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Social Media Marketing for Libraries

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Find out how blogs, Facebook, Twitter, and YouTube offer tremendous opportunities for libraries to grow their public presence and engage their communities.

Find out how blogs, Facebook, Twitter, and YouTube offer tremendous opportunities for libraries to grow their public presence and engage their communities.

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  • 1. Texas Library Association Annual ConferenceThursday, April 25, 2013Maximizing Social Mediafor Marketing
  • 2. #TLXA13@resonancecont
  • 3. #TXLA13@resonancecont
  • 4. #TXLA13@resonancecont
  • 5. #TXLA13@resonancecont
  • 6. #TXLA13@resonancecont
  • 7. #TXLA13@resonancecont
  • 8. WHY SOCIAL MEDIA?
  • 9. It’s aboutpeople.#TXLA13@resonancecont
  • 10. A BRIEF TOUR OF “THE SOCIALHOOD”#TXLA13
  • 11. Meet “The Big 4”#TXLA13@resonancecont
  • 12. YOUR BLOG: “THE OPEN HOUSE”
  • 13. Your Blog: “The Open House”• Blog (short for “weblog”) =online journal• Text, images, audio, or video• Subscribers have new postsdelivered via email• Expand your reach throughguest blogging#TXLA13@resonancecont
  • 14. Your Blog: “The Open House”Benefits• Open template• Can feature text,images, audio, video, ora combination• If self-hosted, you ownthe blog and all itscontentChallenges• “Pull” tactic—need toattract readers to it• May require someHTML “tweaking”#TXLA13@resonancecont
  • 15. Your Blog: “The Open House”Opportunities for Libraries• Gives you a longer format for communicatingwith your audience• Open format — share images and video aswell as text• Readers can subscribe and have updatesdelivered via email#TXLA13@resonancecont
  • 16. #TXLA13@resonancecont
  • 17. FACEBOOK: “THE COFFEE SHOP”
  • 18. Facebook: “The Coffee Shop”• World’s largest socialnetworking site• 1.06 billion users worldwide• Average user spends morethan 7 hours a month on thesite• 1 billion pieces of contentshared each day#TXLA13@resonancecont
  • 19. Facebook: “The Coffee Shop”Benefits• World’s largestnetworking site• Content types includetext, links, image, video• Apps allow creation ofcontent-rich Fan PagesChallenges• Cultural mixed in withpersonal … and theinane• Poor search engine• You don’t actually ownyour Facebook content#TXLA13@resonancecont
  • 20. Facebook: “The Coffee Shop”Opportunities for Libraries• Share content daily to stay “front of mind”with community members.• Interact with complementary organizations toleverage their audiences.• Create a Group for your patrons.• Promote your blog posts.#TXLA13@resonancecont
  • 21. #TXLA13@resonancecont
  • 22. #TXLA13@resonancecont
  • 23. TWITTER: “THE SPEED DATE”
  • 24. Twitter: “The Speed Date”• 140-character posts• Over 200 million activeusers• 400 million tweets per day• 1.6 billion search queries aday#TXLA13@resonancecont
  • 25. Twitter: “The Speed Date”Benefits• Easy to use• Excellent listeningmechanism• Auto-schedule tools• Initiate and followconversations aroundhashtagsChallenges• 140-character limit• Content limited to textand links (can attachphotos or videos)• Average life span of atweet is less than anhour#TXLA13@resonancecont
  • 26. Twitter: “The Speed Date”Opportunities for Libraries• Establish authority by sharing relevantcontent.• “Live tweet” from events.• Create conversations around current topics.• Embed Twitter feed into your website andFacebook page.#TXLA13@resonancecont
  • 27. #TXLA13@resonancecont
  • 28. #TXLA13@resonancecont
  • 29. YOUTUBE: “THE PUBLIC ACCESS CABLECHANNEL”
  • 30. YouTube: “The Public Access CableChannel”• Video sharing socialnetwork• The Web’s #2 search engine• More than 1 billion uniqueusers each month• More than 1 trillion views in2011#TXLA13@resonancecont
  • 31. YouTube: “The Public Access CableChannel”Benefits• Most personal form ofsocial communication• Highly visible in search• Perfect for instructionalcontent (e.g., usingonline resources)Challenges• Content limited to video• Video creation requiressome technical skill• Search engines don’trecognize video content#TXLA13@resonancecont
  • 32. YouTube: “The Public Access CableChannel”Opportunities for Libraries• Engage with people on a highly personal level.• Create an online video library that’s highlysearch-visible.• Post video tours of your facilities.• Create guided tutorials on how to use onlineresources.• Record and share lectures and other liveevents.#TXLA13@resonancecont
  • 33. #TXLA13@resonancecont
  • 34. It’s all about integration#TXLA13@resonancecont
  • 35. And there’s more …#TXLA13@resonancecont
  • 36. TIPS FOR ROCKING THE SOCIAL SCENE
  • 37. 70%20%10%#TXLA13KNOW YOUR PATRONS … REALLY WELL#TXLA13@resonancecont
  • 38. THE 70-20-10 RULESharingvaluable, relevant contentSharingothers’ posts(retweets, shares, etc.)Promotingyour services70%20%10%#TXLA13@resonancecont
  • 39. RESPOND TO QUESTIONS PROMPTLY(EVEN IF YOU DON’T HAVE THE ANSWER)70%20%10%#TXLA13 @resonancecont
  • 40. 70%20%10%POST IMAGES … LIKE, A LOT#TXLA13@resonancecont
  • 41. 70%20%10%SHOW YOUR COMMUNITY SPIRIT#TXLA13@resonancecont
  • 42. 70%20%10%ENGAGE WITH POLLS AND QUIZZES#TXLA13@resonancecont
  • 43. 70%20%10%HAVE FUN!#TXLA13@resonancecont
  • 44. THANK YOU!#TXLA13@resonancecont