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Malaysias cards and payments industry

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Current and forecast values for each segment of Malaysias cards and payments market including debit cards, credit cards, prepaid cards and charge cards …

Current and forecast values for each segment of Malaysias cards and payments market including debit cards, credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Malaysias cards and payments market


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  • 1. Emerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers,Strategies, Products and Competitive LandscapeSynopsis The report provides market analysis, information and insights into Malaysias cards and payments market,including: Current and forecast values for each segment of Malaysias cards and payments market including debit cards,credit cards, prepaid cards and charge cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Malaysias cards and payments market Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers andother institutions in the marketComprehensive analysis of consumer attitudes and their buying preferences for cardsCompetitive landscape of Malaysias cards and payments marketSummary While cash remains the dominant method of payment in Malaysia, there have been concerted efforts fromissuers, the government and regulatory bodies to support card usage.The nations credit card category has expanded rapidly. A large part of this growth has been driven bygovernment initiatives, such as a reduction of income requirements for prospective cardholders and minimummonthly repayments. All of this has made payment cards far more accessible, resulting in significant growth for the industry. In2012, the transaction value of debit and credit cards recorded respective growth rates of 10.0% and 9.1% overfigures from 2011. The industry value registered a CAGR of 10.88% during the review period (20082012)growing from MYR304.4 billion (US$91.7 billion) in 2008 to MYR460.1 billion (US$149.5 billion) in 2012.Scope This report provides a comprehensive analysis of Malaysias cards and payments market It provides currentvalues for Malaysias cards and payments market for 2011 and forecast figures for 2016 It details the differentmacroeconomic, infrastructural, consumer and business drivers affecting Malaysias cards and paymentsindustry It outlines the current regulatory framework in the industry It details the marketing strategies used byvarious bankers and other institutions It profiles the major banks in Malaysias cards and payments marketReasons To Buy Make strategic business decisions using historic and forecast market data related to Malaysias cards andpayments market and each market within it Understand the key market trends and growth opportunities withinMalaysias cards and payments market Assess the competitive dynamics in Malaysias cards and paymentsmarket Gain insights into the marketing strategies used for selling various types of cards in Malaysia GainEmerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  • 2. insights into key regulations governing Malaysias cards and payments market Key Highlights The Malaysian cards and payments industry grew at a CAGR of 9.94% in volume terms during the reviewperiod and is forecast to post a projected CAGR of 7.62% over the forecast period. The growth in the volumeof closed-loop and open-loop prepaid cards is expected to drive industry growth. Prepaid cards dominated theindustry with more than 93 million prepaid cards in circulation in 2012 compare to only 7.9 million creditcards and 39.6 million debit cards. Contactless and mobile payments are being rolled out extensively acrossMalaysia. In April 2009, the worlds first commercial near-field-communication (NFC) payment service formobile phones was launched by Visa in conjunction with handset maker Nokia and payments facilitatorMaybank. In March 2011, Bank Negara Malaysia (BNM) introduced new regulation pertaining to theeligibility requirements of credit cards. These rules limited the issuing of credit cards to those who have anannual income of MYR24,000 (US$7,625) or more. During the review period, the central bank mandated theuse of chip-based automated teller machine (ATM) cards and EMV standards for credit cards.table Of Content1 Executive Summary2 Market Attractiveness And Future Prospects Of Cards And Payment Industry 3 Analysis Of Cards And Payment Industry Drivers3.1 Macroeconomic Fundamentals3.1.1 Stable Gdp Growth Rate3.1.2 Overnight Policy Rate (opr)3.1.3 Stable Unemployment Rate3.1.4 Malaysian Institute Of Economic Research (mier) Consumer Sentiments Index3.2 Infrastructure Drivers3.2.1 Launch Of Secure Online Shopping Platforms3.2.2 Emergence Of Contactless Payments3.2.3 Migration To Emv Cards3.2.4 Molpoints3.2.5 Launch Of Mobile Money3.3 Business Drivers3.3.1 Retail Industry3.3.2 Growing Mobile Commerce3.3.3 Online Shopping Dynamics3.3.4 Outbound Travel Segment3.4 Card Fraud Statistics3.4.1 By Channel3.5 Regulatory FrameworkEmerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  • 3. 3.5.1 Revised Eligibility Requirements For Credit Card Issuance3.5.2 Business Practice Defined By Bank Negara Malaysia For Credit Cards Issuers3.5.3 Regulations Pertaining To Credit Card Infrastructure Security3.5.4 E-money Regulations 4 Emerging Consumer Attitudes And Trends4.1 Market Segmentation And Targeting4.1.1 Retail Segment4.1.2 Corporate Segment4.2 Consumer Preference4.2.1 Price4.2.2 Convenience4.2.3 Services4.3 Online Buying Behavior4.4 Preferred Payment Methods 5 Competitive Landscape And Industry Dynamics5.1 Market Share Analysis By Payment Channels5.1.1 Overview Of Payment Channels5.1.2 Credit Transfer5.1.3 Checks5.1.4 Cards5.1.5 Direct Debit5.2 Debit Cards Market Share5.2.1 By Bank5.2.2 By Scheme5.3 Credit Cards Market Share5.3.1 By Bank5.3.2 By Scheme5.4 Charge Cards Market Share 6 Strategies Adopted By Key Competitors6.1 Market Entry Strategies6.2 Marketing / Product Strategy6.2.1 Debit Cards6.2.2 Credit Cards6.2.3 Prepaid Cards6.2.4 Charge Cards6.3 Pricing StrategiesEmerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  • 4. 7 Market Size And Growth Potential Of Payment Card Industry7.1 Market Share Analysis By Type Of Card7.2 Total And Forecast Of Card Industry Size7.2.1 Analysis By Number Of Cards7.2.2 Analysis By Transaction Value7.2.3 Analysis By Transaction Volume7.3 Debit Card Category Size And Forecast7.3.1 Analysis By Number Of Cards7.3.2 Analysis By Transaction Value7.3.3 Analysis By Transaction Volume7.3.4 Other Key Performance Indicators7.4 Prepaid Card Category Size And Forecast7.4.1 Analysis By Number Of Cards7.4.2 Analysis By Segment Open And Closed-loop Cards7.4.3 Analysis By Transaction Value7.5 Charge Card Category Size And Forecast7.5.1 Analysis By Number Of Cards7.5.2 Analysis By Transaction Value7.5.3 Analysis By Transaction Volume7.6 Credit Card Category Size And Forecast7.6.1 Analysis By Number Of Cards7.6.2 Analysis By Transaction Value7.6.3 Analysis By Transaction Volume 8 Company Profiles, Product, And Marketing Strategies8.1 Maybank8.1.1 Strategies8.1.2 Maybank Key Financial8.2 Cimb8.2.1 Strategies8.2.2 Cimb Bank Key Financial8.3 Rhb Bank8.3.1 Strategies8.3.2 Rhb Bank Key Financial8.4 Public Bank (pb)8.4.1 Strategies8.4.2 Public Bank Key Financial 9 Appendix9.1 Methodology9.2 DefinitionsEmerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  • 5. 9.3 Contact Us9.4 About Timetric9.4.1 Our Approach9.5 Services9.6 DisclaimerAbout Us:Transparency Market Research is a market intelligence company providing global business informationreports and services. Our exclusive blend of quantitative forecasting and trends analysis providesforward-looking insight for thousands of decision makers. We are privileged with highly experienced team ofAnalysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques togather, and analyze information. Our business offerings represent the latest and the most reliable informationindispensable for businesses to sustain a competitive edge.Contact:ResearchMoz90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usBlog: http://researchmoz.blogspot.com/Website: http://www.researchmoz.us/Emerging Opportunities in Malaysias Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L