What Does Google Hummingbird Mean for SEO and Content Marketing?

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Continuing our Frequently Tweeted Question (FTQ) series with a look at Google's new algorithm, code-named Hummingbird, and what it means for SEO and content marketing.

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What Does Google Hummingbird Mean for SEO and Content Marketing?

  1. 1. What Does Google Hummingbird Mean for SEO and Content Marketing? A Resonance FTQ (Frequently Tweeted Question)
  2. 2. “What is this new ‘Hummingbird’ algorithm from Google … and how does it affect my SEO and content strategies?” @resonancecont
  3. 3. Hummingbird  is  Google’s  effort   to  be3er  match  the  meaning  of   search  queries  with  that  of   content  on  the  Web.  
  4. 4. Before Hummingbird  
  5. 5. Buy  an  Epson  XP-­‐400   printer   Buy  Epson  ink   cartridges   Repairs  for  your  Epson   XP-­‐400  printer   Accessories  for  your   Epson  XP-­‐400  printer   Sell  your  Epson   XP-­‐400  printer   Reviews  of  Epson   XP-­‐400  printer   Comparison  of  Epson   XP-­‐400  and  Epson  XP-­‐   800  printers   Download  driver  for   Epson  XP-­‐400  printer   How  to  change   cartridges  on  your   Epson  XP-­‐400  printer   Before Hummingbird  
  6. 6. How  to  change  ink   cartridges  on  your   Epson  XP-­‐400  printer   With Hummingbird  
  7. 7. How  to  change  ink   cartridges  on  your   Epson  XP-­‐400  printer   With Hummingbird  
  8. 8. Keyword Focus What This Means for SEO  
  9. 9. Solution Focus Today’s  Tutorial:   How  to  change   ink  cartridges  on   your  Epson   XP-­‐400  printer   What This Means for SEO   Keyword Focus
  10. 10. What This Means for Content Marketers  
  11. 11. To Sum Up …   •  Keywords are still important, but make sure you’re offering the real solutions your customers and prospects are searching for. •  Always keep context in mind. •  This is a great time for doing some research on the challenges your customers and prospects face … and coming up with new approaches to helping them. @resonancecont
  12. 12. Got a question for our next FTQ? Hit me up at @resonancecont

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