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What Does Google
Hummingbird
Mean for SEO and
Content
Marketing?
A Resonance FTQ
(Frequently Tweeted
Question)
“What is this new
‘Hummingbird’ algorithm
from Google … and how
does it affect my SEO and
content strategies?”
@resonancecont
Hummingbird	
  is	
  Google’s	
  effort	
  
to	
  be3er	
  match	
  the	
  meaning	
  of	
  
search	
  queries	
  with	
  that	
  of	
  
content	
  on	
  the	
  Web.	
  
Before Hummingbird	
  
Buy	
  an	
  Epson	
  XP-­‐400	
  
printer	
   Buy	
  Epson	
  ink	
  
cartridges	
  
Repairs	
  for	
  your	
  Epson	
  
XP-­‐400	
  printer	
  
Accessories	
  for	
  your	
  
Epson	
  XP-­‐400	
  printer	
  
Sell	
  your	
  Epson	
  
XP-­‐400	
  printer	
  
Reviews	
  of	
  Epson	
  
XP-­‐400	
  printer	
  
Comparison	
  of	
  Epson	
  
XP-­‐400	
  and	
  Epson	
  XP-­‐	
  
800	
  printers	
  
Download	
  driver	
  for	
  
Epson	
  XP-­‐400	
  printer	
  
How	
  to	
  change	
  
cartridges	
  on	
  your	
  
Epson	
  XP-­‐400	
  printer	
  
Before Hummingbird	
  
How	
  to	
  change	
  ink	
  
cartridges	
  on	
  your	
  
Epson	
  XP-­‐400	
  printer	
  
With Hummingbird	
  
How	
  to	
  change	
  ink	
  
cartridges	
  on	
  your	
  
Epson	
  XP-­‐400	
  printer	
  
With Hummingbird	
  
Keyword
Focus
What This Means for SEO	
  
Solution
Focus
Today’s	
  Tutorial:	
  
How	
  to	
  change	
  
ink	
  cartridges	
  on	
  
your	
  Epson	
  
XP-­‐400	
  printer	
  
What This Means for SEO	
  
Keyword
Focus
What This Means for Content Marketers	
  
To Sum Up …	
  
•  Keywords are still important, but make sure you’re
offering the real solutions your customers and
prospects are searching for.
•  Always keep context in mind.
•  This is a great time for doing some research on the
challenges your customers and prospects face … and
coming up with new approaches to helping them.
@resonancecont
Got a question
for our next
FTQ?
Hit me up at
@resonancecont

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What Does Google Hummingbird Mean for SEO and Content Marketing?

  • 1. What Does Google Hummingbird Mean for SEO and Content Marketing? A Resonance FTQ (Frequently Tweeted Question)
  • 2. “What is this new ‘Hummingbird’ algorithm from Google … and how does it affect my SEO and content strategies?” @resonancecont
  • 3. Hummingbird  is  Google’s  effort   to  be3er  match  the  meaning  of   search  queries  with  that  of   content  on  the  Web.  
  • 5. Buy  an  Epson  XP-­‐400   printer   Buy  Epson  ink   cartridges   Repairs  for  your  Epson   XP-­‐400  printer   Accessories  for  your   Epson  XP-­‐400  printer   Sell  your  Epson   XP-­‐400  printer   Reviews  of  Epson   XP-­‐400  printer   Comparison  of  Epson   XP-­‐400  and  Epson  XP-­‐   800  printers   Download  driver  for   Epson  XP-­‐400  printer   How  to  change   cartridges  on  your   Epson  XP-­‐400  printer   Before Hummingbird  
  • 6. How  to  change  ink   cartridges  on  your   Epson  XP-­‐400  printer   With Hummingbird  
  • 7. How  to  change  ink   cartridges  on  your   Epson  XP-­‐400  printer   With Hummingbird  
  • 9. Solution Focus Today’s  Tutorial:   How  to  change   ink  cartridges  on   your  Epson   XP-­‐400  printer   What This Means for SEO   Keyword Focus
  • 10. What This Means for Content Marketers  
  • 11. To Sum Up …   •  Keywords are still important, but make sure you’re offering the real solutions your customers and prospects are searching for. •  Always keep context in mind. •  This is a great time for doing some research on the challenges your customers and prospects face … and coming up with new approaches to helping them. @resonancecont
  • 12. Got a question for our next FTQ? Hit me up at @resonancecont