Pervasive

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The opening keynote I delivered at the Warsaw Polish IA Summit 2010.

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Pervasive

  1. ANDREA RESMINI PERVASIVE POLISH IA SUMMIT 2010 PIERWSZY POLSKI ZJAZD ARCHITEKTOW INFORMACJI    
  2. introduce yourselves how many information architects?     PERVASIVE :: POLISH IA SUMMIT 2010
  3. introduce yourselves how many usability consultants?     PERVASIVE :: POLISH IA SUMMIT 2010
  4. introduce yourselves how many interaction designers?     PERVASIVE :: POLISH IA SUMMIT 2010
  5. introduce yourselves how many user experience designers?     PERVASIVE :: POLISH IA SUMMIT 2010
  6. introduce yourselves how many project managers?     PERVASIVE :: POLISH IA SUMMIT 2010
  7. introduce yourselves how many business consultants?     PERVASIVE :: POLISH IA SUMMIT 2010
  8. introduce yourselves how many something else?     PERVASIVE :: POLISH IA SUMMIT 2010
  9. do not worry information designer community manager visual designer  web  master  content  strategist  web  developer  css  ninja  community strategist interaction designer technical writer  web  analyst  user  experience  designer  social  media  coordinator  information  architect  usability  engineer  ux  curmudgeon  serial  entrepreneur  project  manager  software  developer  graphic  designer  ict  consultant  service  designer  operational  service  leaders  social  program  director  information  analyst  tech  support  officer  information technology specialist seo and search officer     PERVASIVE :: POLISH IA SUMMIT 2010
  10. this is rather common l  m unity st  web  er  visua igne r com nt strategi anag t web   es nte gis t  n ity m gis rma tion d aster co nity strate b analyst  er commu tent strate tegist   info  m u e r web inja comm al writer w tion desi master co gn n tra nity s nalyst  ne u desig er css n tec e a hnic inlf ormdia  ner  web  ja  comm r web a ia  ev elop signer   so cia m desag ility er css nin cal write si b l med d de er u p i cia ction  ce design itect  dreneo r  ner techn signer so usability  evel u intera perien h n arc l entrep n dec ig de t  er e x form atio eria nterer tgoaph r ex ac i r e i s perience   arc hitec reneu r  us  in n s on rep inator urmudgeo devielop us fo rmati  serial ent graphic  coord r ux c are  < r  ignerdinator in udgeon r  e e oftw  des coo ram  velope signer  engin manager s ant ser vice al prog er ux erurm ftware de vice de c c    p ro ject  co nsult er s  soci enginet offianager so ultant ser po  r pr ogram er ict  r vice lead t tech supojectdm ons s ocial  officer  n desig nal se na lys peo an   igner ict c e leaders  ppor t  s r   ope ratio ma tion a specialist  des l s er vic t te ch su t seo and  infor hnology  ationa ion analys  specialis r d r irecto on tec oper rmat og y h  office ati or  info chnol searc inform officer direct formation  te h  searc in     PERVASIVE :: POLISH IA SUMMIT 2010
  11. but I have other news     PERVASIVE :: POLISH IA SUMMIT 2010
  12. the web is dead     PERVASIVE :: POLISH IA SUMMIT 2010
  13. long live the web the World Wide Web is a commodity it is a mature platform let's think about what is coming     PERVASIVE :: POLISH IA SUMMIT 2010
  14. and regardless of your role IA is important to all of you     PERVASIVE :: POLISH IA SUMMIT 2010
  15. why? let me tell you a few stories     PERVASIVE :: POLISH IA SUMMIT 2010
  16. 1. amsterdam     http://www.flickr.com/photos/joiseyshowaa/3864446500 PERVASIVE :: POLISH IA SUMMIT 2010
  17. conversations     PERVASIVE :: POLISH IA SUMMIT 2010
  18. rocks and sausages     PERVASIVE :: POLISH IA SUMMIT 2010
  19. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  20. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  21. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  22. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  23. information architecture     PERVASIVE :: POLISH IA SUMMIT 2010
  24. information architecture    
  25. is this any different?     PERVASIVE :: POLISH IA SUMMIT 2010
  26. what is the point? information happens all the time      PERVASIVE :: POLISH IA SUMMIT 2010
  27. we need to provide a context, a place, and make it useful and  meaningful     PERVASIVE :: POLISH IA SUMMIT 2010
  28. 2. think of animals a seal, a donkey, an elephant, two dogs, a skunk, a penguin, two other  small seals, a platypus, a sheep     PERVASIVE :: POLISH IA SUMMIT 2010
  29. karolus linneus     PERVASIVE :: POLISH IA SUMMIT 2010
  30. systema naturae     PERVASIVE :: POLISH IA SUMMIT 2010
  31. every animal has a place     PERVASIVE :: POLISH IA SUMMIT 2010
  32. almost     PERVASIVE :: POLISH IA SUMMIT 2010
  33. but anyway     PERVASIVE :: POLISH IA SUMMIT 2010
  34. that's it right?     PERVASIVE :: POLISH IA SUMMIT 2010
  35. mh. wrong     PERVASIVE :: POLISH IA SUMMIT 2010
