Pervasive

ANDREA RESMINI PERVASIVE POLISH IA SUMMIT 2010 PIERWSZY POLSKI ZJAZD ARCHITEKTOW INFORMACJI

introduce yourselves how many information architects? PERVASIVE :: POLISH IA SUMMIT 2010

introduce yourselves how many usability consultants? PERVASIVE :: POLISH IA SUMMIT 2010

introduce yourselves how many interaction designers? PERVASIVE :: POLISH IA SUMMIT 2010

introduce yourselves how many user experience designers? PERVASIVE :: POLISH IA SUMMIT 2010

introduce yourselves how many project managers? PERVASIVE :: POLISH IA SUMMIT 2010

introduce yourselves how many business consultants? PERVASIVE :: POLISH IA SUMMIT 2010

introduce yourselves how many something else? PERVASIVE :: POLISH IA SUMMIT 2010

do not worry information designer community manager visual designer web master content strategist web developer css ninja community strategist interaction designer technical writer web analyst user experience designer social media coordinator information architect usability engineer ux curmudgeon serial entrepreneur project manager software developer graphic designer ict consultant service designer operational service leaders social program director information analyst tech support officer information technology specialist seo and search officer PERVASIVE :: POLISH IA SUMMIT 2010

this is rather common l m unity st web er visua igne r com nt strategi anag t web es nte gis t n ity m gis rma tion d aster co nity strate b analyst er commu tent strate tegist info m u e r web inja comm al writer w tion desi master co gn n tra nity s nalyst ne u desig er css n tec e a hnic inlf ormdia ner web ja comm r web a ia ev elop signer so cia m desag ility er css nin cal write si b l med d de er u p i cia ction ce design itect dreneo r ner techn signer so usability evel u intera perien h n arc l entrep n dec ig de t er e x form atio eria nterer tgoaph r ex ac i r e i s perience arc hitec reneu r us in n s on rep inator urmudgeo devielop us fo rmati serial ent graphic coord r ux c are < r ignerdinator in udgeon r e e oftw des coo ram velope signer engin manager s ant ser vice al prog er ux erurm ftware de vice de c c p ro ject co nsult er s soci enginet offianager so ultant ser po r pr ogram er ict r vice lead t tech supojectdm ons s ocial officer n desig nal se na lys peo an igner ict c e leaders ppor t s r ope ratio ma tion a specialist des l s er vic t te ch su t seo and infor hnology ationa ion analys specialis r d r irecto on tec oper rmat og y h office ati or info chnol searc inform officer direct formation te h searc in PERVASIVE :: POLISH IA SUMMIT 2010

but I have other news PERVASIVE :: POLISH IA SUMMIT 2010

the web is dead PERVASIVE :: POLISH IA SUMMIT 2010

long live the web the World Wide Web is a commodity it is a mature platform let's think about what is coming PERVASIVE :: POLISH IA SUMMIT 2010

and regardless of your role IA is important to all of you PERVASIVE :: POLISH IA SUMMIT 2010

why? let me tell you a few stories PERVASIVE :: POLISH IA SUMMIT 2010

1. amsterdam http://www.flickr.com/photos/joiseyshowaa/3864446500 PERVASIVE :: POLISH IA SUMMIT 2010

conversations PERVASIVE :: POLISH IA SUMMIT 2010

rocks and sausages PERVASIVE :: POLISH IA SUMMIT 2010

information architecture PERVASIVE :: POLISH IA SUMMIT 2010

information architecture

is this any different? PERVASIVE :: POLISH IA SUMMIT 2010

what is the point? information happens all the time PERVASIVE :: POLISH IA SUMMIT 2010

we need to provide a context, a place, and make it useful and meaningful PERVASIVE :: POLISH IA SUMMIT 2010

2. think of animals a seal, a donkey, an elephant, two dogs, a skunk, a penguin, two other small seals, a platypus, a sheep PERVASIVE :: POLISH IA SUMMIT 2010

karolus linneus PERVASIVE :: POLISH IA SUMMIT 2010

systema naturae PERVASIVE :: POLISH IA SUMMIT 2010

every animal has a place PERVASIVE :: POLISH IA SUMMIT 2010

almost PERVASIVE :: POLISH IA SUMMIT 2010

but anyway PERVASIVE :: POLISH IA SUMMIT 2010

that's it right? PERVASIVE :: POLISH IA SUMMIT 2010

mh. wrong PERVASIVE :: POLISH IA SUMMIT 2010

gaia PERVASIVE :: POLISH IA SUMMIT 2010

her animals PERVASIVE :: POLISH IA SUMMIT 2010

she's right PERVASIVE :: POLISH IA SUMMIT 2010

3. think of a common task say you want to write a message PERVASIVE :: POLISH IA SUMMIT 2010

