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The performance of the travel and tourism sector in Norway has strengthened after a slowdown in 2009 due to the global financial crisis. The country has recorded an increase in the number of visitors, both domestic and international, and expenditure by tourists. The relatively stable state of the economy, promotional activities by the tourism authority and the hosting of international events supported this growth. Tourism has a significant role to play in the Norwegian economy in terms of contributions to GDP and employment. According to the World Travel and Tourism Council, tourism contributed 6.2% to Norway’s total GDP and accounted for 8.4% of total employment in 2012.