  36. gaia     PERVASIVE :: POLISH IA SUMMIT 2010
  37. her animals     PERVASIVE :: POLISH IA SUMMIT 2010
  38. she's right     PERVASIVE :: POLISH IA SUMMIT 2010
  39. 3. think of a common task say you want to write a message     PERVASIVE :: POLISH IA SUMMIT 2010
  40. is this writing a message?     PERVASIVE :: POLISH IA SUMMIT 2010
  41. is this writing a message?     PERVASIVE :: POLISH IA SUMMIT 2010
  42. is this writing a message?     PERVASIVE :: POLISH IA SUMMIT 2010
  43. with an ouija board?     PERVASIVE :: POLISH IA SUMMIT 2010
  44. is this writing a message?     PERVASIVE :: POLISH IA SUMMIT 2010
  45. and is this?     PERVASIVE :: POLISH IA SUMMIT 2010
  46. same task, different interfaces     PERVASIVE :: POLISH IA SUMMIT 2010
  47. media and messages does how the message is delivered to you really matter?     PERVASIVE :: POLISH IA SUMMIT 2010
  48. on twitter     PERVASIVE :: POLISH IA SUMMIT 2010
  49. on a mobile phone     PERVASIVE :: POLISH IA SUMMIT 2010
  50. on a public rt display     PERVASIVE :: POLISH IA SUMMIT 2010
  51. messages have no medium     PERVASIVE :: POLISH IA SUMMIT 2010
  52. interfaces and interactions differ     PERVASIVE :: POLISH IA SUMMIT 2010
  53. wildly     PERVASIVE :: POLISH IA SUMMIT 2010
  54. voice interfaces     PERVASIVE :: POLISH IA SUMMIT 2010
  55. magic interfaces     SPHERE PERVASIVE :: POLISH IA SUMMIT 2010
  56. gesture interfaces     PERVASIVE :: POLISH IA SUMMIT 2010
  57. sci­fi interfaces     PERVASIVE :: POLISH IA SUMMIT 2010
  58. (yes, sure)     PERVASIVE :: POLISH IA SUMMIT 2010
  59. but tasks span interfaces and merge into complex activities     PERVASIVE :: POLISH IA SUMMIT 2010
  60. and activities bridge contexts and environments:  physical, digital, augmented     PERVASIVE :: POLISH IA SUMMIT 2010
  61. artifacts become processes we have to move away from the design of artifacts and web  sites to design processes     PERVASIVE :: POLISH IA SUMMIT 2010
  62. products become experiences we have to move from the design of products to the design of experiences     PERVASIVE :: POLISH IA SUMMIT 2010
  63. we design the IA we do not design interfaces we do not design single interactions we design cross­media experiences     PERVASIVE :: POLISH IA SUMMIT 2010
  64. we do not design this c c     PERVASIVE :: POLISH IA SUMMIT 2010
  65. we design processes     PERVASIVE :: POLISH IA SUMMIT 2010
  66. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  67. IA as ubiquitous ecologies products become services or platforms parts of ubiquitous ecologies     PERVASIVE :: POLISH IA SUMMIT 2010
  68. as information moves to physical spaces IA is used to design the entire range  of shared informational spaces, places,  services, and processes     PERVASIVE :: POLISH IA SUMMIT 2010
  69. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  70. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  71. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  72. we design this     PERVASIVE :: POLISH IA SUMMIT 2010
  73. IA becomes the connector between different media and different contexts    
  74. IA provides experiential continuity to products and services    
  75.   1 information architectures become  ecosystems  
  76. no artifact stands isolated. all artifacts are connected and related and have to be designed as part of one seamless user experience process    
  77.   2 users become intermediaries  
  78. participants in these ecosystems  actively produce and re­mediate  content and meaning    
  79.   3 static becomes dynamic  
  80. intermediaries makes them perpetually  unfinished, perpetually changing, and  perpetually open to further refinement and  manipulation    
  81.   4 dynamic becomes hybrid  
  82. the boundaries separating  media and genres get thinner all experiences become cross­media bridge­experiences  across different environments    
  83.   5horizontal prevails over vertical  
  84. intermediaries push towards spontaneity,  ephemeral structures of meaning, and constant change correlation becomes predominant    
  85.   6  product design becomes experience design  
  86. focus shifts  from how to design single items to  how to design experiences  spanning processes    
  87.   7experiences become cross­media experiences  
  88. experiences bridge multiple connected media and environments into unitarian ubiquitous ecologies    
  89. IA is in the process IA is everywhere    
  90. cyberspace is here “cyberspace is not a place you go to but rather a layer tightly integrated into  the world around us”   (INSTITUTE FOR THE FUTURE)   PERVASIVE :: POLISH IA SUMMIT 2010
  91. thank you Andrea Resmini & Luca Rosati Pervasive IA http://pervasiveia.com/ twitter @resmini http://andrearesmini.com/ twitter @lucarosati http://lucarosati.it/     PERVASIVE :: POLISH IA SUMMIT 2010

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