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US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
US Grocery Retailing Market February 2013
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US Grocery Retailing Market February 2013

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The composition of primary grocery shoppers is skewed toward Baby Boomers and Gen Xers. Only half of Millennials take sole responsibility in grocery shopping, and this cohort is likely to look for an …

The composition of primary grocery shoppers is skewed toward Baby Boomers and Gen Xers. Only half of Millennials take sole responsibility in grocery shopping, and this cohort is likely to look for an efficient shopping experience and instant gratification, more so than their older generational counterparts due to their high level of mobile device and smartphone ownership. Baby Boomer shoppers are more likely to be receptive to in-store promotional events rather than online coupons. It is evident that a distinctive marketing strategy must be offered between the generations.

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  • 1. Grocery Retailing - US - February 2013 The composition of primary grocery shoppers is skewed toward Baby Boomers and Gen Xers. Only half ofMillennials take sole responsibility in grocery shopping, and this cohort is likely to look for an efficientshopping experience and instant gratification, more so than their older generational counterparts due to theirhigh level of mobile device and smartphone ownership. Baby Boomer shoppers are more likely to be receptiveto in-store promotional events rather than online coupons. It is evident that a distinctive marketing strategymust be offered between the generations. Ika Erwina, Retail, Apparel & Technology Analyst Some questions answered in this report include: What are the potential implications of divergentgenerational shopping behaviors on grocery retailing? How can grocery retailers close the generational gap?How can supermarkets stay competitive against deep-discounted channels? In what innovative ways cangrocery channels improve their relevance to shoppers?table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcessales Dataconsumer Survey Dataadvertising Creativeabbreviations And Termsabbreviationstermsexecutive Summarythe Marketweathering The Economic Uncertainty With Positive Outlookfigure 1: Fan Chart Forecast Of Mulo Sales Of Groceries, At Current Prices, 2009-17supermarkets Capture The Lion’s Share Of The Grocery Retail Salesfigure 2: Mulo Sales, By Retail Channel, At Current Prices, 2012market Factorsthe Impact Of Aging Boomers And Engaged Millennialsfigure 3: U.s. Population, By Generation, 2012role Of Grocery Retailers In Health And Wellnesscoupons Move Into A New EraGrocery Retailing - US - February 2013
  • 2. figure 4: Use Of Cents-off Coupons, By Type Of Retailer, Selected Years 2006-12supermarkets Sustain Competitive Advantage In The Crowded Grocery Retailing Marketthe Consumersix In 10 Shoppers Claim Take Sole Responsibility For Household Grocery Shoppingfigure 5: Grocery Shopping Responsibility, November 2012supermarkets Achieve “most Often” Patronage For Food And Drinkfigure 6: Retailers And Channels Shopped For Food/drink, November 2012mass Merchandisers And Club Stores Most-often Channel To Shop For Nonfood Itemsfigure 7: Retailers And Channels Shopped For Nonfood/drink Groceries, November 2012increased Spending At Big-box/club Stores And Supermarketsfigure 8: Spending More Than Last Year On Groceries At Selected Channels, November 2012coupons Are Popular Tool To Save Grocery Expendituresfigure 9: Saving Strategies When Grocery Shopping, November 2012lower Prices Remain King In Grocery Shopping, But Not Alonefigure 10: Attitudes And Behaviors Toward Grocery Shopping, November 2012grocery Shoppers Would Welcome Coupon And Promotion Customizationsfigure 11: Innovations And Improvements