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ANDREA RESMINI



    PERVASIVE
               POLISH IA SUMMIT 2010
    PIERWSZY POLSKI ZJAZD ARCHITEKTOW INFORMACJI




                          
introduce yourselves



    how many information architects?




                             
            PERVASIVE :: POLISH IA SUMMIT 2010
introduce yourselves



    how many usability consultants?




                             
            PERVASIVE :: POLISH IA SUMMIT 2010
introduce yourselves



    how many interaction designers?




                             
            PERVASIVE :: POLISH IA SUMMIT 2010
introduce yourselves



how many user experience designers?




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
introduce yourselves



    how many project managers?




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
introduce yourselves



    how many business consultants?




                             
            PERVASIVE :: POLISH IA SUMMIT 2010
introduce yourselves



    how many something else?




                          
         PERVASIVE :: POLISH IA SUMMIT 2010
do not worry
information designer community manager visual designer 
web  master  content  strategist  web  developer  css  ninja 
community strategist interaction designer technical writer 
web  analyst  user  experience  designer  social  media 
coordinator  information  architect  usability  engineer  ux 
curmudgeon  serial  entrepreneur  project  manager 
software  developer  graphic  designer  ict  consultant 
service  designer  operational  service  leaders  social 
program  director  information  analyst  tech  support  officer 
information technology specialist seo and search officer

                                    
                   PERVASIVE :: POLISH IA SUMMIT 2010
this is rather common
                                                                                                                        l 
                                      m unity          st  web                                             er   visua
                         igne  r com nt strategi                                                     anag         t web
                                                                                                                            
                     es              nte                gis  t                              n ity m          gis
     rma    tion d         aster co        nity strate b analyst  er commu tent strate                             tegist
                                                                                                                              
info                   m                u                 e
              r web inja comm al writer w tion desi master co
                                                                         gn                 n                 tra
                                                                                                       nity s nalyst 
         ne                                                                                          u
 desig er css n                   tec                 e
                                                        a
                                      hnic inlf ormdia  ner  web                       ja  comm r web a                    ia 
    ev elop              signer            so cia m desag ility er css nin cal write
                                                           si b                                                   l med
  d                  de                er               u               p                 i                  cia
            ction  ce design                     itect  dreneo r  ner techn signer so usability 
                                                              evel u
   intera perien                               h
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       er e    x            form
                                  atio        eria nterer tgoaph r ex
                                                        ac i r e       i s perience                arc hitec          reneu
                                                                                                                               r 
    us                   in              n s                                                 on                 rep
               inator urmudgeo devielop                           us             fo rmati  serial ent graphic 
     coord r ux c                       are 
                                                                < r 
                                                           ignerdinator in udgeon                                  r 
                 e e               oftw              des coo ram                                         velope signer 
      engin manager s ant ser vice al prog er ux erurm ftware de vice de    c
                                                                              c                                                    
       p ro  ject           co nsult        er s  soci enginet offianager so ultant ser
                                                                po  r                                                 pr ogram
                    er ict  r vice lead t tech supojectdm                               ons                s ocial  officer 
                  n
        desig nal se                     na  lys            peo an   igner ict c e leaders  ppor t 
                                                            s
                                                              r
                                                                                                                                     
         ope     ratio        ma  tion a specialist                  des         l s er vic         t te ch su t seo and
                        infor hnology                                    ationa ion analys  specialis                               r
          d
                     r
             irecto on tec                                       oper rmat                         og y                  h   office
                      ati                                           or   info            chnol                  searc
           inform officer                                  direct formation 
                                                                                      te
                     h 
             searc                                                    in

                                                                  
                                        PERVASIVE :: POLISH IA SUMMIT 2010
but



    I have other news




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
the web is dead




                       
      PERVASIVE :: POLISH IA SUMMIT 2010
long live the web


    the World Wide Web is a commodity
             it is a mature platform
       let's think about what is coming


                              
             PERVASIVE :: POLISH IA SUMMIT 2010
and regardless of your role



    IA is important to all of you




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
why?



    let me tell you a few stories




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
1. amsterdam




                               
    http://www.flickr.com/photos/joiseyshowaa/3864446500

          PERVASIVE :: POLISH IA SUMMIT 2010
conversations




                      
     PERVASIVE :: POLISH IA SUMMIT 2010
rocks and sausages




                         
        PERVASIVE :: POLISH IA SUMMIT 2010
information architecture




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
information architecture




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
information architecture




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
information architecture




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
information architecture




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
information architecture




                
is this any different?




                          
         PERVASIVE :: POLISH IA SUMMIT 2010
what is the point?



    information happens all the time 




                             
            PERVASIVE :: POLISH IA SUMMIT 2010
we need to provide a context,
    a place, and make it useful and 
              meaningful


                            
           PERVASIVE :: POLISH IA SUMMIT 2010
2. think of animals


         a seal, a donkey, an elephant,
    two dogs, a skunk, a penguin, two other 
        small seals, a platypus, a sheep


                                
               PERVASIVE :: POLISH IA SUMMIT 2010
karolus linneus




                       
      PERVASIVE :: POLISH IA SUMMIT 2010
systema naturae




                       
      PERVASIVE :: POLISH IA SUMMIT 2010
every animal has a place




                           
          PERVASIVE :: POLISH IA SUMMIT 2010
almost




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
but anyway




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
that's it



               right?




