Between physical and digital

ANDREA RESMINIBETWEEN PHYSICAL AND DIGITALunderstanding cross-channel experiences ER&L 2012 - AUSTIN, TEXAS

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud Scale model of the library

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, U. Eco

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES we have to see the labyrinth

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Teaching Maths, Moving Mountains Trust http://www.flickr.com/photos/movingmountainstrust/5050542720/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Salone del Libro Usato, br1dotcom http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas) http://linkrandom.blogspot.com/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES UNIVAC, Lawrence Livermore National Laboratory https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Computer room, County of Santa Barbara http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Focaults pendulum, lets.book http://www.flickr.com/photos/letsbook/6781581205/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Wikimedia http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Neuromancer, William Gibson

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Tron Legacy

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Matrix, Wachowsky Brothers

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us – Institute For The Future

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Mobiles, frogfoto http://www.flickr.com/photos/frogfoto/6792036796/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Tablet use 2, ebayink http://www.flickr.com/photos/ebayink/6816581064/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Sheffield, toph3r http://www.flickr.com/photos/ahxcjb/3552828240/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES what if I ask you to write or send a message?

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES http://news.byu.edu

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Badge at the IA Summit 2011, Eric Reiss

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Smoke signals, F. Remington (partial)

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Ouijia board, scriptingnews http://www.flickr.com/photos/scriptingnews/3418293087/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES same task but many different interfaces

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES what if someone is looking for a book?

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Circulation desk http://libraryservicedesks.files.wordpress.com/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Search interface, University of Borås http://www.hb.se

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Amazon.com

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Searching hb.se on mobile

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Libraries are creepy, P, Lowry http://www.flickr.com/photos/paul_lowry/2266388742/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES the only thing that matters?

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Reading a book, E. Yourdon http://www.flickr.com/photos/yourdon/3404987413/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES activities and artifacts merge into complex experiences

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Silos, G. White http://www.flickr.com/photos/zoomzoom/304135268/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES agricorner.com

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Henry Jenkins

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Matrix, Wachowsky Brothers

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES in cross-channel experiences users constantly move between channels and will not stay in any single one of them from start to finish

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Nordstrom http://www.nordstrom.com/

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES a manifesto

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 1 information architectures become ecosystems

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES no artifact stands isolated all artifacts are connected in one single user experience

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES many an artifact participates in open ecologies

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 2 users become intermediaries

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES participants in these ecosystems actively produce and re-mediate content and meaning

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 3 static becomes dynamic

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES ecologies are perpetually unfinished, always changing, always open to further refinement and manipulation

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 4 dynamic becomes hybrid

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES the boundaries separating media, channels and genres get thinner

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 5 horizontal prevails over vertical

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES intermediaries push for spontaneity, ephemeral structures of meaning and constant change

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 6 products become experiences

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES focus shifts from how to design single items to how to design experiences spanning multiple steps

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 7 experiences become cross-channel experiences

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES experiences bridge multiple connected media, devices and environments into seamless ubiquitous ecologies

ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Thank you

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Between physical and digital

by Andrea Resmini

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