Beyond Blogging

BEYOND BLOGGING EXPANDING YOUR WEB INFLUENCE JEFF TURNER | ZEEK INTERACTIVE | @RESPRES

ENGAGEMENT THE NOT-SO-NEW MARKETING METRIC

AWARENESS INTERACTION ENGAGEMENT

social media network business network personal network MORE ENGAGEMENT = MORE INFLUENCE

NOTHING’S NEW. HOW TO WIN FRIENDS & INFLUENCE PEOPLE BY DALE CARNEGIE BECOME GENUINELY INTERESTED IN OTHER PEOPLE. SMILE. REMEMBER THAT A PERSON’S NAME IS TO THAT PERSON THE SWEETEST SOUND IN ANY LANGUAGE. BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES. TALK IN TERMS OF THE OTHER PERSONS INTERESTS. MAKE THE OTHER PERSON FEEL IMPORTANT - SINCERELY.

school sports charity EACH ITS OWN SPHERE OF INFLUENCE

school sports charity INFLUENCE

school sports charity GREATER INFLUENCE

school sports charity GREATEST INFLUENCE

IT’S THE SAME ONLINE

twi er facebook blog GREATEST INFLUENCE

INFLUENCE RIPPLES ORIGINATED BY DAVID ARMANO

INFLUENCE RIPPLES & SM FRAGMENTATION ORIGINATED BY DAVID ARMANO

THE BUILDING BLOCKS WHAT ARE THE SOCIAL BUILDING BLOCKS?

THE 7 SOCIAL BUILDING BLOCKS IDENTITY - A WAY OF UNIQUELY IDENTIFYING PEOPLE IN THE SYSTEM PRESENCE - A WAY OF KNOWING WHO IS ONLINE, AVAILABLE OR OTHERWISE NEARBY RELATIONSHIPS - A WAY OF DESCRIBING HOW TWO USERS IN THE SYSTEM ARE RELATED CONVERSATIONS - A WAY OF TALKING TO OTHER PEOPLE THROUGH THE SYSTEM GROUPS - A WAY OF FORMING COMMUNITIES OF INTEREST REPUTATION - A WAY OF KNOWING THE STATUS OF OTHER PEOPLE IN THE SYSTEM (WHO CAN BE TRUSTED?) SHARING - A WAY OF SHARING THINGS THAT ARE MEANINGFUL TO PARTICIPANTS (LIKE PHOTOS OR VIDEOS) ORIGINALLY COMPILED BY MATT WEBB

presence sharing relationships identity conversations reputation groups THE HONEYCOMB MODEL ORIGINATED BY GENE SMITH

presence sharing relationships identity conversations reputation groups THE BLOGGING HONEYCOMB

presence sharing relationships identity conversations reputation groups THE TWITTER HONEYCOMB

presence sharing relationships identity conversations reputation groups THE FACEBOOK HONEYCOMB

MEASURING SUCCESS FILLING THE NEED TO ANALYZE THE IMPACT OF INFLUENCE

A MEDIA PERSONALITY SUCCESS IS MEASURED BY: THE SIZE OF YOUR AUDIENCE INFLUENCE WITH YOUR AUDIENCE • PRESENCE WITH YOUR AUDIENCE • YOUR NAME RECOGNITION • BEING KNOWN AS “?” (YOU GET TO DECIDE)

BUSINESS SUCCESS? ? YOU MUST ASK: HOW GOOD AM I AT... MAKING EFFECTIVE FIRST IMPRESSIONS? TURNING INTRODUCTIONS INTO RELATIONSHIPS? SELLING YOURSELF BY NOT SELLING YOURSELF? LISTENING EFFECTIVELY? TURNING QUESTIONS INTO PRODUCTIVE & COMPELLING DISCUSSIONS? SELFLESS GIVING?

Beyond Blogging

by Jeff Turner on Oct 02, 2010

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Beyond Blogging — Presentation Transcript