Your Blog: “The Open House”• Blog (short for “weblog”) = online journal• Can be self-hosted or hosted externally• Text, images, audio, or video• Subscribers have new posts delivered via email
Your Blog: “The Open House”Pros Cons• Open template • “Pull” tactic—need to• Can feature text, attract readers to it images, audio, video, or • May require some a combination HTML “tweaking”• If self-hosted, you own the blog and all its content
Your Blog: “The Open House”Opportunities for Coaches• Give prospective clients a free sample of your expertise.• Communicate with current or former clients in between touchpoints.• Create a library of content.• Invite readers to comment and begin a conversation around the topic.
LinkedIn: “The Networking Event”• Business-focused social networking site• 187 million members• “Virtual Rolodex”• Personal Profiles and Company Pages
LinkedIn: “The Networking Event”Pros Cons• All business, all the time • Content type is limited• Profiles rank well on to text and links Google and other • Lower overall activity search engines level than other social• Excellent internal search networks engine
LinkedIn: “The Networking Event”Opportunities for Coaches• Dedicated business focus• Profile of LinkedIn users*: – Age: 68% over age 35 – Education: 74% have college degree or better, 26% have advanced degree – Income: 69% make at least $60K, 39% make over $100K – Executives from every Fortune 500 company*Source: SocialTimes, The Value of Being LinkedIn
Facebook: “The Coffee Shop”• World’s largest social networking site• 1.01 billion users worldwide• 80% of businesses are using it• Average user spends more than 7 hours a month on the site• 1 billion pieces of content shared each day
Facebook: “The Coffee Shop”Pros Cons• World’s largest • Business mixed in with networking site personal• Content types include • Poor search engine text, links, image, video • You don’t actually own• Apps allow creation of your Facebook content content-rich Company Pages
Facebook: “The Coffee Shop”Opportunities for Coaches• Share content daily to stay “front of mind” with clients and prospects.• Interact with complementary businesses to leverage their audiences.• Create private Group for current clients.• Promote your blog posts.
Twitter: “The Speed Date”• 140-character posts• Over 140 million active users• 340 million tweets per day• 100 million clicks per day to sites across the Web
Twitter: “The Speed Date”Pros Cons• Easy to use • 140-character limit• Excellent listening • Content limited to text mechanism and links• Auto-schedule tools • Average life span of a tweet is less than an hour
Twitter: “The Speed Date”Opportunities for Coaches• Establish authority by sharing relevant content.• “Live tweet” from conferences and other events.• Create conversations around relevant topics.• Embed Twitter feed into your website and Facebook page.
YouTube: “The Public Access Cable Channel”• Video sharing social network• The Web’s #2 search engine• 4 billion videos watched every day• > 1 trillion views in 2011
YouTube: “The Public Access Cable Channel”Pros Cons• Most personal form of • Content limited to video social communication • Video creation requires• Highly visible in search some technical skill• 75% of C-suite • Search engines don’t executives watch work- recognize video content related videos weekly**Source: MarketingProfs, Stop Making These Three Excuses for Not Creating Videos
YouTube: “The Public Access Cable Channel”Opportunities for Coaches• Engage with clients and prospects on a highly personal level.• Create an online video library that’s highly search-visible.• Upload private videos for access by current clients.• Turn PowerPoint presentations into videos with voiceover.