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Soap,Bath And Shower Products - ResearchMoz -  China - June 2013
 

Soap,Bath And Shower Products - ResearchMoz - China - June 2013

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China’s soap, bath and shower (SBS) product market grew at a compound annual growth rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower and liquid/gel soap categories as ...

China’s soap, bath and shower (SBS) product market grew at a compound annual growth rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower and liquid/gel soap categories as consumers increasingly shift from the basic soap bar to the more convenient format of liquid soap/shower gel. The growing sophistication in consumer usage regimes including applying products that complement each other and using products with different fragrances for different times of the day opens new opportunities for brands to meet the demand of increasingly sophisticated users.

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    Soap,Bath And Shower Products - ResearchMoz -  China - June 2013 Soap,Bath And Shower Products - ResearchMoz - China - June 2013 Document Transcript

    • Soap, Bath and Shower Products - China - June 2013 China’s soap, bath and shower (SBS) product market grew at a compound annual growth rate (CAGR) of 11.6% from 2007-12. The market growth is driven by the shower and liquid/gel soap categories as consumers increasingly shift from the basic soap bar to the more convenient format of liquid soap/shower gel. The growing sophistication in consumer usage regimes including applying products that complement each other and using products with different fragrances for different times of the day opens new opportunities for brands to meet the demand of increasingly sophisticated users. table Of Content introduction definition abbreviations report Structure consumer Research executive Summary the Market figure 1: Soap, Bath And Shower Sales, By Value, 2007-12 figure 2: The Market For Cosmetics And Toiletries In China, By Value Growth And Share, 2007-12 the Forecast figure 3: China Soap, Bath And Shower Sales, By Value, 2007-17 companies figure 4: Company Market Share Of Soap, Bath And Shower Products, By Value, 2009-12 market Segmentation figure 5: Value Sales Of Soap, Bath And Shower, By Category, 2007-12 issues different Usages And Preferences Offer Growth Potential figure 6: Properties Looked For When Buying Shower/bath Products And Liquid/bar Soap And Hand Gel Products, April 2013 consumer Engagement Helps Drive Sales figure 7: Opinion On Soap, Bath And Shower Products, By Gender, April 2013 sales Channel Increasingly Shifting Online figure 8: Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, April 2013 growing Segmentation Of Market By Age And Gender figure 9: Agreement With The Opinion “i Buy Different Soap, Bath And Shower Products For Different Family Members According To Their Needs (eg Kids, Female And Male)”, By Gender And Soap, Bath and Shower Products - China - June 2013
    • Age, April 2013 what We Think different Usages And Preferences Offer Growth Potential key Points consumer Data Reveal Distinct Usage Patterns figure 10: Frequency Of Using Soap, Bath And Shower Products In The Past Six Months, April 2013 shower Strengthening Grip Over Sbs Market figure 11: Value Sales Of Soap, Bath And Shower, By Category, 2007-12 figure 12: New Soap, Bath And Shower Products Launched In China, By Subcategory, 2009-12 consumers Demand Products With Functional And Safety Properties figure 13: Properties Looked For When Buying Shower/bath Products And Liquid/bar Soap And Hand Gel Products, April 2013 moisturising/hydrating Rising In Importance figure 14: New Product Launches In The Soap, Bath And Shower Market In China, By Top Ten Claims, 2010-12 figure 15: Proportion Looking For Moisturising Properties When Buying Shower/bath Products And Liquid/bar Soap And Hand Gel Products, By Gender, Age And Income, April 2013 whitening Appeals More To Younger Women figure 16: Proportion Looking For Skin-whitening Properties When Buying Shower/bath Products And Liquid/bar Soap And Hand Gel Products, By Gender, Age And Income, April 2013 figure 17: New Product Launches In The Shower Gel And Bath Additives Subcategory In China With Whitening Claims, By Top Ten Claims, 2010-12 sophisticated Usage Regime Offers Opportunities For Growth figure 18: Opinions On Soap, Bath And Shower Products, By Income, Gender