Expanding Your Sphere Of Influence

REAL WORLD NETWORKING
  Ines Hegedus-Garcia, Teresa Boardman & Mariana Wagner
     Mod...
INES HEGEDUS-GARCIA
     MIAMISM.COM - @INES on twitter
Blog = Hub
Miamism Friday Series
Sharing Social Capital
Local Tweet-Ups
The Social Object
TERESA BOARDMAN
STPAULREALESTATEBLOG.COM - @TBOARD on twitter
Meeting People: Blog
They wanted a St. Paul Realtor.

Listed In July & August - Sold.
Meeting People: Blog
      A specific post.
Meeting People: Blog
Last Week

An Email From Mary
Meeting People: Flickr
  OK, so they look kind of weird but I fit in.
Meeting People: Flickr
            People in my community - common interests.
Twin Cities (2,128 members)
The Twin Cities ...
Meeting People: Flickr
           People in my community - common interests.
Neighborhood Groups
Non-Profits
Media Organiz...
People I Never Meet
They don’t want to meet me
or see me and are not looking
for a friend.
They just want me to sell their...
A Powerful Intersection
MARIANA WAGNER
 WAGNERITEAM.COM - @MIZZLE on twitter
Blogging
Use SM Aspect To Create An Up Front Relationship Of Authority
Blogging
Target a specific demographic or geographic area.
Blogging
Write directly to them. Address their specific questions & concerns.
Blogging
Show up in search engines for niche/longtail terms.
Blogging
Economic Demographic
Blogging
Geographic Area
Blogging
Type Of Property
Blogging
Expanding Your Sphere Of Influence

REAL WORLD NETWORKING
  Ines Hegedus-Garcia, Teresa Boardman & Mariana Wagner
     Mod...
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Expanding Your Sphere Of Influence: Real World Networking

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Slides for the "Expanding Your Sphere Of Influence: Real World Networking" panel at the National Association of Realtors Annual Convention in San Diego.

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Expanding Your Sphere Of Influence: Real World Networking

  1. 1. Expanding Your Sphere Of Influence REAL WORLD NETWORKING Ines Hegedus-Garcia, Teresa Boardman & Mariana Wagner Moderated by Jeff Turner, @respres, President, Zeek Interactive
  2. 2. INES HEGEDUS-GARCIA MIAMISM.COM - @INES on twitter
  3. 3. Blog = Hub
  4. 4. Miamism Friday Series
  5. 5. Sharing Social Capital
  6. 6. Local Tweet-Ups
  7. 7. The Social Object
  8. 8. TERESA BOARDMAN STPAULREALESTATEBLOG.COM - @TBOARD on twitter
  9. 9. Meeting People: Blog They wanted a St. Paul Realtor. Listed In July & August - Sold.
  10. 10. Meeting People: Blog A specific post.
  11. 11. Meeting People: Blog Last Week An Email From Mary
  12. 12. Meeting People: Flickr OK, so they look kind of weird but I fit in.
  13. 13. Meeting People: Flickr People in my community - common interests. Twin Cities (2,128 members) The Twin Cities Photography Meetup The Beauty of St. Paul, MN (418 members) Minnesota Travel (686 members) Mississippi River (498 members) Abandoned Twin Cities (242 members) Minnesota State Capital (33 members) Como Park Zoo & Conservatory, St. Paul, MN (176 members)
  14. 14. Meeting People: Flickr People in my community - common interests. Neighborhood Groups Non-Profits Media Organizations Local Landmark Special Interest Sports Food Software
  15. 15. People I Never Meet They don’t want to meet me or see me and are not looking for a friend. They just want me to sell their lofts and not bug them in the process.
  16. 16. A Powerful Intersection
  17. 17. MARIANA WAGNER WAGNERITEAM.COM - @MIZZLE on twitter
  18. 18. Blogging Use SM Aspect To Create An Up Front Relationship Of Authority
  19. 19. Blogging Target a specific demographic or geographic area.
  20. 20. Blogging Write directly to them. Address their specific questions & concerns.
  21. 21. Blogging Show up in search engines for niche/longtail terms.
  22. 22. Blogging Economic Demographic
  23. 23. Blogging Geographic Area
  24. 24. Blogging Type Of Property
  25. 25. Blogging
  26. 26. Expanding Your Sphere Of Influence REAL WORLD NETWORKING Ines Hegedus-Garcia, Teresa Boardman & Mariana Wagner Moderated by Jeff Turner, @respres, President, Zeek Interactive
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