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What's the Difference Between Social Media and Content Marketing?
 

What's the Difference Between Social Media and Content Marketing?

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Continuing our Frequently Tweeted Question (FTQ) series with a discussion of the differences and common ground between social media and content marketing.

Continuing our Frequently Tweeted Question (FTQ) series with a discussion of the differences and common ground between social media and content marketing.

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    What's the Difference Between Social Media and Content Marketing? What's the Difference Between Social Media and Content Marketing? Presentation Transcript

    • What’s the Difference Between Social Media and Content Marketing? A Resonance FTQ (Frequently Tweeted Question)
    • “Great — I just got the hang of social media, and now ‘content marketing’ is all the rage. What’s the difference?” @resonancecont
    • If you’re posting content that speaks to your audience’s needs and interests on social media … You’re already on board with content marketing.
    • Because social media is a vital part of content marketing CONTENT MARKETING Newsletters, etc. Blogging Social Media
    • Content is the “what”   Social media is the “how” (one of them)   •  Advice •  Industry news •  How-to instructions •  Tips •  Stories, etc. •  Social media •  Blog posts •  E-newsletters •  Webinars •  White papers, etc.
    • Social Media E-newsletters E-books/White Papers Blog, etc. Content
    • “Content is fire. Social media is gasoline.” - Jay Baer
    • To Sum Up …   •  Social media is a vital part of content marketing. •  If your social media strategy has been focused on your audience’s needs and interests, you’re already on your way to mastering content marketing. •  Content is the “what” and social media is one of the (several) “hows” for delivering it to your audience. @resonancecont
    • Got a question for our next FTQ? Hit me up at @resonancecont