres, President, Zeek Interactive