Going Social: How to PromoteYour Coaching Business Through         Social Media             Rachel Parker      Resonance C...
ABOUT ME
About Me• 15 years as a marketing  copywriter & brand  strategist• Started Resonance  Social Media in October  2010• In 20...
WHY SOCIAL MEDIA?
A BRIEF TOUR OF “THE SOCIALVERSE”
Meet “The Big 5”
YOUR BLOG: “THE OPEN HOUSE”
Your Blog: “The Open House”• Blog (short for “weblog”) = online  journal• Can be self-hosted or hosted  externally• Text, ...
Your Blog: “The Open House”Pros                         Cons• Open template              • “Pull” tactic—need to• Can feat...
Your Blog: “The Open House”Opportunities for Coaches• Give prospective clients a free sample of your  expertise.• Communic...
QUESTIONS ABOUT BLOGS?
LINKEDIN: “THE NETWORKING EVENT”
LinkedIn: “The Networking Event”• Business-focused social  networking site• 187 million members• “Virtual Rolodex”• Person...
LinkedIn: “The Networking Event”Pros                         Cons• All business, all the time • Content type is limited• P...
LinkedIn: “The Networking Event”Opportunities for Coaches• Dedicated business focus• Profile of LinkedIn users*:      – Ag...
QUESTIONS ABOUT LINKEDIN?
FACEBOOK: “THE COFFEE SHOP”
Facebook: “The Coffee Shop”• World’s largest social  networking site• 1.01 billion users worldwide• 80% of businesses are ...
Facebook: “The Coffee Shop”Pros                          Cons• World’s largest             • Business mixed in with  netwo...
Facebook: “The Coffee Shop”Opportunities for Coaches• Share content daily to stay “front of mind”  with clients and prospe...
QUESTIONS ABOUT FACEBOOK?
TWITTER: “THE SPEED DATE”
Twitter: “The Speed Date”• 140-character posts• Over 140 million active  users• 340 million tweets per day• 100 million cl...
Twitter: “The Speed Date”Pros                    Cons• Easy to use           • 140-character limit• Excellent listening   ...
Twitter: “The Speed Date”Opportunities for Coaches• Establish authority by sharing relevant  content.• “Live tweet” from c...
QUESTIONS ABOUT TWITTER?
YOUTUBE: “THE PUBLIC ACCESS CABLECHANNEL”
YouTube: “The Public Access Cable             Channel”• Video sharing social  network• The Web’s #2 search  engine• 4 bill...
YouTube: “The Public Access Cable                 Channel”Pros                                                    Cons• Mo...
YouTube: “The Public Access Cable             Channel”Opportunities for Coaches• Engage with clients and prospects on a hi...
QUESTIONS ABOUT YOUTUBE?
QUESTIONS ABOUT “THE BIG 5?”
MAKING SOCIAL WORK FOR YOU
70-20-10 Rule                  Promoting                 your products                  or services  Sharingothers’ posts ...
It’s all about integration Facebook                          LinkedIn    “The                             “TheCoffee Shop”...
And there’s more …
Let’s Connect!Blog       http://www.resonancesocialmedia.com/blogTwitter    http://twitter.com/resonancesocialFacebook   h...
Thank you!        Rachel Parker Resonance Content Marketingrachel@resonancecontent.com        713-595-6639
Going Social: How to Promote Your Coaching Business Through Social Media
Upcoming SlideShare
Loading in...5
×

Going Social: How to Promote Your Coaching Business Through Social Media

811

Published on

A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.

Published in: Business

Transcript of "Going Social: How to Promote Your Coaching Business Through Social Media"

