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Using LinkedIn to Promote Your Business
 

Using LinkedIn to Promote Your Business

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Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.

Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.

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    Using LinkedIn to Promote Your Business Using LinkedIn to Promote Your Business Presentation Transcript

    • Using LinkedInto Promote YourBusinessWednesday, April 18, 2012
    • WHY LINKEDIN … FORBUSINESS?Using LinkedIn to Promote Your Business
    • “LinkedIn?Nah, Ialreadyhave a job.”
    • Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
    • Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
    • Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
    • Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
    • Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
    • Why LinkedIn for Business? Most over age 35 + Most have college degrees + Most have income of at least $60K Educated grownups with money
    • Why LinkedIn for Business? Source: Business Insider, Where Do LinkedIn Users Work?
    • Why LinkedIn for Business? Source: HubSpot, LinkedIn 277% More Effective for Lead Generation Than Facebook& Twitter [New Data]
    • Source: Inc., LinkedIn Will Outlive Facebook. Here’s Why.
    • Why LinkedIn for Business? Because it’s where the social Web does business
    • ANATOMY OF A LINKEDINPROFILEUsing LinkedIn to Promote Your Business
    • Appropriate photo Overview Descriptive tagline Targeted keywords Recent update
    • OverviewAll past positions– paid & unpaid
    • Overview Lots of connections Web pages – up to 3! Twitter link Custom URL
    • Summary Paragraph Summary List of specialties, with lots of keywords
    • Recommendations
    • Volunteer Experience
    • Blog Feed
    • RecentLinkedIn Posts
    • ANATOMY OF A LINKEDINCOMPANY PAGEUsing LinkedIn to Promote Your Business
    • Summary
    • Company Details
    • Product s andServices
    • Questions?rachel@resonancesocialmedia.com 713-595-6639linkedin.com/in/resonancesocial