US Beauty Devices Market March 2013 Available on Researchmoz.us
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US Beauty Devices Market March 2013 Available on Researchmoz.us

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The beauty devices industry has strong growth potential as consumers are motivated by getting professional results at home. However, the industry will face challenges in creating increased interest in ...

The beauty devices industry has strong growth potential as consumers are motivated by getting professional results at home. However, the industry will face challenges in creating increased interest in and awareness of skincare devices as well as increased usage occasions for haircare appliances. Expanding the mass market skincare device segment as well as creating more versatile and customizable haircare appliances will be essential in driving future growth in the category.

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    US Beauty Devices Market March 2013 Available on Researchmoz.us US Beauty Devices Market March 2013 Available on Researchmoz.us Document Transcript

    • Beauty Devices - US - March 2013Countries covered: United StatesThe beauty devices industry has strong growth potential as consumers are motivated by getting professionalresults at home. However, the industry will face challenges in creating increased interest in and awareness ofskincare devices as well as increased usage occasions for haircare appliances. Expanding the mass marketskincare device segment as well as creating more versatile and customizable haircare appliances will beessential in driving future growth in the category.Shannon Romanowski, Beauty & Personal Care AnalystSome questions answered in this report include:Skincare devices are a relatively new segment in the beauty category and are primarily available at highprice points, putting them out of reach for many consumers. What is the skincare devices industry doing toexpand its reach in the beauty category? The majority of women use hair appliances, but frequency of use isrelatively low and purchase cycles are quite long. How can hair appliances become a more integral part ofwomen’s haircare routine? One barrier to interest/usage of beauty devices is confusion about how touse these products and the benefits of using them. What measures can the industry take to minimize confusionand increase consumer interest and involvement in the category?table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcessales Dataconsumer Survey Dataadvertising Creativeabbreviations And Termsabbreviationstermsexecutive Summarymarket Trendsimproving Economic Conditions Should Benefit The Beauty Devices Industryfigure 1: Dpi, 2007-september 2012aging Female Population Creates Challenges, Opportunities For The Industryfigure 2: Female Population Aged 18 Or Older, By Age, 2013-18Beauty Devices - US - March 2013
    • the Consumerskin Cleansing Beauty Devices Generate Highest Levels Of Interestfigure 3: Interest In At-home Skincare Devices, November 2012women Most Likely To Use Hair Appliances On Occasional Basisfigure 4: At-home Haircare Appliance Use, Net Use, November 2012friends/family Is Most Relied Upon Source For Beauty Device Informationfigure 5: Top Five Sources Of Beauty Device Information, November 2012skincare Device Claims Of Deep Cleansing And Treating Wrinkles Generate Highest Interestfigure 6: Any Interest In Skincare Device Claims, By Age, November 2012women Report High Levels Of Interest In All Hair Appliance Claimsfigure 7: Interest In Hair Appliance Claims, November 2012what We Thinkissues In The Marketskincare Devices Are A Relatively New Segment In The Beauty Category And Are Primarily Available Athigh Price Points, Putting Them Out Of Reach For Many Consumers. What Is The Skincare Devicesindustry Doing To Expand Its Reach In The Beauty Category?the Majority Of Women Use Hair Appliances, But Frequency Of Use Is Relatively Low And Purchasecycles Are Quite Long. How Can Hair Appliances Become A More Integral Part Of Women’sHaircareroutine?one Barrier To Interest/usage Of Beauty Devices Is Confusion About How To Use These Products Andthe Benefits Of Using Them. What Measures Can The Industry Take To Minimize Confusion Andincrease Consumer Interest And Involvement In The Category?insights And Opportunitiesmen: Untapped Opportunity In The Skincare Device Segment?greener Living Through Energy Efficient Beauty Devicesbeauty Devices As Décorfigure 8: Clarisonic Mia 2 Screenshot, 2013figure 9: Revlon Artistry Screenshot, 2013trend Applicationstrend: Suite Lifetrend: Perfecting The Details2015 Trend: Old Goldmarket Trendskey PointsBeauty Devices - US - March 2013
