McDonalds | China Social Media Case Study.

RESONANCECHINA TRAINING PROCESSThe following case study was created for Resonance China’s internal training.Each week a member of Resonance China’s staff is selected to research and present a case study onbrands they are curious about or admire in some way. These cases are compiled by all levels ofResonance staff, from directors, managers, copywriters, and seeders. We do this to help each member ofour staff get a sense of the “whole picture” and the part they play in our China social media campaigns.After each case is completed, staff then comment on speaker presentation, content and analysis; peersrank other peers. Through this we push to create a culture of curiosity, quality, and a competitive spiritto be the best in whatever it is we choose to do.• How we ideated this process: http://bit.ly/oCxKma• Check out our company website: http://www.resonancechina.com• Check out our Linkedin group: http://linkd.in/ooClvF• Or follow us on Twitter: http://www.twitter.com/littleredbook RESONANCE CHINA | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED RESONANCE CHINA Copyright 2011; All rights reserved. 2

Sun Mon Tue Wed Thu Fri Sat 05 06 07 08 09 10 1112 13 14 15 16 17 18 541 98 218,70119 20 21 22 23 24 25 26 27 28 29 30 392 87 370,894BJ (V) 58,371 65 7 Danielle(V) 57,891 90 8 38 15 3SH (V) 13,079 35 8GZ 35 (V) 11,852 224 3SZ (V) 54 47 4 RESONANCE CHINA Copyright 2011; All rights reserved.

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McDonalds | China Social Media Case Study.

by Resonance China on Jul 25, 2011

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McDonalds | China Social Media Case Study. — Presentation Transcript