Viral Competition | China Social Media Case Study.

VIRAL COMPETITION RESONANCE CHINARESONANCECHINA | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVEDR E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

RESONANCECHINA TRAINING PROCESSThe following competition was created for Resonance China’s internal training.Periodically, Resonance launches small viral competitions among the staff. Split into teams, each oneideates a small localized viral campaign based on subject and topic they are most interested in.. andwinners are chosen by other staff based on creativity, results, and applicability to client campaigns.After each competition case is completed, staff then comment on speaker presentation, content andanalysis; peers rank other peers. Through this we push to create a culture of curiosity, quality, and acompetitive spirit to be the best in whatever it is we choose to do.• How we ideated this process: http://bit.ly/oCxKma• Check out our company website: http://www.resonancechina.com• Check out our Linkedin group: http://linkd.in/ooClvF• Or follow us on Twitter: http://www.twitter.com/littleredbook RESONANCECHINA | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED R E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

CONTENT SAMPLES TOPIC1:2011.06.14• ttp://www.douban.com/group/topic/20456286/?start=0&post=ok hPv N/A 56FEEDBACK:• • • LadyDior R E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

CONTENT LIST NO BBS Section Post Link PV Reply 1 PCHOME Link 205 11 2 Link 55 2 3 Link 90 6 4 WOW Link 219 16 5 Link 117 15 6 twocold Link 139 14 7 Link 361 33 8 Link 123 5 9 YOKA Link 45 0 10 Link 151 0 11 NGA Link 279 21 1 2 3 4 5 R E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

WRITE YOUR TEAM NAME HERE. Write your big idea or viral subject/topic in this box.Why Idea / “ ” “ ” Write why you chose this idea and why you think it works. —— —— —— “ ” R E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

http://www.littleredbook.cn	1433
http://feeds.feedburner.com	57
http://sinowww.collected.info	14
http://translate.googleusercontent.com	7
http://cache.baidu.com	2
http://www.netvibes.com	2
http://dashboard.bloglines.com	2
http://posterous.com	2
http://www.blogsdirectoryhub.com	1
https://toonsfortourists.info	1

Viral Competition | China Social Media Case Study.

by Resonance China on Jul 25, 2011

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Viral Competition | China Social Media Case Study. — Presentation Transcript