    • personal Care Appliances Marketfigure 10: Total U.s. Retail Sales Of Electrical Personal Care Appliances, At Current Prices, 2007-12 (est.)income Impacts Interest In And Use Of Beauty Devicesfigure 11: Dpi, 2007-september 2012figure 12: Household Income Distribution, 2011aging Female Population Will Create Challenges And Opportunities For Beauty Devices Marketfigure 13: Female Population Aged 18 Or Older, By Age, 2008-18competitive Contextprofessional Treatmentsfacial Skincare Productshair Styling And Hair Treatment Productsproduct Innovations And Marketing Strategies – Skincare Devicesprofessional Resultsskin Cleansinganti-agingacne Treatmentproof Of Efficacyadvertising Strategiestv Presencefigure 14: Acnefree, Smooth Skin Television Ad, 2012figure 15: Olay, Cleansing System Television Ad, 2012figure 16: Olay, Va Va Voom Television Ad, 2013figure 17: Tria Beauty Television Ad, 2012onlineprint And Otherfigure 18: Clarisonic Print Ad, 2012figure 19: Clarisonic Opal Print Ad, 2012figure 20: Tria Print Ad, 2012figure 21: Tanda Zap Print Ad, 2012product Innovations And Marketing Strategies – Hair Appliancesexpress Yourselfcolorful Creationsergonomic Designsadvanced Technologyhigh-performance Materialscustomized Solutionsversatile Style AchievementBeauty Devices - US - March 2013
    • multi-functional Toolswavy Haira Tool For Your Toolsmarketing Strategiesfigure 22: Babyliss Print Ad, 2012figure 23: John Frieda Print Ad, 2012social Mediakey Pointssocial Media Metricsfigure 24: Key Performance Indicators, February 2013market Overviewbrand Usage And Awarenessfigure 25: Brand Usage And Awareness Of Beauty Device Brands, November 2012interaction With Beauty Device Brandsfigure 26: Interaction With Beauty Device Brands, November 2012online Conversationsfigure 27: Select Beauty Device Brands’ Share Of Conversation, Nov. 5, 2012 -feb. 4, 2013figure 28: Conversations By Brand, By Day, Nov. 5, 2012 -feb. 4, 2013where Are People Talking About Beauty Devices?figure 29: Selected Beauty Device Brands’ Share Of Brand Conversations, By Page Type, Nov. 5,2012 -feb. 4,2013what Are People Talking About?figure 30: Types Of Conversations Concerning Selected Beauty Device Brands, Nov. 5, 2012 -feb. 4, 2013figure 31: Types Of Conversations Concerning Selected Beauty Device Brands, By Day, Nov. 5, 2012 -feb. 4,2013figure 32: Types Of Conversations Concerning Selected Beauty Device Brands, By Type Of Website, Nov. 5,2012 -feb. 4, 2013analysis By Brandclarisonicfigure 33: Clarisonic—key Social Media Indicators, Feb. 4, 2013key Online Campaignswhat We Thinkolayfigure 34: Olay—key Social Media Indicators, Feb. 4, 2013key Online Campaignswhat We ThinknufaceBeauty Devices - US - March 2013
    • figure 35: Nuface—key Social Media Indicators, Feb. 4, 2013key Online Campaignswhat We Thinkneutrogenafigure 36: Neutrogena—key Social Media Indicators, Feb. 4, 2013key Online Campaignswhat We Thinkbaby Quasarfigure 37: Baby Quasar—key Social Media Indicators, Feb. 4, 2013key Online Campaignswhat We Thinktandafigure 38: Tanda—key Social Media Indicators, Feb. 4, 2013key Online Campaignswhat We Thinkinterest In At-home Skincare Deviceskey Pointsskin Cleansing Systems Generate Highest Levels Of Interestfigure 39: Interest In At-home Skincare Devices, November 2012interest In Skincare Devices Driven By Younger, More Affluent Womenfigure 40: Neutrogena Wave, Television Ad, 2012figure 41: Any Interest In At-home Skincare Devices, By Age, November 2012figure 42: Any Interest In At-home Skincare Devices, By Household Income, November 2012those Who Use Or Are Aware Of Lesser-known Device Brands Express Above Interest In Skincaredevicesfigure 43: Skincare Device Interest, By Brand Awareness/use, November 2012usage Of Haircare Applianceskey Pointsblow Dryers Are Most Used Hair Appliancefigure 44: At-home Haircare Appliance Use, Net Use, November 2012figure 45: At-home Haircare Appliance Use, By Age, November 2012curling Irons And Flat Irons More Likely To Be Used Occasionallyfigure 46: Daily Use Of Hair Appliances, By Age, February 2011 And November 2012beauty Device Product Informationkey Pointsfriends And Family Are The Most Relied Upon Source For Beauty Device Informationyoung Women More Likely To Seek Information From Online SourcesBeauty Devices - US - March 2013
