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US Beverage Packaging Trends  February 2013
US Beverage Packaging Trends  February 2013
US Beverage Packaging Trends  February 2013
US Beverage Packaging Trends  February 2013
US Beverage Packaging Trends  February 2013
US Beverage Packaging Trends  February 2013
US Beverage Packaging Trends  February 2013
US Beverage Packaging Trends  February 2013
US Beverage Packaging Trends  February 2013
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US Beverage Packaging Trends February 2013

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Despite beverage companies’ dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the …

Despite beverage companies’ dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the economic recession, limited-edition designs have an opportunity to seize newly regained disposable income, especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone users who have easy access to information on-the-go.

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  • 1. Beverage Packaging Trends - US - February 2013Despite beverage companies’ dedication to innovative and intriguing packaging designs, consumerscontinue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from theeconomic recession, limited-edition designs have an opportunity to seize newly regained disposable income,especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone userswho have easy access to information on-the-go.Jennifer Zegler, Beverage AnalystSome questions answered in this report include: What aspects of beverage packaging are most important toshoppers? Is price still king for recession-shocked consumers? Who is benefiting from environmentallyfriendly packaging, really? What came first: the product or the package? What are the most effectiveon-package online prompts?table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcesconsumer Survey Dataadvertising Creativeabbreviations And Termsabbreviationstermsexecutive Summarythe Marketafter A Recessionary Dip, Beverage Launches On The Upswingfigure 1: U.s. Beverage Launches, 2007-12alcoholic Beverage Launches Fueling Industry Introductionsfigure 2: U.s. Beverage Launches, By Category, January-december 2007, 2009, And 2012glass Outshines Competition As Leading Primary Package Materialfigure 3: U.s. Beverage Launches, By Material, January-december 2007, 2009, And 2012market Factorsobesity Rates Remain Stagnant, Requiring More Proactive Packaging Designsfigure 4: American Adults, By Weight Category, As Determined By Bmi, 2008-12more Ergonomic, User-friendly Designs Needed To Address Arthritic Consumersinteractive Packaging Likely To Increase With The Rise Of SmartphonesBeverage Packaging Trends - US - February 2013
  • 2. consumers Are Slightly More Opinionated About Recycling Than Actually Activethe Consumerall Generations Look For Health, Nutrition Information On Packagingfigure 5: Personal Attitudes Toward Packaging, By Generation, November 2012price Remains A Top Priority, But Some Can Be Swayed By Design, Functionalityfigure 6: Important Attributes Influencing Non-alcoholic Beverage Purchases, November 2012women Over Index Compared To Men On Priority Of Green Initiativesfigure 7: Attitudes And Opinions About The Environment, By Gender, April 2011-june 2012consumers Most Likely To Associate Packaging Materials As Recyclable, Portablefigure 8: Attitudes Toward Non-alcoholic Beverage Packaging Materials, November 2012glass Also Takes Top Spot In Alcoholic Beverage Categoryfigure 9: Purchase Of Alcoholic Beverage Packaging Types, November 2012alcoholic Beverage Brand More Important Than Other Product, Packaging Attributesfigure 10: Important Attributes Influencing Alcoholic Beverage Purchases, November 2012what We Thinkissues In The Marketwhat Aspects Of Beverage