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E. Quintarelli, A. Resmini & L. Rosati


The FaceTag Engine
User Issues in a Bottom-up + Top-down
Tagging Application




DC Social Tagging Workshop
Milano, June 10 2009
Hello DC Social Tagging People!
my name is Andrea Resmini
   I'm an Information Architect
   I design information spaces
coordinate REG-iA, the Research &
      Education Group in IA
founded the Journal of Information
          Architecture
   one of the designers of the
     FaceTag engine project
an issue
User issues in top-down bottom-up tagging applications: FaceTag
tags are flat free-form keywords liberally
            assigned by users
 collaborative tagging is widely used to
organize, browse and share large online
               collections
folksonomies are tag-based, bottom-up,
 user-generated emergent classification
               systems
tagging has advantages
trade-off between simplicity and precision
matches the user’s needs and language
inclusive, as nothing is left out
helps discovery and improve serendipity
provides free-linking superstructure
better than nothing
tagging has disadvantages
linguistic disadvantages


polysemy, homonymy, synonymy
the use of plurals, ego-tagging
     base-level variations
user experience disadvantages


user interfaces (tag clouds) with self-
  sustaining predominance cycles
            visual clutter
           no map-making
          editing interfaces
plus
“Information seekers in large domains
need to deal with meaningful groupings of
   related items in order to understand
  relationships, build a mental map, and
          decide how to proceed”
So, how do we move
from tags to meaningful groupings
  and how do we navigate them?
a number of tools and techniques
     have been proposed
among them,
clustering and faceted classification
     have been used in the past
but
clustering geerates messy groups,
conflates many different dimensions
 and does not allow refinement and
          follow-up queries
− facets
      are orthogonal descriptors within
   a metadata system that represent
 semantic properties, part of a top-down
               paradigm
so what?
User issues in top-down bottom-up tagging applications: FaceTag
  a new metadata ecology
   a middle ground between the pure


democracy of bottom-up tagging and the
    empirical determinism of top-down
               taxonomies
facets + tags = FaceTag
faceTag introduces a multidimensional,
semantically richer paradigm based on
the CRG faceted theory which provides


           tag hierarchies
system facets to which tag hierarchies
            are assigned
  seamless browsing and searching
User issues in top-down bottom-up tagging applications: FaceTag
User issues in top-down bottom-up tagging applications: FaceTag
faceTag then allows to


 add structure and context to flat tags
   navigate along several dimensions
            simultaneously
  refine and broaden filtering criteria on
the fly, with no dead ends (engaging and
                 zooming)
tags are contextualized
   large tag clouds can be sectioned
   recognition is favoured over recall
   exploration, discovery and iterative
     query refinement are supported
As facets are particularly suitable to
classify homogeneous collections, the
combination of facets + tags amplifies
both the information scent and berry-
  picking capabilities of the system
this happens along the two axes of IA

the vertical paradigmatic axis, where
  similar tags on the same facet are
                recalled

 and the horizontal syntagmatic axis,
 where all other tags pertaining to the
same facet are recalled and suggested
User issues in top-down bottom-up tagging applications: FaceTag
it works, but we found issues
user experience issues
front-end

allowing choice, zooming and navigation
     allowing large numbers of tags
      structuring the facets display
back-end

         entering tags
having no back-end via browser
        bookmarklets
first iteration
User issues in top-down bottom-up tagging applications: FaceTag
User issues in top-down bottom-up tagging applications: FaceTag
uses metaphors from other tagging
applications (del.icio.us, Rawsugar)
 introduces a visual top-to-bottom
      hierarchy among facets
 has a 'duct tape and some glue'
           feeling to it
  goes against some common UI
            principles
second iteration
designed using a UCD approach
 paper and HTML prototyping
small groups of users involved
  few people, many sessions
and now in full color
User issues in top-down bottom-up tagging applications: FaceTag
facet panels have been moved
User issues in top-down bottom-up tagging applications: FaceTag
for more tags, panels slide in
x
issues in the back-end are still to be
      thoroughly investigated
User issues in top-down bottom-up tagging applications: FaceTag
thank you!

www.facetag.org

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User issues in top-down bottom-up tagging applications: FaceTag