Sought In The Grocery Shopping Experience, November 2012what We Thinkissues In The Marketwhat Are The Potential Implications Of Divergent Generational Shopping Behaviors On Groceryretailing?how Can Grocery Retailers Close The Generational Gap?how Can Supermarkets Stay Competitive Against Deep-discounted Channels?in What Innovative Ways Can Grocery Channels Improve Their Relevance To Shoppers?insights And Opportunitiesdemographic Shift Translates Into Different Ways To Succeedprimary Grocery Shoppers Demand More Local Foodcapital Investment Focused On Technology Could Leverage Brand Loyaltyobesity Prevalence Presents Abundant Market Opportunitiesfigure 12: Adult And Childhood Obesity Rates, 2011attention To A Healthy Lifestyle Can Encourage Grocery Shoppingtrend Applicationstrend: The Nouveau Poortrend: Without A Careinspire 2015 Trendsaccess Anything AnywhereGrocery Retailing - US - February 2013
  • 3. market Size And Forecastkey Pointsstronger Outlook For Groceriesfigure 13: Mulo Sales And Forecast Of Groceries, At Current Prices, 2009-17figure 14: Mulo Sales And Forecast Of Groceries, At Inflation-adjusted Prices, 2009-17fan Chart Forecastfigure 15: Fan Chart Forecast Of Mulo Sales Of Groceries, At Current Prices, 2009-17market Driverskey Pointscreating Oases In Food Deserts Has The Potential To Spur Growthcoupons More Accessible And Usable Via Better Targeting And Mobile Appsfigure 16: Use Of Cents-off Coupons, By Retailer Type, Selected Years 2006-12leveraging Private Labels/store Brands To Boost Sales And Brand Loyaltyincreasing Consumer Confidence Influences More Spending On Groceriesfigure 17: University Of Michigan’s Index Of Consumer Sentiment, November 1978-2012the Direction Of Grocery Retailing Influenced By Shifting Generational Demographicsfigure 18: U.s. Population, By Generation, 2012figure 19: U.s. Population, By Age, 2008-18figure 20: Share Of Population By Generation, By Race/hispanic Origin, 2012segment Performanceoverviewkey Pointssupermarkets Dominate Sales, But Show Weakest Growthfigure 21: Mulo Sales And Forecast Of Groceries, By Retail Channel, At Current Prices, 2009-17figure 22: Mulo Sales And Forecast Of Groceries, By Retail Channel, At Current Prices, 2009-17food And Drink Dominate Retail Grocery Salesfigure 23: Mulo Sales Of Groceries, By Product Segment, At Current Prices, 2009-12supermarketskey Pointssupermarkets’ Retail Sales Receipt Will Post A Moderate Growthfigure 24: Mulo Sales And Forecast Of Groceries Sold At Supermarkets, At Current Prices, 2009-17product Segmentation At Supermarketssupermarkets’ Competitive Advantage Lies In Food And Drinkhousehold Supplies And General Merchandise The Weakest Sales Generationhbc Small Representation Posted The Highest GrowthGrocery Retailing - US - February 2013
  • 4. figure 25: Mulo Sales Of Groceries Sold At Supermarkets, By Product Segment, At Current Prices, 2009-12drug Storeskey Pointsdrug Stores Show The Highest Outlook For Growth Through 2017figure 26: Mulo Sales And Forecast Of Groceries Sold At Drugstores, At Current Prices, 2009-17product Segmentation At Drug Storesfood And Drink Showed Strong Sales Growthhousehold Supplies/general Merchandisenaturally, Hbc Dominatesfigure 27: Mulo Sales Of Groceries Sold At Drugstores, By Product Segment, At Current Prices, 2009-12other Mulo Channelskey Pointsother Mulo Prospered During The Post-recession Erafigure 28: Mulo Sales And Forecast Of Groceries Sold At Other Mulo, At Current Prices, 2009-17product Segmentation Through Other Mulo Channelsfigure 29: Mulo Sales Of Groceries Sold At Other Mulo, By Product Segment, At Current Prices, 2009-12retailer Profilestraditional Supermarketsahold Usadelhaize Americagiant Eaglekrogerpublix Super Marketssafewayfigure 30: Safeway’s Private Label Brands And Positioning, January 2013supervalufigure 31: Supervalu’s Store Banners, Number Of Stores, And Key Markets, January 2013wegmanswhole Foods Markettrader Joe’smarket Threats And Opportunities For Traditional Supermarketsmass Merchandisers And Supercenterstargetwalmartmeijermarket Threats And Opportunities For Mass Merchandiserswarehouse ClubsGrocery Retailing - US - February 2013
