Your SlideShare is downloading. ×
Using LinkedInto Promote Your BusinessTuesday, February 26, 2012
About Me    • President & Owner of      Resonance Content      Marketing    • Over 15 years      marketing experience    •...
Agenda•   Your Challenges•   Why LinkedIn … for Business?•   Your LinkedIn Profile•   Your LinkedIn Company Page•   Linked...
YOUR LINKEDINCHALLENGESUsing LinkedIn to Promote Your Business
What brought you  here today?
WHY LINKEDIN … FORBUSINESS?Using LinkedIn to Promote Your Business
“LinkedIn?Nah, Ialreadyhave a job.”
Why LinkedIn?Source: SocialTimes, The Value of Being LinkedIn
LinkedIn Users are … accomplishedSource: SocialTimes, The Value of Being LinkedIn
LinkedIn Users are … seasonedSource: SocialTimes, The Value of Being LinkedIn
LinkedIn Users are … educatedSource: SocialTimes, The Value of Being LinkedIn
LinkedIn Users are … affluentSource: SocialTimes, The Value of Being LinkedIn
Why LinkedIn?                 Most over age 35       + Most have college degrees+ Most have income of at least $60K   Educ...
Why LinkedIn?Actual social traffic to resonancecontent.com, Jan-Feb                            2013
Why LinkedIn?Because it’s where  the social Web  does business
Making Connections: A Personal Story    Hey, Rachel,      I need a    WordPress     consultant
Making Connections: A Personal Story
YOUR LINKEDIN PROFILEUsing LinkedIn to Promote Your Business
Overview           Descriptive            Tagline             Recent             Update
Overview                                     IndustryWork Experience &   Education                       Direct link
Summary    List of specialties, with   lots of specific keywords                                Media                     ...
Skills & Endorsements
Experience
Volunteer Experience
YOUR LINKEDIN COMPANYPAGEUsing LinkedIn to Promote Your Business
LinkedIn Company      Page
Summary
Products & Services
LINKEDIN GROUPSUsing LinkedIn to Promote Your Business
LinkedIn Groups
Q&AUsing LinkedIn to Promote Your Business
Want to Know More?For personalized LinkedIn training,             contact:          Shelley Roth  sroth@springboardworks.c...
Want to Know More?resonancecontent.com• Blog• Social Media Tip of  the Week Email• Content Marketing  Podcast• Connect on ...
Coming Soon …• Free e-book from  Resonance• Link will go out to  all Social Media Tip  of the Week  subscribers in  early-...
THANK YOU!Using LinkedIn to Promote Your Business
Using LinkedIn to Promote Your Business
Upcoming SlideShare
Loading in...5
×

Using LinkedIn to Promote Your Business

500

Published on

How to get started using LinkedIn as a powerful business networking tool

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
500
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Using LinkedIn to Promote Your Business"

  1. 1. Using LinkedInto Promote Your BusinessTuesday, February 26, 2012
  2. 2. About Me • President & Owner of Resonance Content Marketing • Over 15 years marketing experience • Worked with SYSCO Foodservice, AIG American General, Reliant Energy, Weatherford & others
  3. 3. Agenda• Your Challenges• Why LinkedIn … for Business?• Your LinkedIn Profile• Your LinkedIn Company Page• LinkedIn Groups• Q&A
  4. 4. YOUR LINKEDINCHALLENGESUsing LinkedIn to Promote Your Business
  5. 5. What brought you here today?
  6. 6. WHY LINKEDIN … FORBUSINESS?Using LinkedIn to Promote Your Business
  7. 7. “LinkedIn?Nah, Ialreadyhave a job.”
  8. 8. Why LinkedIn?Source: SocialTimes, The Value of Being LinkedIn
  9. 9. LinkedIn Users are … accomplishedSource: SocialTimes, The Value of Being LinkedIn
  10. 10. LinkedIn Users are … seasonedSource: SocialTimes, The Value of Being LinkedIn
  11. 11. LinkedIn Users are … educatedSource: SocialTimes, The Value of Being LinkedIn
  12. 12. LinkedIn Users are … affluentSource: SocialTimes, The Value of Being LinkedIn
  13. 13. Why LinkedIn? Most over age 35 + Most have college degrees+ Most have income of at least $60K Educated grownups with money
  14. 14. Why LinkedIn?Actual social traffic to resonancecontent.com, Jan-Feb 2013
  15. 15. Why LinkedIn?Because it’s where the social Web does business
  16. 16. Making Connections: A Personal Story Hey, Rachel, I need a WordPress consultant
  17. 17. Making Connections: A Personal Story
  18. 18. YOUR LINKEDIN PROFILEUsing LinkedIn to Promote Your Business
  19. 19. Overview Descriptive Tagline Recent Update
  20. 20. Overview IndustryWork Experience & Education Direct link
  21. 21. Summary List of specialties, with lots of specific keywords Media links
  22. 22. Skills & Endorsements
  23. 23. Experience
  24. 24. Volunteer Experience
  25. 25. YOUR LINKEDIN COMPANYPAGEUsing LinkedIn to Promote Your Business
  26. 26. LinkedIn Company Page
  27. 27. Summary
  28. 28. Products & Services
  29. 29. LINKEDIN GROUPSUsing LinkedIn to Promote Your Business
  30. 30. LinkedIn Groups
  31. 31. Q&AUsing LinkedIn to Promote Your Business
  32. 32. Want to Know More?For personalized LinkedIn training, contact: Shelley Roth sroth@springboardworks.com 713-937-1006
  33. 33. Want to Know More?resonancecontent.com• Blog• Social Media Tip of the Week Email• Content Marketing Podcast• Connect on social media
  34. 34. Coming Soon …• Free e-book from Resonance• Link will go out to all Social Media Tip of the Week subscribers in early-mid March 2013
  35. 35. THANK YOU!Using LinkedIn to Promote Your Business

×