Pervasive
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The opening keynote I delivered at the Warsaw Polish IA Summit 2010.

The opening keynote I delivered at the Warsaw Polish IA Summit 2010.

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Pervasive Presentation Transcript

  • 1. ANDREA RESMINI PERVASIVE POLISH IA SUMMIT 2010 PIERWSZY POLSKI ZJAZD ARCHITEKTOW INFORMACJI    
  • 2. introduce yourselves how many information architects?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 3. introduce yourselves how many usability consultants?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 4. introduce yourselves how many interaction designers?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 5. introduce yourselves how many user experience designers?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 6. introduce yourselves how many project managers?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 7. introduce yourselves how many business consultants?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 8. introduce yourselves how many something else?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 9. do not worry information designer community manager visual designer  web  master  content  strategist  web  developer  css  ninja  community strategist interaction designer technical writer  web  analyst  user  experience  designer  social  media  coordinator  information  architect  usability  engineer  ux  curmudgeon  serial  entrepreneur  project  manager  software  developer  graphic  designer  ict  consultant  service  designer  operational  service  leaders  social  program  director  information  analyst  tech  support  officer  information technology specialist seo and search officer     PERVASIVE :: POLISH IA SUMMIT 2010
  • 10. this is rather common l  m unity st  web  er  visua igne r com nt strategi anag t web   es nte gis t  n ity m gis rma tion d aster co nity strate b analyst  er commu tent strate tegist   info  m u e r web inja comm al writer w tion desi master co gn n tra nity s nalyst  ne u desig er css n tec e a hnic inlf ormdia  ner  web  ja  comm r web a ia  ev elop signer   so cia m desag ility er css nin cal write si b l med d de er u p i cia ction  ce design itect  dreneo r  ner techn signer so usability  evel u intera perien h n arc l entrep n dec ig de t  er e x form atio eria nterer tgoaph r ex ac i r e i s perience   arc hitec reneu r  us  in n s on rep inator urmudgeo devielop us fo rmati  serial ent graphic  coord r ux c are  < r  ignerdinator in udgeon r  e e oftw  des coo ram  velope signer  engin manager s ant ser vice al prog er ux erurm ftware de vice de c c    p ro ject  co nsult er s  soci enginet offianager so ultant ser po  r pr ogram er ict  r vice lead t tech supojectdm ons s ocial  officer  n desig nal se na lys peo an   igner ict c e leaders  ppor t  s r   ope ratio ma tion a specialist  des l s er vic t te ch su t seo and  infor hnology  ationa ion analys  specialis r d r irecto on tec oper rmat og y h  office ati or  info chnol searc inform officer direct formation  te h  searc in     PERVASIVE :: POLISH IA SUMMIT 2010
  • 11. but I have other news     PERVASIVE :: POLISH IA SUMMIT 2010
  • 12. the web is dead     PERVASIVE :: POLISH IA SUMMIT 2010
  • 13. long live the web the World Wide Web is a commodity it is a mature platform let's think about what is coming     PERVASIVE :: POLISH IA SUMMIT 2010
  • 14. and regardless of your role IA is important to all of you     PERVASIVE :: POLISH IA SUMMIT 2010
  • 15. why? let me tell you a few stories     PERVASIVE :: POLISH IA SUMMIT 2010
  • 16. 1. amsterdam     http://www.flickr.com/photos/joiseyshowaa/3864446500 PERVASIVE :: POLISH IA SUMMIT 2010
  • 17. conversations     PERVASIVE :: POLISH IA SUMMIT 2010
  • 18. rocks and sausages     PERVASIVE :: POLISH IA SUMMIT 2010
  • 19. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  • 20. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  • 21. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  • 22. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  • 23. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  • 24. information architecture    
  • 25. is this any different?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 26. what is the point? information happens all the time      PERVASIVE :: POLISH IA SUMMIT 2010
  • 27. we need to provide a context, a place, and make it useful and  meaningful     PERVASIVE :: POLISH IA SUMMIT 2010
  • 28. 2. think of animals a seal, a donkey, an elephant, two dogs, a skunk, a penguin, two other  small seals, a platypus, a sheep     PERVASIVE :: POLISH IA SUMMIT 2010
  • 29. karolus linneus     PERVASIVE :: POLISH IA SUMMIT 2010
  • 30. systema naturae     PERVASIVE :: POLISH IA SUMMIT 2010
  • 31. every animal has a place     PERVASIVE :: POLISH IA SUMMIT 2010
  • 32. almost     PERVASIVE :: POLISH IA SUMMIT 2010
  • 33. but anyway     PERVASIVE :: POLISH IA SUMMIT 2010
  • 34. that's it right?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 35. mh. wrong     PERVASIVE :: POLISH IA SUMMIT 2010
