Community: The Real Power Of Social Media

COMMUNITY The Real Power Of Social Media J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s

you must create A CULTURE that is supportive to a social media environment

SOCIAL MEDIA must align with your vision & your values

ENGAGEMENT? community goes well beyond engagement

THE PATH

BEHAVIOR Your SM community must operate on a specific behavioral platform

WITHOUT? mediocrity at best failure at worst

OPPORTUNITY why should you consider building a social media community?

DATA MINING listening with intent

DRAWBACKS what are the drawbacks of NOT building a social media community?

BUILDING 10 steps to building a sustainable social media community

STRATEGY at best. If you can’t, you must at a minimum develop concrete goals • measurable • assigned to specific people • accountability

TECHNOLOGY determine which tools and platforms best address your goals & capabilities • most widely used? • potentially effective? • best and worst uses?

TECHNOLOGY Example: UserVoice

WHAT’S THE COST? determine the time/financial commitments required to make your community viable

SKILL SETS determine the skill sets required to execute your strategies & tactics

PLANNING make the process inclusive

WRITE IT DOWN make sure the people involved in executing your plan know exactly what their duties are and to whom they will be accountable

CREATE A BUZZ

EXECUTE do it, daily

MONITOR RESULTS use the right tools • objectivemarketer.com • hootsuite.com • cotweet.com

DON’T STOP re-evaluate your tactics, make appropriate changes and keep going

COMMUNITY The Real Power Of Social Media J e f f Tu r n e r, Z e e k I n t e r a c t i v e , @ r e s p r e s

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Community: The Real Power Of Social Media

by Jeff Turner

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