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Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
Global Skills Conference March 2013
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Global Skills Conference March 2013

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Presentation from Maximizing LinkedIn Workshop from Global Skills Conference, March 21, 2013, Kitchener, Ontario, Canada. in partnership

Presentation from Maximizing LinkedIn Workshop from Global Skills Conference, March 21, 2013, Kitchener, Ontario, Canada. in partnership

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  • Column 1 is the easiest as we just find a job that is posted and applyColumn 2 is often more successful in finding you the job you actually want (not as successful as column 3) and it pays off more over timeColumn 3 is the most effective way of finding the job you want because you are creating it – it also pays off in the longer run, but it involves the most time and effort because you have to leverage activities tied to all of the other job Standards and ActionsHow do those numbers work? The last two columns pay off over the long term – a culmination of activities through all phases. Although you are spending only 10% of your time in this activity it can have a pay off over time because it involves more depth and the jobs can come along at any time. The first method, once the posting closes the job essentially disappears.
  • Column 1 is the easiest as we just find a job that is posted and applyColumn 2 is often more successful in finding you the job you actually want (not as successful as column 3) and it pays off more over timeColumn 3 is the most effective way of finding the job you want because you are creating it – it also pays off in the longer run, but it involves the most time and effort because you have to leverage activities tied to all of the other job Standards and ActionsHow do those numbers work? The last two columns pay off over the long term – a culmination of activities through all phases. Although you are spending only 10% of your time in this activity it can have a pay off over time because it involves more depth and the jobs can come along at any time. The first method, once the posting closes the job essentially disappears.
  • Column 1 is the easiest as we just find a job that is posted and applyColumn 2 is often more successful in finding you the job you actually want (not as successful as column 3) and it pays off more over timeColumn 3 is the most effective way of finding the job you want because you are creating it – it also pays off in the longer run, but it involves the most time and effort because you have to leverage activities tied to all of the other job Standards and ActionsHow do those numbers work? The last two columns pay off over the long term – a culmination of activities through all phases. Although you are spending only 10% of your time in this activity it can have a pay off over time because it involves more depth and the jobs can come along at any time. The first method, once the posting closes the job essentially disappears.
  • Balance your time and energy with the return on your investment. All methods have value.
  • This moves us from Twitter to linkedin. In Linkedin you want to find people and groups so you can build your networkYour key activities will include Finding and sharing INFORMATION and IDEAsJOINING groups and discussionsActively engaging your network worksAnd Adopting an Approach of Being Generous.
  • With Twitter you have access to a world class virtual library, a 24 hour news channel of the latest, mostly unfiltered news and events. Not only event news but the latest news on research, breakthroughs, trends and more. Visiting Twitter can be like attending a combination neighborhood party – professional conference – with different rooms for different conversations. With Twitter you have the opportunity to narrow your focus to just the professional realmWhen you integrate twitter and Linkedin you have an opportunity to get the best of both worlds. The ability to source your twitter crowd to facilitate your Linkedin networks.
  • When you request a connection you HAVE to send a personal invitation. Look at their profile and say something about why you are connecting. You may know someone in common, have gone to the same school, are active in the same group – but say something specific. When they accept your invitation message them back and say thank you. You may or may not follow up with them again immediately. If you follow up immediately it can not be with a SALES PITCH. You must engage them around content and information. You must know them at least a few weeks before you request any type of leadThe exception is that if they share something in their timeline or a group that facilitates a professional or job related conversation. Keep your eyes open and learn and watch before you act.
  • I have talked about groups so I wanted to give you a quick idea of how to locate groups. You have your list of existing groups – which you may find by looking at the groups your contacts are in. In the search field on the right you can select groups (were people is listed) and add a term to search.
  • The process works the same as the last example. You share the post (after you read it) to other groups. Do not forget to ‘like’ and even comment in the time line to show your appreciation to the original source. Again these are all ways to build your network and facilitate engagement
  • The goal in the groups is to engage not just troll the groups for members and ask them to join your network. Have a presence in the groups commenting on others postings. The can be quick postings. I have almost always received invitations to connect more then send them because I am active in contributing. It need not be time consuming. 30-45 minutes a day 3-5 days a week is a great beginning.
  • You also have the option to share to groups or individualsWhen choosing to share to groups it is important that include a header that will capture attention and a comment to start a conversation. Do not just post the article – say something about it and invite comment or conversation. Even saying, I thought this was an interesting article what do you think? The best tip I found was . . . Remember you are seeking engagement not just sharing.
  • Now – if we follow that share into Linikedin you will see that your article appears in the group for others to read and comment on.
  • Transcript