    • figure 47: Beauty Device Information, By Age, November 2012women Who Are Interested In Skincare Devices Are More Likely To Seek Product Informationfigure 48: Product Information, By Device Interest, November 2012interest In Skincare Device Claimskey Pointsclaims Of Deep Cleansing And Treating Wrinkles Generate Highest Levels Of Interestfigure 49: Interest In Skincare Device Claims, November 2012figure 50: Interest In Skincare Device Claims, By Age, November 2012affluent Women Report Higher Interest In Skincare Device Claimsfigure 51: Interest In Skincare Device Claims, By Household Income, November 2012treating Acne Generates High Levels Of Interest In All Skincare Devicesfigure 52: Skincare Device Interest, By Interest In Product Claims, November 2012interest In Haircare Appliance Claimskey Pointsclaims Of Adding Shine, Improving Manageability Generate Highest Levels Of Interestfigure 53: Interest In Hair Appliance Claims, November 2012figure 54: Interest In Hair Appliance Claims, By Age, November 2012interest In Claims Differs By Hair Appliance Usagefigure 55: Interest In Hair Appliance Claims, By Regular Device Use, November 2012attitudes Toward Skincare Deviceskey Pointswomen Motivated By Convenience, Spa-like Resultsyoung Women Interested In Products To Maintain Their Skincare Devicefigure 56: Attitudes Toward Skincare Devices, By Age, November 2012women In The $75k-99.9k Income Group More Likely To Agree With Skincare Device Attitudesfigure 57: Attitudes Toward Skincare Devices, By Household Income, November 2012attitudes Toward Haircare Applianceskey Pointshair Damage Is A Big Concern With Hair Appliance Usewomen Looking For Versatility From Hair Appliancesfigure 58: Attitudes Toward Haircare Appliances, By Age, November 2012women In The $75k-99.9k Income Group More Likely To Agree With Haircare Appliance Attitudesfigure 59: Attitudes Toward Haircare Appliances, By Household Income, November 2012Beauty Devices - US - March 2013
    • race And Hispanic Originkey Pointsmulticultural Respondents Report Above Average Interest, Use Of Beauty Devicesfigure 60: Interest In At-home Beauty Devices, By Race/hispanic Origin, November 2012figure 61: Attitudes Toward Beauty Device Claims, By Race/hispanic Origin, November 2012figure 62: At-home Haircare Device Use, By Race/hispanic Origin, November 2012in-store Beauty Counters, Online Sources Important Information Sources For Multicultural Womenfigure 63: Beauty Device Information, By Race/hispanic Origin, November 2012multicultural Consumers Motivated By Convenience, Professional Resultsfigure 64: Attitudes Toward Skincare Devices, By Race/hispanic Origin, November 2012figure 65: Attitudes Toward Haircare Appliances, By Race/hispanic Origin, November 2012cluster Analysisfigure 66: Beauty Devices Target Clusters, November 2012cluster 1: Involvedopportunitiescluster 2: Practicalopportunitiescluster 3: Confidentopportunitiescluster 4: Basicsopportunitiescluster Characteristic Tablesfigure 67: Interest In At-home Skincare Devices, By Target Clusters, November 2012figure 68: At-home Haircare Appliance Use, By Target Clusters, November 2012figure 69: Beauty Device Information, By Target Clusters, November 2012figure 70: Interest In Skincare Device Claims, By Target Clusters, November 2012figure 71: Interest In Hair Appliance Claims, By Target Clusters, November 2012figure 72: Attitudes Toward Skincare Devices, By Target Clusters, November 2012cluster Demographicsfigure 73: Target Clusters, By Demographic, November 2012cluster Methodologyappendix: Other Useful Consumer Tablesinterest In At-home Skincare Devicesfigure 74: Interest In At-home Skincare Devices, By Age, November 2012figure 75: Interest In At-home Skincare Devices, By Household Income, November 2012usage Of Haircare Appliancesfigure 76: At-home Haircare Appliance Use, All Usage, November 2012figure 77: At-home Haircare Appliance Use, By Household Income, November 2012beauty Device Product InformationBeauty Devices - US - March 2013