  • 5. costcosam’s Clubbj’s Wholesale Clubmarket Threats And Opportunities For Warehouse Clubsdrug Storeswalgreensduane Readecvsrite Aidmarket Threats And Opportunities For Drug Storesdollar Stores And Discount Food Storesaldibottom Dollarfood 4 Lesssave-a-lotdollar Generaldollar Treefamily Dollarmarket Threats And Opportunities For Dollar Stores And Discount Food Storesonline Retailersamazon.compeapod.comfreshdirect.commarket Threats And Opportunities For Online Retailersother Notable Grocery Retailersfarmers Marketsfigure 32: Number Of Operating Farmers Markets In The U.s., 2002-12innovations And Innovatorsshopmuting I: Peapod’s Virtual Storefigure 33: Peapod’s Virtual Stores, October 2012shopmuting Ii: Walmart’s ‘food Truck’figure 34: Walmart’s “food Truck” In New York City, June 2012direct Order: ‘farm To Table’figure 35: Relay Foods’ Shopping And Ordering, 2013digital Coupons Management: Passbookfigure 36: Passbook App: Walgreens’ Balance Reward And Target Mobile Coupons, September 2012gourmet Food-sample Subscription Service: Walmart’s Goodiesfigure 37: Walmart—goodies Co., November 2012robotic Kiosks 24/7 Accessfigure 38: Kroger’s Shop 24 Robotic Store, February 2012revamping Search Engine: Polaris By WalmartGrocery Retailing - US - February 2013
  • 6. social Media—grocery Retailingkey Points social Media Metrics figure 39: Key Performance Indicators, January 2013 market Overview brand Usage And Awareness figure 40: Brand Usage And Awareness Of Grocery Retailing Brands, November 2012 interaction With Grocery Retailing Brands figure 41: Interaction With Grocery Retailing Brands, November 2012 online Conversations figure 42: Select Grocery Retailing Brands’ Share Of Conversations, Dec. 28, 2012-jan. 27, 2013 figure 43: Conversations By Brand By Day, Dec. 28, 2012-jan. 27, 2013 where Are People Talking About Grocery Retailing Brands? figure 44: Selected Grocery Retailing Brands’ Share Of Brand Conversations, By Page Type, Dec. 28,2012-jan. 27, 2013 what Are People Talking About? figure 45: Types Of Conversations Concerning Selected Grocery Retailing Brands, Dec. 28, 2012-jan. 27,2013 figure 46: Types Of Conversation Regarding Selected Grocery Retailing Brands, By Day, Dec. 28, 2012-jan.27, 2013 figure 47: Types Of Conversation Regarding Selected Grocery Retailing Brands, By Type Of Website, Dec.28, 2012- jan. 27, 2013analysis By Brandwhole Foods Marketfigure 48: Whole Foods—key Social Media Indicators, Jan. 28, 2013key Online Campaignswhat We Thinkkrogerfigure 49: Kroger—key Social Media Indicators, Jan. 28, 2013key Online Campaignswhat We Thinksafewayfigure 50: Safeway—key Social Media Indicators, Jan. 28, 2013key Online CampaignsGrocery Retailing - US - February 2013
  • 7. what We Thinkwalmartfigure 51: Walmart—key Social Media Indicators, Jan. 28, 2013key Online Campaignswhat We Thinktargetfigure 52: Target—key Social Media Indicators, Jan. 28, 2013key Online Campaignswhat We Thinkcostcofigure 53: Costco—key Social Media Indicators, Jan. 28, 2013key Online Campaignswhat We Thinkalbertsons Marketfigure 54: Albertsons Market—key Social Media Indicators, Jan. 28, 2013key Online Campaignswhat We Thinkmarketing Strategiesinnovative Ways To Improve The Shopping Experiencestrategy: Stimulating Grocery Shopping With Fuel Loyalty Programsfigure 55: Vg’s Grocery, “savings Report,” July 2012strategy: Promoting Online Delivery ‘sampling’figure 56: Peapod, “$20 Off Your First Delivery Order,” January 2013strategy: Offering Ways To Eat Healthier Food Choices And Recipe Ideasfigure 57: Whole Foods, “sales Flyer: The Whole Deal,” January 2013promoting Grocery Shopping Saving Strategiesstrategy: Buying Fresh, Wholesome Produce Without Hurting The Budgetfigure 58: