• Like
  • Save
Between physical and digital
Upcoming SlideShare
Loading in...5
×
 

Between physical and digital

on

  • 3,447 views

Keynote presentation at the ER&L 2012 conference, Austin (TX)

Keynote presentation at the ER&L 2012 conference, Austin (TX)

Statistics

Views

Total Views
3,447
Views on SlideShare
3,370
Embed Views
77

Actions

Likes
21
Downloads
230
Comments
2

11 Embeds 77

http://ptwiz.com 32
http://www.ptwiz.com 15
https://si0.twimg.com 8
http://61.109.252.54 8
http://paper.li 4
http://us-w1.rockmelt.com 3
http://lanyrd.com 3
http://www.onlydoo.com 1
http://market.ptwiz.com 1
http://www.linkedin.com 1
https://twitter.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Between physical and digital Between physical and digital Presentation Transcript

    • ANDREA RESMINIBETWEEN PHYSICAL AND DIGITALunderstanding cross-channel experiences ER&L 2012 - AUSTIN, TEXAS
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud Scale model of the library
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, U. Eco
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES we have to see the labyrinth
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Teaching Maths, Moving Mountains Trust http://www.flickr.com/photos/movingmountainstrust/5050542720/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Salone del Libro Usato, br1dotcom http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas) http://linkrandom.blogspot.com/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES UNIVAC, Lawrence Livermore National Laboratory https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Computer room, County of Santa Barbara http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Focaults pendulum, lets.book http://www.flickr.com/photos/letsbook/6781581205/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Wikimedia http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Neuromancer, William Gibson
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Tron Legacy
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Matrix, Wachowsky Brothers
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us – Institute For The Future
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Mobiles, frogfoto http://www.flickr.com/photos/frogfoto/6792036796/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Tablet use 2, ebayink http://www.flickr.com/photos/ebayink/6816581064/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Sheffield, toph3r http://www.flickr.com/photos/ahxcjb/3552828240/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES what if I ask you to write or send a message?
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES http://news.byu.edu
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Badge at the IA Summit 2011, Eric Reiss
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Smoke signals, F. Remington (partial)
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Ouijia board, scriptingnews http://www.flickr.com/photos/scriptingnews/3418293087/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES same task but many different interfaces
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES what if someone is looking for a book?
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Circulation desk http://libraryservicedesks.files.wordpress.com/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Search interface, University of Borås http://www.hb.se
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Amazon.com
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Searching hb.se on mobile
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Searching hb.se on mobile
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Libraries are creepy, P, Lowry http://www.flickr.com/photos/paul_lowry/2266388742/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES the only thing that matters?
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Reading a book, E. Yourdon http://www.flickr.com/photos/yourdon/3404987413/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES activities and artifacts merge into complex experiences
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Silos, G. White http://www.flickr.com/photos/zoomzoom/304135268/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES agricorner.com
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Henry Jenkins
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Matrix, Wachowsky Brothers
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES in cross-channel experiences users constantly move between channels and will not stay in any single one of them from start to finish
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Nordstrom http://www.nordstrom.com/
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES a manifesto
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 1 information architectures become ecosystems
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES no artifact stands isolated all artifacts are connected in one single user experience
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES many an artifact participates in open ecologies
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 2 users become intermediaries
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES participants in these ecosystems actively produce and re-mediate content and meaning
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 3 static becomes dynamic
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES ecologies are perpetually unfinished, always changing, always open to further refinement and manipulation
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 4 dynamic becomes hybrid
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES the boundaries separating media, channels and genres get thinner
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 5 horizontal prevails over vertical
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES intermediaries push for spontaneity, ephemeral structures of meaning and constant change
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 6 products become experiences
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES focus shifts from how to design single items to how to design experiences spanning multiple steps
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 7 experiences become cross-channel experiences
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES experiences bridge multiple connected media, devices and environments into seamless ubiquitous ecologies
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
    • ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Thank you