What If I'm in a Boring Industry?

416 views

Published on

Continuing our Frequently Tweeted Question (FTQ) series with an answer to those who believe their industries are too "boring" to attract an audience.

Published in: Marketing, Business, Spiritual
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
416
On SlideShare
0
From Embeds
0
Number of Embeds
71
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What If I'm in a Boring Industry?

  1. 1. What If I’m in a Boring Industry? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  2. 2. “Sure, content marketing is great for ‘sexy’ industries like consumer retail and dining, but what if your industry is boring?” @resonancecont
  3. 3. Truth #1 @resonancecont
  4. 4. Truth #1 @resonancecont There’s no such thing as a boring industry.
  5. 5. Truth #1 @resonancecont If your product or service fills a genuine need, it’s as sexy as it needs to be.
  6. 6. Truth #2 @resonancecont
  7. 7. Truth #2 @resonancecont It’s all in the perception.
  8. 8. Truth #2 @resonancecont Not so very long ago … were considered anything but sexy. Coffee   Computers   Athle/c  Footwear  
  9. 9. Truth #2 @resonancecont And now … they represent the most enviable brands in the world.
  10. 10. Truth #3 @resonancecont
  11. 11. Truth #3 @resonancecont It’s all about the audience.
  12. 12. Truth #3 How  “sexy”  is  this   bo;le  of  water  to   you?   Now  consider  …  
  13. 13. Truth #3 How  “sexy”  is  it  to   him?  
  14. 14. To Sum Up … •  If your product or service fills a genuine need, it’s as sexy as it needs to be. •  It’s all in the perception. •  It’s all about the audience. @resonancecont
  15. 15. Got a question for our next FTQ? Hit me up at @resonancecont

×