Packaging Are Most Important To Shoppers?is Price Still King For Recession-shocked Consumers?who Is Benefiting From Environmentally Friendly Packaging, Really?what Came First: The Product Or The Package?what Are The Most Effective On-package Online Prompts?insights And Opportunitiesportion Control, Nutrition Information For Obesitypackaging That Provides Caloric Activity Equivalentsergonomic Packaging For Elderly, Arthritic Patientspremium Still Has An Audience—of One?encourage Recycling Through Programs, Product Partnershipsqr Codes Give Easy Access To Company Information, Programstrend Applicationstrend: Hungry Planettrend: Objectify2015 Trend: Old Goldmarket Driverskey Pointsdisposable Personal Income On The Increase, Could Boost PurchasesBeverage Packaging Trends - US - February 2013
  • 3. figure 11: Real Disposable Personal Income, January 2007-november 2012proactive Packaging Required As Obesity Weighs Heavily On U.s.figure 12: American Adults, By Weight Category, As Determined By Bmi, 2008-12prevalence Of Arthritis Will Drive Need For More Ergonomic Designsfigure 13: U.s. Population Aged 18 Or Older, By Age, 2008, 2013, 2018dominance Of Smartphones Could Lead To More Demand For Interactivityfigure 14: Cell Phone Ownership, By Age, August 2011-march 2012figure 15: Features Used On Cell Phone In Last 30 Days, By Age, August 2011-march 2012showing Need For Improvement, Just More Than Half Of Americans Recyclefigure 16: Any Household Recycling, By Packaging Type, April 2007-june 2012figure 17: Attitudes And Opinions Toward Packaging And Recycling, April 2007-june 2012figure 18: Any Household Recycling, By Age, April 2011-june 2012figure 19: Any Household Recycling, April 2011-june 2012category Performance—beverage Launcheskey Pointsalcohol Innovation Fuels Upswing In Launches, Use Of Glassfigure 20: Total U.s. Beverage Introductions, By Year, 2007-12figure 21: Total U.s. Beverage Launches, By Category, 2007, 2009, And 2012figure 22: Total U.s. Beverage Launches, By Package Material, 2007, 2009, And 2012wine, Beer Dominates Glass Introductions In 2012figure 23: U.s. Beverage Introductions Packaged In Glass (colored And Plain), By Category, 2012figure 24: U.s. Alcoholic Beverage Introductions In Glass (colored And Plain), By Subcategory, 2012plastic Favored In 2012 By Juice, Beverage Concentrates, Waterfigure 25: U.s. Beverage Introductions Packaged In Plastic (all Types), By Category, 2012figure 26: U.s. Beverage Introductions In Plastic Packaging, By Plastic Material Type, 2012aluminum A Key Choice For Beer, Soft Drinks; Hot Drinks Opt For Steelfigure 27: U.s. Beverage Introductions Packaged In Metal (aluminum And Steel), By Category, 2012hot Beverages Lead Flexible, Paper-based Package Introductions In 2012figure 28: U.s. Beverage Introductions Packaged In Foil Or Metallized Film, By Subcategory, 2012figure 29: U.s. Beverage Introductions In Paper-based Packaging, By Subcategory, 2012figure 30: U.s. Beverage Introductions In Paper-based Packaging, By Packaging Material Type, 2012multipacks Often Opt For Paper-based Cartonsfigure 31: U.s. Beverage Introductions, By Secondary Packaging Type, 2012figure 32: U.s. Beverage Introductions, By Secondary Packaging Material, 2012innovations And Innovatorsadvancements In Aluminum Provide New, But Familiar Billboardscreative, Literal Shapes Help Drinks Stand Apartconsumer-activated Packaging Advances The Idea Of ‘fresh’pouches Morph From Kids Only To Adult-friendly BeveragesBeverage Packaging Trends - US - February 2013
