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7 Content
Marketing
Lessons
From South
Park
Back on August 13, 1997,
Comedy Central debuted a
new animated series unlike
anything anyone had ever
seen.
“Cartman Gets ...
Since then…
4 Prime-Time
Emmy Awards
16 Seasons
237 Episodes
2006 Peabody
Award
“One of the 100
Best TV Shows of
All Time”...
So, what can we
content marketers
learn from a cartoon
about potty-mouthed
third-graders?
PLENTY.PLENTY.
So, what can we
content marketers
learn from a cartoon
about potty-mouthed
third-graders?
LESSON 1:
WORK WITH WHAT YOU HAVE
The first episode of
South Park was
created with
construction-paper
cutouts and
photographed
frame by frame.
LESSON 2:
DON’T LET CRITICISM SCARE
YOU AWAY
South Park was in
danger of being
canceled before it
even aired when the
show tested poorly
with test audiences.
LESSON 3:
FORM GOOD PARTNERSHIPS …
AND STICK WITH THEM
Trey Parker and
Matt Stone have
been working
together since they
met in a University
of Colorado film
class in 1992.
LESSON 4:
STAY CURRENT
Each episode is
written the week
before its air date,
allowing the show to
stay more topical
and respond quickly
to curren...
LESSON 5:
LEVERAGE GUEST
CONTRIBUTORS
Over the years,
guest voices have
included Jennifer
Aniston, Jay Leno,
Cheech & Chong,
George Clooney,
and the band
Radioh...
LESSON 6:
DON’T SHY AWAY FROM
CONTROVERSY
South Park episodes
have tackled such
hot-button topics
as:
•Scientology
•Depictions of the prophet Mohammad
•Wars in Iraq...
LESSON 7:
BREAK OUT OF YOUR COMFORT
ZONE … STRATEGICALLY
The feature film
South Park: Bigger,
Longer and Uncut,
released in 1999,
quickly became a
critical and
commercial success.
Work with what you have.
TO SUM UP …
1
2
3
4
Don’t let criticism scare you away.
Form good partnerships … and stick with t...
Leverage guest contributors.
TO SUM UP …
5
6
7
Don’t shy away from controversy.
Break out of your comfort zone … strategic...
BY RACHEL PARKER.
@ResonanceCont
Insert CTA Header
To learn more about content
marketing, visit
ResonanceContent.com/blog
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7 Content Marketing Lessons from South Park

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On September 25, 2013, Season 17 of South Park will kick off on Comedy Central. What can we content marketers learn from a cartoon about potty-mouthed third-graders? Plenty.

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Transcript of "7 Content Marketing Lessons from South Park"

  1. 1. 7 Content Marketing Lessons From South Park
  2. 2. Back on August 13, 1997, Comedy Central debuted a new animated series unlike anything anyone had ever seen. “Cartman Gets an Anal Probe,” Season 1
  3. 3. Since then… 4 Prime-Time Emmy Awards 16 Seasons 237 Episodes 2006 Peabody Award “One of the 100 Best TV Shows of All Time” - Time, 2007 #12 on “Greatest TV Show of the Past 25 Years,” Entertainment Weekly, 2008
  4. 4. So, what can we content marketers learn from a cartoon about potty-mouthed third-graders?
  5. 5. PLENTY.PLENTY. So, what can we content marketers learn from a cartoon about potty-mouthed third-graders?
  6. 6. LESSON 1: WORK WITH WHAT YOU HAVE
  7. 7. The first episode of South Park was created with construction-paper cutouts and photographed frame by frame.
  8. 8. LESSON 2: DON’T LET CRITICISM SCARE YOU AWAY
  9. 9. South Park was in danger of being canceled before it even aired when the show tested poorly with test audiences.
  10. 10. LESSON 3: FORM GOOD PARTNERSHIPS … AND STICK WITH THEM
  11. 11. Trey Parker and Matt Stone have been working together since they met in a University of Colorado film class in 1992.
  12. 12. LESSON 4: STAY CURRENT
  13. 13. Each episode is written the week before its air date, allowing the show to stay more topical and respond quickly to current events.
  14. 14. LESSON 5: LEVERAGE GUEST CONTRIBUTORS
  15. 15. Over the years, guest voices have included Jennifer Aniston, Jay Leno, Cheech & Chong, George Clooney, and the band Radiohead.
  16. 16. LESSON 6: DON’T SHY AWAY FROM CONTROVERSY
  17. 17. South Park episodes have tackled such hot-button topics as: •Scientology •Depictions of the prophet Mohammad •Wars in Iraq and Afghanistan •Pedophilia •Euthanasia •Anti-Semitism •AIDS •And many others “South Park controversies” now has its own Wikipedia page.
  18. 18. LESSON 7: BREAK OUT OF YOUR COMFORT ZONE … STRATEGICALLY
  19. 19. The feature film South Park: Bigger, Longer and Uncut, released in 1999, quickly became a critical and commercial success.
  20. 20. Work with what you have. TO SUM UP … 1 2 3 4 Don’t let criticism scare you away. Form good partnerships … and stick with them. Stay current.
  21. 21. Leverage guest contributors. TO SUM UP … 5 6 7 Don’t shy away from controversy. Break out of your comfort zone … strategically.
  22. 22. BY RACHEL PARKER. @ResonanceCont
  23. 23. Insert CTA Header To learn more about content marketing, visit ResonanceContent.com/blog

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