Aldi, “dont Pay More,” October 2012strategy: Comparing Price With The Competition To Stimulate Salesfigure 59: Walmart, “heavy Savings,” August 2012strategy: Encouraging Saving Behaviors With Sales Flyersfigure 60: Dollar General Market, “dollar General’s Sales Flyer,” January 2013strategy: Appealing To The Budget-conscious Grocery Shoppersfigure 61: Save-a-lot, “importance Of Dollar,” July 2012strategy: Increasing Foot Traffic For Grand Opening Through Mail Couponsfigure 62: Aldi, “aldi Truth #12: We Don’t Match Other Stores’ Prices Because ThatWould Mean Raising Ours,”Grocery Retailing - US - February 2013
  • 8. january 2013 positioning Brands By Aligning With Consumers’ Attitudes/behaviors Toward Grocery Shopping 107 strategy: Supporting Local Organizations—show Shoppers That You Care figure 63: Whole Foods, “whole Foods Market Chicago: Bright Pink,” January 2013 strategy: Exuding Style In Grocery Shopping figure 11: Target, “the Everyday Collection. By Target: Dominate That Pta Bake Sale,”January 2013 strategy: Giving Shoppers The Convenience Of ‘one-stop’ Shopping figure 64: Fred Meyer, “thanksgiving,” November 2012 grocery Shopping Decision Makers key Points baby Boomers And Gen Xers Most Likely Be The Sole Grocery Shoppers figure 65: Grocery Shopping Responsibility, By Generation, November 2012 don’t Forget The Men—half Share Responsibility For Grocery Shopping figure 66: Grocery Shopping Responsibility, By Gender, November 2012 figure 67: Grocery Shopping Responsibility, By Gender And Age, November 2012 sharing Shopping Responsibilities Increases With Income figure 68: Grocery Shopping Responsibility, By Household Income, November 2012 retailers And Channels Shopped For Food/drink key Points primary Shoppers Most Often Shop At Supermarkets For Food/drink figure 69: Retailers And Channels Shopped For Food/drink, November 2012 older Generations Remain Loyal To Supermarkets figure 70: Retailers And Channels Shopped For Food/drink, By Generation, November 2012 figure 71: Retailers And Channels Most Often Shopped For Food/drink, By Generation, November 2012 for Food/drink Shopping, Little Variance In Store-type Patronage By Gender figure 72: Retailers And Channels Shopped For Food/drink, By Gender, November 2012 figure 73: Retailers And Channels Most Often Shopped For Food/drink, By Gender And Age, November2012 income Impacts Sources Of Food/drink Groceries figure 74: Retailers And Channels Shopped For Food/drink, By Household Income, November 2012 figure 75: Retailers And Channels Most Often Shopped For Food/drink, By Household Income, November2012retailers And Channels Shopped For Nonfood/drinkkey Pointsbig-box Stores Are “most Shopped At” For Home Essentials And Hbcfigure 76: Retailers And Channels Shopped For Nonfood/drink Groceries, November 2012Grocery Retailing - US - February 2013
  • 9. mass Merchandisers And Club Stores Win Over Millennials And Gen Xers figure 77: Retailers And Channels Shopped For Nonfood/drink Groceries, By Generation, November 2012 figure 78: Retailers And Channels Most Often Shopped For Nonfood/drink Groceries, By Generation, november 2012 men And Women Buy Household Essentials/hbc At Multiple Channels, But Most Use Walmart figure 79: Retailers And Channels Shopped For Nonfood/drink Groceries, By Gender, November 2012 figure 80: Retailers And Channels Most Often Shopped For Nonfood/drink Groceries, By Gender And Age, november 2012 higher Income Groups Continue To Buy Household Items At Supercenters/club Stores figure 81: Retailers And Channels Shopped For Nonfood/drink Groceries, By Household Income, November2012 figure 82: Retailers And Channels Most Often Shopped For Nonfood/drink Groceries, By Household Income, november 2012 change In Groceries Spending At Selected Retail Channels key Points increased Spending At Big-box/club Stores And Supermarkets figure 83: Change In Spending This Year Vs. Last At Selected Retailers/channels, November 