Parents Attitudes Toward Kids and Teens Snacking - US - February 2013
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Parents Attitudes Toward Kids and Teens Snacking - US - February 2013

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Consumers have a love-hate relationship with snacking. Snack foods provide convenient fuel for an increasingly busy populous and also may provide welcomed indulgence. But with so much media attention ...

Consumers have a love-hate relationship with snacking. Snack foods provide convenient fuel for an increasingly busy populous and also may provide welcomed indulgence. But with so much media attention on the obesity epidemic, today’s consumer may feel more pressure to reduce snacking and eat more healthy snacks.

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Parents Attitudes Toward Kids and Teens Snacking - US - February 2013 Parents Attitudes Toward Kids and Teens Snacking - US - February 2013 Document Transcript

  • Parents Attitudes Toward Kids and Teens Snacking - US - February 2013 Consumers have a love-hate relationship with snacking. Snack foods provide convenient fuel for anincreasingly busy populous and also may provide welcomed indulgence. But with so much media attention onthe obesity epidemic, today’s consumer may feel more pressure to reduce snacking and eat morehealthy snacks. Sarah Day Levesque, Food Analyst Some questions answered in this report include: How can companies balance affordability with otherdemands? How can companies get parents to connect with snack food brands?table Of Contentscope And Themeswhat You Need To Knowdefinitiondata Sourcesconsumer Survey Dataadvertising Creativeabbreviations And Termsabbreviationstermsexecutive Summaryoverviewmarket Driversfigure 1: Number Of Employed Civilians In U.s., In Thousands, 2007-13figure 2: Prevalence Of Obesity Among Children And Adolescents Aged 2-19, 1971-2010figure 3: U.s. Population By Age, 2008-18children And Teens’ Snack Consumptionfigure 4: Kids Consumption Of Selected Snacks, April 2011-june 2012children’s Snack Food Innovationfigure 5: Kid-positioned Snack Food Product Introductions, 2008-12parents’ Attitudes On Children’s And Teens’ Snackingfigure 6: Ideal Number Of Snacks For Children Per Day, By Age, October 2012figure 7: Attitudes Toward Kids And Teen Snacking, October 2012figure 8: Parental Behavior Toward Kids Snacking, By Gender, October 2012parents’ Top Children’s Snack Attributesfigure 9: Importance Of Snack Attributes When Choosing For Kids, By Gender, October 2012Parents Attitudes Toward Kids and Teens Snacking - US - February 2013
  • sources Of Food And Nutrition Information For Parentsfigure 10: Sources Of Information On Food, Nutrition And Healthy Diets, By Age, October 2012where Parents Shop For Children’s Snacksfigure 11: Kids Snacks Purchasing Preference, By Retail Channel, By Household Income, October 2012what We Thinkissues In The Markethow Do Snack Foods Fit Into The Healthy America Of 2013figure 12: Percentage Of Respondents Who Snack Between Mealsfigure 13: U.s. Obesity, By Age Group, 2008 And 2012how Can Companies Balance Affordability With Other Demands?how Can Companies Get Parents To Connect With Snack Food Brands?insights And Opportunitiesopportunities To Partner For School Lunch, Snack Programsflexible Pouch Packaging May Appeal To Older Demographicsinspire Insightstrend: Click And Connecttrend: Fauxthenticity2015 Trend: Old Goldmarket Driverskey Pointspush For Healthy Kids Creates Challenges And Opportunityfigure 14: Prevalence Of Obesity Among Children And Teens Aged 2-19, 1971-2010busy Lifestyles Create Opportunities For Snacks On-the-gofigure 15: Number Of Employed Civilians In U.s., In Thousands, 2007-13children’s And Teens’ Population Growthfigure 16: U.s. Population By Age, 2008-2018 competitive Context definition Of Snack Food Blurs As Meal Items Serve Same Purpose figure 17: Teen Consumption Of Cold Breakfast Cereal, By Race/hispanic Origin, April 2011-june 2012 figure 18: Teen Frequency Of Usage Of Cold Cereal In Last 7 Days, By Race/hispanic Origin, April2011-june 2012 .. 37 foodservice Provides Snack Food Competition figure 19: Kids And Teens’ Usage Of Fast Food Restaurants, April 2011-june 2012Parents Attitudes Toward Kids and Teens Snacking - US - February 2013
