How Do I Convert Visitors Into Customers?

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How Do I Convert Visitors Into Customers?

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Continuing our Frequently Tweeted Question (FTQ) series with the basics of converting consumers of your content into buyers.

Continuing our Frequently Tweeted Question (FTQ) series with the basics of converting consumers of your content into buyers.

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  • 1. How Do I Convert Visitors Into Customers? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  • 2. “How do I convert visitors to my website into customers?” @resonancecont
  • 3. 1. Quality Content @resonancecont
  • 4. Quality Content @resonancecont Delivering quality content on a consistent basis keeps your brand “top of mind” with prospects …
  • 5. Quality Content @resonancecont … so when they are ready to buy, your name will be the first one they think of.
  • 6. 2. Strategic Links Within Content @resonancecont
  • 7. Strategic Links within Content Links  to  “Wall   Fountains”  sales     page   Links  to  “Tabletop   Fountains”  sales   page  
  • 8. 3. Calls to Action (CTAs) @resonancecont
  • 9. How to Use CTAs @resonancecont • Lead generation (sign up for newsletter, download ebook, etc.) • Link to a sales or quote request page
  • 10. CTA: Newsletter Signup @resonancecont
  • 11. CTA: Request a Quote @resonancecont
  • 12. To Sum Up … •  Deliver quality content to keep your business “top of mind” with prospects. •  Place strategic links to sales pages within content as appropriate. •  Include calls-to-action on every page of your website. @resonancecont
  • 13. Got a question for our next FTQ? Hit me up at @resonancecont