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Fiona Lennox - Ofcom - Media Literacy Keynote #prr2010
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Fiona Lennox - Ofcom - Media Literacy Keynote #prr2010

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Presentation from the Promoting Respectful Relationships conference. Full details at http://www.respectwales.org.uk

Presentation from the Promoting Respectful Relationships conference. Full details at http://www.respectwales.org.uk

Published in: Technology, Business

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  • 1. Media Literacy Matters: children’s and young people’s media use 12 November 2010
  • 2. Media Literacy @ Ofcom Use Understand Create Access, volume of use and breadth of use of different platforms Understand and evaluate content Create content and interact with media devices or with other users Media literacy is the ability to use, understand and create media and communications
  • 3. 3 Contents – Children’s and Young People’s Media Literacy • Children’s and young people’s media use and affinity • Children’s and young people’s attitudes to media • Parental attitudes and interventions
  • 4. 5-7 8-11 12-15 Watch TV DVDs/Videos Use a mobile phone Use the internet Via PC/Laptop Play console/ Video games Regular media activities undertaken Listen to the radio 95 Watch TV 94 Watch TV 94 Watch TV 43 37 54 78 55 50 60 61 51 53 82 32 37 4Read Newspapers /Magazines Listen to portable MP3 device 45 49 43 30 27 20
  • 5. 5-7 8-11 12-15 Watch TV DVDs/Videos Use a mobile phone Use the internet Via PC/Laptop Play console/ Video games TV dominates for younger children, but mobiles and the internet are increasingly important for 12-15s 58 Watch TV 47 Watch TV 32 Watch TV 22 Console/ games 19 Console/ games 16 Console / games 4 20 Interne t10 24 mobile 6 2 10 5 Listen to the radio
  • 6. Devices used to visit websites 6
  • 7. 7 QC13A-M – Thinking about what you do when you use the internet at home, do you use the internet to do any of these? (prompted responses, multi-coded) – PERCENTAGES SHOWN REFLECT THOSE THAT UNDERTAKE ACTIVITY AT LEAST WEEKLY Base: Children aged 5-15 who use the internet at home (1567 aged 5-15 in UK, 1016 aged 5-15 in England, 199 aged 5-15 in Scotland, 205 aged 5-15 in Wales, 147 aged 5-15 in Northern Ireland) – significance testing shows any difference by nation compared to the UK measure Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May and September to October 2009 Internet activities carried out at least once a week by users
  • 8. 8 Contents – Children’s and Young People’s Media Literacy • Children’s and young people’s media use and affinity • Children’s and young people’s attitudes to media • Parental attitudes and interventions
  • 9. 9
  • 10. 10 47% 33% 14% 27% 10% 46% 33% 15% 29% 10% 47% 34% 11% 12% 9% 58% 27% 6% 25% 11% 48% 40% 13% 18% 8% 0% 20% 40% 60% 80% 100% QC18 – I’d like to read out a number of things people might do. For each one, could you please tell me if you’ve done it, you’d be interested in doing it, or not interested? (prompted responses, single coded) Base: Children aged 8-15 who use the internet at home (1227 in UK, 796 in England, 154 in Scotland, 167 in Wales, 110 in Northern Ireland) – significance testing shows any difference by nation compared to the UK measure Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May and September to October 2009 Children’s experience of creative activities Set up your own page or profile on a website like Bebo, Piczo, MySpace, Facebook or Hi5 Uploaded photos to the internet Set up your own website Create a character (or avatar) that lives or plays in the online world on sites like Club Penguin Made a short video and uploaded it to the internet UK England Scotland Wales NIreland UK England Scotland Wales NIreland UK England Scotland Wales NIreland UK England Scotland Wales NIreland UK England Scotland Wales NIreland
  • 11. 11 97% 27% 14% 4% 96% 39% 27% 9% 0% 20% 40% 60% 80% 100% Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Talk to people I don’t know Look for old friends/ people I’ve lost touch with Talk to people who are friends of friends Talk to friends/ family Minority of SNS users talk to friends of friends or people they don’t know
  • 12. 12 NQC26BA// BB/ BC/ BD/ BE/ BF/ BG – I’m going to read out some types of information that people can show on the internet, and for each one I’d like you to say how you would feel about putting this information online (prompted responses, single coded) Base: Those children aged 12-15 who use the internet at home or elsewhere (371 aged 12-15) Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2010 12-15s say they are more willing to share information than contact details NEW QUESTION ADDED AT WAVE 1 - 2010
