A successful content
marketing program is a
strategic program, one that’s
consistently focused on the
The Lesson: HAVE A STRATEGIC MINDSET.
Create a strategy to guide everything you do.1
2 Build and leverage strategic alliances.
3 Be ready to adapt as circumstances change.
4 “And don’t be surprised if your firstborn turns
out to be a tool.” – C.L.
You don’t have to
be big to be a badass.
Some of the most successful
content marketers are small
companies with the agility to
act quickly and capitalize on
The Lesson: USE YOUR LEVERAGE.
Use content to deepen your personal relationships
2 Jump on trending topics as appropriate.
3 Respond immediately to questions, comments,
and social mentions.
4 “Yeah, chicks dig us little guys.” – T.L.
Build a strong
team around you.
Good content marketers understand that one
person can’t do it all. That’s why they build
strong circles of experts — inside and outside
their businesses — to support their strategies.
The Lesson: IT’S ALL IN THE TEAMWORK.
Avoid placing all the responsibility on one person.1
2 Bring in other team members to incorporate a
variety of perspectives into your content.
3 Fill in the gaps with outside experts.
4 “And dragons. Don’t forget the dragons.” – D.T.
marketers fit into no one’s
They spend a lot of time
and effort finding their
own unique voice … and
then they rock it.
The Lesson: BE YOURSELF.
Develop your own unique voice.1
2 Infuse your style into every piece of content.
3 Draw inspiration from other successful content
marketers, but steer clear of imitation.
4 “And always keep your Needle sharp.” – A.S.
The day will come when a
blog post or article is due
tomorrow … and you’ve got
The Lesson: BE READY.
Maintain a bank of content ideas for emergencies.1
2 Keep your creativity-jogging tools handy.
3 Have a good network of peeps who can help.
4 “And don’t get your head lopped off.” – N.S.
Always be strategizing.
TO SUM UP …
You don’t have to be big to be a badass.
Build a strong team around you.
Be who you are.
Winter is coming (so be ready).5