  • 4. designs That Are Ahead—or Purposefully Behind—the Times, Trendsglobal Innovations Offer Importable Insightsmarketing Strategiesbrand Analysis: Mountain Dewfigure 33: Mountain Dew, Television Ad, 2012figure 34: Mountain Dew, Television Ad, 2012brand Analysis: Coors Lightfigure 35: Coors Light, Television Ad, 2012figure 36: Coors Light, Television Ad, 2012brand Analysis: Dasanifigure 37: Dasani, Television Ad, 2012brand Analysis: Folgers Instant Coffeefigure 38: Folgers, Television Ad, 2012attitudes And Behaviors Toward Beverage Packagingkey Pointshealth, Nutrition Tops Packaging Priorities Among Shoppersfigure 39: Personal Attitudes Toward Packaging, By Grocery Shopping Responsibilities, November 2012baby Boomers More Concerned About Health, Environment Than Designfigure 40: Personal Attitudes Toward Packaging, By Generation, November 2012functionality, Sustainability Important To Consumers Of All Agesfigure 41: Attitudes Toward Functionality And Sustainability Of Beverage Packaging, By Age, November2012most Consumers Are Able To Locate Pertinent Information On Packagingfigure 42: Attitudes And Behaviors Toward Beverage Package Labeling, By Age, November 2012qr Codes, Online Links Preferred By Young Consumers, Hispanicsfigure 43: Attitudes And Behaviors Toward Beverage Packaging, By Age, November 2012figure 44: Attitudes And Behaviors Toward Beverage Packaging, By Race/hispanic Origin, November 2012packaging Featuring Celebrities Appeals To Men Aged 18-34, Minoritiesfigure 45: Attitudes Toward Packaging Featuring Celebrities, By Gender And Age, November 2012figure 46: Attitudes Toward Packaging Featuring Celebrities, By Race/hispanic Origin, November 2012women Respond Well To Green Initiatives, Younger Men Skepticalfigure 47: Attitudes And Opinions About The Environment, By Gender, April 2011-june 2012figure 48: Attitudes And Opinions About The Environment, By Gender And Age, April 2011-june 2012recycling Rates Among Blacks Show Room For Improvementfigure 49: Attitudes, Opinions, And Interests, By Race/hispanic Origin, April 2011-june 2012figure 50: Any Household Recycling Net, By Race/hispanic Origin, April 2011-june 2012important Attributes Of Packaging MaterialsBeverage Packaging Trends - US - February 2013
  • 5. key Pointsrecyclable, Portable Most Common Attributes Of Primary Materialsfigure 51: Attitudes Toward Non-alcoholic Beverage Packaging Materials, November 2012glasswomen 55+ Give Glass The Highest Marks, Show Preference Compared To Plasticfigure 52: Attitudes Toward Glass Non-alcoholic Beverage Packaging, By Gender And Age, November 2012higher Income Consumers Have Higher Opinion About Glass Packagingfigure 53: Attitudes Toward Glass Non-alcoholic Beverage Packaging, By Household Income, November2012plasticportable, Value Top Terms Associated With Plastic Beverage Packagingfigure 54: Attitudes Toward Plastic Non-alcoholic Beverage Packaging, By Gender And Age, November2012plastic More Likely To Be Viewed As Traditional, Quality By Lower Income Consumersfigure 55: Attitudes Toward Plastic Non-alcoholic Packaging, By Household Income, November 2012black, Hispanic Consumers Attribute Positive Qualities To Plasticfigure 56: Attitudes Toward Plastic Non-alcoholic Packaging, By Race/hispanic Origin, November 2012aluminummature Consumers See Aluminum’s Green Appealfigure 57: Attitudes Toward Aluminum Non-alcoholic Packaging, By Age, November 2012pouches And Other Flexible Beverage Packagingwomen Have Highest Opinion Of Flexible Packagingfigure 58: Attitudes Toward Flexible Non-alcoholic Packaging, By Gender And Age, November 2012blacks Find The Silver Lining In Flexible Beverage Packagingfigure 59: Attitudes Toward Flexible Non-alcoholic Packaging, By Race/hispanic Origin, November 2012cartons And Aseptic Beverage Packagingcartons Have Near Universal Appeal Among Age Rangesfigure 60: Attitudes Toward Carton Non-alcoholic Beverage Packaging, By Age, November 2012women Have More Positive Views About Aseptic Compared To Menfigure 61: Attitudes Toward Aseptic Non-alcoholic Packaging, By Gender And Age, November 2012black Consumers See The Value Of