Continuing our Frequently Tweeted Question (FTQ) series with an answer to those who believe their industries are too "boring" to attract an audience.

1. What If I’m in a
Boring Industry?
A Resonance FTQ
(Frequently Tweeted
Question)
@resonancecont

2. “Sure, content marketing is
great for ‘sexy’ industries
like consumer retail and
dining, but what if your
industry is boring?”
@resonancecont

3. Truth #1
@resonancecont

4. Truth #1
@resonancecont
There’s no such thing
as a boring industry.

5. Truth #1
@resonancecont
If your product or service fills a
genuine need, it’s as sexy as it
needs to be.

6. Truth #2
@resonancecont

7. Truth #2
@resonancecont
It’s all in the
perception.

8. Truth #2
@resonancecont
Not so very long ago …
were considered anything but sexy.
Coffee
Computers
Athle/c
Footwear

9. Truth #2
@resonancecont
And now …
they represent the most enviable
brands in the world.

10. Truth #3
@resonancecont

11. Truth #3
@resonancecont
It’s all about the
audience.

12. Truth #3
How
“sexy”
is
this
bo;le
of
water
to
you?
Now
consider
…

13. Truth #3
How
“sexy”
is
it
to
him?

14. To Sum Up …
• If your product or service fills a genuine need, it’s as
sexy as it needs to be.
• It’s all in the perception.
• It’s all about the audience.
@resonancecont

15. Got a question
for our next
FTQ?
Hit me up at
@resonancecont