2012 millennials, Gen Xers Spend More On Groceries Through Almost All Channels figure 84: Spending More Than Last Year At Selected Retailers/channels, By Generation, November 2012 female Primary Grocery Shoppers Spend More On Grocery Spending figure 85: Spending More Than Last Year At Selected Retailers/channels, By Gender, November 2012 regardless Of Income, Primary Shoppers Increase Spending At Discount Stores figure 86: Spending More Than Last Year At Selected Retailers/channels, By Household Income, November2012 changes In Grocery Expenditures Associated With Presence Of Children figure 87: Spending More Than Last Year At Selected Retailers/channels, By Parents With Children And AgeOf children, November 2012grocery Shopping Saving Strategieskey Pointsprimary Shoppers Mostly Use Coupons To Save Grocery Expendituresfigure 88: Saving Strategies When Grocery Shopping, November 2012variances In Saving Strategies Across Generationsfigure 89: Saving Strategies When Grocery Shopping, By Generation, November 2012female Grocery Shoppers Adhere To Saving Strategiesfigure 90: Saving Strategies When Grocery Shopping, By Gender, November 2012finding Ways To Save Is On Everyones Mind, Even The Richestfigure 91: Saving Strategies When Grocery Shopping, By Household Income, November 2012money-saving Strategies Exercised At All Channels, Regardless Of Product TypeGrocery Retailing - US - February 2013
  • 10. figure 92: Retailers And Channels Shopped For Food/drink, By Saving Strategies When Grocery Shopping,november 2012figure 93: Retailers And Channels Shopped For Nonfood/drink Groceries, By Saving Strategies WhenGroceryshopping, November 2012attitudes And Behaviors Toward Grocery Shoppingkey Pointsprice And Convenience Are Essential To Encourage Shoppingfigure 94: Attitudes And Behaviors Toward Grocery Shopping, By Generation, November 2012women Drawn To Convenience, Price, And Store Experiencefigure 95: Attitudes And Behaviors Toward Grocery Shopping, By Gender, November 2012income Correlates With Consumers’ Attitudes To Grocery Shoppingfigure 96: Attitudes And Behaviors Toward Grocery Shopping, By Household Income, November 2012innovations And Improvements Sought In The Grocery Shopping Experiencekey Pointscoupon And Promotion Customizations Are Most Sought Afterfigure 97: Innovations And Improvements Sought In The Grocery Shopping Experience, November 2012variations In Demand For Innovations By Generations Leads To Opportunitiesfigure 98: Innovations And Improvements Sought In The Grocery Shopping Experience, By Generation,november 2012women Keen For Improvement In Their Shopping Experiencefigure 99: Innovations And Improvements Sought In The Grocery Shopping Experience, By Gender,november 2012impact Of Race And Hispanic Originkey Pointsblack Grocery Shoppers Tend To Take Sole Responsibility For Groceriesfigure 100: Grocery Shopping Responsibility, By Race/hispanic Origin, November 2012regardless Of Race, Shoppers Most Likely Buy Food/drinks At Supermarketsfigure 101: Retailers And Channels Shopped For Food/drink, By Race/hispanic Origin, November 2012figure 102: Retailers And Channels Most Often Shopped For Food/drink, By Race/hispanic Origin,November 2012 .. 154for Nonfood/drink Products, High Patronage At Mass Merchandisers/club Storesfigure 103: Retailers And Channels Shopped For Nonfood/drink Groceries, By Race/hispanic Origin,november 2012figure 104: Retailers And Channels Most Often Shopped For Nonfood/drink Groceries, By Race/hispanicOrigin,november 2012Grocery Retailing - US - February 2013