Aseptic Packaging Beyond Portabilityfigure 62: Attitudes Toward Aseptic Non-alcoholic Packaging, By Race/hispanic Origin, November 2012attributes Influencing Non-alcoholic Purchaseskey Pointsprice May Be Key, But Shoppers Also Care About Design, Functionalityfigure 63: Attributes Influencing Non-alcoholic Purchases, By Attitudes Toward Packaging, November 2012younger Consumers Looking For Products That Deliver On All Prioritiesfigure 64: Important Attributes Influencing Non-alcoholic Beverage Purchases, By Age, November 2012healthy, Single-serving Has Age-spanning Appealprice Concerns Midwesterners, While Westerners Care About Health, Earthfigure 65: Important Attributes Influencing Non-alcoholic Beverage Purchases, By Region, November 2012Beverage Packaging Trends - US - February 2013
  • 6. purchase Of Alcoholic Beverage Packaging Typeskey Pointsglass Outshines Competition In Alcoholic Beverage Package Optionsfigure 66: Purchase Of Alcoholic Beverage Packaging Types, November 2012aluminum Has Opportunity To Grow In Imported, Craft Beer Segmentfigure 67: Domestic Beer Purchases, By Material, By Generation, November 2012figure 68: Imported Beer Purchases, By Material, By Generation, November 2012figure 69: Craft Beer Purchase, By Material, By Generation, November 2012younger Consumers Relatively Open To The Range Of Wine Packagesfigure 70: Wine Purchases, By Material, By Age, November 2012wine Cartons Popular Across Income Levels, Offering Opportunityfigure 71: Wine Purchase, By Material, By Household Income, November 2012men Aged 21-34 Most Open To Variations In Spirits Packagingfigure 72: Spirits Purchase, By Material, By Gender And Age, November 2012pouches Squeeze Into Ready-to-drink Cocktail Marketfigure 73: Purchases Of Ready-to-drink Cocktails, By Materials, By Age, November 2012figure 74: Flavored Malt Beverage Purchases, By Material, By Age, November 2012attributes Influencing Alcoholic Purchaseskey Pointsalcohol Buyers Searching For Gift Sets, Recipe Or Pairing Suggestionsfigure 75: Purchase Of Alcoholic Packaging Types, By Attributes Influencing Purchases, November 2012limited-edition, Seasonal, Or Special Release Popular Across Segmentsfigure 76: Purchase Of Alcoholic Packaging Types, By Attributes Influencing Purchases, November 2012appealing Design A High Priority For High-end, Limited-edition Alcoholfigure 77: Attributes Influencing Alcoholic Purchases, By Attitudes Toward Packaging, November 2012desire For Premium Or High-end Increases As Does Incomefigure 78: Important Attributes Influencing Alcohol Purchases, By Household Income, November 2012special Supplement—private Label Packagingkey Pointsyoung Men, Lower Income Consumers Look For Store Brandsfigure 79: Attributes Influencing Non-alcoholic Purchases, By Gender And Age, November 2012figure 80: Attributes Influencing Non-alcoholic Purchases, By Household Income, November 2012on-the-go, Design Important To Store Brand Buyersfigure 81: Attributes Influencing Store Brand Purchases, By Attitudes Toward Packaging, November 2012hot Beverages, Other, Juices Lead Private Label Launches In 2012figure 82: U.s. Private Label Beverage Introductions, By Beverage Subcategory, 2012figure 83: U.s. Private Label Beverage Introductions, By Package Material, 2012Beverage Packaging Trends - US - February 2013
