Travel and tourism in turkey to 2017

Travel and Tourism in Turkey to 2017
Synopsis
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Turkish travel and tourism sector Detailed analysis
of tourist spending patterns in Turkey The total, direct and indirect tourism output generated by each category
within the Turkish travel and tourism sector Employment and salary trends for various categories in the
Turkish travel and tourism sector such as accommodation, sightseeing and entertainment, foodservice,
transportation, retail, travel intermediaries and others Detailed market classification across each category with
analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries
industries
Executive summary
Despite a global contraction in the travel and tourism sector in 2009, Turkey weathered the storm by
out-pricing its competitors Spain, Greece and Italy. However, 2012 started badly for Turkey as the number of
international tourist arrivals marginally increased by 1.0%, compared to 9.9% growth in 2011. Turkey
primarily relied on tourist inflow from Europe and the Middle East for growth. The nation’s future
tourism strategy is based on diversification, which includes focusing on multi-functional destinations and an
extension of the tourist season by offering a variety of tourist packages.
Scope
This report provides an extensive analysis related to tourism demands and flows in Turkey:
It details historical values for the Turkish tourism sector for 2008–2012, along with forecast figures
for 2013–2017 It provides comprehensive analysis of travel and tourism demand factors with values for
both the 2008–2012 review period and the 2013–2017 forecast period The report provides a
detailed analysis and forecast of domestic, inbound and outbound tourist flows in Turkey It provides
employment and salary trends for various categories of the travel and tourism sector It provides
comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries with
values for both the 2008–2012 review period and the 2013–2017 forecast period
Reasons to buy
Take strategic business decisions using historic and forecast market data related to the Turkish travel and
tourism sector Understand the demand-side dynamics within the Turkish travel and tourism sector, along with
key market trends and growth opportunities Identify the spending patterns of domestic, inbound and outbound
tourists by individual categories Analyze key employment and compensation data related to the travel and
tourism sector in Turkey
Key highlights
Despite a global contraction in the travel and tourism sector in 2009, Turkey weathered the storm by
out-pricing its competitors Spain, Greece and Italy. However, 2012 started badly for Turkey as the number of
international tourist arrivals marginally increased by 1.0%, compared to 9.9% growth in 2011. Turkey
primarily relied on tourist inflow from Europe and the Middle East for growth. The nation’s future
tourism strategy is based on diversification, which includes focusing on multi-functional destinations and an
extension of the tourist season by offering a variety of tourist packages. Language barriers tend to hold back

international tourists from exploring rural areas of Turkey. Although language is not an issue in urban areas, it
becomes a problem when tourists move towards the eastern part of the country. Poor quality health, hygiene
and transport infrastructure remain key barriers, and political troubles in Syria, a country with which Turkey
shares a border, have adversely impacted tourism perspectives. Turkey has over 8,000km of coastline and 352
blue flag beaches – beaches are awarded blue flags based on compliance with 32 criteria covering
environmental education, water quality and environmental management and safety services by the Foundation
for Environment Education (FEE). In the Mediterranean region, Antalya is considered the tourism capital of
Turkey, while the Aegean region is home to popular tourism centers such as Bodrum, Marmaris and Fethiye.
The southwest part of Turkey, which stretches from Antalya, Mugla, Aydin, Ä°zmir and western Mesin, is
called the Turkish Riviera due to its long sandy beaches on the Aegean and Mediterranean coasts. Germany
continues to be a key destination as a large Turkish population resides there. Another destination of interest for
Turkish travelers is Russia, as it offers visa-free travel. Iran was another key destination, but dampened
relations between the two countries over Syria are set to negatively impact the flow of tourists. Iran has been a
major draw for Turkish travelers due to its geographical proximity and shared culture. The Turkish
government has put plans in motion to privatize airports, and has adopted build-operate-transfer (BOT) and
transfer of rights (TOR) models. Turkey is a popular location for aircraft maintenance repair and overhaul
(MRO) due to its low costs and geographical position. Over the forecast period, the Turkish civil aviation
authority plans to increase its fleet size to 750 aircraft and expects to build three airports to accommodate 60
million passengers annually. Many resort hotels in Turkey are situated in Antalya, Mugla and Aydin. The
Mediterranean region has the largest bed capacity, followed by the Aegean region. Istanbul has the largest
stock of city hotels, followed by Ä°zmir. There is adequate hotel supply in many cities; however, the majority
of it is comprised of old and no-brand hotels with low levels of service quality. Other cities in the Anatolia
region such as Bursa, Denizli, Gaziantep and Konya have relatively developed hotel markets, as they are
industrial and commercial centers. The car rental market in Turkey is growing due to increasing economic
activity and convention tourism, and developments in civil aviation. The market is forecast to increase by 60%
in volume over the forecast period due to growing capital, employment and technological investments.
However, a lack of category-specific laws, regulations and supervisory public authorities curtails market
growth. Political revolution affected the Middle East during the review period, particularly Turkey’s
neighboring countries, and many European tour operators were forced to divert package tourists to Turkey and
Greece. The largest boost for tour operators, however, came from cruise ship arrivals at Turkish coastal
resorts. In the interior regions, the expansion of low-cost air travel into smaller cities, and increased outbound
visits by domestic tourists supported online travel businesses. Reflecting the country’s emergence onto
the international scene, Turkish travel agents won the highest number of awards at the 2011 World Travel
Awards.
table Of Contents
1 Executive Summary
2 Market Overview
2.1 The Domestic Economy