  • 11. black Shoppers Show Highest Likelihood Of Increased Spend At Walmartfigure 105: Spending More Than Last Year At Selected Retailers/channels, By Race/hispanic Origin,november 2012black And Hispanic Shoppers Most Likely To Switch Channels For Better Dealsfigure 106: Saving Strategies When Grocery Shopping, By Race/hispanic Origin, November 2012blacks More Influenced By Price; Hispanics By Store Experience/conveniencefigure 107: Attitudes And Behaviors Toward Grocery Shopping, By Race/hispanic Origin, November 2012customized Coupons Are Most Favored By Whites; Hispanic Welcome More Integration Of Digitaltechnology In Their Shopping Experiencefigure 108: Innovations And Improvements Sought In The Grocery Shopping Experience, By Race/hispanicOrigin,november 2012 appendix – Other Useful Consumer Tables grocery Shopping Decision Makers figure 109: Grocery Shopping Responsibility, By Region, November 2012 retailers And Channels Shopped For Food/drink figure 110: Retailers And Channels Shopped For Food/drink, By Gender And Age, November 2012 figure 111: Retailers And Channels Shopped For Food/drink, By Marital/relationship Status, November 2012 figure 112: Retailers And Channels Most Often Shopped For Food/drink, By Marital/relationship Status, november 2012 figure 113: Retailers And Channels Shopped For Food/drink, By Parents With Children And Age, November2012 figure 114: Retailers And Channels Shopped For Food/drink, By Region, November 2012 figure 115: Retailers And Channels Most Often Shopped For Food/drink, By Region, November 2012 retailers And Channels Shopped For Nonfood/drink figure 116: Retailers And Channels Shopped For Nonfood/drink Groceries, By Gender And Age, November2012 figure 117: Retailers And Channels Shopped For Nonfood/drink Groceries, By Marital/relationship Status, november 2012 figure 118: Retailers And Channels Most Often Shopped For Nonfood/drink Groceries, ByMarital/relationship status, November 2012 figure 119: Retailers And Channels Shopped For Nonfood/drink Groceries, By Parents With Children AndAge Of children, November 2012 figure 120: Retailers And Channels Most Often Shopped For Nonfood/drink Groceries, By Parents WithChildren And age Of Children, November 2012 figure 121: Retailers And Channels Shopped For Nonfood/drink Groceries, By Region, November 2012 figure 122: Retailers And Channels Most Often Shopped For Nonfood/drink Groceries, By Region,November 2012 .. 173Grocery Retailing - US - February 2013
  • 12. change In Spend In Grocery Shopping figure 123: Spending The Same/more Than Last Year At Selected Retailers/channels, By Generation, november 2012 figure 124: Spending The Same/more Than Last Year At Selected Retailers/channels, By Gender And Age, november 2012 figure 125: Spending More Than Last Year At Selected Retailers/channels, By Gender And Age, November2012 figure 126: Spending The Same/more Than Last Year At Selected Retailers/channels, By Household Income, november 2012 figure 127: Spending The Same/more Than Last Year At Selected Retailers/channels, By Region, November2012 figure 128: Spending More Than Last Year At Selected Retailers/channels, By Region, November 2012 figure 129: Spending The Same/more Than Last Year At Selected Retailers/channels, By Marital/relationshipStatus, november 2012 figure 130: Spending More Than Last Year At Selected Retailers/channels, By Marital/relationship Status, november 2012 figure 131: Spending The Same/more Than Last Year At Selected Retailers/channels, By Parents WithChildren And age Of Children, November 2012 figure 132: Spending The Same/more Than Last Year At Selected Retailers/channels, By Race/hispanicOrigin, november 2012 attitudes And Behaviors Toward Grocery Shopping figure 133: Attitudes And Behaviors Toward Grocery Shopping, By Household Income, November 2012 figure 134: Attitudes And Behaviors Toward Grocery Shopping, By Marital/relationship Status, November2012 figure 135: Attitudes And Behaviors Toward Grocery Shopping, By Parents With Children And Age OfChildren, november 2012 figure 136: Attitudes And Behaviors Toward Grocery Shopping, By Region, November 2012 money-saving Strategies In Grocery Shopping figure 137: Saving Strategies When Grocery Shopping, By Region, November 2012 figure 138: Saving Strategies When Grocery Shopping, By Gender And Age, November 2012 figure 139: Saving Strategies When Grocery Shopping, By Marital/relationship Status, November 2012 innovations And Improvements Sought In The Grocery Shopping Experience figure 140: Innovations And Improvements Sought In The Grocery Shopping Experience, By Gender AndAge, november 2012 figure 141: Innovations And Improvements Sought In The Grocery Shopping Experience, ByMarital/relationship status, November 2012 figure 142: Innovations And Improvements Sought In The Grocery Shopping Experience, By Parents WithGrocery Retailing - US - February 2013
