ANDREA RESMINIBETWEEN PHYSICAL AND DIGITALunderstanding cross-channel experiences             ER&L 2012 - AUSTIN, TEXAS
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES           Cyberspace is not a p...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                            what...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                  in cross-chann...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES               ecologies are per...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                         the bou...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                     intermediar...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                           focus...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                 experiences bri...
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES                                ...
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Keynote presentation at the ER&L 2012 conference, Austin (TX)

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Between physical and digital

  1. 1. ANDREA RESMINIBETWEEN PHYSICAL AND DIGITALunderstanding cross-channel experiences ER&L 2012 - AUSTIN, TEXAS
  2. 2. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  3. 3. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  4. 4. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  5. 5. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  6. 6. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud Scale model of the library
  7. 7. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, U. Eco
  8. 8. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Name of the Rose, J, Annaud
  9. 9. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES we have to see the labyrinth
  10. 10. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
  11. 11. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Teaching Maths, Moving Mountains Trust http://www.flickr.com/photos/movingmountainstrust/5050542720/
  12. 12. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Salone del Libro Usato, br1dotcom http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/
  13. 13. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas) http://linkrandom.blogspot.com/
  14. 14. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES UNIVAC, Lawrence Livermore National Laboratory https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg
  15. 15. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Computer room, County of Santa Barbara http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg
  16. 16. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Focaults pendulum, lets.book http://www.flickr.com/photos/letsbook/6781581205/
  17. 17. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Wikimedia http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg
  18. 18. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Neuromancer, William Gibson
  19. 19. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Tron Legacy
  20. 20. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Matrix, Wachowsky Brothers
  21. 21. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us – Institute For The Future
  22. 22. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Mobiles, frogfoto http://www.flickr.com/photos/frogfoto/6792036796/
  23. 23. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Tablet use 2, ebayink http://www.flickr.com/photos/ebayink/6816581064/
  24. 24. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Sheffield, toph3r http://www.flickr.com/photos/ahxcjb/3552828240/
  25. 25. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES what if I ask you to write or send a message?
  26. 26. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  27. 27. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES http://news.byu.edu
  28. 28. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Badge at the IA Summit 2011, Eric Reiss
  29. 29. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Smoke signals, F. Remington (partial)
  30. 30. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Ouijia board, scriptingnews http://www.flickr.com/photos/scriptingnews/3418293087/
  31. 31. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES same task but many different interfaces
  32. 32. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  33. 33. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  34. 34. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  35. 35. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES what if someone is looking for a book?
  36. 36. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Circulation desk http://libraryservicedesks.files.wordpress.com/
  37. 37. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Search interface, University of Borås http://www.hb.se
  38. 38. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Amazon.com
  39. 39. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Searching hb.se on mobile
  40. 40. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Searching hb.se on mobile
  41. 41. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Libraries are creepy, P, Lowry http://www.flickr.com/photos/paul_lowry/2266388742/
  42. 42. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES the only thing that matters?
  43. 43. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Reading a book, E. Yourdon http://www.flickr.com/photos/yourdon/3404987413/
  44. 44. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES activities and artifacts merge into complex experiences
  45. 45. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Silos, G. White http://www.flickr.com/photos/zoomzoom/304135268/
  46. 46. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES agricorner.com
  47. 47. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Henry Jenkins
  48. 48. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES The Matrix, Wachowsky Brothers
  49. 49. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES in cross-channel experiences users constantly move between channels and will not stay in any single one of them from start to finish
  50. 50. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Nordstrom http://www.nordstrom.com/
  51. 51. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES a manifesto
  52. 52. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 1 information architectures become ecosystems
  53. 53. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES no artifact stands isolated all artifacts are connected in one single user experience
  54. 54. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  55. 55. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES many an artifact participates in open ecologies
  56. 56. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  57. 57. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  58. 58. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  59. 59. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 2 users become intermediaries
  60. 60. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES participants in these ecosystems actively produce and re-mediate content and meaning
  61. 61. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  62. 62. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 3 static becomes dynamic
  63. 63. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES ecologies are perpetually unfinished, always changing, always open to further refinement and manipulation
  64. 64. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  65. 65. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 4 dynamic becomes hybrid
  66. 66. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES the boundaries separating media, channels and genres get thinner
  67. 67. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  68. 68. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 5 horizontal prevails over vertical
  69. 69. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES intermediaries push for spontaneity, ephemeral structures of meaning and constant change
  70. 70. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  71. 71. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 6 products become experiences
  72. 72. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES focus shifts from how to design single items to how to design experiences spanning multiple steps
  73. 73. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  74. 74. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES 7 experiences become cross-channel experiences
  75. 75. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES experiences bridge multiple connected media, devices and environments into seamless ubiquitous ecologies
  76. 76. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  77. 77. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  78. 78. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  79. 79. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  80. 80. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  81. 81. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES
  82. 82. ANDREA @RESMINIBETWEEN PHYSICAL AND DIGITAL – UNDERSTANDING CROSS-CHANNEL USER EXPERIENCES Thank you
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