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US ResearchMoz  -  Social networking june 2013
 

US ResearchMoz - Social networking june 2013

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    US ResearchMoz  -  Social networking june 2013 US ResearchMoz - Social networking june 2013 Document Transcript

    • Social Networking - US - June 2013The bridge to greater efficacy in social network ads and the road to greater ad sales for networks areintertwined around a single segmentation that rises above industry verticals—how the networker feelsabout brand interactions on ‘her’ page or feed in general.table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcessales Dataconsumer Survey Dataabbreviations And Termsabbreviationstermsexecutive Summarythe Marketnative, Solomo Driving Gainsfigure 1: U.s. Social Network Ad Sales, 2009-17social Carries One In Seven Online Ad Dollarsfigure 2: Social Network Share Of Total Online Ad Sales, 2009-13the Networkerpenetration On Pause, Frequency On Risefigure 3: Any Use Of Social Networks, January 2012 Vs. March 2013ads Need To Aim Youngfigure 4: Positive Response To Ads On Social Networks, By Age, March 2013brand Interactions Ramping Upfigure 5: Attitudes Toward Brands And Products On Social Networks, By Age, January-august 2012moms Get Viralfigure 6: Use Of Social Networks, By Parental Status, March 2013what We Thinkissues In The Marketdo We Care What Brands Or Products Our Friends Like?Social Networking - US - June 2013
    • figure 7: Impact Of Friends’ Likes On Purchasing Habits, By Age, January-august 2012are The Opinions Of Friends More Valuable Than Those Of Strangers?mobile Social: One Step Forward Or Two Steps Back?figure 8: Use Of Social Networks Away From Home And Work, March 2013insights And Opportunitiesmore Viral Potential Among Young, Affluent, Momsfigure 9: Number Of Friends On Most Heavily Used Social Network, By Age, March 2013figure 10: Number Of Friends On Most Heavily Used Social Network, By Household Income, March 2013youngest Adults Most Viralfigure 11: Attitudes Toward Sharing Content, By Age, March 2013figure 12: Viral Behavior On Social Networks, By Age, January-august 2012moms Talking About Networkingfigure 13: Viral Behavior On Social Networks, By Parental Status And Gender By Age, January-august 2012digital Privacy Preferences As Segmentationsteering Clear Of Indifferencefigure 14: Attitudes Limiting Value Of Social Networks To Brands, By Age, March 2013figure 15: Creating Vs. Browsing Comments, By Age, January-august 2012partnering With Check-in Servicesfigure 16: Frequency Of Use Of Check-in Services, By Age, March 2013trend Applicationinspire Trend: Locavorefigure 17: Use Of Social Networks Away From Home And Work, By Age, March 2013figure 18: Trends Related To Mobile Use Of Social Networks, By Age, March 2013inspire Trend: Attention Economyfigure 19: Attitudes Toward Interacting With Brands On Social Networks, By Number Of Friends, March2013figure 20: Attitudes Toward Interacting With Brands On Social Networks, By Number Of PropertiesFollowed Or Liked, March 2013mintel Futures: Generation Nextmarket Size And Forecastkey Pointssocial Goes Nativesolomo To Drive Salessales And Forecastfigure 21: U.s. Social Network Ad Sales, At Current Dollars, 2009-17figure 22: U.s. Social Network Ad Sales, At Inflation-adjusted Dollars, 2009-17Social Networking - US - June 2013
    • competitive Contextkey Pointsreaching Young, Affluent Difficult Offlinefigure 23: Shift From Traditional Media To Online Media, By Age, January-august 2012figure 24: Shift From Traditional Media To Online Media, By Household Income, January-august 2012share Of Online Ad Sales Doubles From 2009-13figure 25: Social Network Ads Share Of Total Online Ad Sales, 2009-13market Driverskey Pointsmajority Of Teens And Adults Own A Smartphonethe Rise Of Phabletsrollout Of 4gfigure 26: Attitudes Toward Cellular Internet Speed, By Cellular Service Provider, September 2012data Allotments Largely Limited On Mobile Webfigure 27: Monthly Cellular Data Allotment, By Age, September 2012wi-fi Offers Free Access To Mobile Webfigure 28: Devices Used To Access The Internet At Home, February 2010-august 2012leading Companieskey Pointsfacebook: Four Times The Daily Usage Of Any Competitorfigure 29: Frequency Of Visits To Social Networks, March 2013frequency Of Visits To Facebook Still Climbingfigure 30: Number Of Visits To Facebook In Past 30 Days, February 2009-august 2012linkedin Makes Gainsfigure 31: Use Of Social Networks, January 2012 Vs. March 2013innovations And Innovatorsryan Holmes Is Watching These Social Networksmediumfigure 32: Medium Homepage, May 2013pheedfigure 33: Pheed Homepage, May 2013flayvrfigure 34: Flayvr Album Screenshot, May 2013thumbfigure 35: Thumb Homepage, May 2013chirpifychirpSocial Networking - US - June 2013
