Texas Library Association Annual ConferenceThursday, April 25, 2013Maximizing Social Mediafor Marketing
#TLXA13@resonancecont
#TXLA13@resonancecont
#TXLA13@resonancecont
#TXLA13@resonancecont
#TXLA13@resonancecont
#TXLA13@resonancecont
WHY SOCIAL MEDIA?
It’s aboutpeople.#TXLA13@resonancecont
A BRIEF TOUR OF “THE SOCIALHOOD”#TXLA13
Meet “The Big 4”#TXLA13@resonancecont
YOUR BLOG: “THE OPEN HOUSE”
Your Blog: “The Open House”• Blog (short for “weblog”) =online journal• Text, images, audio, or video• Subscribers have ne...
Your Blog: “The Open House”Benefits• Open template• Can feature text,images, audio, video, ora combination• If self-hosted...
Your Blog: “The Open House”Opportunities for Libraries• Gives you a longer format for communicatingwith your audience• Ope...
#TXLA13@resonancecont
FACEBOOK: “THE COFFEE SHOP”
Facebook: “The Coffee Shop”• World’s largest socialnetworking site• 1.06 billion users worldwide• Average user spends more...
Facebook: “The Coffee Shop”Benefits• World’s largestnetworking site• Content types includetext, links, image, video• Apps ...
Facebook: “The Coffee Shop”Opportunities for Libraries• Share content daily to stay “front of mind”with community members....
#TXLA13@resonancecont
#TXLA13@resonancecont
TWITTER: “THE SPEED DATE”
Twitter: “The Speed Date”• 140-character posts• Over 200 million activeusers• 400 million tweets per day• 1.6 billion sear...
Twitter: “The Speed Date”Benefits• Easy to use• Excellent listeningmechanism• Auto-schedule tools• Initiate and followconv...
Twitter: “The Speed Date”Opportunities for Libraries• Establish authority by sharing relevantcontent.• “Live tweet” from e...
#TXLA13@resonancecont
#TXLA13@resonancecont
YOUTUBE: “THE PUBLIC ACCESS CABLECHANNEL”
YouTube: “The Public Access CableChannel”• Video sharing socialnetwork• The Web’s #2 search engine• More than 1 billion un...
YouTube: “The Public Access CableChannel”Benefits• Most personal form ofsocial communication• Highly visible in search• Pe...
YouTube: “The Public Access CableChannel”Opportunities for Libraries• Engage with people on a highly personal level.• Crea...
#TXLA13@resonancecont
It’s all about integration#TXLA13@resonancecont
And there’s more …#TXLA13@resonancecont
TIPS FOR ROCKING THE SOCIAL SCENE
70%20%10%#TXLA13KNOW YOUR PATRONS … REALLY WELL#TXLA13@resonancecont
THE 70-20-10 RULESharingvaluable, relevant contentSharingothers’ posts(retweets, shares, etc.)Promotingyour services70%20%...
RESPOND TO QUESTIONS PROMPTLY(EVEN IF YOU DON’T HAVE THE ANSWER)70%20%10%#TXLA13 @resonancecont
70%20%10%POST IMAGES … LIKE, A LOT#TXLA13@resonancecont
70%20%10%SHOW YOUR COMMUNITY SPIRIT#TXLA13@resonancecont
70%20%10%ENGAGE WITH POLLS AND QUIZZES#TXLA13@resonancecont
70%20%10%HAVE FUN!#TXLA13@resonancecont
THANK YOU!#TXLA13@resonancecont
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Social Media Marketing for Libraries

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Find out how blogs, Facebook, Twitter, and YouTube offer tremendous opportunities for libraries to grow their public presence and engage their communities.

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Social Media Marketing for Libraries