  • 7. going Beyond The Me-too Approach, Private Label Goes Premiumwalgreen Takes Multitier Approach With Private Label Revampcluster Analysishealth Inspectorsdemographicscharacteristicsopportunityform And Functiondemographicscharacteristicsopportunitystatus Seekersdemographicscharacteristicsopportunitycluster Characteristic Tablesfigure 84: Target Clusters, November 2012figure 85: Personal Attitudes Toward Packaging, By Target Clusters, November 2012figure 86: Attitudes And Behaviors Toward Beverage Packaging, By Target Clusters, November 2012figure 87: Attributes Influencing Non-alcoholic Beverage Purchases, By Target Clusters, November 2012figure 88: Attributes Influencing Alcoholic Beverage Purchases, By Target Clusters, November 2012cluster Demographic Tablesfigure 89: Target Cluster, By Demographic, November 2012cluster Methodologycorrespondence Analysismethodologyprimary Packaging Materials Align With Specific Valuesfigure 90: Correspondence Analysis, Beverage Packaging Trends, February 2013figure 91: Attitudes Toward Non-alcoholic Beverage Packaging Materials, November 2012appendix: Other Useful Consumer Tablesattitudes And Behaviors Toward Beverage Packagingfigure 92: Grocery Shopping Responsibilities, By Age, November 2012figure 93: Grocery Shopping Responsibilities, By Generation, November 2012figure 94: Personal Attitudes Toward Packaging, By Gender And Age, November 2012figure 95: Attitudes And Behaviors Toward Beverage Packaging, By Age, November 2012figure 96: Attitudes And Behaviors Toward Beverage Packaging, By Race/hispanic Origin, November 2012important Attributes Of Packaging MaterialsBeverage Packaging Trends - US - February 2013
  • 8. figure 97: Attitudes Toward Glass Non-alcoholic Beverage Packaging, By Age, November 2012figure 98: Attitudes Toward Glass Non-alcoholic Packaging, By Race/hispanic Origin, November 2012figure 99: Attitudes Toward Aluminum Non-alcoholic Packaging, By Household Income, November 2012figure 100: Attitudes Toward Aluminum Non-alcoholic Packaging, By Race/hispanic Origin, November 2012figure 101: Attitudes Toward Aluminum Non-alcoholic Packaging, By Generation, November 2012figure 102: Attitudes Toward Aseptic Non-alcoholic Packaging, By Household Income, November 2012attributes Influencing Non-alcoholic Purchasesfigure 103: Attributes Influencing Non-alcoholic Purchases, By Gender And Age, November 2012figure 104: Attributes Influencing Non-alcoholic Purchases, By Household Income, November 2012purchase Of Alcoholic Beverage Packaging Typesfigure 105: Purchase Of Wine, By Material, By Gender And Age, November 2012figure 106: Purchase Of Wine, By Material, By Generation, November 2012figure 107: Purchase Of Spirits, By Material, By Household Income, November 2012figure 108: Purchase Of Spirits, By Material, By Generation, November 2012attributes Influencing Alcoholic Beverage Purchasesfigure 109: Attributes Influencing Alcoholic Purchases, By Generation, November 2012appendix: Trade Associationsappendix: Research Methodologyconsumer Researchprimary Data Analysissamplingglobal Market Insite (gmi)secondary Data Analysisexperian Simmons National Consumer Studiesstatistical Forecastingstatistical Modellingqualitative Insightthe Mintel Fan Chartweather Analogyappendix: What Is Mintel?mintel Provides Industry-leading Market Intelligencemintel Solutions:mintel Oxygen Reportsmintel Gnpdmintel InspireBeverage Packaging Trends - US - February 2013
  • 9. mintel Beauty Innovationmintel Menu Insightsmintel Research Consultancymintel ComperemediaAbout Us:Transparency Market Research is a market intelligence company providing global business informationreports and services. Our exclusive blend of quantitative forecasting and trends analysis providesforward-looking insight for thousands of decision makers. We are privileged with highly experienced team ofAnalysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques togather, and analyze information. Our business offerings represent the latest and the most reliable informationindispensable for businesses to sustain a competitive edge.Contact:ResearchMoz90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usBlog: http://researchmoz.blogspot.com/Website: http://www.researchmoz.us/Beverage Packaging Trends - US - February 2013

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