Advances in Responsible Tourism in Cape Town       Local Government Taking ResponsibilityMs Nombulelo MkefaDirector Touris...
Why is the City involved?
ImprovedGrowth of   quality of tourism      life for            residents
City’s six “levers” to achieve sustainabilityin managing the destination:1. Planning          4. Contracts   for          ...
RT is not a policyin isolation:
How to achieve RT in the destination? Leading from the top Destination-wide approach Partnership Co-created and co-impleme...
Crossing the Chasm                                                           RT becomes                                   ...
Key Insights:
(You are here)                                     (Try to get here.                                                      ...
(Captain Ahab)                             (Moby Dick)Key Lesson:      Vision, backed by unwavering commitment
Key Lesson:   Harnessing collective energy produces amazing results
Key Lesson:   Some stakeholders may need ‘nudging along’
Key Lesson:   Recognise and work with stakeholder capacities
Key Lesson:   Good design is not created overnight
Key Lesson:   Collective decisions = everyone is accountable
(You)    Key Lesson:   Destination must be the “master crafter”
The journey ahead
THANK YOU - DANKIE - ENKOS’
The role of city governments in responsible tourism
The role of city governments in responsible tourism
The role of city governments in responsible tourism
The role of city governments in responsible tourism
The role of city governments in responsible tourism
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The role of city governments in responsible tourism

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Presented at the Responsible Tourism in Cities Conference, 6 May 2011. Presenter: Nombulelo Mkefa, Director of Tourism, City of Cape Town

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The role of city governments in responsible tourism

  1. 1. Advances in Responsible Tourism in Cape Town Local Government Taking ResponsibilityMs Nombulelo MkefaDirector Tourism Department, City of Cape Town, South AfricaResponsible Tourism in Cities Conference - 6 May 2011
  2. 2. Why is the City involved?
  3. 3. ImprovedGrowth of quality of tourism life for residents
  4. 4. City’s six “levers” to achieve sustainabilityin managing the destination:1. Planning 4. Contracts for funding2. Regulation 5. Supply chain3. Useof 6. Performance buildings management
  5. 5. RT is not a policyin isolation:
  6. 6. How to achieve RT in the destination? Leading from the top Destination-wide approach Partnership Co-created and co-implemented solutions Transparency Reward early adopters & participants Don’t throw the baby out with the bath water
  7. 7. Crossing the Chasm RT becomes the norm in the destination Adoption and implementation of Responsible Tourism
  8. 8. Key Insights:
  9. 9. (You are here) (Try to get here. Repeat.) Key Lesson: RT is a process of continual improvement
  10. 10. (Captain Ahab) (Moby Dick)Key Lesson: Vision, backed by unwavering commitment
  11. 11. Key Lesson: Harnessing collective energy produces amazing results
  12. 12. Key Lesson: Some stakeholders may need ‘nudging along’
  13. 13. Key Lesson: Recognise and work with stakeholder capacities
  14. 14. Key Lesson: Good design is not created overnight
  15. 15. Key Lesson: Collective decisions = everyone is accountable
  16. 16. (You) Key Lesson: Destination must be the “master crafter”
  17. 17. The journey ahead
  18. 18. THANK YOU - DANKIE - ENKOS’
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