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Using LinkedIn to Promote Your Business
 

Using LinkedIn to Promote Your Business

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How to get started using LinkedIn as a powerful business networking tool

How to get started using LinkedIn as a powerful business networking tool

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Using LinkedIn to Promote Your Business Using LinkedIn to Promote Your Business Presentation Transcript

  • Using LinkedInto Promote Your BusinessTuesday, February 26, 2012
  • About Me • President & Owner of Resonance Content Marketing • Over 15 years marketing experience • Worked with SYSCO Foodservice, AIG American General, Reliant Energy, Weatherford & others
  • Agenda• Your Challenges• Why LinkedIn … for Business?• Your LinkedIn Profile• Your LinkedIn Company Page• LinkedIn Groups• Q&A
  • YOUR LINKEDINCHALLENGESUsing LinkedIn to Promote Your Business
  • What brought you here today?
  • WHY LINKEDIN … FORBUSINESS?Using LinkedIn to Promote Your Business
  • “LinkedIn?Nah, Ialreadyhave a job.”
  • Why LinkedIn?Source: SocialTimes, The Value of Being LinkedIn
  • LinkedIn Users are … accomplishedSource: SocialTimes, The Value of Being LinkedIn
  • LinkedIn Users are … seasonedSource: SocialTimes, The Value of Being LinkedIn
  • LinkedIn Users are … educatedSource: SocialTimes, The Value of Being LinkedIn
  • LinkedIn Users are … affluentSource: SocialTimes, The Value of Being LinkedIn
  • Why LinkedIn? Most over age 35 + Most have college degrees+ Most have income of at least $60K Educated grownups with money
  • Why LinkedIn?Actual social traffic to resonancecontent.com, Jan-Feb 2013
  • Why LinkedIn?Because it’s where the social Web does business
  • Making Connections: A Personal Story Hey, Rachel, I need a WordPress consultant
  • Making Connections: A Personal Story
  • YOUR LINKEDIN PROFILEUsing LinkedIn to Promote Your Business
  • Overview Descriptive Tagline Recent Update
  • Overview IndustryWork Experience & Education Direct link
  • Summary List of specialties, with lots of specific keywords Media links
  • Skills & Endorsements
  • Experience
  • Volunteer Experience
  • YOUR LINKEDIN COMPANYPAGEUsing LinkedIn to Promote Your Business
  • LinkedIn Company Page
  • Summary
  • Products & Services
  • LINKEDIN GROUPSUsing LinkedIn to Promote Your Business
  • LinkedIn Groups
  • Q&AUsing LinkedIn to Promote Your Business
  • Want to Know More?For personalized LinkedIn training, contact: Shelley Roth sroth@springboardworks.com 713-937-1006
  • Want to Know More?resonancecontent.com• Blog• Social Media Tip of the Week Email• Content Marketing Podcast• Connect on social media
  • Coming Soon …• Free e-book from Resonance• Link will go out to all Social Media Tip of the Week subscribers in early-mid March 2013
  • THANK YOU!Using LinkedIn to Promote Your Business