    • figure 78: Beauty Device Information, By Household Income, November 2012figure 79: Product Information, By Blow Dryer Use, November 2012figure 80: Product Information, By Flat Iron Use, November 2012figure 81: Product Information, By Curling Iron Use, November 2012figure 82: Product Information, By Hot Rollers Use, November 2012interest In Skincare Device Claimsfigure 83: Interest In Skincare Device Claims, By Age, November 2012interest In Haircare Appliance Claimsfigure 84: Interest In Hair Appliance Claims, By Age, November 2012figure 85: Interest In Hair Appliance Claims, By Household Income, November 2012figure 86: Interest In Hair Appliance Claims, By Blow Dryer, November 2012figure 87: Interest In Hair Appliance Claims, By Flat Iron, November 2012figure 88: Interest In Hair Appliance Claims, By Curling Iron, November 2012figure 89: Interest In Hair Appliance Claims, By Hot Rollers, November 2012figure 90: Attitudes Toward Hair Appliance Claims, By Race/hispanic Origin, November 2012attitudes Toward Haircare Appliancesfigure 91: Attitudes Toward Haircare Appliances, By Blow Dryer Usage, November 2012figure 92: Attitudes Toward Haircare Appliances, By Flat Iron Usage, November 2012figure 93: Attitudes Toward Haircare Appliances, By Curling Iron, November 2012figure 94: Attitudes Toward Haircare Appliances, By Hot Rollers Usage, November 2012appendix: Social Mediaonline Conversationsfigure 95: Select Beauty Device Brands’ Share Of Conversation, Nov. 5, 2012 -feb. 4, 2013figure 96: Conversations By Brand By Day, Nov. 5, 2012 -feb. 4, 2013where Are People Talking About Beauty Devices?figure 97: Selected Beauty Device Brands’ Share Of Brand Conversations, By Page Type, Nov. 5,2012 -feb. 4,2013what Are People Talking About?figure 98: Types Of Conversations Concerning Selected Beauty Device Brands, Nov. 5, 2012 -feb. 4, 2013figure 99: Types Of Conversations Concerning Selected Beauty Device Brands, By Day, Nov. 5, 2012 -feb. 4,2013figure 100: Types Of Conversations Concerning Selected Beauty Device Brands, By Type Of Website, Nov.5, 2012-feb. 4, 2013brand Usage Or Awarenessfigure 101: Brand Usage Or Awareness, November 2012figure 102: Olay Usage Or Awareness, By Demographics, November 2012figure 103: Clarisonic Usage Or Awareness, By Demographics, November 2012figure 104: Tanda Usage Or Awareness, By Demographics, November 2012figure 105: Baby Quasar Usage Or Awareness, By Demographics, November 2012figure 106: Nuface Usage Or Awareness, By Demographics, November 2012figure 107: Neutrogena Usage Or Awareness, By Demographics, November 2012Beauty Devices - US - March 2013
    • appendix: Trade Associationsappendix: Research Methodologyconsumer Researchprimary Data Analysissamplingglobal Market Insite (gmi)secondary Data Analysisexperian Simmons National Consumer Studiesstatistical Forecastingstatistical Modellingqualitative Insightthe Mintel Fan Chartweather Analogyappendix: What Is Mintel?mintel Provides Industry-leading Market Intelligencemintel Solutions:mintel Oxygen Reportsmintel Gnpdmintel Inspiremintel Beauty Innovationmintel Menu Insightsmintel Research Consultancymintel ComperemediaAbout Us:Transparency Market Research is a market intelligence company providing global business informationreports and services. Our exclusive blend of quantitative forecasting and trends analysis providesforward-looking insight for thousands of decision makers. We are privileged with highly experienced team ofAnalysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques togather, and analyze information. Our business offerings represent the latest and the most reliable informationindispensable for businesses to sustain a competitive edge.Contact:ResearchMoz90 State Street,Beauty Devices - US - March 2013
    • Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usBlog: http://researchmoz.blogspot.com/Website: http://www.researchmoz.us/Beauty Devices - US - March 2013