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Andrea Resmini    architectures of meaning              Malmö Högskolan, Sept 2012                 
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                             Old pendulum clock...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                  Neuromancer, William Gibson  ...
andrea @resmini :: architectures of meaning                                                  Tron Legacy                  ...
andrea @resmini :: architectures of meaning                                                                               ...
Cyberspace is not a place you go to    but rather a layer tightly integrated    into the world around us    – Institute Fo...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                                               ...
andrea @resmini :: architectures of meaning                                                                               ...
what is all this and    how do we design it?          
             CHESS, MUFFET (http://www.flickr.com/photos/calliope/5347237755/)
             (mspaforum.com)
             MONSELICE (http://en.wikipedia.org/wiki/File:Monselice_z18.jpg)
interfaces and    Interactions differ         
             CHESS IN HARRY POTTER
wildly     
     
what if I ask you to write         or send a message?                
     
             BYU EDU (news.byu.edu)
     
             F. REMINGTON, SMOKE SIGNALS
            OUIJIA BOARD, SCRIPTINGNEWS (http://www.flickr.com/photos/scriptingnews/3418293087/)
     
     
     
     
             KAROTZ, THE NEW NABAZTAG
messages have      no medium     
     
interfaces and    Interactions differ         
     
     
     
activities and artifacts merge        into complex experiences                    
     
     
     
     
     
experiences travel      across channels         
     
“customers interact    with the brand: they dont      care about the channel”                    Jess McMullin & Samantha ...
     
we struggle for    meaning and closure           
information architecture    is the sense-making layer                
     
INTERFACES          TOUCH-POINTS    INFORMATION ARCHITECTURE                 
             The Matrix
how can we design these      pervasive information              architectures?               
             The Name of the Rose, J, Annaud
             The Name of the Rose, J.J. Annaud
             The Name of the Rose, U. Eco
cognitive continuity    is not interface continuity                 
             The Name of the Rose, J, Annaud
             The Name of the Rose, J, Annaud              Scale model of the library
we say navigate, but    we really mean understand                 
a manifesto     
1    information architectures          become ecosystems                 
no artifact stands isolated    all artifacts are connected in one                single user experience                 
     
2         users become        intermediaries           
participants in these ecosystems    actively produce and re-mediate               content and meaning                
     
3        static becomes               dynamic           
ecologies are perpetually unfinished,               always changing, always open    to further refinement and manipulation...
     
4              dynamic        becomes hybrid            
the boundaries separating    media, channels and genres get thinner                       
     
5               horizontal    prevails over vertical              
intermediaries push for spontaneity,       ephemeral structures of meaning                    and constant change         ...
     
6              products    become experiences            
focus shifts from how to design      single items to how to design    experiences spanning processes               
     
7      experiences becomecross-channel experiences              
experiences bridge multipleconnected media, devices and environments        into seamless ubiquitous ecologies            ...
     
book     
@resmini    http://andrearesmini.com       http://pervasiveia.com                
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Architectures of Meaning

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Guest lecture, IA Program at Malmö Högskolan, September 2012.

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Transcript of "Architectures of Meaning"