    • figure 36: Chirp Homepage, May 2013facebook Developmentsgraph Searchvoicefacebook Homecustom Audienceslookalike Audiencesfacebook Exchangegiftssocial Network Usagekey Pointsage And Gender Primary Segmentsfigure 37: Use Of Social Networks, By Age, March 2013figure 38: Frequency Of Visits To Social Networks, By Age, January-august 2012figure 39: Use Of Social Networks, By Gender, March 2013figure 40: Frequency Of Visits To Social Networks, By Parental Status And Gender By Age, January-august2012mombookfigure 41: Number Of Visits To Facebook In Past 30 Days, By Parents With Children In Household,January-august 2012figure 42: Use Of Social Networks, By Parental Status, March 2013mobile Socialfigure 43: Use Of Social Networks Away From Home And Work, By Age, March 2013figure 44: Use Of Social Networks Away From Home And Work, By Gender, March 2013young Men Like Checking Infigure 45: Use Of Check-in Services, By Gender And Age, March 2013brand Interactionkey Pointsinterest In Following Brands On The Risefigure 46: Attitudes Toward Following Brands And Sharing Interest In Brands, January 2011-august 2012figure 47: Attitudes Toward Following Brands And Sharing Interest In Brands, By Age, January-august 2012figure 48: Number Of Properties Followed Or Liked, Companies/brands Vs. Entertainment, March 2013figure 49: Number Of Properties Followed Or Liked, By Age, March 2013figure 50: Media Followed On Social Networking Sites, By Age, January-august 2012segmenting Networkers By Attitudes Toward Brand Interactionsfigure 51: Attitudes Toward Interacting With Brands On Social Networks, By Age, March 2013response To AdsSocial Networking - US - June 2013
    • key Pointssocial Ads Primarily For 18-44sfigure 52: Responses To Ads, By Age, March 2013above For Guys, Below For Galsfigure 53: Responses To Ads, By Gender And Age, March 2013impact Of Race And Hispanic Originkey Pointshispanics Stand Outfigure 54: Frequency Of Visits To Social Networks, By Race And Hispanic Origin, January-august 2012figure 55: Media Followed On Social Networks, By Race And Hispanic Origin, January-august 2012figure 56: Number Of Visits To Facebook In Past 30 Days, By Languages Spoken In Home, January-august2012social Network Ads Of Greater Interest To Multicultural Groupsfigure 57: Attitudes Toward Social Networking Sites, By Race And Hispanic Origin, January-august 2012appendix – Other Useful Consumer Tablesgender And Agefigure 58: Response To Ads, By Gender, March 2013figure 59: Attitudes Toward Social Networking, By Gender And Age, March 2013parental Statusfigure 60: Any Use Of Social Networks Away From Home And Work, By Parental Status, March 2013figure 61: Attitudes Toward Interacting With Brands On Social Networks, By Parental Status, March 2013figure 62: Response To Ads, By Parental Status, March 2013figure 63: Number Of Friends, By Parental Status, March 2013figure 64: Number Of Properties Followed Or Liked, By Parental Status, March 2013figure 65: Attitudes Toward Social Networking, By Parental Status, March 2013race And Hispanic Originfigure 66: Use Of Social Networks, By Race And Hispanic Origin, March 2013figure 67: Use Of Social Networks Away From Home And Work, By Race And Hispanic Origin, March 2013figure 68: Number Of Properties Followed Or Liked, By Race And Hispanic Origin, March 2013figure 69: Attitudes Toward Social Networking, By Race And Hispanic Origin, March 2013figure 70: Responses To Ads, By Race And Hispanic Origin, March 2013figure 71: Attitudes Toward Interacting With Brands On Social Networks, By Race And Hispanic Origin,March 2013household Incomefigure 72: Use Of Social Networks, By Household Income, March 2013figure 73: Use Of Social Networks Away From Home And Work, By Household Income, March 2013figure 74: Attitudes Toward Social Networking, By Household Income, March 2013figure 75: Attitudes Toward Interacting With Brands On Social Networks, By Household Income, March2013Social Networking - US - June 2013
    • figure 76: Responses To Ads, By Household Income, March 2013figure 77: Use Of Social Networks, By Household Income, March 2013social Network Usagefigure 78: Attitudes Toward Social Networking, By Use Of Social Networks Away From Home And Work,March 2013figure 79: Responses To Ads By Properties Followed Or Liked, March 2013figure 80: Responses To Ads, By Number Of Friends, March 2013figure 81: Attitudes Toward Social Networking, By Number Of Friends, March 2013figure 82: Attitudes Toward Social Networking, By Number Of Properties Followed Or Liked, March 2013appendix: Trade AssociationsResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market researchreports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with ourhuge collection of market research reports. We provide our services to all sizes of organizations and across allindustry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well aspublishers and will assist you in making an informed decision by giving you unbiased and deep insights onwhich reports will satisfy your needs at the best price.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usWebsite: http://www.researchmoz.us/Social Networking - US - June 2013