A Values-Based Approach To Social Media

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Slides from a keynote presentation delivered to Social Media At The Beach in Virginia Beach, VA on Saturday, January 23, 2010.

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  • Dark Matter accounts for up to 70% of the mass of Galaxies like the Milky Way. Even though dark matter can’t be seen, scientists think that it must be present because they can see the effects of its gravity as it pulls on the orbits of stars and galaxies.
  • Dark Matter accounts for up to 70% of the mass of Galaxies like the Milky Way. Even though dark matter can’t be seen, scientists think that it must be present because they can see the effects of its gravity as it pulls on the orbits of stars and galaxies.
  • Forget transparency.
  • Forget transparency.
  • Forget transparency.
  • Forget transparency.
  • Forget transparency.
  • A Values-Based Approach To Social Media

    1. 1. Jeff Turner | President, Zeek Interactive | @respres ©2010 Zeek Interactive
    2. 2. What Is Essential Is Invisible To The Eye Antoine De Saint-Exupery - The Little Prince ©2010 Zeek Interactive
    3. 3. What Is Essential Is Invisible To The Eye Antoine De Saint-Exupery - The Little Prince ©2010 Zeek Interactive
    4. 4. Intro To Quantum Theory Science stumbled on the fact that the building blocks of life contain “things” that change form as they respond to each other. ©2010 Zeek Interactive
    5. 5. Relationships In the quantum world, relationships are not just interesting; to many physicists, they are all there is to reality. Margaret Wheatley - Leadership & The New Science ©2010 Zeek Interactive
    6. 6. Values Are The Dark Matter Of Human Relationships ©2010 Zeek Interactive
    7. 7. From Chaos... ©2010 Zeek Interactive
    8. 8. Emerge Patterns... ©2010 Zeek Interactive
    9. 9. Values Driven. ©2010 Zeek Interactive
    10. 10. A CAS Model Classic Complex Adaptive System ©2010 Zeek Interactive
    11. 11. CAS Simplified Complex Adaptive Systems Simplified ©2010 Zeek Interactive
    12. 12. CAS Within CAS ©2010 Zeek Interactive
    13. 13. Personal CAS ©2010 Zeek Interactive
    14. 14. Brand CAS ©2010 Zeek Interactive
    15. 15. The Path ©2010 Zeek Interactive
    16. 16. The Focus ©2010 Zeek Interactive
    17. 17. Community Affinity: The Holy Grail ©2010 Zeek Interactive
    18. 18. The Goal The goal of identifying your core values is to align your words with your behavior authentically. It is NOT about changing your behavior. ©2010 Zeek Interactive
    19. 19. Values As Filter Trust comes from words and actions being in alignment. ©2010 Zeek Interactive
    20. 20. Authenticity Behavior is the truest form of communication. Our words either confirm or contradict it. ©2010 Zeek Interactive
    21. 21. How? Identify Define Explain ©2010 Zeek Interactive
    22. 22. Identify Alone with pen and paper, ask: “What is truly important to me” Example: We value ideas. See:Your Values Are You True Brand ©2010 Zeek Interactive
    23. 23. Define “What do I really mean?” Example: We place great value on ideas - all ideas from any and all people and sources. We respect ALL ideas-and the people who express them. We believe that there are NO BAD IDEAS. All ideas are valuable to our process of learning and growing. We encourage people to speak out, to give a voice and a life to their ideas. We know that not every idea will be implemented or acted upon. Some may prove unworkable; others may not be used for any number of reasons. Some may not be put into action as given, but might serve to spark other ideas. That is the value of every idea. ©2010 Zeek Interactive
    24. 24. Explain “How does it get lived?” Example: The way to encourage and foster the continuous flow of ideas is to value & honor their source, i.e. the people who provide them. We are committed to accepting ideas without judging them based on whether or not we agree with them. That does not mean that one must agree with every idea. But we can suspend our judgment for a brief time in the process of embracing and valuing another person's perspective. We can & must do this with sincerity & respect. That is how to live the value. That is what we are committed to do. We will not tolerate the dismissal of ideas. ©2010 Zeek Interactive
    25. 25. The Power The value of clearly articulating your values ©2010 Zeek Interactive

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