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Using LinkedIn to Promote Your Business

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How to get started using LinkedIn as a powerful business networking tool

How to get started using LinkedIn as a powerful business networking tool

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  • 1. Using LinkedInto Promote Your BusinessTuesday, February 26, 2012
  • 2. About Me • President & Owner of Resonance Content Marketing • Over 15 years marketing experience • Worked with SYSCO Foodservice, AIG American General, Reliant Energy, Weatherford & others
  • 3. Agenda• Your Challenges• Why LinkedIn … for Business?• Your LinkedIn Profile• Your LinkedIn Company Page• LinkedIn Groups• Q&A
  • 4. YOUR LINKEDINCHALLENGESUsing LinkedIn to Promote Your Business
  • 5. What brought you here today?
  • 6. WHY LINKEDIN … FORBUSINESS?Using LinkedIn to Promote Your Business
  • 7. “LinkedIn?Nah, Ialreadyhave a job.”
  • 8. Why LinkedIn?Source: SocialTimes, The Value of Being LinkedIn
  • 9. LinkedIn Users are … accomplishedSource: SocialTimes, The Value of Being LinkedIn
  • 10. LinkedIn Users are … seasonedSource: SocialTimes, The Value of Being LinkedIn
  • 11. LinkedIn Users are … educatedSource: SocialTimes, The Value of Being LinkedIn
  • 12. LinkedIn Users are … affluentSource: SocialTimes, The Value of Being LinkedIn
  • 13. Why LinkedIn? Most over age 35 + Most have college degrees+ Most have income of at least $60K Educated grownups with money
  • 14. Why LinkedIn?Actual social traffic to resonancecontent.com, Jan-Feb 2013
  • 15. Why LinkedIn?Because it’s where the social Web does business
  • 16. Making Connections: A Personal Story Hey, Rachel, I need a WordPress consultant
  • 17. Making Connections: A Personal Story
  • 18. YOUR LINKEDIN PROFILEUsing LinkedIn to Promote Your Business
  • 19. Overview Descriptive Tagline Recent Update
  • 20. Overview IndustryWork Experience & Education Direct link
  • 21. Summary List of specialties, with lots of specific keywords Media links
  • 22. Skills & Endorsements
  • 23. Experience
  • 24. Volunteer Experience
  • 25. YOUR LINKEDIN COMPANYPAGEUsing LinkedIn to Promote Your Business
  • 26. LinkedIn Company Page
  • 27. Summary
  • 28. Products & Services
  • 29. LINKEDIN GROUPSUsing LinkedIn to Promote Your Business
  • 30. LinkedIn Groups
  • 31. Q&AUsing LinkedIn to Promote Your Business
  • 32. Want to Know More?For personalized LinkedIn training, contact: Shelley Roth sroth@springboardworks.com 713-937-1006
  • 33. Want to Know More?resonancecontent.com• Blog• Social Media Tip of the Week Email• Content Marketing Podcast• Connect on social media
  • 34. Coming Soon …• Free e-book from Resonance• Link will go out to all Social Media Tip of the Week subscribers in early-mid March 2013
  • 35. THANK YOU!Using LinkedIn to Promote Your Business

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