  • 13. Children and Age Of Children, November 2012 figure 143: Innovations And Improvements Sought In The Grocery Shopping Experience, By HouseholdIncome, november 2012 figure 144: Innovations And Improvements Sought In The Grocery Shopping Experience, By Region, november 2012appendix – Social Media – Grocery Retailingbrand Usage Or Awarenessfigure 145: Brand Usage Or Awareness, November 2012figure 146: Walmart Usage Or Awareness, By Demographics, November 2012figure 147: Safeway Usage Or Awareness, By Demographics, November 2012figure 148: Albertsons Usage Or Awareness, By Demographics, November 2012figure 149: Kroger Usage Or Awareness, By Demographics, November 2012figure 150: Target Usage Or Awareness, By Demographics, November 2012figure 151: Costco Usage Or Awareness, By Demographics, November 2012figure 152: Whole Foods Market Usage Or Awareness, By Demographics, November 2012interaction With Grocery Retailing Brandsfigure 153: Activities Done, November 2012figure 154: Walmart—activities Done, By Demographics, November 2012figure 155: Walmart—activities Done, By Demographics, November 2012figure 156: Safeway – Activities Done, By Demographics, November 2012figure 157: Safeway – Activities Done, By Demographics, November 2012figure 158: Albertsons – Activities Done, By Demographics, November 2012figure 159: Albertsons – Activities Done, By Demographics, November 2012figure 160: Kroger – Activities Done, By Demographics, November 2012figure 161: Kroger – Activities Done, By Demographics, November 2012figure 162: Target – Activities Done, By Demographics, November 2012figure 163: Target – Activities Done, By Demographics, November 2012figure 164: Costco – Activities Done, By Demographics, November 2012figure 165: Costco – Activities Done, By Demographics, November 2012figure 166: Whole Foods Market– Activities Done, By Demographics, November 2012figure 167: Whole Foods Market – Activities Done, By Demographics, November 2012appendix – Trade Associationsappendix: Research MethodologyGrocery Retailing - US - February 2013
  • 14. consumer Researchprimary Data Analysissamplingglobal Market Insite (gmi)secondary Data Analysisexperian Simmons National Consumer Studiesstatistical Forecastingstatistical Modellingqualitative Insightthe Mintel Fan Chartweather Analogyappendix: What Is Mintel?mintel Provides Industry-leading Market Intelligencemintel Solutions:mintel Oxygen Reportsmintel Gnpdmintel Inspiremintel Beauty Innovationmintel Menu Insightsmintel Research Consultancymintel ComperemediaAbout Us:Transparency Market Research is a market intelligence company providing global business informationreports and services. Our exclusive blend of quantitative forecasting and trends analysis providesforward-looking insight for thousands of decision makers. We are privileged with highly experienced team ofAnalysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques togather, and analyze information. Our business offerings represent the latest and the most reliable informationindispensable for businesses to sustain a competitive edge.Contact:ResearchMoz90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usBlog: http://researchmoz.blogspot.com/Website: http://www.researchmoz.us/Grocery Retailing - US - February 2013
  • 15. Grocery Retailing - US - February 2013

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