  • 36. gaia     PERVASIVE :: POLISH IA SUMMIT 2010
  • 37. her animals     PERVASIVE :: POLISH IA SUMMIT 2010
  • 38. she's right     PERVASIVE :: POLISH IA SUMMIT 2010
  • 39. 3. think of a common task say you want to write a message     PERVASIVE :: POLISH IA SUMMIT 2010
  • 40. is this writing a message?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 41. is this writing a message?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 42. is this writing a message?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 43. with an ouija board?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 44. is this writing a message?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 45. and is this?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 46. same task, different interfaces     PERVASIVE :: POLISH IA SUMMIT 2010
  • 47. media and messages does how the message is delivered to you really matter?     PERVASIVE :: POLISH IA SUMMIT 2010
  • 48. on twitter     PERVASIVE :: POLISH IA SUMMIT 2010
  • 49. on a mobile phone     PERVASIVE :: POLISH IA SUMMIT 2010
  • 50. on a public rt display     PERVASIVE :: POLISH IA SUMMIT 2010
  • 51. messages have no medium     PERVASIVE :: POLISH IA SUMMIT 2010
  • 52. interfaces and interactions differ     PERVASIVE :: POLISH IA SUMMIT 2010
  • 53. wildly     PERVASIVE :: POLISH IA SUMMIT 2010
  • 54. voice interfaces     PERVASIVE :: POLISH IA SUMMIT 2010
  • 55. magic interfaces     SPHERE PERVASIVE :: POLISH IA SUMMIT 2010
  • 56. gesture interfaces     PERVASIVE :: POLISH IA SUMMIT 2010
  • 57. sci­fi interfaces     PERVASIVE :: POLISH IA SUMMIT 2010
  • 58. (yes, sure)     PERVASIVE :: POLISH IA SUMMIT 2010
  • 59. but tasks span interfaces and merge into complex activities     PERVASIVE :: POLISH IA SUMMIT 2010
  • 60. and activities bridge contexts and environments:  physical, digital, augmented     PERVASIVE :: POLISH IA SUMMIT 2010
  • 61. artifacts become processes we have to move away from the design of artifacts and web  sites to design processes     PERVASIVE :: POLISH IA SUMMIT 2010
  • 62. products become experiences we have to move from the design of products to the design of experiences     PERVASIVE :: POLISH IA SUMMIT 2010
  • 63. we design the IA we do not design interfaces we do not design single interactions we design cross­media experiences     PERVASIVE :: POLISH IA SUMMIT 2010
  • 64. we do not design this c c     PERVASIVE :: POLISH IA SUMMIT 2010
  • 65. we design processes     PERVASIVE :: POLISH IA SUMMIT 2010
  • 66. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  • 67. IA as ubiquitous ecologies products become services or platforms parts of ubiquitous ecologies     PERVASIVE :: POLISH IA SUMMIT 2010
  • 68. as information moves to physical spaces IA is used to design the entire range  of shared informational spaces, places,  services, and processes     PERVASIVE :: POLISH IA SUMMIT 2010
  • 69. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  • 70. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  • 71. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  • 72. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  • 73. IA becomes the connector between different media and different contexts    
  • 74. IA provides experiential continuity to products and services    
  • 75.   1 information architectures become  ecosystems  
  • 76. no artifact stands isolated. all artifacts are connected and related and have to be designed as part of one seamless user experience process    
  • 77.   2 users become intermediaries  
  • 78. participants in these ecosystems  actively produce and re­mediate  content and meaning    
  • 79.   3 static becomes dynamic  
  • 80. intermediaries makes them perpetually  unfinished, perpetually changing, and  perpetually open to further refinement and  manipulation    
  • 81.   4 dynamic becomes hybrid  
  • 82. the boundaries separating  media and genres get thinner all experiences become cross­media bridge­experiences  across different environments    
  • 83.   5horizontal prevails over vertical  
  • 84. intermediaries push towards spontaneity,  ephemeral structures of meaning, and constant change correlation becomes predominant    
  • 85.   6  product design becomes experience design  
  • 86. focus shifts  from how to design single items to  how to design experiences  spanning processes    
  • 87.   7experiences become cross­media experiences  
  • 88. experiences bridge multiple connected media and environments into unitarian ubiquitous ecologies    
  • 89. IA is in the process IA is everywhere    
  • 90. cyberspace is here “cyberspace is not a place you go to but rather a layer tightly integrated into  the world around us”   (INSTITUTE FOR THE FUTURE)   PERVASIVE :: POLISH IA SUMMIT 2010
  • 91. thank you Andrea Resmini & Luca Rosati Pervasive IA http://pervasiveia.com/ twitter @resmini http://andrearesmini.com/ twitter @lucarosati http://lucarosati.it/     PERVASIVE :: POLISH IA SUMMIT 2010