Bridging Media

2R Bridging Media Information Architecture for Ubiquitous Ecologies Luca Rosati & Andrea Resmini

let's play a game of traveling

where does the journey start?

circa 1999

Mh. EuroIA in Copenhagen seems a laff riot. Going there http://www.flickr.com/photos/ihateyou/2905684780/ Meet James. He wants to travel

http://www.flickr.com/photos/yourdon/3254328961/ Let's hope the travel agency is open. And remember the hotel. He's going for it

http://www.flickr.com/photos/dan4th/144369022/ Well, yes, you could buy a direct flight, but then ... He's going for it

http://www.flickr.com/photos/dan4th/144369022/ Of course we cannot provide you with a bus card now, but ... He's going for it

http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's here! Excuse me? I'm looking for the Lille Havfrue Hotel? Excuse me? He gets to København

http://www.flickr.com/photos/sillygwailo/3320816159/ Now, where did I put the maps and pictures? Then he has maps and memories

touch points or obstacles? process whew! ... @#%! ??? A totally scientific model, 1999 user experience

circa 2009

http://todaysseniorsnetwork.com/ Mh. EuroIA in Copenhagen seems a laff riot. Going there Meet Mario. He wants to travel

Oh come on! Damn site wouldn't let me buy a bus card? He's going for it

http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's here! Pass me the map, will you? No, not Google, the ... Aww ... He gets to København

Image: Media Heaven Ltd Then he has maps and memories Now, where did I put the maps and pictures?

touch points or obstacles? process user experience whew! @#%! A totally scientific model, 2009

is this really a different experience ?

couldn't this be one single seamless process ?

circa 2019?

Meet Pranav. He wants to travel Pranav Mistry, Sixth Sense demo

He's going for it Pranav Mistry, Sixth Sense demo

Bruce Branit, World Builder

Pranav Mistry, Sixth Sense demo Being delayed

Then he has maps and memories Pranav Mistry, Sixth Sense demo

who designs all this?

this is a human-information interaction process

does IA have a role in this?

A as information moves to physical spaces IA is used to design the entire range of shared informational spaces, places, services, and processes

B IA becomes the connector between different media and different contexts and provides experiential continuity to products and services

a manifesto

1 information architectures become ecosystems

1 no artifact stands isolated. all artifacts are connected and related and have to be designed as part of one seamless user experience process

2 users become intermediaries

2 participants in these ecosystems actively produce and re-mediate content and meaning

3 static becomes dynamic

3 intermediaries makes them perpetually unfinished, perpetually changing, and perpetually open to further refinement and manipulation

4 dynamic becomes hybrid

4 the boundaries separating media and genres get thinner. all experiences become cross-media bridge-experiences across different environments

5 horizontal prevails over vertical

5 intermediaries push towards spontaneity, ephemeral structures of meaning, and constant change. correlation becomes predominant

6 product design becomes experience design

6 focus shifts from how to design single items to how to design experiences spanning processes

7 experiences become crossmedia experiences

7 experiences bridge multiple connected media and environments into unitarian ubiquitous ecologies

“ cyberspace is not a place you go to but rather a layer tightly integrated into the world around us” Institute for the Future

http://www.flickr.com/photos/bibliodyssey/3037600527/

http://www.flickr.com/photos/onderock78/2618158850/

http://media.photobucket.com/image/game%20of%20the%20goose/virtualequity/fright_flight_of_the_snow_geese_by_.jpg 67

Thank you! Luca Rosati < [email_address] > Andrea Resmini <ar@fatdux.com>

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Bridging Media

by Andrea Resmini on Sep 25, 2009

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Bridging Media — Presentation Transcript