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Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
Conscious Culture Creates Brand Value
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Conscious Culture Creates Brand Value

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  • 1. YOUR CULTURE IS YOUR BRAND
  • 2. - SOLOPRENEUR - SMALL BUSINESSGetting - - MID-SIZE ENTERPRISEto knowyou…
  • 3. Thank Youfor being You!
  • 4. “You might as well be you. Everyone else is taken.”Adapted by Chris Garibaldi from Oscar Wilde
  • 5. Why ?care to listen
  • 6. SOCIAL MEDIA AND THE NEW WORLDIS ABOUT… LISTENING AND LISTENING INTENTLY.
  • 7. ENTEROnly if you Seek toGROW
  • 8. What’s in a name/brand? Everything! Name = Your True NatureBy name we don’t mean just the literal but the: Values | Vision | Mission That the name/brand seeks to deliver on.
  • 9. An seedcan only produce an apple.
  • 10. Our Deepest Fear“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant,gorgeous, talented, fabulous?’ Actually, who are you not to be? … Marianne Williamson Founder US Department of Peace
  • 11. The 1 Differentiator
  • 12. For Today1 What? Current State2 So what? ROI of Culture3 Now what? How to Create Culture
  • 13. 1 What is the current state?
  • 14. The Bad News
  • 15. VOLATILITY
  • 16. EXTERNAL COMPETITION
  • 17. INTERNAL COMPETITION
  • 18. Only 1:3 employees are ENGAGED—worldwide!SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.
  • 19. The Good News
  • 20. Herb Kelleher put his people first.
  • 21. Vineet Nayar puts employees first. “I often wonder what would happen if we were to give Gen Y the license to reinvent companies completely.”Vice Chairman and CEO, HCL TechnologiesThe fastest growing information services company in India.
  • 22. The urge to direct our own lives.
  • 23. “Yearn to do what we do in the service of something bigger than ourselves.”
  • 24. “Desire to get better and better at what matters to us individually.”
  • 25. Mismatch“There is a mismatch between what science knows and what business does.” (Intrinsic vs. Extrinsic Motivators) Daniel Pink
  • 26. SoROI of culture? what’s2 the
  • 27. The Bad News
  • 28. COST OF LOST PRODUCTIVITY $416 billion per year due to Disengaged Employees Source: Gallup Organization’s Employee Engagement Survey, 2009
  • 29. Shareholder Return SOURCE: Hewitt Associates in 2009
  • 30. United Breaks Guitars
  • 31. Why they stay?ENGAGED stay DISENGAGED stayfor what they… for what they… GIVE GET SOURCE: BlessingWhite, Inc. Employee Engagement Report 2011.
  • 32. The Good News
  • 33. Who’s living it? Created a purpose drivenculture, one employee at a time.
  • 34. Who’s living it? Welcome unconventional ways toinnovate and create new products.
  • 35. Who’s living it? Live their values.Companies pay to learn from them.
  • 36. CASE STUDY
  • 37. Values ‘r Us
  • 38. Values Lead Strategy Zappos Family Core Values“As we grow as a company, it has become more and more important to explicitlydefine the core values from which we develop our culture, our brand, and our businessstrategies. These are the ten core values that we live by: 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 4. Be Adventurous, Creative, and Open-Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10.Be Humble”
  • 39. ROI of Delivering Happiness 1. Sold to Amazon for $1.25B: AND retained culture & brand.
  • 40. ROI of Delivering Happiness 2. Tony Hsieh: shared the $1.25B proceeds with employees.
  • 41. ROI of Delivering Happiness 3. Happy customers: 800 number on top of every page & free returns
  • 42. ROI of Delivering Happiness 4. Culture as marketing asset: Created a training division (Zappos Insights) and Delivering Happiness is a movement.
  • 43. ROI of Delivering Happiness 5. Open and transparent: Employee testimonials in “Culture Book” (unedited)
  • 44. It’s happy-ning globally Old New Stability & Consolidation Speed & Imagination Accounting Rules Innovation Rules Tangible Assets Intangible Assets Delegation Abdication TQM, Six Sigma Design Management Hierarchy Seamlessness Mass Production Personalization Technology Supports Change Technology Drives Change Case Studies Scenario Planning Products & Services Experiences & Solutions PowerPoint Presentations Storytelling Enforce Order Thrive in Chaos Transaction Relationships Competition Collaboration Only Men, Engineers More Women, Ethnographers MBAs Designers Zero Sum Game Win-Win-Win
  • 45. True bottom-line: People are resilient!
  • 46. Now what3 can we do?
  • 47. 1. Sincere LeadershipRED-FLAGS Culture is NOT a One-Off “Initiative” | Set of Posters | Morale EventENABLERSINTELLECTUALLY EMOTIONALLY INTUITIVELYAsk Be Involved TrustListen Be Vulnerable Be ResponsibleRespond Be Humble Fail & iterate fast
  • 48. 2. Truly Assess Your CultureRED-FLAGS Not simply an annual employee poll with no on-going action.ENABLERSINTELLECTUALLY INTUITIVELY EMOTIONALLYBasics covered? Trust Leaders Living Your PurposePay | Benefits | Workplace They have your back Learning/Growing Freedom to FailCompany Direction Respect Leaders Passionate PositiveCommunication Align with Mission
  • 49. 3. Let Ambassadors Arise AMBASSADORS ADVOCATES FOLLOWER PASSIVE SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
  • 50. What’s an Employee Ambassador?INTELLECTUALLY Live brand tenants with personal confidence and connection.EMOTIONALLY Spontaneously recite personal stories of brand connection.INTUITIVELY Proactively suggest new ideas and pilot them rapidly & often. SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
  • 51. 1232
  • 52. Example of Employee AmbassadorGot real vulnerable Linked purposeTrusted advisors Genuine passionListened Being 101% herself SOURCE: Resonant Insights, white-paper “Conscious Culture Creates Brand Value”
  • 53. 100% = 24 hours Bill Gates, you and I…all have the same 24 hours.
  • 54. YOU choose whatto put in your 24 hours
  • 55. The extra 1% comes through us andfrom others who support us.
  • 56. “A small group of thoughtful people could change the world. Indeed, its the only thing that ever has.” Margaret Mead
  • 57. What’snext?
  • 58. Why talk to Resonant Insights? We inspire people to be their 101% best.
  • 59. A Strategic Insights Consultancy.
  • 60. Our Invitation: 1. Visit us at Booth #213 2. Answer 3 quick questions YOUR NEEDS 3. Get Coffee3 Single-Serve Packets of Starbucks VIA for the first 24 participants
  • 61. Thank You Bobby Bakshi Chief Inspiration Officer bobby@ResonantInsights.com 425.999.9984 www.ResonantInsights.com

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