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Using LinkedIn to Promote Your Business

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Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.

Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.

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  • 1. Using LinkedInto Promote YourBusinessWednesday, April 18, 2012
  • 2. WHY LINKEDIN … FORBUSINESS?Using LinkedIn to Promote Your Business
  • 3. “LinkedIn?Nah, Ialreadyhave a job.”
  • 4. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  • 5. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  • 6. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  • 7. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  • 8. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  • 9. Why LinkedIn for Business? Most over age 35 + Most have college degrees + Most have income of at least $60K Educated grownups with money
  • 10. Why LinkedIn for Business? Source: Business Insider, Where Do LinkedIn Users Work?
  • 11. Why LinkedIn for Business? Source: HubSpot, LinkedIn 277% More Effective for Lead Generation Than Facebook& Twitter [New Data]
  • 12. Source: Inc., LinkedIn Will Outlive Facebook. Here’s Why.
  • 13. Why LinkedIn for Business? Because it’s where the social Web does business
  • 14. ANATOMY OF A LINKEDINPROFILEUsing LinkedIn to Promote Your Business
  • 15. Appropriate photo Overview Descriptive tagline Targeted keywords Recent update
  • 16. OverviewAll past positions– paid & unpaid
  • 17. Overview Lots of connections Web pages – up to 3! Twitter link Custom URL
  • 18. Summary Paragraph Summary List of specialties, with lots of keywords
  • 19. Recommendations
  • 20. Volunteer Experience
  • 21. Blog Feed
  • 22. RecentLinkedIn Posts
  • 23. ANATOMY OF A LINKEDINCOMPANY PAGEUsing LinkedIn to Promote Your Business
  • 24. Summary
  • 25. Company Details
  • 26. Product s andServices
  • 27. Questions?rachel@resonancesocialmedia.com 713-595-6639linkedin.com/in/resonancesocial

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