Community: The Real Power Of Social Media
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Community: The Real Power Of Social Media

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The real power of social media lies in the building of a community that stands behind a clearly articluated vision and shares a common set of values.

The real power of social media lies in the building of a community that stands behind a clearly articluated vision and shares a common set of values.

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  • This doesn&#x2019;t mean your top executives need to be social media superstars. <br /> But they do need to understand and support it&#x2019;s place in your organization.
  • Corporate vision and values MUST be explicitly stated and held up to public scrutiny. <br /> Everyone must believe in the vision. Everyone must share the values. Everyone must be held accountable.
  • Fill a need. <br /> Harness great power. No matter your size. <br /> MFFO example.
  • The need will be met by someone else. <br /> You will become less and less relevant.

Community: The Real Power Of Social Media Community: The Real Power Of Social Media Presentation Transcript

  • COMMUNITY The Real Power Of Social Media J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s
  • you must create A CULTURE that is supportive to a social media environment
  • SOCIAL MEDIA must align with your vision & your values
  • ENGAGEMENT? community goes well beyond engagement
  • THE PATH
  • BEHAVIOR Your SM community must operate on a specific behavioral platform
  • WITHOUT? mediocrity at best failure at worst
  • OPPORTUNITY why should you consider building a social media community?
  • DATA MINING listening with intent
  • DRAWBACKS what are the drawbacks of NOT building a social media community?
  • BUILDING 10 steps to building a sustainable social media community
  • STRATEGY at best. If you can’t, you must at a minimum develop concrete goals • measurable • assigned to specific people • accountability
  • TECHNOLOGY determine which tools and platforms best address your goals & capabilities • most widely used? • potentially effective? • best and worst uses?
  • TECHNOLOGY Example: UserVoice
  • WHAT’S THE COST? determine the time/financial commitments required to make your community viable
  • SKILL SETS determine the skill sets required to execute your strategies & tactics
  • PLANNING make the process inclusive
  • WRITE IT DOWN make sure the people involved in executing your plan know exactly what their duties are and to whom they will be accountable
  • CREATE A BUZZ
  • EXECUTE do it, daily
  • MONITOR RESULTS use the right tools • objectivemarketer.com • hootsuite.com • cotweet.com
  • DON’T STOP re-evaluate your tactics, make appropriate changes and keep going
  • COMMUNITY The Real Power Of Social Media J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s