is this writing a message? PERVASIVE :: POLISH IA SUMMIT 2010

with an ouija board? PERVASIVE :: POLISH IA SUMMIT 2010

is this writing a message? PERVASIVE :: POLISH IA SUMMIT 2010

and is this? PERVASIVE :: POLISH IA SUMMIT 2010

same task, different interfaces PERVASIVE :: POLISH IA SUMMIT 2010

media and messages does how the message is delivered to you really matter? PERVASIVE :: POLISH IA SUMMIT 2010

on twitter PERVASIVE :: POLISH IA SUMMIT 2010

on a mobile phone PERVASIVE :: POLISH IA SUMMIT 2010

on a public rt display PERVASIVE :: POLISH IA SUMMIT 2010

messages have no medium PERVASIVE :: POLISH IA SUMMIT 2010

interfaces and interactions differ PERVASIVE :: POLISH IA SUMMIT 2010

wildly PERVASIVE :: POLISH IA SUMMIT 2010

voice interfaces PERVASIVE :: POLISH IA SUMMIT 2010

magic interfaces SPHERE PERVASIVE :: POLISH IA SUMMIT 2010

gesture interfaces PERVASIVE :: POLISH IA SUMMIT 2010

scifi interfaces PERVASIVE :: POLISH IA SUMMIT 2010

(yes, sure) PERVASIVE :: POLISH IA SUMMIT 2010

but tasks span interfaces and merge into complex activities PERVASIVE :: POLISH IA SUMMIT 2010

and activities bridge contexts and environments: physical, digital, augmented PERVASIVE :: POLISH IA SUMMIT 2010

artifacts become processes we have to move away from the design of artifacts and web sites to design processes PERVASIVE :: POLISH IA SUMMIT 2010

products become experiences we have to move from the design of products to the design of experiences PERVASIVE :: POLISH IA SUMMIT 2010

we design the IA we do not design interfaces we do not design single interactions we design crossmedia experiences PERVASIVE :: POLISH IA SUMMIT 2010

we do not design this c c PERVASIVE :: POLISH IA SUMMIT 2010

we design processes PERVASIVE :: POLISH IA SUMMIT 2010

we design this PERVASIVE :: POLISH IA SUMMIT 2010

IA as ubiquitous ecologies products become services or platforms parts of ubiquitous ecologies PERVASIVE :: POLISH IA SUMMIT 2010

as information moves to physical spaces IA is used to design the entire range of shared informational spaces, places, services, and processes PERVASIVE :: POLISH IA SUMMIT 2010

we design this PERVASIVE :: POLISH IA SUMMIT 2010

IA becomes the connector between different media and different contexts

IA provides experiential continuity to products and services

1 information architectures become ecosystems

no artifact stands isolated. all artifacts are connected and related and have to be designed as part of one seamless user experience process

2 users become intermediaries

participants in these ecosystems actively produce and remediate content and meaning

3 static becomes dynamic

intermediaries makes them perpetually unfinished, perpetually changing, and perpetually open to further refinement and manipulation

4 dynamic becomes hybrid

the boundaries separating media and genres get thinner all experiences become crossmedia bridgeexperiences across different environments

5horizontal prevails over vertical

intermediaries push towards spontaneity, ephemeral structures of meaning, and constant change correlation becomes predominant

6 product design becomes experience design

focus shifts from how to design single items to how to design experiences spanning processes

7experiences become crossmedia experiences

experiences bridge multiple connected media and environments into unitarian ubiquitous ecologies

IA is in the process IA is everywhere

cyberspace is here “cyberspace is not a place you go to but rather a layer tightly integrated into the world around us” (INSTITUTE FOR THE FUTURE) PERVASIVE :: POLISH IA SUMMIT 2010

thank you Andrea Resmini & Luca Rosati Pervasive IA http://pervasiveia.com/ twitter @resmini http://andrearesmini.com/ twitter @lucarosati http://lucarosati.it/ PERVASIVE :: POLISH IA SUMMIT 2010

Pervasive

by Andrea Resmini

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Pervasive

by Andrea Resmini

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