    • 1. GLOBAL SKILLS CONFERENCE 2013 Maximizing the Possibility of your LinkedIn ProfileCo Presented by:Tara Orchard John Rose CPCCareer Transition / Performance Coach Professional Recruiter | Recruiter Leader | Social RecruiterCareer-coach Canada Grand River Personnel Ltd | RaaS
    • 2. MAXIMIZING YOUR LINKEDIN PRESENCE LinkedIn and The Job Search Process The Recruiters View Using LinkedIn
    • 3. THE SOCIAL NETWORK JOB SEARCHSocial network job searching IS NotLooking for and applying to jobs youfind in social networksSocial Network Job Searching ISGathering information,Building relationshipsand actively Showcasingyour brand, knowledge, skills and value
    • 4. LINKEDIN BENEFITSLinkedIn enables you to1) Efficiently Gather and Disseminate Information2) Build and Establish Your Reputation3) Increase your Connected Circle of Influence4) Demonstrate your Value to others5) Find and Be Found Why Does It Work?
    • 5. JOB LEAD DEVELOPMENT PROCESS3 Components of Job Lead Development 1. Locate • Finding jobs that are available NOW 2. • Finding jobs that may be Cultivate available Soon • Finding jobs that are 3. Create not available unless YOU create them
    • 6. 5 ACTIVITIES TO FACILITATE JOB LEADS 1. Locate • 1. Advertised Postings Now • 2. Recruiter Connections2. Cultivate • 3. Networking (including social) Soon • 4 Personally Developed Jobs You 3. Create • 5. Self-Employment Developed Jobs
    • 7. COMMON TIME ALLOTMENT Estimated % of Job Seekers Time and Activities % of Jobs Available Using Each Method Locate 75% 100 Cultivate 25 80 60 Create Jobs 40 70 45 Available 30 20 20 10 Job Seekers 0 time Job Job Job Not Available Available Available Soon
    • 8. LINKEDIN SAVES TIME • Find Openings, but also find People, Now Locate Organizations and Information • Relationships with People, Organizations, Cultivate Professional communities Soon • Opportunities based on Create You research and connections The Job You Want
    • 9. RE-DISTRIBUTE YOUR TIME % of Job Seekers Time and Activities 100 Cultivate 80 Create Locate 45 60 Jobs 30 Available 40 25 45 Job Seekers 20 25 30 0 time Job Job Job Not Available Available Available SoonLinkedIn enables this time Distribution
    • 10. THE RECRUITERS VIEWPresented by John Rose CPCProfessional Recruiter | RecruiterLeader | Social Media Recruiter |John Rose CPC | LinkedIn Specialist
    • 11. Finding the Needle in a Haystack
    • 12. Now Imagine looking through these 36 Haystacks?
    • 13. Several Tools Used to Find ‘The Needle’
    • 14. Sections Used in Advanced SearchKeywords Section: 5 words and/or variations (Maximun 500)Company Section: Target and CompetitorsTitle Section: Use variations of similar titles
    • 15. Sections Recruiters Seach & Review
    • 16. Sections Recruiters Seach & Review (Cont’d)
    • 17. Sections Recruiters Seach & Review (Cont’d)
    • 18. Reverse SearchingFinding the name of a ‘LinkedIn Member’ at a Company
    • 19. Reverse Searching
    • 20. Reverse Searching (cont’d)
    • 21. Most Overlooked Section - Settings
    • 22. Social Networking With LinkedIn
    • 23. LINKEDIN PROFILE IN 3 DIMENSIONSMaximize Your LinkedIn Profile For 3 Purposes Be In searches by recruiters or potential Findable employers Locate Be Backup your claims with consistency, Reliable focus and accuracy when people check you out Cultivate Be Sell your value well when people find Impressiv you or you find them e Create
