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The
Game of Thrones
Guide to
Content
Marketing
Sure, the
Starks, Lannisters, and
Targaryens
delight audiences with their tales of
adventures, lust, and betrayal.
But the...
The
CERSEI
Principle
Always be
strategizing.
A successful content
marketing program is a
strategic program, one that’s
consistently focused on the
big picture.
The Lesson: HAVE A STRATEGIC MINDSET.
Create a strategy to guide everything you do.1
2 Build and leverage strategic allian...
The
TYRION
Principle
You don’t have to
be big to be a badass.
Some of the most successful
content marketers are small
companies with the agility to
act quickly and capitalize on
curren...
The Lesson: USE YOUR LEVERAGE.
Use content to deepen your personal relationships
with customers.
1
2 Jump on trending topi...
The
Daenerys
Principle
Build a strong
team around you.
Good content marketers understand that one
person can’t do it all. That’s why they build
strong circles of experts — insid...
The Lesson: IT’S ALL IN THE TEAMWORK.
Avoid placing all the responsibility on one person.1
2 Bring in other team members t...
The
ARYA
Principle
Be who you are.
Successful content
marketers fit into no one’s
mold.
They spend a lot of time
and effort finding their
own unique voice … ...
The Lesson: BE YOURSELF.
Develop your own unique voice.1
2 Infuse your style into every piece of content.
3 Draw inspirati...
AND FINALLY …
The
Ned
Principle
Winter is coming.
The day will come when a
blog post or article is due
tomorrow … and you’ve got
nothing.
The Lesson: BE READY.
Maintain a bank of content ideas for emergencies.1
2 Keep your creativity-jogging tools handy.
3 Hav...
Always be strategizing.
TO SUM UP …
1
2
3
4
You don’t have to be big to be a badass.
Build a strong team around you.
Be wh...
BY RACHEL PARKER.
@ResonanceCont
Insert CTA Header
To learn more about content
marketing, visit our blog at
ResonanceContent.com/blog
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The Game of Thrones Guide to Content Marketing

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Sure, the Starks, Lannisters, and Targaryens delight audiences with their tales of adventure, lust, and betrayal. But they also have a helluva lot to teach us Content Marketers …

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Transcript of "The Game of Thrones Guide to Content Marketing"

  1. 1. The Game of Thrones Guide to Content Marketing
  2. 2. Sure, the Starks, Lannisters, and Targaryens delight audiences with their tales of adventures, lust, and betrayal. But they also have a helluva lot to teach us Content Marketers …
  3. 3. The CERSEI Principle Always be strategizing.
  4. 4. A successful content marketing program is a strategic program, one that’s consistently focused on the big picture.
  5. 5. The Lesson: HAVE A STRATEGIC MINDSET. Create a strategy to guide everything you do.1 2 Build and leverage strategic alliances. 3 Be ready to adapt as circumstances change. 4 “And don’t be surprised if your firstborn turns out to be a tool.” – C.L.
  6. 6. The TYRION Principle You don’t have to be big to be a badass.
  7. 7. Some of the most successful content marketers are small companies with the agility to act quickly and capitalize on current trends.
  8. 8. The Lesson: USE YOUR LEVERAGE. Use content to deepen your personal relationships with customers. 1 2 Jump on trending topics as appropriate. 3 Respond immediately to questions, comments, and social mentions. 4 “Yeah, chicks dig us little guys.” – T.L.
  9. 9. The Daenerys Principle Build a strong team around you.
  10. 10. Good content marketers understand that one person can’t do it all. That’s why they build strong circles of experts — inside and outside their businesses — to support their strategies.
  11. 11. The Lesson: IT’S ALL IN THE TEAMWORK. Avoid placing all the responsibility on one person.1 2 Bring in other team members to incorporate a variety of perspectives into your content. 3 Fill in the gaps with outside experts. 4 “And dragons. Don’t forget the dragons.” – D.T.
  12. 12. The ARYA Principle Be who you are.
  13. 13. Successful content marketers fit into no one’s mold. They spend a lot of time and effort finding their own unique voice … and then they rock it.
  14. 14. The Lesson: BE YOURSELF. Develop your own unique voice.1 2 Infuse your style into every piece of content. 3 Draw inspiration from other successful content marketers, but steer clear of imitation. 4 “And always keep your Needle sharp.” – A.S.
  15. 15. AND FINALLY …
  16. 16. The Ned Principle Winter is coming.
  17. 17. The day will come when a blog post or article is due tomorrow … and you’ve got nothing.
  18. 18. The Lesson: BE READY. Maintain a bank of content ideas for emergencies.1 2 Keep your creativity-jogging tools handy. 3 Have a good network of peeps who can help. 4 “And don’t get your head lopped off.” – N.S.
  19. 19. Always be strategizing. TO SUM UP … 1 2 3 4 You don’t have to be big to be a badass. Build a strong team around you. Be who you are. Winter is coming (so be ready).5
  20. 20. BY RACHEL PARKER. @ResonanceCont
  21. 21. Insert CTA Header To learn more about content marketing, visit our blog at ResonanceContent.com/blog
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