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Keynote presentation at the ER&L 2012 conference, Austin (TX)

Keynote presentation at the ER&L 2012 conference, Austin (TX)

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Between physical and digital Presentation Transcript

  • 1. ANDREA RESMINIBETWEEN PHYSICAL AND DIGITALunderstanding cross-channel experiences ER&L 2012 - AUSTIN, TEXAS
  • 2. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  • 3. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  • 4. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  • 5. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  • 6. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud Scale model of the library
  • 7. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, U. Eco
  • 8. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  • 9. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES we have to see the labyrinth
  • 10. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
  • 11. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Teaching Maths, Moving Mountains Trust http://www.flickr.com/photos/movingmountainstrust/5050542720/
  • 12. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Salone del Libro Usato, br1dotcom http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/
  • 13. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas) http://linkrandom.blogspot.com/
  • 14. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES UNIVAC, Lawrence Livermore National Laboratory https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg
  • 15. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Computer room, County of Santa Barbara http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg
  • 16. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Focaults pendulum, lets.book http://www.flickr.com/photos/letsbook/6781581205/
  • 17. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Wikimedia http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg
  • 18. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Neuromancer, William Gibson
  • 19. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Tron Legacy
  • 20. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Matrix, Wachowsky Brothers
  • 21. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us – Institute For The Future
  • 22. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Mobiles, frogfoto http://www.flickr.com/photos/frogfoto/6792036796/
  • 23. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Tablet use 2, ebayink http://www.flickr.com/photos/ebayink/6816581064/
  • 24. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Sheffield, toph3r http://www.flickr.com/photos/ahxcjb/3552828240/
  • 25. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES what if I ask you to write or send a message?
  • 26. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 27. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES http://news.byu.edu
  • 28. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Badge at the IA Summit 2011, Eric Reiss
  • 29. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Smoke signals, F. Remington (partial)
  • 30. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Ouijia board, scriptingnews http://www.flickr.com/photos/scriptingnews/3418293087/
  • 31. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES same task but many different interfaces
  • 32. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 33. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 34. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 35. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES what if someone is looking for a book?
  • 36. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Circulation desk http://libraryservicedesks.files.wordpress.com/
  • 37. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Search interface, University of Borås http://www.hb.se
  • 38. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Amazon.com
  • 39. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Searching hb.se on mobile
  • 40. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Searching hb.se on mobile
  • 41. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Libraries are creepy, P, Lowry http://www.flickr.com/photos/paul_lowry/2266388742/
  • 42. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES the only thing that matters?
  • 43. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Reading a book, E. Yourdon http://www.flickr.com/photos/yourdon/3404987413/
  • 44. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES activities and artifacts merge into complex experiences
  • 45. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Silos, G. White http://www.flickr.com/photos/zoomzoom/304135268/
  • 46. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES agricorner.com
  • 47. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Henry Jenkins
  • 48. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Matrix, Wachowsky Brothers
  • 49. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES in cross-channel experiences users constantly move between channels and will not stay in any single one of them from start to finish
  • 50. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Nordstrom http://www.nordstrom.com/
  • 51. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES a manifesto
  • 52. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 1 information architectures become ecosystems
  • 53. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES no artifact stands isolated all artifacts are connected in one single user experience
  • 54. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 55. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES many an artifact participates in open ecologies
  • 56. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 57. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 58. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 59. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 2 users become intermediaries
  • 60. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES participants in these ecosystems actively produce and re-mediate content and meaning
  • 61. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 62. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 3 static becomes dynamic
  • 63. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES ecologies are perpetually unfinished, always changing, always open to further refinement and manipulation
  • 64. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 65. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 4 dynamic becomes hybrid
  • 66. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES the boundaries separating media, channels and genres get thinner
  • 67. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 68. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 5 horizontal prevails over vertical
  • 69. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES intermediaries push for spontaneity, ephemeral structures of meaning and constant change
  • 70. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 71. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 6 products become experiences
  • 72. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES focus shifts from how to design single items to how to design experiences spanning multiple steps
  • 73. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 74. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 7 experiences become cross-channel experiences
  • 75. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES experiences bridge multiple connected media, devices and environments into seamless ubiquitous ecologies
  • 76. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 77. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 78. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 79. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 80. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 81. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  • 82. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Thank you