  1. 1. Andrea Resmini architectures of meaning Malmö Högskolan, Sept 2012   
  2. 2. andrea @resmini :: architectures of meaning     Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
  3. 3. andrea @resmini :: architectures of meaning     Teaching Maths, Moving Mountains Trust http://www.flickr.com/photos/movingmountainstrust/5050542720/
  4. 4. andrea @resmini :: architectures of meaning     Salone del Libro Usato, br1dotcom http://www.flickr.com/photos/br1dotcom/4166129123/in/photostream/
  5. 5. andrea @resmini :: architectures of meaning     Obi Wan Kenobi and Luke SkyWalker, Star Wars (G. Lucas) http://linkrandom.blogspot.com/
  6. 6. andrea @resmini :: architectures of meaning     Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
  7. 7. andrea @resmini :: architectures of meaning     UNIVAC, Lawrence Livermore National Laboratory https://lasers.llnl.gov/multimedia/photo_gallery/images/in_the_beginning/large/nif-1109-17867.jpg
  8. 8. andrea @resmini :: architectures of meaning     Computer room, County of Santa Barbara http://www.countyofsb.org/uploadedImages/eu/ComputerRoom.jpg
  9. 9. andrea @resmini :: architectures of meaning     Old pendulum clock, emiemihuimei http://www.flickr.com/photos/emiemihuimei/4003025515/
  10. 10. andrea @resmini :: architectures of meaning     Wikimedia http://upload.wikimedia.org/wikipedia/commons/b/be/July_4_crowd_at_Vienna_Metro_station.jpg
  11. 11. andrea @resmini :: architectures of meaning Neuromancer, William Gibson    
  12. 12. andrea @resmini :: architectures of meaning Tron Legacy     Tron Legacy (2010), J. Kosinsky
  13. 13. andrea @resmini :: architectures of meaning     The Matrix, Wachowsky Brothers
  14. 14. Cyberspace is not a place you go to but rather a layer tightly integrated into the world around us – Institute For The Future   
  15. 15. andrea @resmini :: architectures of meaning     Mobiles, frogfoto http://www.flickr.com/photos/frogfoto/6792036796/
  16. 16. andrea @resmini :: architectures of meaning     Tablet use 2, ebayink http://www.flickr.com/photos/ebayink/6816581064/
  17. 17. andrea @resmini :: architectures of meaning     Sheffield, toph3r http://www.flickr.com/photos/ahxcjb/3552828240/
  18. 18. what is all this and how do we design it?   
  19. 19.     CHESS, MUFFET (http://www.flickr.com/photos/calliope/5347237755/)
  20. 20.     (mspaforum.com)
  21. 21.     MONSELICE (http://en.wikipedia.org/wiki/File:Monselice_z18.jpg)
  22. 22. interfaces and Interactions differ   
  23. 23.     CHESS IN HARRY POTTER
  24. 24. wildly   
  25. 25.    
  26. 26. what if I ask you to write or send a message?   
  27. 27.    
  28. 28.     BYU EDU (news.byu.edu)
  29. 29.    
  30. 30.     F. REMINGTON, SMOKE SIGNALS
  31. 31.     OUIJIA BOARD, SCRIPTINGNEWS (http://www.flickr.com/photos/scriptingnews/3418293087/)
  32. 32.    
  33. 33.    
  34. 34.    
  35. 35.    
  36. 36.     KAROTZ, THE NEW NABAZTAG
  37. 37. messages have no medium   
  38. 38.    
  39. 39. interfaces and Interactions differ   
  40. 40.    
  41. 41.    
  42. 42.    
  43. 43. activities and artifacts merge into complex experiences   
  44. 44.    
  45. 45.    
  46. 46.    
  47. 47.    
  48. 48.    
  49. 49. experiences travel across channels   
  50. 50.    
  51. 51. “customers interact with the brand: they dont care about the channel” Jess McMullin & Samantha Starmer   
  52. 52.    
  53. 53. we struggle for meaning and closure   
  54. 54. information architecture is the sense-making layer   
  55. 55.    
  56. 56. INTERFACES TOUCH-POINTS INFORMATION ARCHITECTURE   
  57. 57.     The Matrix
  58. 58. how can we design these pervasive information architectures?   
  59. 59.     The Name of the Rose, J, Annaud
  60. 60.     The Name of the Rose, J.J. Annaud
  61. 61.     The Name of the Rose, U. Eco
  62. 62. cognitive continuity is not interface continuity   
  63. 63.     The Name of the Rose, J, Annaud
  64. 64.     The Name of the Rose, J, Annaud Scale model of the library
  65. 65. we say navigate, but we really mean understand   
  66. 66. a manifesto   
  67. 67. 1 information architectures become ecosystems   
  68. 68. no artifact stands isolated all artifacts are connected in one single user experience   
  69. 69.    
  70. 70. 2 users become intermediaries   
  71. 71. participants in these ecosystems actively produce and re-mediate content and meaning   
  72. 72.    
  73. 73. 3 static becomes dynamic   
  74. 74. ecologies are perpetually unfinished, always changing, always open to further refinement and manipulation   
  75. 75.    
  76. 76. 4 dynamic becomes hybrid   
  77. 77. the boundaries separating media, channels and genres get thinner   
  78. 78.    
  79. 79. 5 horizontal prevails over vertical   
  80. 80. intermediaries push for spontaneity, ephemeral structures of meaning and constant change   
  81. 81.    
  82. 82. 6 products become experiences   
  83. 83. focus shifts from how to design single items to how to design experiences spanning processes   
  84. 84.    
  85. 85. 7 experiences becomecross-channel experiences   
  86. 86. experiences bridge multipleconnected media, devices and environments into seamless ubiquitous ecologies    
  87. 87.    
  88. 88. book   
  89. 89. @resmini http://andrearesmini.com http://pervasiveia.com   
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