  • figure 20: Teens’ Attitudes Toward Fast Fooda Snapshot Of Kids’ And Teens’ Snacking Habitskey Pointschildren And Teens Snacking More Than They Did Three Decades Agofigure 21: Kids’ Eating Occasions During The Week (monday-friday), By Age And Gender, 2011figure 22: Teens’ Eating Occasions During The Week (monday-friday), By Age And Gender, 2011most Children Eat Nutritional Snacks But Only Twice A Weekfigure 23: Kids Consumption Of Nutritional Snacks, By Race/hispanic Origin, April 2011-june 2012figure 24: Kids Favorite Nutritional Snacks, By Type, April 2011-june 2012figure 25: Kids Frequency Of Usage Of Nutritional Snacks Last Month, April 2011-june 2012despite Efforts To Cut Sugar Most Kids Consume Sweet Snacksfigure 26: Kids Consumption, Sweet Products, April 2011-june 2012figure 27: Teen Consumption, Sweet Products, April 2011-june 2012salty And Savory Snacksfigure 28: Kids Consumption Of Salty And Savory Snacks, April 2011-june 2012figure 29: Teen Consumption Of Salty And Savory Snacks, April 2010-june 2011figure 30: Kids’ Frequency Usage Of Top Five Salty Snacks, April 2011-june 2012disconnect Between Children’s/parents’ Attitudes And Behaviorsnacks At Schoolkey Pointschildren Have Ample Opportunity To Snack At Schoolfigure 31: Availability Of Snacks From Vending Machines At School, April-june 2012new School Lunch Guidelines Leave More Room For Snackinginnovations And Innovatorskid-positioned Snack Product Introductions Down In Past Five Yearsfigure 32: Kid-positioned Snack Food Product Introductions, 2008-13new Product Claims On Par With Some Trends, Miss Othersfigure 33: Top 15 Claims For Kid-positioned Snack Food Product Launches, 2008-13dairy Appeals To Kids And Teens Through Fun, Dessert-like Anglesvegetables Are Reinvented To Increase Appealfruit Finds New Form, Packagingmarketing Strategiesoverview Of The Brand Landscapeoverview Of Marketing To Children And Teens Controversystrategy Analysis: Appealing To A Sense Of CoolParents Attitudes Toward Kids and Teens Snacking - US - February 2013 View slide
  • tv Tacticsfigure 34: Yoplait Gogurt Tv Ad, “dads Who Get It,” 2013online Tacticscelebrity Tacticsstrategy Analysis: Snack Food As Entertainment, Experiencetv Tacticsfigure 35: Kellogg’s Rice Krispies Television Ad, “family Traditions,” 2012online Tacticsprint Tacticsfigure 36: Mott’s Applesauce, Print Ad, July 2012strategy Analysis: Shared Values With Parentstv Tacticsfigure 37: Tyson Any-tizers Television Ad,”hey Guys, Hey Mom I’m Starving,” 2012online Tacticspackaging Tacticsfigure 38: Box Tops For Education Logostrategy Analysis: Health Messagingtv Tacticsfigure 39: Hunts Snackpacks Television Ad, “a Good Surprise,” 2012figure 40: Quaker Chewy Granola Bars Television Ad, “good Energy,” 2012print Tacticsfigure 41: Whonu Ad, 2013the Ideal Number Of Snacks For Kids And Teenskey Pointssnacking Has High Penetration Rate Among Kids, Teensmen Less Likely To Think Snacking Is Necessaryparents Think Teens Need More Snacks Than Kids Dofigure 42: Ideal Number Of Snacks For Children Per Day, By Age, October 2012figure 43: Weight-for-age Percentiles For Boys Age 6-17parents’ Attitudes On Kids’ And Teens’ Snackingkey Pointsalmost 80% Of Parents Concerned About Nutritional Quality Of Snacksfigure 44: Attitudes Toward Kids And Teen Snacking, October 2012parents Teach Snacking Behavior But Tv/internet, Friends Also Influencefigure 45: Mean Number Of Hours Of Children’s Internet Usage In Last Seven Days, 2008-2012figure 46: Mean Number Of Hours Of Teen Internet Usage In Last Seven Days, 2008-2012parents Of 12-17 Year Olds Have More Trust, Worry Less About Snackingfigure 47: Attitudes Toward Kids And Teen Snacking, By Parents With Children By Age, October 2012Parents Attitudes Toward Kids and Teens Snacking - US - February 2013 View slide
  • parent’s Behavior Toward Kids’ And Teens’ Snackingkey Pointsmothers Try To Pass Values On Food Nutrition To Children, Teensfigure 48: Parental Behavior Toward Kids Snacking, By Gender, October 2012figure 49: Self-health Evaluation—nutrition/diet, By Gender, March 2012parents More Engaged In Younger Kids Snacking Than Teen Snackingfigure 50: Parental Behavior Toward Kids Snacking, By Parents With Children By Age, October 2012household Income Affects Willingness To Pay For Healthier Snacksfigure 51: Parental Behavior Toward Kids Snacking, By Household Income, October 2012parents’ Prioritieswhen Choosing Snacks For Kidskey Pointsbrand Trust Key To Winning Over Parentsfigure 52: Importance Of Snack Attributes When Choosing For Kids, October 2012convenience, Price Beat Out Health Attributes In Importance To Parentswomen More Price Sensitive, Men Brand Consciousfigure 53: Importance Of Snack Attributes When Choosing For Kids, By Gender, October 2012portability Offers Greater Appeal To Parents Of 6-11 Year Oldsfigure 54: Importance Of Snack Attributes, By Parents With Children By Age, October 2012information Sources For Food, Nutrition, And Healthkey Pointsnutrition Labels Are Parents’ Top Source For Food Informationfigure 55: Sources Of Information On Food, Nutrition And Healthy Diets, October 2012grocery Store Signage Should Motivate Healthier Snack Food Productsfathers, Younger Parents Most Likely To Use Online Sourcesfigure 56: Sources Of Information On Food, Nutrition And Healthy Diets, By Gender, October 2012figure 57: Sources Of Information On Food, Nutrition And Healthy Diets, By Age, October 2012where Parents Buy Children’s Snackskey Pointsparents Prefer To Buy Snacks At Supermarketsfigure 58: Kids Snacks Purchasing Preference, By Retail Channel, October 2012income Plays Role In Determining Where Parents Shop For Kids Snacksfigure 59: Kids Snacks Purchasing Preference, By Retail Channel, By Household Income, October 2012dads Twice As Likely To Purchase Kids Snacks At Convenience Storefigure 60: Kids Snack Purchasing Preference, By Gender, October 2012hispanic OriginParents Attitudes Toward Kids and Teens Snacking - US - February 2013
