Can You Really Outsource Your Content?
 

Can You Really Outsource Your Content?

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Continuing our Frequently Tweeted Question (FTQ) series with an answer to the question "If content marketing is all about authenticity, how the heck can you outsource it?"

Continuing our Frequently Tweeted Question (FTQ) series with an answer to the question "If content marketing is all about authenticity, how the heck can you outsource it?"

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Can You Really Outsource Your Content? Can You Really Outsource Your Content? Presentation Transcript

  • Can You Really Outsource Your Content? A Resonance FTQ (Frequently Tweeted Question) @resonancecont
  • “If good content is all about authenticity, does it ever make sense to outsource it?” @resonancecont
  • Short Answer @resonancecont Yes!
  • Reason #1 @resonancecont
  • Reason #1 @resonancecont A good content marketer spends the time to really get to know you and your audience …
  • Reason #1 @resonancecont … so that they can speak with your voice.
  • Reason #2 @resonancecont
  • Reason #2 @resonancecont A good content marketer keeps you in the loop … and in the driver’s seat.
  • Reason #3 @resonancecont
  • Reason #3 @resonancecont A third-party content marketer sees your business from the outside … just like your audience does.
  • Reason #4 @resonancecont
  • Reason #4 @resonancecont Outsourcing your content lets you ramp up without adding to your staff … or your hours.
  • Reason #5 @resonancecont
  • Reason #5 @resonancecont Outsourcing your content lets you stay focused on your business …
  • Reason #5 @resonancecont … and get home in time to enjoy what’s really important.
  • To Sum Up … •  You absolutely can outsource your content! •  Make sure to choose a partner who will get to know you and your audience so that they can speak with your voice. •  A good partner will also keep you in the loop so that you stay in control. @resonancecont
  • To Sum Up … •  Outsourcing lets you enjoy all the advantages of a solid content marketing program without – Taking on additional staff or – Adding to your hours •  Outsourcing lets you end your work day on time and enjoy life with friends and family. @resonancecont
  • Got a question for our next FTQ? Hit me up at @resonancecont