BEYOND BLOGGING
  EXPANDING YOUR WEB INFLUENCE

   JEFF TURNER | ZEEK INTERACTIVE | @RESPRES
ENGAGEMENT
THE NOT-SO-NEW MARKETING METRIC
AWARENESS                INTERACTION




            ENGAGEMENT
social media
               network




              business
              network



              personal
           ...
NOTHING’S NEW.
HOW TO WIN FRIENDS & INFLUENCE PEOPLE                  BY DALE CARNEGIE


   BECOME GENUINELY INTERESTED IN...
school             sports




                 charity




EACH ITS OWN SPHERE OF INFLUENCE
school             sports




         charity




     INFLUENCE
school             sports




         charity




GREATER INFLUENCE
school             sports




          charity




GREATEST INFLUENCE
IT’S THE SAME ONLINE
twi er          facebook




          blog




GREATEST INFLUENCE
INFLUENCE RIPPLES
   ORIGINATED BY DAVID ARMANO
INFLUENCE RIPPLES & SM FRAGMENTATION
             ORIGINATED BY DAVID ARMANO
THE BUILDING BLOCKS
  WHAT ARE THE SOCIAL BUILDING BLOCKS?
THE 7 SOCIAL BUILDING BLOCKS

  IDENTITY - A WAY OF UNIQUELY IDENTIFYING PEOPLE IN THE SYSTEM

  PRESENCE - A WAY OF KNOWI...
presence


   sharing                         relationships


                   identity


conversations                 ...
presence


   sharing                 relationships


                identity


conversations               reputation


...
presence


   sharing                 relationships


                identity


conversations               reputation


...
presence


   sharing                 relationships


                identity


conversations               reputation


...
MEASURING SUCCESS
FILLING THE NEED TO ANALYZE THE IMPACT OF INFLUENCE
A MEDIA PERSONALITY
SUCCESS IS MEASURED BY:
   THE SIZE OF YOUR AUDIENCE

   INFLUENCE WITH YOUR AUDIENCE

  •   PRESENCE ...
BUSINESS SUCCESS?




                                    ?
YOU MUST ASK: HOW GOOD AM I AT...
   MAKING EFFECTIVE FIRST IM...
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Beyond Blogging

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A presentation share at the Virginia Association of Realtors Convention.

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Beyond Blogging

  1. 1. BEYOND BLOGGING EXPANDING YOUR WEB INFLUENCE JEFF TURNER | ZEEK INTERACTIVE | @RESPRES
  2. 2. ENGAGEMENT THE NOT-SO-NEW MARKETING METRIC
  3. 3. AWARENESS INTERACTION ENGAGEMENT
  4. 4. social media network business network personal network MORE ENGAGEMENT = MORE INFLUENCE
  5. 5. NOTHING’S NEW. HOW TO WIN FRIENDS & INFLUENCE PEOPLE BY DALE CARNEGIE BECOME GENUINELY INTERESTED IN OTHER PEOPLE. SMILE. REMEMBER THAT A PERSON’S NAME IS TO THAT PERSON THE SWEETEST SOUND IN ANY LANGUAGE. BE A GOOD LISTENER. ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES. TALK IN TERMS OF THE OTHER PERSONS INTERESTS. MAKE THE OTHER PERSON FEEL IMPORTANT - SINCERELY.
  6. 6. school sports charity EACH ITS OWN SPHERE OF INFLUENCE
  7. 7. school sports charity INFLUENCE
  8. 8. school sports charity GREATER INFLUENCE
  9. 9. school sports charity GREATEST INFLUENCE
  10. 10. IT’S THE SAME ONLINE
  11. 11. twi er facebook blog GREATEST INFLUENCE
  12. 12. INFLUENCE RIPPLES ORIGINATED BY DAVID ARMANO
  13. 13. INFLUENCE RIPPLES & SM FRAGMENTATION ORIGINATED BY DAVID ARMANO
  14. 14. THE BUILDING BLOCKS WHAT ARE THE SOCIAL BUILDING BLOCKS?
  15. 15. THE 7 SOCIAL BUILDING BLOCKS IDENTITY - A WAY OF UNIQUELY IDENTIFYING PEOPLE IN THE SYSTEM PRESENCE - A WAY OF KNOWING WHO IS ONLINE, AVAILABLE OR OTHERWISE NEARBY RELATIONSHIPS - A WAY OF DESCRIBING HOW TWO USERS IN THE SYSTEM ARE RELATED CONVERSATIONS - A WAY OF TALKING TO OTHER PEOPLE THROUGH THE SYSTEM GROUPS - A WAY OF FORMING COMMUNITIES OF INTEREST REPUTATION - A WAY OF KNOWING THE STATUS OF OTHER PEOPLE IN THE SYSTEM (WHO CAN BE TRUSTED?) SHARING - A WAY OF SHARING THINGS THAT ARE MEANINGFUL TO PARTICIPANTS (LIKE PHOTOS OR VIDEOS) ORIGINALLY COMPILED BY MATT WEBB
  16. 16. presence sharing relationships identity conversations reputation groups THE HONEYCOMB MODEL ORIGINATED BY GENE SMITH
  17. 17. presence sharing relationships identity conversations reputation groups THE BLOGGING HONEYCOMB
  18. 18. presence sharing relationships identity conversations reputation groups THE TWITTER HONEYCOMB
  19. 19. presence sharing relationships identity conversations reputation groups THE FACEBOOK HONEYCOMB
  20. 20. MEASURING SUCCESS FILLING THE NEED TO ANALYZE THE IMPACT OF INFLUENCE
  21. 21. A MEDIA PERSONALITY SUCCESS IS MEASURED BY: THE SIZE OF YOUR AUDIENCE INFLUENCE WITH YOUR AUDIENCE • PRESENCE WITH YOUR AUDIENCE • YOUR NAME RECOGNITION • BEING KNOWN AS “?” (YOU GET TO DECIDE)
  22. 22. BUSINESS SUCCESS? ? YOU MUST ASK: HOW GOOD AM I AT... MAKING EFFECTIVE FIRST IMPRESSIONS? TURNING INTRODUCTIONS INTO RELATIONSHIPS? SELLING YOURSELF BY NOT SELLING YOURSELF? LISTENING EFFECTIVELY? TURNING QUESTIONS INTO PRODUCTIVE & COMPELLING DISCUSSIONS? SELFLESS GIVING?
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