  • key Pointshispanic Parents More Opposed To Snacking, Favor Portion Controlfigure 61: Ideal Number Of Snacks For Children Per Day, By Age, By Race/hispanic Origin, October 2012health A Higher Priority For Hispanic Parentsfigure 62: Importance Of Snack Attributes When Choosing For Kids, By Hispanic Origin, October 2012online, Tv And Print Sources Have Greater Appeal To Hispanic Parentsfigure 63: Sources Of Information On Food, Nutrition And Healthy Diets, By Hispanic Origin, October 2012outlets Providing Bulk Packaging, Convenience Appeals To Hispanicsfigure 64: Kids Snacks Purchasing Preference, By Retail Channel, By Hispanic Origin, October 2012cluster Analysiscluster 1: Priority Jugglersdemographicscharacteristicsopportunitycluster 2: Healthy Role Modelsdemographicscharacteristicsopportunitycluster 3: Unengaged Parentdemographicscharacteristicsopportunitycluster Tablesfigure 65: Target Clusters, October 2012figure 66: Ideal Number Of Snacks For Children Per Day, By Age, By Target Clusters, October 2012figure 67: Ideal Number Of Snacks For Children Per Day, By Age, By Target Clusters, October 2012figure 68: Ideal Number Of Snacks For Children Per Day, By Age, By Target Clusters, October 2012figure 69: Parental Behavior Toward Kids’ Snacking, By Target Clusters, October 2012figure 70: Importance Of Snack Attributes When Choosing For Kids, By Target Clusters, October 2012figure 71: Attitudes Toward Kids’ And Teen Snacking, By Target Clusters, October 2012figure 72: Sources Of Information On Food, Nutrition And Healthy Diets, By Target Clusters, October 2012figure 73: Kids Snacks Purchasing Preference, By Retail Channel, By Target Clusters, October 2012cluster Demographic Tablesfigure 74: Target Clusters, By Demographic, October 2012cluster Methodologyappendix – Other Useful Consumer Tablesfigure 75: Ideal Number Of Snacks For Children Per Day, By Age, By Gender, October 2012figure 76: Ideal Number Of Snacks For Children Per Day, By Age, By Race, October 2012figure 77: Ideal Number Of Snacks For Children Per Day, By Age, By Age, October 2012Parents Attitudes Toward Kids and Teens Snacking - US - February 2013
  • figure 78: Ideal Number Of Snacks For Children Per Day, By Age, By Age, October 2012figure 79: Parental Behavior Toward Kids’ Snacking, By Age, October 2012figure 80: Importance Of Snack Attributes When Choosing For Kids, By Household Income, October 2012figure 81: Attitudes Toward Kids’ And Teen Snacking, By Gender, October 2012figure 82: Sources Of Information On Food, Nutrition And Healthy Diets, By Kids Snacks PurchasingPreference,by Retail Channelfigure 83: Sources Of Information On Food, Nutrition, And Healthy Diets, By Kids’ SnacksPurchasing Preference,by Retail Channelappendix – Trade Associationsappendix: Research Methodologyconsumer Researchprimary Data Analysissamplingglobal Market Insite (gmi)secondary Data Analysisexperian Simmons National Consumer Studiesstatistical Forecastingstatistical Modellingqualitative Insightthe Mintel Fan Chartweather Analogyappendix: What Is Mintel?mintel Provides Industry-leading Market Intelligencemintel Solutions:mintel Oxygen Reportsmintel Gnpdmintel Inspiremintel Beauty Innovationmintel Menu Insightsmintel Research Consultancymintel ComperemediaAbout Us:Parents Attitudes Toward Kids and Teens Snacking - US - February 2013
  • Transparency Market Research is a market intelligence company providing global business informationreports and services. Our exclusive blend of quantitative forecasting and trends analysis providesforward-looking insight for thousands of decision makers. We are privileged with highly experienced team ofAnalysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques togather, and analyze information. Our business offerings represent the latest and the most reliable informationindispensable for businesses to sustain a competitive edge.Contact:ResearchMoz90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usBlog: http://researchmoz.blogspot.com/Website: http://www.researchmoz.us/Parents Attitudes Toward Kids and Teens Snacking - US - February 2013