  1. 1. Texas Library Association Annual ConferenceThursday, April 25, 2013Maximizing Social Mediafor Marketing
  2. 2. #TLXA13@resonancecont
  3. 3. #TXLA13@resonancecont
  4. 4. #TXLA13@resonancecont
  5. 5. #TXLA13@resonancecont
  6. 6. #TXLA13@resonancecont
  7. 7. #TXLA13@resonancecont
  8. 8. WHY SOCIAL MEDIA?
  9. 9. It’s aboutpeople.#TXLA13@resonancecont
  10. 10. A BRIEF TOUR OF “THE SOCIALHOOD”#TXLA13
  11. 11. Meet “The Big 4”#TXLA13@resonancecont
  12. 12. YOUR BLOG: “THE OPEN HOUSE”
  13. 13. Your Blog: “The Open House”• Blog (short for “weblog”) =online journal• Text, images, audio, or video• Subscribers have new postsdelivered via email• Expand your reach throughguest blogging#TXLA13@resonancecont
  14. 14. Your Blog: “The Open House”Benefits• Open template• Can feature text,images, audio, video, ora combination• If self-hosted, you ownthe blog and all itscontentChallenges• “Pull” tactic—need toattract readers to it• May require someHTML “tweaking”#TXLA13@resonancecont
  15. 15. Your Blog: “The Open House”Opportunities for Libraries• Gives you a longer format for communicatingwith your audience• Open format — share images and video aswell as text• Readers can subscribe and have updatesdelivered via email#TXLA13@resonancecont
  16. 16. #TXLA13@resonancecont
  17. 17. FACEBOOK: “THE COFFEE SHOP”
  18. 18. Facebook: “The Coffee Shop”• World’s largest socialnetworking site• 1.06 billion users worldwide• Average user spends morethan 7 hours a month on thesite• 1 billion pieces of contentshared each day#TXLA13@resonancecont
  19. 19. Facebook: “The Coffee Shop”Benefits• World’s largestnetworking site• Content types includetext, links, image, video• Apps allow creation ofcontent-rich Fan PagesChallenges• Cultural mixed in withpersonal … and theinane• Poor search engine• You don’t actually ownyour Facebook content#TXLA13@resonancecont
  20. 20. Facebook: “The Coffee Shop”Opportunities for Libraries• Share content daily to stay “front of mind”with community members.• Interact with complementary organizations toleverage their audiences.• Create a Group for your patrons.• Promote your blog posts.#TXLA13@resonancecont
  21. 21. #TXLA13@resonancecont
  22. 22. #TXLA13@resonancecont
  23. 23. TWITTER: “THE SPEED DATE”
  24. 24. Twitter: “The Speed Date”• 140-character posts• Over 200 million activeusers• 400 million tweets per day• 1.6 billion search queries aday#TXLA13@resonancecont
  25. 25. Twitter: “The Speed Date”Benefits• Easy to use• Excellent listeningmechanism• Auto-schedule tools• Initiate and followconversations aroundhashtagsChallenges• 140-character limit• Content limited to textand links (can attachphotos or videos)• Average life span of atweet is less than anhour#TXLA13@resonancecont
  26. 26. Twitter: “The Speed Date”Opportunities for Libraries• Establish authority by sharing relevantcontent.• “Live tweet” from events.• Create conversations around current topics.• Embed Twitter feed into your website andFacebook page.#TXLA13@resonancecont
  27. 27. #TXLA13@resonancecont
  28. 28. #TXLA13@resonancecont
  29. 29. YOUTUBE: “THE PUBLIC ACCESS CABLECHANNEL”
  30. 30. YouTube: “The Public Access CableChannel”• Video sharing socialnetwork• The Web’s #2 search engine• More than 1 billion uniqueusers each month• More than 1 trillion views in2011#TXLA13@resonancecont
  31. 31. YouTube: “The Public Access CableChannel”Benefits• Most personal form ofsocial communication• Highly visible in search• Perfect for instructionalcontent (e.g., usingonline resources)Challenges• Content limited to video• Video creation requiressome technical skill• Search engines don’trecognize video content#TXLA13@resonancecont
  32. 32. YouTube: “The Public Access CableChannel”Opportunities for Libraries• Engage with people on a highly personal level.• Create an online video library that’s highlysearch-visible.• Post video tours of your facilities.• Create guided tutorials on how to use onlineresources.• Record and share lectures and other liveevents.#TXLA13@resonancecont
  33. 33. #TXLA13@resonancecont
  34. 34. It’s all about integration#TXLA13@resonancecont
  35. 35. And there’s more …#TXLA13@resonancecont
  36. 36. TIPS FOR ROCKING THE SOCIAL SCENE
  37. 37. 70%20%10%#TXLA13KNOW YOUR PATRONS … REALLY WELL#TXLA13@resonancecont
  38. 38. THE 70-20-10 RULESharingvaluable, relevant contentSharingothers’ posts(retweets, shares, etc.)Promotingyour services70%20%10%#TXLA13@resonancecont
  39. 39. RESPOND TO QUESTIONS PROMPTLY(EVEN IF YOU DON’T HAVE THE ANSWER)70%20%10%#TXLA13 @resonancecont
  40. 40. 70%20%10%POST IMAGES … LIKE, A LOT#TXLA13@resonancecont
  41. 41. 70%20%10%SHOW YOUR COMMUNITY SPIRIT#TXLA13@resonancecont
  42. 42. 70%20%10%ENGAGE WITH POLLS AND QUIZZES#TXLA13@resonancecont
  43. 43. 70%20%10%HAVE FUN!#TXLA13@resonancecont
  44. 44. THANK YOU!#TXLA13@resonancecont

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