Innovating public transport

ANDREA RESMINI :: HÖGSKOLAN I BORÅS JÖNKÖPING SEPTEMBER 22 2010 ANDREA RESMINI INNOVATING PUBLIC TRANSPORT HÖGSKOLAN I BORÅS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS GOTHENBURG

ANDREA RESMINI :: HÖGSKOLAN I BORÅS 50% expected increase in personal travel in the Gothenburg region in 2005-2025 GOTHENBURG

ANDREA RESMINI :: HÖGSKOLAN I BORÅS 50% expected increase in personal travel in the Gothenburg region in 2005-2025 Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990 GOTHENBURG

ANDREA RESMINI :: HÖGSKOLAN I BORÅS 50% expected increase in personal travel in the Gothenburg region in 2005-2025 Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990 Public transport travel should increase from 24% to 35% in 2020 GOTHENBURG

ANDREA RESMINI :: HÖGSKOLAN I BORÅS If car commuters switched to walking, bicycling, or public transport commuting for just 1 day per week this goal would be met CAN BE DONE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS SO, WHAT CAN BE DONE?

ANDREA RESMINI :: HÖGSKOLAN I BORÅS Impacting collective transportation behavior is a complex task with a multitude of factors weighing in COMPLEXITY

ANDREA RESMINI :: HÖGSKOLAN I BORÅS BETTER ROADS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS BETTER SERVICES

ANDREA RESMINI :: HÖGSKOLAN I BORÅS BETTER INFORMATION

ANDREA RESMINI :: HÖGSKOLAN I BORÅS BETTER … MH?

ANDREA RESMINI :: HÖGSKOLAN I BORÅS All of these factoring elements have pros and cons in respect to a better, sustainable public transportation model for everyday travel PROS AND CONS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS OR A BETTER SYSTEM?

ANDREA RESMINI :: HÖGSKOLAN I BORÅS CO-MODAL TRAVELING

ANDREA RESMINI :: HÖGSKOLAN I BORÅS A transport policy which looks at the interoperability of all transport modes and means and of their combinations Achieved through the use of different modes on their own and in combination to obtain optimal and sustainable utilisation of resources CO-MODAL TRAVELING

ANDREA RESMINI :: HÖGSKOLAN I BORÅS “Providing the user with comprehensive inter- operational local, peri-urban, and regional travel information allowing for well-informed travel decisions, both pre-trip and on-trip, to be taken” CO-MODAL TRAVELING

ANDREA RESMINI :: HÖGSKOLAN I BORÅS The use of multiple means of transport typically has a number of implications. Co-modality:  is more sustainable  is less comfortable  requires more, coordinated information  is multi-context, or in-context  relies on a multitude of devices, some unknown  brings personalized needs into the public arena IMPLICATIONS OF CO-MODALITY

ANDREA RESMINI :: HÖGSKOLAN I BORÅS TRANSLINK, QUEENSLAND (AUS)

ANDREA RESMINI :: HÖGSKOLAN I BORÅS ROADSHARING, A CARPOOL WEB SITE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS STOCKHOLM CITY BIKES

ANDREA RESMINI :: HÖGSKOLAN I BORÅS IN-CONTEXT INFO TRANSPORT MOBILE LYON, FRANCE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS SUSTAINABLE EVERYDAY TRAVEL

ANDREA RESMINI :: HÖGSKOLAN I BORÅS Changes in transport behavior towards sustainable everyday travel models can be driven by innovation in digital services RESEARCH VISION

ANDREA RESMINI :: HÖGSKOLAN I BORÅS The research is built on a holistic vision of the transport system as a complex network of organizations, people, information, and their different needs and goals TRANSPORT AS A NETWORK

ANDREA RESMINI :: HÖGSKOLAN I BORÅS Three different target groups are part of the co- modal, pervasive transport system vision:  Business and public stakeholders  Users, travelers, and passengers  Entrepreneurs and developers  (And researchers, of course)

ANDREA RESMINI :: HÖGSKOLAN I BORÅS These groups, in turn have different roles, expectations, and needs

ANDREA RESMINI :: HÖGSKOLAN I BORÅS 1 TELCOs TRANSPORT STAKEHOLDERS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS 3 ENTREPRENEURS & DEVELOPERS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS USERS 1ST LAYER 2ND LAYER DEVELOPER DEVELOPER SUSTAINABLE 1ST LAYER EVERYDAY TRAVEL 2ND LAYER DEVELOPER DEVELOPER PROJECT 1ST LAYER 2ND LAYER DEVELOPER DEVELOPER DEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERS STAKEHOLDERS PERSPECTIVE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS 2 USERS & TRAVELERS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS These are not just different user types who have a range of well-delimited needs: these are user types whose needs change through time, in the short and in the long period, and are shaped in accordance with the place they currently are USERS AND CONTEXTS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS DEVELOPING A MODEL

ANDREA RESMINI :: HÖGSKOLAN I BORÅS Project sponsor 2nd layer Code + developer comments Documentation Deliverable Requirements spec API 2nd layer Business Software developer Tester Analyst Developer 2nd layer Requirements Test protocol developer Object model spec DEVELOPING A MODEL

ANDREA RESMINI :: HÖGSKOLAN I BORÅS 1ST LAYER 2ND LAYER DEVELOPERS ENTREPRENEURS AND STAKEHOLDERS API AND DEVELOPERS INFORMATION SYSTEMS PROCESS RAW DATA AND PLANNING IMPLEMENTATION PERVASIVE USER EXPERIENCE USERS & TRAVELERS PROCESS USER EXPERIENCE PROCESS DESIGN FINAL ARTIFACTS OVERLAPPING

ANDREA RESMINI :: HÖGSKOLAN I BORÅS The project is basically organized around three large research themes in IS and IA / UX:  The new organizational model and the API  Green traveling  The pervasive process of cross-media user experience for travelers RESEARCH AREAS

ANDREA RESMINI :: HÖGSKOLAN I BORÅS A heuristics- and methodology-driven approach to information architecture and user experience for the design of ubiquitous ecologies, emergent systems where old and new media and physical and digital environments are designed, delivered, and experienced as a seamless whole I WORK ON THE PERVASIVE UX

ANDREA RESMINI :: HÖGSKOLAN I BORÅS A SEAMLESS EXPERIENCE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS We are moving from the design of products to the design of experiences DESIGNING PERVASIVE UX

ANDREA RESMINI :: HÖGSKOLAN I BORÅS IN-CONTEXT INFO TRANSPORT MOBILE THIS NEEDS TO BECOME ONE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS AND NOT JUST ONLINE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS ??? touch points or obstacles? ... user experience @#%! whew! process bus car signage paper mobile USER EXPERIENCE

ANDREA RESMINI :: HÖGSKOLAN I BORÅS SUSTAINABLE EVERYDAY TRAVEL If you would like to know more, mail me at Andrea Resmini <andrea.resmini@hb.se> THANK YOU

Innovating public transport

by Andrea Resmini

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