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Using LinkedInto Promote YourBusinessWednesday, April 18, 2012
WHY LINKEDIN … FORBUSINESS?Using LinkedIn to Promote Your Business
“LinkedIn?Nah, Ialreadyhave a job.”
Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
Why LinkedIn for Business?                   Most over age 35         + Most have college degrees  + Most have income of a...
Why LinkedIn for Business? Source: Business Insider, Where Do LinkedIn Users Work?
Why LinkedIn for Business? Source: HubSpot, LinkedIn 277% More Effective for Lead Generation Than Facebook& Twitter [New D...
Source: Inc., LinkedIn Will Outlive Facebook. Here’s Why.
Why LinkedIn for Business? Because it’s where   the social Web   does business
ANATOMY OF A LINKEDINPROFILEUsing LinkedIn to Promote Your Business
Appropriate photo                    Overview                                    Descriptive tagline                      ...
OverviewAll past positions– paid & unpaid
Overview              Lots of connections                Web pages – up to 3!                    Twitter link Custom URL
Summary       Paragraph Summary   List of specialties, with       lots of keywords
Recommendations
Volunteer Experience
Blog Feed
RecentLinkedIn Posts
ANATOMY OF A LINKEDINCOMPANY PAGEUsing LinkedIn to Promote Your Business
Summary
Company Details
Product s andServices
Questions?rachel@resonancesocialmedia.com         713-595-6639linkedin.com/in/resonancesocial
Using LinkedIn to Promote Your Business
Using LinkedIn to Promote Your Business
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Using LinkedIn to Promote Your Business

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Far from being a glorified job fair, LinkedIn is where the social Web does business. Find out why it's here to stay as a vital business tool ... and how smart marketers are using it effectively.

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Transcript of "Using LinkedIn to Promote Your Business"

  1. 1. Using LinkedInto Promote YourBusinessWednesday, April 18, 2012
  2. 2. WHY LINKEDIN … FORBUSINESS?Using LinkedIn to Promote Your Business
  3. 3. “LinkedIn?Nah, Ialreadyhave a job.”
  4. 4. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  5. 5. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  6. 6. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  7. 7. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  8. 8. Why LinkedIn for Business? Source: SocialTimes, The Value of Being LinkedIn
  9. 9. Why LinkedIn for Business? Most over age 35 + Most have college degrees + Most have income of at least $60K Educated grownups with money
  10. 10. Why LinkedIn for Business? Source: Business Insider, Where Do LinkedIn Users Work?
  11. 11. Why LinkedIn for Business? Source: HubSpot, LinkedIn 277% More Effective for Lead Generation Than Facebook& Twitter [New Data]
  12. 12. Source: Inc., LinkedIn Will Outlive Facebook. Here’s Why.
  13. 13. Why LinkedIn for Business? Because it’s where the social Web does business
  14. 14. ANATOMY OF A LINKEDINPROFILEUsing LinkedIn to Promote Your Business
  15. 15. Appropriate photo Overview Descriptive tagline Targeted keywords Recent update
  16. 16. OverviewAll past positions– paid & unpaid
  17. 17. Overview Lots of connections Web pages – up to 3! Twitter link Custom URL
  18. 18. Summary Paragraph Summary List of specialties, with lots of keywords
  19. 19. Recommendations
  20. 20. Volunteer Experience
  21. 21. Blog Feed
  22. 22. RecentLinkedIn Posts
  23. 23. ANATOMY OF A LINKEDINCOMPANY PAGEUsing LinkedIn to Promote Your Business
  24. 24. Summary
  25. 25. Company Details
  26. 26. Product s andServices
  27. 27. Questions?rachel@resonancesocialmedia.com 713-595-6639linkedin.com/in/resonancesocial
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