What If I’m in a
Boring Industry?
A Resonance FTQ
(Frequently Tweeted
Question)
@resonancecont
“Sure, content marketing is
great for ‘sexy’ industries
like consumer retail and
dining, but what if your
industry is bori...
Truth #1
@resonancecont
Truth #1
@resonancecont
There’s no such thing
as a boring industry.
Truth #1
@resonancecont
If your product or service fills a
genuine need, it’s as sexy as it
needs to be.
Truth #2
@resonancecont
Truth #2
@resonancecont
It’s all in the
perception.
Truth #2
@resonancecont
Not so very long ago …
were considered anything but sexy.
Coffee	
  
Computers	
  
Athle/c	
  Footw...
Truth #2
@resonancecont
And now …
they represent the most enviable
brands in the world.
Truth #3
@resonancecont
Truth #3
@resonancecont
It’s all about the
audience.
Truth #3
How	
  “sexy”	
  is	
  this	
  
bo;le	
  of	
  water	
  to	
  
you?	
  
Now	
  consider	
  …	
  
Truth #3
How	
  “sexy”	
  is	
  it	
  to	
  
him?	
  
To Sum Up …
•  If your product or service fills a genuine need, it’s as
sexy as it needs to be.
•  It’s all in the percept...
Got a question
for our next
FTQ?
Hit me up at
@resonancecont
Upcoming SlideShare
Loading in...5
×

What If I'm in a Boring Industry?

246

Published on

Continuing our Frequently Tweeted Question (FTQ) series with an answer to those who believe their industries are too "boring" to attract an audience.

Published in: Marketing, Business, Spiritual
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
246
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What If I'm in a Boring Industry?

  1. 1. What If I’m in a Boring Industry? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  2. 2. “Sure, content marketing is great for ‘sexy’ industries like consumer retail and dining, but what if your industry is boring?” @resonancecont
  3. 3. Truth #1 @resonancecont
  4. 4. Truth #1 @resonancecont There’s no such thing as a boring industry.
  5. 5. Truth #1 @resonancecont If your product or service fills a genuine need, it’s as sexy as it needs to be.
  6. 6. Truth #2 @resonancecont
  7. 7. Truth #2 @resonancecont It’s all in the perception.
  8. 8. Truth #2 @resonancecont Not so very long ago … were considered anything but sexy. Coffee   Computers   Athle/c  Footwear  
  9. 9. Truth #2 @resonancecont And now … they represent the most enviable brands in the world.
  10. 10. Truth #3 @resonancecont
  11. 11. Truth #3 @resonancecont It’s all about the audience.
  12. 12. Truth #3 How  “sexy”  is  this   bo;le  of  water  to   you?   Now  consider  …  
  13. 13. Truth #3 How  “sexy”  is  it  to   him?  
  14. 14. To Sum Up … •  If your product or service fills a genuine need, it’s as sexy as it needs to be. •  It’s all in the perception. •  It’s all about the audience. @resonancecont
  15. 15. Got a question for our next FTQ? Hit me up at @resonancecont
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×