5 Overlooked ways RT businesses can help their bottom line

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Presentation by Deidre Luzmore of Luzmore Consulting. Given on 13 February 2012 for the Responsible Cape Town Pecha Kucha, part of Responsible Tourism Week 2012. www.responsiblecapetown.co.za/blog/how-to-use-rt-to-help-your-companys-bottom-line/

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  • These examples are from my own observations, interviews conducted, time spend with business owners, environmental managers and conference organisers. Observations from time spent in the UK being bombarded, more than here in South Africa with sustainability messages. I began to notice them everywhere I went. Not only in the media but everywhere the consumer could be found. Some of the campaigns were extremely well executed. This is my two pence worth.....
  • if you are located on a myCiti bus route, consider a special package for guests who arrive by bus
  • Partner with retailers/manufacturers: Develop a coupon system that offers a discount to your customers they can redeem when purchasing a re-usable commuter cup.Bring in your commuter cup and receive a Grandé coffee for price of mediumCheck first that the commuter cup fits under the group heads of your espresso machine
  • 5 Overlooked ways RT businesses can help their bottom line

    1. 1. Overlooked ways businesses canbecome more responsible while helping their bottom line
    2. 2. 1. Green incentives can increase occupancy• if you are located on a myCiti bus route, consider a special package for guests who arrive by bus
    3. 3. 2. Communicate your sustainability
    4. 4. 2. Communicate your sustainability “We offer bike tours, we tell you how to enjoy it safely , we tell you what sights to look out for to get the most of out of it PLUS you get a water bottle so you have to feel less guilty about flying 17 000kms to get here”
    5. 5. 2. Communicate your sustainability
    6. 6. 2. Communicate your sustainabilityOver 2300members
    7. 7. 3. Don‟t underestimate Waste Audits • David Wibberley - Food & Beverage Duty Manager at Vineyard Hotel & Spa discovered
    8. 8. 3. Waste Audits • The aim is to take something totally recyclable that is usually thrown away and create from it something that will benefit the children of our Community – David on Cape Talk recently
    9. 9. 3. Waste Audits
    10. 10. Uncorked Project Supporters• Delaire • Meerlust• Boschendal • Simonsig• Klein Constantia • Klein Constantia• Constantia Uitsig • Warwick• Groot Constantia • Vineyard Staff:• Buitenverwachting – Matt Deitchman – Vineyard Hotel Food and Beverage• The Athol Fugard Theatre – Roy Davies – Vineyard Hotel• Thelema Tasting Room General Manager• Villiera – Afke van Druenen – Vineyard Hotel• WinEx Cape Town Assistant Restaurant Manager• Anthonij Rupert Wines• Waterford 30 000 corks in two months
    11. 11. 4. Dont stop innovating - Break the disposable cup habit
    12. 12. 4. Dont stop innovating - Break the disposable cup habit• Bring in your commuter cup and receive a Grandé coffee for price of medium• Check first that the commuter cup fits under the group heads of your espresso machine
    13. 13. 4. Dont stop innovating -• increase recycling content in to-go • How does this improve containers your bottom line? • Diversify your product offering • Provides a fresh marketing angle • Re-invents an old product – the picnic
    14. 14. 5. Campaigning just might make all the difference• WRAP - Waste & Resources Action Programme• Through WRAP‟s efforts, retailers and brands are helping consumers reduce food waste.
    15. 15. 5. Campaigning• In South Africa it‟s estimated that households are also throwing away about 14% of the food they purchase, yet over 11 million South Africans are “food insecure”; in other words, don’t know where their next meal is coming from• There are serious environmental implications to wasting food. Not only is it a waste of resources but also a waste of energy, water and packaging used in food production, transportation and storage. This all goes to waste when we throw away perfectly good food
    16. 16. 5. Campaigning: Closing the LoopUsing the right technology ensures that organic waste is processed efficiently and turns This into ...............................................this!
    17. 17. 5. Campaiging: Closing the Loop• Look at Food waste in your business: •Discover clever ways to reduce food waste •Invent food left over recipes, •Create guidelines to best store food •Get your Chef‟s involved
    18. 18. Helping your bottom line• 1. Offer Green incentives - Green incentives can increase occupancy• 2. Communicate your sustainability - share your knowledge and experiences- RT is not about „them and us‟• 3. Waste Audits• 4. Dont stop innovating• 5. Campaigning just might make all the difference

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