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Opening talk at UXSofia 2014.

Opening talk at UXSofia 2014.

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This Station Has Started Tweeting Presentation Transcript

  • 1. HAS STARTED TWEETING UX SOFIA 2014 ANDREA @RESMINI THIS STATION
  • 2. HOW DID WE GET HERE?
  • 3. COMPUTER ROOM, SANTA BARBARA – HTTP://IS.GD/H4ME67
  • 4. COMPUTING WAS CONFINED TO PRECISELY BOUNDED AREAS IN SPACE AND TIME
  • 5. TANZEN80, HTTP://WWW.FLICKR.COM/PHOTOS/TANZEN80/6140025125/
  • 6. CASHIER?
  • 7. ACTIVITIES AND ARTIFACTS MERGE INTO COMPLEX EXPERIENCES
  • 8. http://www.flickr.com/photos/slider527_pix/3315095305/ – CC SA-BY 2.0
  • 9. URBANROMANCEONLINE.COM
  • 10. MUNICH AIRPORT (WIKIMEDIA)
  • 11. LAYOVERGUIDE.COM
  • 12. TAXI
  • 13. A POSTDIGITAL WORLD
  • 14. N. NEGROPONTE
  • 15. IS DIGITAL DESTINED FOR BANALITY? CERTAINLY – N. NEGROPONTE, BEYOND DIGITAL(1998)
  • 16. IT WILL BE NOTICED ONLY BY ITS ABSENCE, NOT ITS PRESENCE – N. NEGROPONTE, BEYOND DIGITAL (1998)
  • 17. TOMORROW’S COMMERCIAL AND CULTURAL COMPOST FOR NEW IDEAS – N. NEGROPONTE, BEYOND DIGITAL (1998)
  • 18. DIGITAL IS NOT A DIFFERENT PLACE TO GO TO
  • 19. IT IS AN ADDITIONAL LAYER CHANGING THE FABRIC OF REALITY ITSELF
  • 20. HOW TO FRAME IT FOR THE PRACTICE OF UX?
  • 21. BUSINESS STRATEGY INFORMATION SYSTEMS STRATEGYORGANIZATIONAL STRATEGY
  • 22. PRODUCT ARE SERVICES
  • 23. BUSINESS PRODUCTS AS SERVICESORGANIZATIONAL (TECHNOLOGY)
  • 24. MEDIA STRATEGY BRAND PRODUCT CUSTOMERS SOCIAL MEDIA
  • 25. USERS ARE CO-CREATORS
  • 26. BUSINESS PRODUCTS AS SERVICESUSERS ARE CO-CREATORS (TECHNOLOGY)(ORGANIZATION)
  • 27. THIS HAS BEEN A LONG TIME COMING AND GOES DEEPER
  • 28. O.J. SIMPSON CAR CHASE LIVE FEED
  • 29. COPS (1989)
  • 30. POLICE WOMEN OF BROWARD COUNTY (2009)
  • 31. STEVEN SEAGAL: LAWMAN (2009)
  • 32. FROM AUTHORSHIP TO CONVERSATIONS
  • 33. (BUSINESS) PRODUCTS AS SERVICESUSERS ARE CO-CREATORS (TECHNOLOGY)(ORGANIZATION) FROM AUTHORSHIP TO CONVERSATIONS
  • 34. STANLEY KUBRICK
  • 35. CAN'T RESIST. ONE MORE
  • 36. ARCHITECTURES DRIVE BEHAVIOR CHANGE
  • 37. (BUSINESS) PRODUCTS AS SERVICESUSERS ARE CO-CREATORS (TECHNOLOGY)(ORGANIZATION) FROM AUTHORSHIP TO CONVERSATIONS
  • 38. BUSINESS (VIABILITY) TIM BROWN – INNOVATION THROUGH DESIGN THINKING (2009)
  • 39. ARCHITECTURES ARE NOT CONCERNED WITH TECHNOLOGY
  • 40. WIKIPEDIA
  • 41. THEY TURN PRODUCTS INTO EXPERIENCES
  • 42. PRODUCERS MUSIC DEVICE SOCIAL MEDIA DEVICE CONSUMERS
  • 43. THEGOODNEIGHBORHOOD.COM
  • 44. AS WE BLEND WHAT IS DIGITAL AND WHAT IS PHYSICAL INTO SOMETHING DIFFERENT
  • 45. ACTING ON THE ARCHITECTURE MAKES UNDERLYING PROCESSES VISIBLE AND ACTIONABLE
  • 46. THEY TURN PRODUCTS INTO EXPERIENCES
  • 47. BUSINESS TECHNOLOGY PEOPLE (VIABILITY) (FEASIBILITY) (DESIRABILITY) TIM BROWN – INNOVATION THROUGH DESIGN THINKING (2009) EXPERIENCE (INNOVATION)
  • 48. DON'T WORRY ABOUT THE SHADE OF LIPSTICK IT'S WEARING – D. HILL, DARK MATTER AND TROJAN HORSES (2012)
  • 49. ECOSYSTEMS LIPSTICK PIG(S)
  • 50. RETHINK THE PIG
  • 51. THANK YOU PING ME @RESMINI