Guerlain | China Social Media Case Study.

GUERLAIN CHINA SOCIAL MEDIA CASE STUDYRESONANCE CHINA | SOCIAL MEDIA DIGITAL AGENCYR E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY C O P Y R I G H TCOPYRIGHT 2011 G H T S R E SRESERVED. 2 0 1 1 A L L R I ALL RIGHTS E R V E D

RESONANCECHINA TRAINING PROCESSThe following case study was created for Resonance China’s internal training.Each week a member of Resonance China’s staff is selected to research and present a case study onbrands they are curious about or admire in some way. These cases are compiled by all levels ofResonance staff, from directors, managers, copywriters, and seeders. We do this to help each member ofour staff get a sense of the “whole picture” and the part they play in our China social media campaigns.After each case is completed, staff then comment on speaker presentation, content and analysis; peersrank other peers. Through this we push to create a culture of curiosity, quality, and a competitive spiritto be the best in whatever it is we choose to do.• How we ideated this process: http://bit.ly/oCxKma• Check out our company website: http://www.resonancechina.com• Check out our Linkedin group: http://linkd.in/ooClvF• Or follow us on Twitter: http://www.twitter.com/littleredbook RESONANCECHINA | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED R E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

OVERVIEW [Brand Logo Here] Events Marketing & Social Media Strategy —Objective • • • • • Audience Fragance , Skincare and Luxury Make-up 25-45 White Collar Fashion Buyer Fashionistas R E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

Weibo Show buzz content on these channels. 4787 “ ” KOL Guerlain Weibo Account http://weibo.com/guerlainchina R E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

OVERVIEW Summary Describe how this campaign could be betterOpportunity KOL Describe how competitors can best this campaignThreats / KOL R E S O N A N C E C H I N A | SOCIAL MEDIA DIGITAL AGENCY COPYRIGHT 2011 ALL RIGHTS RESERVED.

http://www.littleredbook.cn	1165
http://feeds.feedburner.com	53
http://translate.googleusercontent.com	4
http://cache.baidu.com	2
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Guerlain | China Social Media Case Study.

by Resonance China on Jul 25, 2011

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Guerlain | China Social Media Case Study. — Presentation Transcript