2.2 Travel And Tourism Trends And Issues
2.3 Key Travel And Tourism Indicators
2.4 Tourism Swot
2.4.1 Strengths
2.4.2 Weaknesses
2.4.3 Opportunities
2.4.4 Threats
2.5 Country Fact Sheet
2.6 Demographic Profile
3 Tourism Flows
3.1 Domestic Tourism
3.1.1 Performance Outlook
3.1.2 Key Issues And Trends
3.2 Inbound Tourism
3.3 Outbound Tourism
3.4 Tourism Flows Forecast Highlights
4 Airlines
4.1 Performance Outlook
4.2 Key Issues And Trends
4.3 Airlines Forecast Highlights
5 Hotels
5.3 Hotels Forecast Highlights
6 Car Rental
6.3 Car Rental Forecast Highlights
7 Travel Intermediaries

7.3 Travel Intermediaries Forecast Highlights
8 Tourism Board Profile
8.1 Tourism Board Name
8.2 Tourist Board Description
8.3 Target Market
9 Airport Profiles
9.1 The Turkey Airports
9.1.1 Overview
9.1.1 Operator Profile
9.1.2 Routes
10 Company Profiles – Airlines
10.1 Company Profile: Turk Hava Yollari Ao
10.1.1 Turk Hava Yollari Ao – Company Overview
10.1.2 Turk Hava Yollari Ao – Main Services And Brands
10.1.3 Turk Hava Yollari Ao – Key Competitors
10.1.4 Turk Hava Yollari Ao – Key Employees
10.2 Company Profile: Onur HavayollarÄ± TasÄ±macÄ±lÄ±k AÅž
10.2.1 Onur HavayollarÄ± TasÄ±macÄ±lÄ±k AÅž – Company Overview
10.2.2 Onur HavayollarÄ± TasÄ±macÄ±lÄ±k AÅž – Main Services
10.2.3 Onur HavayollarÄ± TasÄ±macÄ±lÄ±k AÅž – Key Competitors
10.2.4 Onur HavayollarÄ± TasÄ±macÄ±lÄ±k AÅž – Key Employees
10.3 Company Profile: Pegasus Airlines Inc.
10.3.1 Pegasus Airlines Inc. – Company Overview
10.3.2 Pegasus Airlines Inc. – Main Services
10.3.3 Pegasus Airlines Inc. – Key Competitors
10.3.4 Pegasus Airlines Inc. – Key Employees
10.4 Company Profile: Gunes Ekspress HavacÄ±lÄ±k AÅž
10.4.1 Gunes Ekspress HavacÄ±lÄ±k AÅž – Company Overview
10.4.2 Gunes Ekspress HavacÄ±lÄ±k AÅž – Main Services
10.4.3 Gunes Ekspress HavacÄ±lÄ±k AÅž – Key Competitors
10.4.4 Gunes Ekspress HavacÄ±lÄ±k AÅž – Key Employees
10.5 Company Profile: Anadolujet
10.5.1 Anadolujet – Company Overview
10.5.2 Anadolujet – Main Services
10.5.3 Anadolujet – Key Competitors

