7 Content Marketing Lessons from South Park

4,905 views
4,607 views

Published on

On September 25, 2013, Season 17 of South Park will kick off on Comedy Central. What can we content marketers learn from a cartoon about potty-mouthed third-graders? Plenty.

2 Comments
5 Likes
Statistics
Notes
No Downloads
Views
Total views
4,905
On SlideShare
0
From Embeds
0
Number of Embeds
2,189
Actions
Shares
0
Downloads
1
Comments
2
Likes
5
Embeds 0
No embeds

No notes for slide

7 Content Marketing Lessons from South Park

  1. 1. 7 Content Marketing Lessons From South Park
  2. 2. Back on August 13, 1997, Comedy Central debuted a new animated series unlike anything anyone had ever seen. “Cartman Gets an Anal Probe,” Season 1
  3. 3. Since then… 4 Prime-Time Emmy Awards 16 Seasons 237 Episodes 2006 Peabody Award “One of the 100 Best TV Shows of All Time” - Time, 2007 #12 on “Greatest TV Show of the Past 25 Years,” Entertainment Weekly, 2008
  4. 4. So, what can we content marketers learn from a cartoon about potty-mouthed third-graders?
  5. 5. PLENTY.PLENTY. So, what can we content marketers learn from a cartoon about potty-mouthed third-graders?
  6. 6. LESSON 1: WORK WITH WHAT YOU HAVE
  7. 7. The first episode of South Park was created with construction-paper cutouts and photographed frame by frame.
  8. 8. LESSON 2: DON’T LET CRITICISM SCARE YOU AWAY
  9. 9. South Park was in danger of being canceled before it even aired when the show tested poorly with test audiences.
  10. 10. LESSON 3: FORM GOOD PARTNERSHIPS … AND STICK WITH THEM
  11. 11. Trey Parker and Matt Stone have been working together since they met in a University of Colorado film class in 1992.
  12. 12. LESSON 4: STAY CURRENT
  13. 13. Each episode is written the week before its air date, allowing the show to stay more topical and respond quickly to current events.
  14. 14. LESSON 5: LEVERAGE GUEST CONTRIBUTORS
  15. 15. Over the years, guest voices have included Jennifer Aniston, Jay Leno, Cheech & Chong, George Clooney, and the band Radiohead.
  16. 16. LESSON 6: DON’T SHY AWAY FROM CONTROVERSY
  17. 17. South Park episodes have tackled such hot-button topics as: •Scientology •Depictions of the prophet Mohammad •Wars in Iraq and Afghanistan •Pedophilia •Euthanasia •Anti-Semitism •AIDS •And many others “South Park controversies” now has its own Wikipedia page.
  18. 18. LESSON 7: BREAK OUT OF YOUR COMFORT ZONE … STRATEGICALLY
  19. 19. The feature film South Park: Bigger, Longer and Uncut, released in 1999, quickly became a critical and commercial success.
  20. 20. Work with what you have. TO SUM UP … 1 2 3 4 Don’t let criticism scare you away. Form good partnerships … and stick with them. Stay current.
  21. 21. Leverage guest contributors. TO SUM UP … 5 6 7 Don’t shy away from controversy. Break out of your comfort zone … strategically.
  22. 22. BY RACHEL PARKER. @ResonanceCont
  23. 23. Insert CTA Header To learn more about content marketing, visit ResonanceContent.com/blog

×