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
mh.



               wrong




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
gaia




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
her animals




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
she's right




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
3. think of a common task



     say you want to write a message




                             
            PERVASIVE :: POLISH IA SUMMIT 2010
is this writing a message?




                            
           PERVASIVE :: POLISH IA SUMMIT 2010
is this writing a message?




                            
           PERVASIVE :: POLISH IA SUMMIT 2010
is this writing a message?




                            
           PERVASIVE :: POLISH IA SUMMIT 2010
with an ouija board?




                         
        PERVASIVE :: POLISH IA SUMMIT 2010
is this writing a message?




                            
           PERVASIVE :: POLISH IA SUMMIT 2010
and is this?




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
same task, different interfaces




                            
           PERVASIVE :: POLISH IA SUMMIT 2010
media and messages


      does how the message is
    delivered to you really matter?



                            
           PERVASIVE :: POLISH IA SUMMIT 2010
on twitter




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
on a mobile phone




                        
       PERVASIVE :: POLISH IA SUMMIT 2010
on a public rt display




                          
         PERVASIVE :: POLISH IA SUMMIT 2010
messages have no medium




                         
        PERVASIVE :: POLISH IA SUMMIT 2010
interfaces and interactions differ




                             
            PERVASIVE :: POLISH IA SUMMIT 2010
wildly




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
voice interfaces




                       
      PERVASIVE :: POLISH IA SUMMIT 2010
magic interfaces




                        
                    SPHERE

      PERVASIVE :: POLISH IA SUMMIT 2010
gesture interfaces




                        
       PERVASIVE :: POLISH IA SUMMIT 2010
sci­fi interfaces




                       
      PERVASIVE :: POLISH IA SUMMIT 2010
(yes, sure)




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
but



         tasks span interfaces
    and merge into complex activities



                             
            PERVASIVE :: POLISH IA SUMMIT 2010
and



    activities bridge contexts and environments: 
              physical, digital, augmented




                                 
                PERVASIVE :: POLISH IA SUMMIT 2010
artifacts become processes


           we have to move away
    from the design of artifacts and web 
        sites to design processes


                               
              PERVASIVE :: POLISH IA SUMMIT 2010
products become experiences


            we have to move
      from the design of products
     to the design of experiences


                            
           PERVASIVE :: POLISH IA SUMMIT 2010
we design the IA

         we do not design interfaces
     we do not design single interactions

    we design cross­media experiences


                               
              PERVASIVE :: POLISH IA SUMMIT 2010
we do not design this



                      c
                       c




                            
         PERVASIVE :: POLISH IA SUMMIT 2010
we design processes




                     
    PERVASIVE :: POLISH IA SUMMIT 2010
we design this




                      
     PERVASIVE :: POLISH IA SUMMIT 2010
IA as ubiquitous ecologies



    products become services or platforms
        parts of ubiquitous ecologies



                               
              PERVASIVE :: POLISH IA SUMMIT 2010
as information moves to physical spaces
  IA is used to design the entire range 
 of shared informational spaces, places, 
         services, and processes


                             
            PERVASIVE :: POLISH IA SUMMIT 2010
we design this




                      
     PERVASIVE :: POLISH IA SUMMIT 2010
we design this




                      
     PERVASIVE :: POLISH IA SUMMIT 2010
we design this




                      
     PERVASIVE :: POLISH IA SUMMIT 2010
we design this




                      
     PERVASIVE :: POLISH IA SUMMIT 2010
IA becomes the connector between
    different media and different contexts




                        
IA provides experiential continuity
         to products and services



                      
 
             1
    information architectures become 
               ecosystems



                    
no artifact stands isolated.
    all artifacts are connected and related
      and have to be designed as part of
    one seamless user experience process




                        
 
    2    users
        become
    intermediaries


           
participants in these ecosystems 
    actively produce and re­mediate 
           content and meaning



                     
 
    3 static
    becomes
    dynamic



        
intermediaries makes them perpetually 
  unfinished, perpetually changing, and 
perpetually open to further refinement and 
               manipulation


                      
 
    4
    dynamic
    becomes
     hybrid



        
the boundaries separating 
      media and genres get thinner
         all experiences become
    cross­media bridge­experiences 
      across different environments

                    
 
    5horizontal
    prevails over
       vertical



           
intermediaries push towards spontaneity, 
    ephemeral structures of meaning,
          and constant change
    correlation becomes predominant


                     
 
     6 
     product design
        becomes
    experience design



             
focus shifts 
    from how to design single items to 
        how to design experiences 
           spanning processes


                      
 
         7experiences
            become
    cross­media experiences



                
experiences bridge multiple
    connected media and environments
     into unitarian ubiquitous ecologies



                      
IA is in the process



       IA is everywhere




               
cyberspace is here


     “cyberspace is not a place you go to
    but rather a layer tightly integrated into 
             the world around us”


                      (INSTITUTE FOR THE FUTURE)
                                   
                PERVASIVE :: POLISH IA SUMMIT 2010
thank you

    Andrea Resmini & Luca Rosati
             Pervasive IA
       http://pervasiveia.com/
            twitter @resmini
      http://andrearesmini.com/
          twitter @lucarosati
           http://lucarosati.it/

                         
        PERVASIVE :: POLISH IA SUMMIT 2010

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