And Age, April 2013 what It Means consumer Engagement Helps Drive Category key Points functionality, Reputable Brand Key Factors Considered When Buying figure 19: Important Factors Considered When Buying Soap, Bath And Shower Products, April 2013 figure 20: Well-known Brand As An Important Factor Considered When Buying Soap, Bath And Shower Products, By Gender, Age And Income, April 2013 demand For Reputable Brands Contributes To Sector Consolidation figure 21: Company Market Share Of Soap, Bath And Shower Products, By Value, 2009-12 figure 22: International Brand As An Important Factor Considered When Buying Soap, Bath And Shower Products, By Monthly Personal Income, April 2013 potential For Sampling To Connect With Potential Customers figure 23: Agreement With The Statement “i Like To Try Samples Of Soap, Bath And Shower Products Before I Make The Purchase Decision”, By Gender And Age, April 2013 figure 24: Dove Brand Of Soap, Bath And Shower Products Used In The Past 6 Months, By Gender, Age Soap, Bath and Shower Products - China - June 2013
    • And Income, April 2013 opportunities To Use Product Review To Improve Purchase Intent figure 25: Agreement With The Statement “i Tend To Read Soap, Bath And Shower Product Reviews Before Buying”, By Gender, Age And Income, April 2013 figure 26: Internet Usage, By Type Of Activity, December 2011 And December 2012 mobile Apps Can Serve As Marketing Tool To Target Internet-savvy Users figure 27: Internet Penetration And Number Of Internet And Mobile Internet Users In China, 2008-12 figure 28: Agreement With The Statement “i Like To Use Smartphone Apps To Access The Latest Information On Soap, Bath And Shower Products”, By Gender, Age And Income, April 2013 figure 29: Top Three Important Factors Considered When Buying Soap, Bath And Shower Products, April 2013 what It Means sales Channel Increasingly Shifting Online key Points supermarkets And Hypermarkets Dominate Sbs Sales figure 30: Supermarket And Hypermarket Channels Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Gender, April 2013 figure 31: Supermarket And Hypermarket Channels Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Age And Income, April 2013 figure 32: Products Bought At Grocery Shopping In The Past 6 Months, April 2012 shoppers Employ A Repertoire Of Channels For Sbs Purchase figure 33: Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Repertoire Of Channel Of Purchase, April 2013 growing Importance Of Online Sales figure 34: Online Population, Online Penetration And Online Shopping Population, 2006-12 figure 35: Top Three Channels Of Purchase Of Soap, Bath And Shower Products, June 2012 And April 2013 women, Mid- To High-income Demographics Key To E-commerce Growth figure 36: Online Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Gender, Age And Income, April 2013 perceived Value Of Online Shopping Driving E-commerce Shift figure 37: Top Three Consumer Online Shopping Habits, February 2013 figure 38: Agreement With The Statement “i Stock Up On My Favourite Brands When They Are On Offer”, By Gender And Income, April 2013 figure 39: Store Check On Online/offline Prices Of Six Soap, Bath And Shower Products*, May 2013 preference For Variety Opens Opportunities For Niche Brands Online figure 40: Agreement With The Statement “i Prefer To Shop Online Since There Is More Variety Of Products Available”, By Gender, Income And Tier City, April 2013 fake Products Remain Stumbling Block figure 41: Most Important Factors Considered When Selecting A Beauty Retailer, December 2012 what It Means Soap, Bath and Shower Products - China - June 2013
    • growing Segmentation Of Market By Age And Gender key Points purchases Are Increasingly Gender- And Age-specific figure 42: Agreement With The Opinion “i Buy Different Soap, Bath And Shower Products For Different Family Members According To Their Needs (eg Kids, Female And Male)”, By Gender And Age, April 2013 one-child Policy Spurs Growth Of Baby- And Children-specific Products figure 43: Proportion Of New Soap, Bath And Shower Launches, By Age Claim, 2009-12 figure 44: Prince Frog International Holdings Revenue And Breakdown, By Category, 2010-12 figure 45: New Babies, Toddlers And Children’s Soap, Bath And Shower Products, By Top Ten Claims, 2009-12 demographic Shift Increases The Importance Of The 40-49 Age Group figure 46: Population Of China, Breakdown By Age, 2000 And 2010 figure 47: Important Factors Considered When Buying Soap, Bath And Shower