• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Innovating public transport
 

Innovating public transport

on

  • 1,944 views

Presentation at the Europeiska Trafikantveckan at the Högskolan för lärande och kommunikation in Jönköping, Sept 22 2010.

Presentation at the Europeiska Trafikantveckan at the Högskolan för lärande och kommunikation in Jönköping, Sept 22 2010.

Statistics

Views

Total Views
1,944
Views on SlideShare
1,944
Embed Views
0

Actions

Likes
0
Downloads
37
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Innovating public transport Innovating public transport Presentation Transcript

    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS JÖNKÖPING SEPTEMBER 22 2010 ANDREA RESMINI INNOVATING PUBLIC TRANSPORT HÖGSKOLAN I BORÅS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS GOTHENBURG
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 50% expected increase in personal travel in the Gothenburg region in 2005-2025 GOTHENBURG
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 50% expected increase in personal travel in the Gothenburg region in 2005-2025 Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990 GOTHENBURG
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 50% expected increase in personal travel in the Gothenburg region in 2005-2025 Transport-related CO2 emissions should decrease by 4% in 2010 and by 75% in 2050 in respect to 1990 Public transport travel should increase from 24% to 35% in 2020 GOTHENBURG
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS If car commuters switched to walking, bicycling, or public transport commuting for just 1 day per week this goal would be met CAN BE DONE
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS SO, WHAT CAN BE DONE?
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS Impacting collective transportation behavior is a complex task with a multitude of factors weighing in COMPLEXITY
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS BETTER ROADS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS BETTER SERVICES
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS BETTER INFORMATION
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS BETTER … MH?
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS All of these factoring elements have pros and cons in respect to a better, sustainable public transportation model for everyday travel PROS AND CONS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS OR A BETTER SYSTEM?
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS CO-MODAL TRAVELING
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS A transport policy which looks at the interoperability of all transport modes and means and of their combinations Achieved through the use of different modes on their own and in combination to obtain optimal and sustainable utilisation of resources CO-MODAL TRAVELING
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS “Providing the user with comprehensive inter- operational local, peri-urban, and regional travel information allowing for well-informed travel decisions, both pre-trip and on-trip, to be taken” CO-MODAL TRAVELING
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS The use of multiple means of transport typically has a number of implications. Co-modality:  is more sustainable  is less comfortable  requires more, coordinated information  is multi-context, or in-context  relies on a multitude of devices, some unknown  brings personalized needs into the public arena IMPLICATIONS OF CO-MODALITY
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS TRANSLINK, QUEENSLAND (AUS)
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS ROADSHARING, A CARPOOL WEB SITE
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS STOCKHOLM CITY BIKES
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS IN-CONTEXT INFO TRANSPORT MOBILE LYON, FRANCE
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS SUSTAINABLE EVERYDAY TRAVEL
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS Changes in transport behavior towards sustainable everyday travel models can be driven by innovation in digital services RESEARCH VISION
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS The research is built on a holistic vision of the transport system as a complex network of organizations, people, information, and their different needs and goals TRANSPORT AS A NETWORK
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS Three different target groups are part of the co- modal, pervasive transport system vision:  Business and public stakeholders  Users, travelers, and passengers  Entrepreneurs and developers  (And researchers, of course)
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS These groups, in turn have different roles, expectations, and needs
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 1 TELCOs TRANSPORT STAKEHOLDERS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 3 ENTREPRENEURS & DEVELOPERS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS USERS 1ST LAYER 2ND LAYER DEVELOPER DEVELOPER SUSTAINABLE 1ST LAYER EVERYDAY TRAVEL 2ND LAYER DEVELOPER DEVELOPER PROJECT 1ST LAYER 2ND LAYER DEVELOPER DEVELOPER DEVELOPING FOR DEVELOPERS DEVELOPING FOR END USERS STAKEHOLDERS PERSPECTIVE
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 2 USERS & TRAVELERS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 2 USERS & TRAVELERS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 2 USERS & TRAVELERS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 2 USERS & TRAVELERS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 2 USERS & TRAVELERS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 2 USERS & TRAVELERS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS These are not just different user types who have a range of well-delimited needs: these are user types whose needs change through time, in the short and in the long period, and are shaped in accordance with the place they currently are USERS AND CONTEXTS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS DEVELOPING A MODEL
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS Project sponsor 2nd layer Code + developer comments Documentation Deliverable Requirements spec API 2nd layer Business Software developer Tester Analyst Developer 2nd layer Requirements Test protocol developer Object model spec DEVELOPING A MODEL
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS 1ST LAYER 2ND LAYER DEVELOPERS ENTREPRENEURS AND STAKEHOLDERS API AND DEVELOPERS INFORMATION SYSTEMS PROCESS RAW DATA AND PLANNING IMPLEMENTATION PERVASIVE USER EXPERIENCE USERS & TRAVELERS PROCESS USER EXPERIENCE PROCESS DESIGN FINAL ARTIFACTS OVERLAPPING
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS The project is basically organized around three large research themes in IS and IA / UX:  The new organizational model and the API  Green traveling  The pervasive process of cross-media user experience for travelers RESEARCH AREAS
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS A heuristics- and methodology-driven approach to information architecture and user experience for the design of ubiquitous ecologies, emergent systems where old and new media and physical and digital environments are designed, delivered, and experienced as a seamless whole I WORK ON THE PERVASIVE UX
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS A SEAMLESS EXPERIENCE
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS We are moving from the design of products to the design of experiences DESIGNING PERVASIVE UX
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS IN-CONTEXT INFO TRANSPORT MOBILE THIS NEEDS TO BECOME ONE
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS AND NOT JUST ONLINE
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS ??? touch points or obstacles? ... user experience @#%! whew! process bus car signage paper mobile USER EXPERIENCE
    • ANDREA RESMINI :: HÖGSKOLAN I BORÅS SUSTAINABLE EVERYDAY TRAVEL If you would like to know more, mail me at Andrea Resmini <andrea.resmini@hb.se> THANK YOU