  1. 1. Going Social: How to PromoteYour Coaching Business Through Social Media Rachel Parker Resonance Content Marketing Presented to: Houston Coaches November 5, 2012
  2. 2. ABOUT ME
  3. 3. About Me• 15 years as a marketing copywriter & brand strategist• Started Resonance Social Media in October 2010• In 2012, Resonance Social Media >>>Resonance Content Marketing
  4. 4. WHY SOCIAL MEDIA?
  5. 5. It’s about people.
  6. 6. A BRIEF TOUR OF “THE SOCIALVERSE”
  7. 7. Meet “The Big 5”
  8. 8. YOUR BLOG: “THE OPEN HOUSE”
  9. 9. Your Blog: “The Open House”• Blog (short for “weblog”) = online journal• Can be self-hosted or hosted externally• Text, images, audio, or video• Subscribers have new posts delivered via email
  10. 10. Your Blog: “The Open House”Pros Cons• Open template • “Pull” tactic—need to• Can feature text, attract readers to it images, audio, video, or • May require some a combination HTML “tweaking”• If self-hosted, you own the blog and all its content
  11. 11. Your Blog: “The Open House”Opportunities for Coaches• Give prospective clients a free sample of your expertise.• Communicate with current or former clients in between touchpoints.• Create a library of content.• Invite readers to comment and begin a conversation around the topic.
  12. 12. QUESTIONS ABOUT BLOGS?
  13. 13. LINKEDIN: “THE NETWORKING EVENT”
  14. 14. LinkedIn: “The Networking Event”• Business-focused social networking site• 187 million members• “Virtual Rolodex”• Personal Profiles and Company Pages
  15. 15. LinkedIn: “The Networking Event”Pros Cons• All business, all the time • Content type is limited• Profiles rank well on to text and links Google and other • Lower overall activity search engines level than other social• Excellent internal search networks engine
  16. 16. LinkedIn: “The Networking Event”Opportunities for Coaches• Dedicated business focus• Profile of LinkedIn users*: – Age: 68% over age 35 – Education: 74% have college degree or better, 26% have advanced degree – Income: 69% make at least $60K, 39% make over $100K – Executives from every Fortune 500 company*Source: SocialTimes, The Value of Being LinkedIn
  17. 17. QUESTIONS ABOUT LINKEDIN?
  18. 18. FACEBOOK: “THE COFFEE SHOP”
  19. 19. Facebook: “The Coffee Shop”• World’s largest social networking site• 1.01 billion users worldwide• 80% of businesses are using it• Average user spends more than 7 hours a month on the site• 1 billion pieces of content shared each day
  20. 20. Facebook: “The Coffee Shop”Pros Cons• World’s largest • Business mixed in with networking site personal• Content types include • Poor search engine text, links, image, video • You don’t actually own• Apps allow creation of your Facebook content content-rich Company Pages
  21. 21. Facebook: “The Coffee Shop”Opportunities for Coaches• Share content daily to stay “front of mind” with clients and prospects.• Interact with complementary businesses to leverage their audiences.• Create private Group for current clients.• Promote your blog posts.
  22. 22. QUESTIONS ABOUT FACEBOOK?
  23. 23. TWITTER: “THE SPEED DATE”
  24. 24. Twitter: “The Speed Date”• 140-character posts• Over 140 million active users• 340 million tweets per day• 100 million clicks per day to sites across the Web
  25. 25. Twitter: “The Speed Date”Pros Cons• Easy to use • 140-character limit• Excellent listening • Content limited to text mechanism and links• Auto-schedule tools • Average life span of a tweet is less than an hour
  26. 26. Twitter: “The Speed Date”Opportunities for Coaches• Establish authority by sharing relevant content.• “Live tweet” from conferences and other events.• Create conversations around relevant topics.• Embed Twitter feed into your website and Facebook page.
  27. 27. QUESTIONS ABOUT TWITTER?
  28. 28. YOUTUBE: “THE PUBLIC ACCESS CABLECHANNEL”
  29. 29. YouTube: “The Public Access Cable Channel”• Video sharing social network• The Web’s #2 search engine• 4 billion videos watched every day• > 1 trillion views in 2011
  30. 30. YouTube: “The Public Access Cable Channel”Pros Cons• Most personal form of • Content limited to video social communication • Video creation requires• Highly visible in search some technical skill• 75% of C-suite • Search engines don’t executives watch work- recognize video content related videos weekly**Source: MarketingProfs, Stop Making These Three Excuses for Not Creating Videos
  31. 31. YouTube: “The Public Access Cable Channel”Opportunities for Coaches• Engage with clients and prospects on a highly personal level.• Create an online video library that’s highly search-visible.• Upload private videos for access by current clients.• Turn PowerPoint presentations into videos with voiceover.
  32. 32. QUESTIONS ABOUT YOUTUBE?
  33. 33. QUESTIONS ABOUT “THE BIG 5?”
  34. 34. MAKING SOCIAL WORK FOR YOU
  35. 35. 70-20-10 Rule Promoting your products or services Sharingothers’ posts 10% 20% 70% Sharing valuable, relev ant content
  36. 36. It’s all about integration Facebook LinkedIn “The “TheCoffee Shop” Networking Event” Blog “The Open House” Twitter YouTube “The “The PublicSpeed Date” Access Cable Channel”
  37. 37. And there’s more …
  38. 38. Let’s Connect!Blog http://www.resonancesocialmedia.com/blogTwitter http://twitter.com/resonancesocialFacebook http://fb.com/resonancesocialLinkedIn http://linkedin.com/company/resonance-content-marketingYouTube http://youtube.com/user/resonancesocialmediaGoogle+ http://gplus.to/resonancesocial
  39. 39. Thank you! Rachel Parker Resonance Content Marketingrachel@resonancecontent.com 713-595-6639

×