Products, By Age, April 2013 figure 48: Properties Looked For When Buying Soap, Bath And Shower Products, By Age, April 2013 figure 49: Brands Of Soap, Bath And Shower Products Used Most Often In The Past 6 Months, By Age, April 2013 share Of Men’s Toiletries In Sbs Category Low But Room For Growth figure 50: Share Of Men’s Toiletries In The Overall Toiletries Market, By Top Five Segments, 2007-12 figure 51: Proportion Of New Facial Skincare, Haircare And Soap, Bath And Shower Launches, With Male Gender Claim, 2009-12 lynx Promoting Male-specific Products With Sex Appeal Twist men’s Toiletries Appeal More To 30-39-year-old Male Consumers figure 52: Popular Attitudes Towards Men’s Toiletries (any Agree), By Age, July 2012 figure 53: Age/gender Structure Of Chinese Population, 2011 what It Means the Future Of The Market the Forecast figure 54: China Soap, Bath And Shower Sales, By Value, 2007-17 figure 55: China Soap, Bath And Shower Sales, By Value, 2007-17 methodology appendix – Market Size, Segmentation And Share figure 56: China Soap, Bath And Shower Sales, By Value, 2007-17 figure 57: China Sales Of Soap, Bath And Shower, By Value, Best Case/worst Case, 2007-17 figure 58: The Market For Cosmetics And Toiletries In China, By Value Growth And Share, 2007-12 figure 59: Value Sales Of Soap, Bath And Shower, By Category, 2007-12 figure 60: Company Market Share Of Soap, Bath And Shower Products, By Value, 2009-12 Soap, Bath and Shower Products - China - June 2013
    • appendix – Frequency Of Using Soap, Bath And Shower Products figure 61: Frequency Of Using Soap, Bath And Shower Products, April 2013 figure 62: Frequency Of Using Soap, Bath And Shower Products, April 2013 figure 63: Frequency Of Using Liquid Hand Soap, By Demographics, April 2013 figure 64: Frequency Of Using Liquid Hand Soap, By Demographics, April 2013 (continued) figure 65: Frequency Of Using Bar Soap, By Demographics, April 2013 figure 66: Frequency Of Using Bar Soap, By Demographics, April 2013 (continued) figure 67: Frequency Of Using Shower Gel, By Demographics, April 2013 figure 68: Frequency Of Using Shower Gel, By Demographics, April 2013 (continued) figure 69: Frequency Of Using Bath Foam, By Demographics, April 2013 figure 70: Frequency Of Using Bath Foam, By Demographics, April 2013 (continued) figure 71: Frequency Of Using Bath Oil, By Demographics, April 2013 figure 72: Frequency Of Using Bath Oil, By Demographics, April 2013 (continued) figure 73: Frequency Of Using Bath Salt, By Demographics, April 2013 figure 74: Frequency Of Using Bath Salt, By Demographics, April 2013 (continued) figure 75: Frequency Of Using Combined Hair And Body Wash Products, By Demographics, April 2013 figure 76: Frequency Of Using Combined Hair And Body Wash Products, By Demographics, April 2013 (continued) figure 77: Frequency Of Using Hand Gel, By Demographics, April 2013 figure 78: Frequency Of Using Hand Gel, By Demographics, April 2013 (continued) appendix – Brands Of Soap, Bath And Shower Products Used In The Past Six Months figure 79: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, April 2013 figure 80: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Demographics, April 2013 figure 81: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Demographics, April 2013 (continued) figure 82: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Liquid Hand Soap, April 2013 figure 83: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Liquid Hand Soap, April 2013 (continued) figure 84: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Bar Soap, April 2013 figure 85: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Bar Soap, April 2013 (continued) figure 86: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Shower Gel, April 2013 figure 87: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Shower Gel, April 2013 (continued) figure 88: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Bath Foam, April 2013 figure 89: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Soap, Bath and Shower Products - China - June 2013