10.5.4 Anadolujet – Key Employees
11 Company Profiles – Hotels
11.1 Company Profile: Dedeman Hotels & Resorts International
11.1.1 Dedeman Hotels & Resorts International – Company Overview
11.1.2 Dedeman Hotels & Resorts International – Main Services And Brands
11.1.3 Dedeman Hotels & Resorts International – Key Competitors
11.1.4 Dedeman Hotels & Resorts International – Key Employees
11.2 Company Profile: Anemon Hotels
11.2.1 Anemon Hotels – Company Overview
11.2.2 Anemon Hotels – Main Services
11.2.3 Anemon Hotels – Key Competitors
11.2.4 Anemon Hotels – Key Employees
11.3 Company Profile: Hilton Hotels Turkey
11.3.1 Hilton Hotels Turkey – Company Overview
11.3.2 Hilton Hotels Turkey – Main Services
11.3.3 Hilton Hotels Turkey – Key Competitors
11.3.4 Hilton Hotels Turkey – Key Employees
11.4 Company Profile: Best Western International Turkey
11.4.1 Best Western International Turkey – Company Overview
11.4.2 Best Western International Turkey – Main Services And Brands
11.4.3 Best Western International Turkey – Key Competitors
11.4.4 Best Western International Turkey – Key Employees
11.5 Company Profile: Barceló Hotels & Resorts Turkey
11.5.1 Barceló Hotels & Resorts Turkey – Company Overview
11.5.2 Barceló Hotels & Resorts Turkey – Main Services
11.5.3 Barceló Hotels & Resorts Turkey – Key Competitors
11.5.4 Barceló Hotels & Resorts Turkey – Key Employees
12 Company Profiles – Car Rental
12.1 Company Profile: Avis Turkey
12.1.1 Avis Turkey – Company Overview
12.1.2 Avis Turkey – Main Services
12.1.3 Avis Turkey – Key Competitors
12.1.4 Avis Turkey – Key Employees
12.2 Company Profile: Car Rent Istanbul
12.2.1 Car Rent Istanbul – Company Overview
12.2.2 Car Rent Istanbul – Main Services
12.2.3 Car Rent Istanbul – Key Competitors
12.2.4 Car Rent Istanbul – Key Employees
12.3 Company Profile: Proper Car Rental

12.3.1 Proper Car Rental – Company Overview
12.3.2 Proper Car Rental – Main Services
12.3.3 Proper Car Rental – Key Competitors
12.3.4 Proper Car Rental – Key Employees
12.4 Company Profile: Europcar Turkey Car Rental
12.4.1 Europcar Turkey Car Rental – Company Overview
12.4.2 Europcar Turkey Car Rental – Main Services
12.4.3 Europcar Turkey Car Rental – Key Competitors
12.4.4 Europcar Turkey Car Rental – Key Employees
13 Company Profiles – Travel Intermediaries
13.1 Company Profile: Tui Turkey
13.1.1 Tui Turkey – Company Overview
13.1.2 Tui Turkey – Main Services
13.1.3 Tui Turkey – Key Competitors
13.1.4 Tui Turkey – Key Employees
13.2 Company Profile: Thomas Cook Turkey
13.2.1 Thomas Cook Turkey – Company Overview
13.2.2 Thomas Cook Turkey – Main Services
13.2.3 Thomas Cook Turkey – Key Competitors
13.2.4 Thomas Cook Turkey – Key Employees
13.3 Company Profile: Budget Tours Turkey
13.3.1 Budget Tours Turkey – Company Overview
13.3.2 Budget Tours Turkey – Main Services
13.3.3 Budget Tours Turkey – Key Competitors
13.3.4 Budget Tours Turkey – Key Employees
13.4 Company Profile: Mercan Tourism
13.4.1 Mercan Tourism – Company Overview
13.4.2 Mercan Tourism – Main Services
13.4.3 Mercan Tourism – Key Competitors
13.4.4 Mercan Tourism – Key Employees
13.5 Company Profile: Veni Vidi Tourism & Travel Agency
13.5.1 Veni Vidi Tourism & Travel Agency – Company Overview
13.5.2 Veni Vidi Tourism & Travel Agency – Main Services
13.5.3 Veni Vidi Tourism & Travel Agency – Key Competitors
13.5.4 Veni Vidi Tourism & Travel Agency – Key Employees
14 Market Data Analysis
14.1 Tourism Output
14.1.1 Total Tourism Output
14.1.2 Direct Tourism Output