  • 13. 13 12% 42% 55% 28% 29% 35% 47% 0% 20% 40% 60% 80% 100% EXPERIENCE OF ALL OF THESE NONE OF THESE ANY OF THESE Someone pretending to be them online Embarrasing pictures being posted or sent to other people against their wishes Sending an email or text message they wished they had not sent Gossip being spread about them online or via text message NQC45 – Do you personally know anyone who has experienced any of the following things in the last year, either online or via a mobile phone? Base: Children aged 12-15 (376) Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in September to October 2010 More than half of children aged 12-15 know of people who have experienced at least one of one of the following… NEW QUESTION ADDED AT WAVE 2 - 2010
  • 14. 14 29% 16% 24% 18% 20% 12% 18% 44% 24% 26% 25% 24% 21% 23% 14% 36% 0% 20% 40% 60% 80% 100% These things don’t worry me Aged 8-11 Aged 12-15 Someone posting photos of me on their page People can get a bad name from other people posting comments about them Someone might pretend to be my age and get to know me Sometimes people get bullied on them People can send hurtful messages to other people I sometimes spend too much time on them Strangers might find out information about me QC22 – Which of these things, if any, are things that you don’t like about sites like Bebo, Piczo, hi5, Facebook or MySpace? Base: Children aged 8-15 who have a social networking site profile that is currently active (129 aged 8-11, 442 aged 12-15) Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May and September to October 2009 Children’s dislikes about social networking sites Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15
  • 15. 15 36% 12% 13% 4% 1% 5% 2% 54% 49% 15% 14% 3% 6% 2% 2% 42% 0% 20% 40% 60% 80% 100% Children’s dislikes about mobile phones These things don’t worry me Aged 8-11 Aged 12-15 Too difficult to use Seeing things on the phone that make me feel sad, frightened or embarrassed Slow access to the internet over the phone Seeing things on the phone that are too old for me Sometimes people get bullied on them People can send hurtful messages to other people It costs too much money QC38 – Which of these things if any, are things you don’t like about mobile phones? (prompted responses, multi-coded) Base: Children aged 8-15 who have a mobile phone (392 aged 8-11, 684 aged 12-15 ) Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May and September to October 2009 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15
  • 16. 16 19% 15% 14% 11% 64% 34% 16% 16% 12% 50% 0% 20% 40% 60% 80% 100% QC33 – Which of these things if any, are things you don’t like about playing games over the internet? (prompted responses, multi coded) Base: Children aged 8-15 who ever play games online (219 aged 8-11, 329 aged 12-15) Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May and September to October 2009 Children’s dislikes about online gaming Sometimes spend too much time on them Someone might pretend to be my age and get to know me Strangers might find out information about me People can say hurtful things about how other people play games These things don’t worry me Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15 Aged 8-11 Aged 12-15
  • 17. Children’s opinions of the internet • It’s easier to keep things secret or private on the internet than in real life – 16% • It’s easier to talk about personal things on the internet – 14% • I feel more confident on the internet than I do in real life – 14% • It’s fun being silly or rude on the internet – 13% • When I’m on the internet I forget about the safety rules – 5% 17
  • 18. 18 Contents – Children’s and Young People’s Media Literacy • Children’s and young people’s media use and affinity • Children’s and young people’s attitudes to media • Parental attitudes and interventions
  • 19. 19
  • 20. 20 32% 20% 41% 25% 8% 9% 9% 11% 60% 71% 50% 64% 0% 20% 40% 60% 80% 100% Very/ fairly concerned Neither/ Don't know Not very / not at all concerned NQP33CF/ NQP33CG /QP38E/ QP38F – Please tell me the extent to which you are concerned about these possible aspects of your child’s internet use/ mobile phone use? (prompted responses, single coded) Base: Parents of children whose child use the internet at home (314 aged 8-11, 333 aged 12-15) and those whose child has their own mobile phone (191 aged 8- 11, 340 aged 12-15) Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2010 Internet Mobile phone Internet Mobile phone Aged 8-11 Aged 12-15 NEW QUESTION WAVE 1 - 2010 Parental concern about their child being bullied
  • 21. 21 NQC26A – Have you ever been given any information or advice about how to stay safe while you are online? ? (spontaneous responses, multicoded) Base: Those children aged 8-15 who use the internet at home or elsewhere (732 aged 8-15, 361 aged 8-11, 371 aged 12-15) Significance testing shows any difference between children aged 8-11 and aged 12-15 Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2010 Information/advice about staying safe online NEW QUESTION WAVE 1 - 2010
  • 22. 22 Key figures children would go to if they found something upsetting or offensive on the internet
  • 23. Thank you 23