    • Frequency Of Using Bath Foam, April 2013 (continued) figure 90: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Bath Oil, April 2013 figure 91: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Bath Oil, April 2013 (continued) figure 92: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Bath Salt, April 2013 figure 93: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Bath Salt, April 2013 (continued) figure 94: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Combined Hair And Body Wash Products, April 2013 figure 95: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Combined Hair And Body Wash Products, April 2013 (continued) figure 96: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Hand Gel, April 2013 figure 97: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Most Popular Frequency Of Using Hand Gel, April 2013 (continued) appendix – Repertoire Analysis figure 98: Repertoire Of Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, April 2013 figure 99: Repertoire Of Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Demographics, April 2013 figure 100: Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, By Repertoire Of Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, April 2013 appendix – Brands Of Soap, Bath And Shower Products Used Most Often In The Past Six Months figure 101: Brands Of Soap, Bath And Shower Products Used Most Often In The Past 6 Months, April 2013 figure 102: Brands Of Soap, Bath And Shower Products Used Most Often In The Past 6 Months, By Demographics, April 2013 figure 103: Brands Of Soap, Bath And Shower Products Used Most Often In The Past 6 Months, By Demographics, April 2013 (continued) appendix – Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months figure 104: Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, April 2013 figure 105: Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Demographics, April 2013 figure 106: Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Demographics, April 2013 (continued) figure 107: Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Most Popular Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, April 2013 Soap, Bath and Shower Products - China - June 2013
    • figure 108: Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Most Popular Brands Of Soap, Bath And Shower Products Used In The Past 6 Months, April 2013 (continued) appendix – Repertoire Analysis figure 109: Repertoire Of Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, April 2013 figure 110: Repertoire Of Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Demographics, April 2013 figure 111: Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, By Repertoire Of Channel Of Purchase Of Soap, Bath And Shower Products In The Last 12 Months, April 2013 appendix – Important Factors Considered When Buying Soap, Bath And Shower Products figure 112: Important Factors Considered When Buying Soap, Bath And Shower Products, April 2013 figure 113: Top Ranked Important Factors Considered When Buying Soap, Bath And Shower Products, By Demographics, April 2013 figure 114: Second Ranked Important Factors Considered When Buying Soap, Bath And Shower Products, By Demographics, April 2013 figure 115: Second Ranked Important Factors Considered When Buying Soap, Bath And Shower Products, By Demographics, April 2013 (continued) figure 116: Third Ranked Important Factors Considered When Buying Soap, Bath And Shower Products, By Demographics, April 2013 figure 117: Third Ranked Important Factors Considered When Buying Soap, Bath And Shower Products, By Demographics, April 2013 (continued) appendix – Properties Looked For When Buying Shower/bath Products figure 118: Properties Looked For When Buying Shower/bath Products, April 2013 figure 119: Properties Looked For When Buying Shower/bath Products, By Demographics, April 2013 (continued) figure 120: Next Most Popular Properties Looked For When Buying Shower/bath Products, By Demographics, April 2013 appendix – Properties Looked For When Buying Liquid/bar Soap And Hand Sanitiser Products figure 121: Properties Looked For When Buying Liquid/bar Soap And Hand Sanitiser Products, April 2013 figure 122: Most Popular Properties Looked For When Buying Liquid/bar Soap And Hand Sanitiser Products, By Demographics, April 2013 figure 123: Popular Properties Looked For When Buying Liquid/bar Soap And Hand Sanitiser Products, By Demographics, April 2013 (continued) Soap, Bath and Shower Products - China - June 2013
    • appendix – Opinions On Soap, Bath And Shower Products figure 124: Opinions On Soap, Bath And Shower Products, April 2013 figure 125: Opinions On Soap, Bath And Shower Products, By Demographics, April 2013 figure 126: Popular Opinions On Soap, Bath And Shower Products, By Demographics, April 2013 (continued) ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Soap, Bath and Shower Products - China - June 2013