    • 24. BUILDING YOUR 3 DIMENSIONS Be Be Be Findable Reliable ImpressiveKeywords, Consistent with Resume, Well craftedJob Title, other Social profile,Location, network descriptions,Education, profiles, recommendations,# of Industry/Job publications, blogsConnections Needs ... In Groups  Comments  Activity Stream
    • 25. LINKEDIN BASICSUnderstand your Goals and Targets Complete a Profile  Add Content Add a Photo  Join Groups Keywords & Skills  Make Connections Get Recommendations  Say and Do things and Endorsements
    • 26. LINKEDIN ADVANCED INGREDIENTS1) Identity – Defining your Niche and Brand2) Credibility - Establish Roles, Trust and Expertise3) Connectivity – Building Effective Relationships1) Identity – Defining your Niche and Brand Career Focus, Purpose  Personality, Style Value, Quality, Skills, Abilities, Knowledge
    • 27. Your Identity = Your BrandA representation of who you are, what you can and what you want to doShowcased in your Images  Profile  Header Descriptions  Key Words Statements Affiliations  Activities ARTICULATE Your FOCUS and Value
    • 28. Your Brand is Conceptual Facilitating Insights to Promote Positive Change Infused intoWho are you? YourWhat can you offer? descriptionsWhat do you do? What you say What you do
    • 29. HeaderLocationJob Titles
    • 30. BRANDED IDENTITY LETS YOUPurposely For a Target Job Industry Position Your Strengths, Skills Project Unique Contributions Client Employer Statements of Positioning and Targeting Enables Social Recruitment
    • 31. LINKEDIN ADVANCED INGREDIENTS2) Credibility - Establish Roles, Trust and Expertise Content Producer  Content Curator  Content Facilitator Community Leader  Thought Leader  Connector3) Connectivity – Building Effective Relationships Identifying people, groups, communities Moving people from no ties, to weak ties to strong ties
    • 32. Active Networking with LinkedIn
    • 33. Linkedin-Build Your Network Share Information Share Ideas Join Group Discussions Engage People Connect People Be Generous How do you do all of this well?
    • 34. Active and Engaged Approach Information People Sourcing Tool Sourcing Tool Breadth of Depth ofContent and Content andRelationships Relationships Goal of the LinkedIn To Facilitate Network Growth and Engagement To Discover or Create Job Opportunities
    • 35. Connectivity - Invite Connection Be Authentic in the connection Review: their profile, activity, Groups Say Something Specific
    • 36. Find Professional Groups1) Check out your Network Connection’s Groups2) Search for Groups3) Check them Out
    • 37. Support your Connections Start a Conversation
    • 38. Engage with People
    • 39. Facilitate Connections
    • 40. Showcase and Facilitate Knowledge
    • 41. Build Engagement
    • 42. Final Tips to Get Started Relationship Building to Facilitate Opportunities1) Share Information2) Offer your Ideas/Advice3) Comment on Ideas/Information4) Start Discussions Be Thoughtful5) Answer/Post Questions Be Active6) Connect People to Other People Be Bold Be Patient
    • 43. MAXIMIZE LINKEDIN TO D AY Thank You For Your Attention Twitter @careerchatter ca.linkedin.com/in/taraorchard www.facebook.com/taraorchard.careersTara Orchard from Career-Coach Canada

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