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Bridging Media

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  • 1. 2R Bridging Media Information Architecture for Ubiquitous Ecologies Luca Rosati & Andrea Resmini
  • 2. let's play a game of traveling
  • 3. where does the journey start?
  • 4.  
  • 5. circa 1999
  • 6. Mh. EuroIA in Copenhagen seems a laff riot. Going there http://www.flickr.com/photos/ihateyou/2905684780/ Meet James. He wants to travel
  • 7. http://www.flickr.com/photos/yourdon/3254328961/ Let's hope the travel agency is open. And remember the hotel. He's going for it
  • 8. http://www.flickr.com/photos/dan4th/144369022/ Well, yes, you could buy a direct flight, but then ... He's going for it
  • 9. http://www.flickr.com/photos/dan4th/144369022/ Of course we cannot provide you with a bus card now, but ... He's going for it
  • 10. http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's here! Excuse me? I'm looking for the Lille Havfrue Hotel? Excuse me? He gets to København
  • 11. http://www.flickr.com/photos/sillygwailo/3320816159/ Now, where did I put the maps and pictures? Then he has maps and memories
  • 12. touch points or obstacles? process whew! ... @#%! ??? A totally scientific model, 1999 user experience
  • 13. circa 2009
  • 14. http://todaysseniorsnetwork.com/ Mh. EuroIA in Copenhagen seems a laff riot. Going there Meet Mario. He wants to travel
  • 15. Oh come on! Damn site wouldn't let me buy a bus card? He's going for it
  • 16. http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's here! Pass me the map, will you? No, not Google, the ... Aww ... He gets to København
  • 17. Image: Media Heaven Ltd Then he has maps and memories Now, where did I put the maps and pictures?
  • 18. touch points or obstacles? process user experience whew! @#%! A totally scientific model, 2009
  • 19. is this really a different experience ?
  • 20. couldn't this be one single seamless process ?
  • 21. circa 2019?
  • 22. Meet Pranav. He wants to travel Pranav Mistry, Sixth Sense demo
  • 23. He's going for it Pranav Mistry, Sixth Sense demo
  • 24. Bruce Branit, World Builder
  • 25. Pranav Mistry, Sixth Sense demo Being delayed
  • 26. Then he has maps and memories Pranav Mistry, Sixth Sense demo
  • 27. who designs all this?
  • 28. this is a human-information interaction process
  • 29. does IA have a role in this?
  • 30. A as information moves to physical spaces IA is used to design the entire range of shared informational spaces, places, services, and processes
  • 31. B IA becomes the connector between different media and different contexts and provides experiential continuity to products and services
  • 32. a manifesto
  • 33. 1 information architectures become ecosystems
  • 34. 1 no artifact stands isolated. all artifacts are connected and related and have to be designed as part of one seamless user experience process
  • 35. 2 users become intermediaries
  • 36. 2 participants in these ecosystems actively produce and re-mediate content and meaning
  • 37. 3 static becomes dynamic
  • 38. 3 intermediaries makes them perpetually unfinished, perpetually changing, and perpetually open to further refinement and manipulation
  • 39. 4 dynamic becomes hybrid
  • 40. 4 the boundaries separating media and genres get thinner. all experiences become cross-media bridge-experiences across different environments
  • 41. 5 horizontal prevails over vertical
  • 42. 5 intermediaries push towards spontaneity, ephemeral structures of meaning, and constant change. correlation becomes predominant
  • 43. 6 product design becomes experience design
  • 44. 6 focus shifts from how to design single items to how to design experiences spanning processes
  • 45. 7 experiences become cross­media experiences
  • 46. 7 experiences bridge multiple connected media and environments into unitarian ubiquitous ecologies
  • 47. “ cyberspace is not a place you go to but rather a layer tightly integrated into the world around us” Institute for the Future
  • 48. http://www.flickr.com/photos/bibliodyssey/3037600527/
  • 49. http://www.flickr.com/photos/onderock78/2618158850/
  • 50. http://media.photobucket.com/image/game%20of%20the%20goose/virtualequity/fright_flight_of_the_snow_geese_by_.jpg 67
  • 51. Thank you! Luca Rosati < [email_address] > Andrea Resmini <ar@fatdux.com>
  • 52. mirror
  • 53.