14.1.3 Indirect Tourism Output
14.1.4 Tourism Output Per Employee
14.1.5 Direct Tourism Output Per Employee
14.1.6 Indirect Tourism Output Per Employee
14.2 Tourism Employment
14.2.1 Total Tourism Employment
14.2.2 Direct Tourism Employment
14.2.3 Indirect Tourism Employment
14.2.4 Tourism Employee Compensation
14.2.5 Total Gross Income Generated By Total Tourism Employment
14.3 Domestic Tourism
14.3.1 Domestic Trips By Purpose Of Visit
14.3.2 Number Of Overnight Stays
14.3.3 Total Domestic Tourist Expenditure
14.3.4 Average Expenditure Per Domestic Tourist By Category
14.4 Inbound Tourism
14.4.1 International Arrivals By Region
14.4.2 International Arrivals By Purpose Of Visit
14.4.3 Total Inbound Tourism Expenditure By Category
14.4.4 Average International Tourist Expenditure By Category
14.5 Outbound Tourism Flows
14.5.1 International Departures By Region
14.5.2 International Departures By Purpose Of Visit
14.5.3 Number Of Overnight Stays
14.5.4 Total Outbound Tourism Expenditure By Category
14.5.5 Average Outbound Expenditure Per Resident By Category
14.6 Airlines
14.6.1 Seats Available
14.6.2 Seats Sold By Carrier Type – Business Travel
14.6.3 Seats Sold By Carrier Type – Leisure Travel
14.6.4 Load Factor By Carrier Type
14.6.5 Passenger Kilometers Available By Carrier Type
14.6.6 Revenue-generating Passenger Kilometers By Carrier Type
14.6.7 Revenue Per Passenger By Carrier Type
14.6.8 Total Revenue By Carrier Type
14.7 Hotels
14.7.1 Establishments By Hotel Category
14.7.2 Available Rooms By Hotel Category
14.7.3 Room Occupancy Rate By Hotel Category
14.7.4 Room Nights Available By Hotel Category
14.7.5 Room Nights Occupied By Hotel Category
14.7.6 Average Revenue Per Available Room By Hotel Category
14.7.7 Revenue Per Occupied Room By Hotel Category

14.7.8 Total Revenue Per Available Room By Hotel Category
14.7.9 Total Revenue By Hotel Category And Customer Type
14.7.10 Guests By Hotel Category And Customer Type
14.8 Car Rentals
14.8.1 Market Value By Customer Type And Rental Location
14.8.2 Fleet Size
14.8.3 Rental Occasions And Days
14.8.4 Rental Length
14.8.5 Average Rental Length
14.8.6 Utilization Rate
14.8.7 Average Revenue Per Day
14.9 Travel Intermediaries
14.9.1 Market Value By Product Type
14.9.2 Online Revenues By Type Of Intermediary Or Provider
14.9.3 Online Revenues By Type Of Tourist
14.9.4 In-store Revenues By Type Of Intermediary
14.9.5 In-store Revenues By Type Of Tourist
14.9.6 Travel Agent Revenues From Domestic Tourism By Sales Channel
14.9.7 Travel Agent Revenues From International Tourism By Sales Channel
14.9.8 Tour Operator Revenues From Domestic Tourism By Sales Channel
14.9.9 Tour Operator Revenues From International Tourism By Sales Channel
14.9.10 Other Intermediaries Revenues From Domestic Tourism By Sales Channel
14.9.11 Other Intermediaries Revenues From International Tourism By Sales Channel
15 Appendix
15.1 What Is This Report About?
15.2 Definitions
15.3 Methodology
15.4 Contact Timetric
15.5 About Timetric
15.6 Timetric’s Services
15.7 Disclaimer
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