Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers,Strategies, Products and Co...
bankers and other institutions It profiles the major banks in Greeces cards and payments industry Reasons ToBuy  Make stra...
3.3.2 Retail Sales3.3.3 Low Penetration Of Credit Cards3.4 Consumer Drivers3.4.1 Urban Vs Rural Populations3.4.2 Changing ...
6.2.2 Credit Cards6.2.3 Prepaid Cards6.2.4 Charge Cards6.3 Pricing Strategies 7 Market Size And Growth Potential Of Paymen...
8.3.1 Strategies8.3.2 Credit Cards Offered8.3.3 Charge Cards Offered8.3.4 Debit Cards Offered 9 Appendix9.1 Methodology9.2...
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Greeces cards and payments industry

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Current and forecast values for each category of Greeces cards and payments industry including debit cards, credit cards, prepaid cards and charge cards
Comprehensive analysis of the industrys market attractiveness and future growth areas
Analysis of various market drivers and regulations governing Greeces cards and payments industry

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Greeces cards and payments industry

  1. 1. Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers,Strategies, Products and Competitive LandscapeSynopsis The report provides market analysis, information and insights into Greeces cards and payments market,including: Current and forecast values for each category of Greeces cards and payments industry including debit cards,credit cards, prepaid cards and charge cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Greeces cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards usedby various bankers and other institutions in the marketComprehensive analysis of consumer attitudes and their buying preferences for cardsCompetitive landscape of Greeces cards and payments industrySummary Greeces banking system is currently characterized by deep and prolonged economic contraction, elevatedcredit risk, and fragile depositor confidence. In May 2012, the Hellenic Financial Stability Fund (HFSF), aprivate legal entity in Greece, disbursed EUR18 billion (US$23 billion) to Greeces four biggest banks,National Bank of Greece SA, EFG Eurobank Ergasias SA, Alpha Bank SA and Piraeus Bank SA, as part of arecapitalization plan. This capital injection is expected to restore the capital adequacy level of these banks andits access to the provision of liquidity funding from the European Central Bank and the European Union (EU).Greece is the main country to be adversely affected by the ongoing Eurozone sovereign debt crisis, followedby Portugal and Ireland. In response to this, the Greek government has requested financial assistance from EUcountries and the International Monetary Fund (IMF) to manage its debt. In May 2010, the Greek parliament, EU leaders and the IMF approved a three-year EUR110 billion (US$152.6 billion) adjustment program to be monitored by the EU, the European Central Bank (ECB) and the IMF.Greece was asked to take essential austerity measures such as tax increases and public spending cuts as acondition of the bail-out package. Since then, the economic environment has worsened with nearly twomillion people out of work, 68,000 businesses closed and the economy shrinking by 7.2%. The IMF is,however, expecting a positive economic environment during the forecast period between 2013 and 2017.Scope This report provides a comprehensive analysis of Greeces cards and payments industry It provides currentvalues for Greeces cards and payments industry for 2012 and forecast figures for 2017 It details the differentmacroeconomic, infrastructural, consumer and business drivers affecting Greeces cards and payments industryIt outlines the current regulatory framework in the industry It details the marketing strategies used by variousEmerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La
  2. 2. bankers and other institutions It profiles the major banks in Greeces cards and payments industry Reasons ToBuy Make strategic business decisions using historic and forecast market data related to Greeces cards andpayments industry and each market within it Understand the key market trends and growth opportunitieswithin Greeces cards and payments industry Assess the competitive dynamics in Greeces cards and paymentsindustry Gain insights into the marketing strategies used for selling various types of cards in Greece Gaininsights into key regulations governing Greeces cards and payments industry Key Highlights In May 2012, the Hellenic Financial Stability Fund (HFSF), a private legal entity in Greece, disbursedEUR18 billion (US$23 billion) to Greeces four biggest banks, National Bank of Greece SA, EFG EurobankErgasias SA, Alpha Bank SA and Piraeus Bank SA, as part of a recapitalization plan. Greece is the maincountry to be adversely affected by the ongoing Eurozone sovereign debt crisis, followed by Portugal andIreland. In response to this, the Greek government has requested financial assistance from EU countries andthe International Monetary Fund (IMF) to manage its debt. All card categories except debit cards postednegative growth during the review period between 2008 and 2012. In terms of volume, the debit cardscategory held the highest market share of 49.8% in 2012, followed by prepaid cards with 32.0% and creditcards with 18.0%. The lowest share was held by charge cards with 0.2% in 2012. During the review period,debit cards registered strong positive growth at a CAGR of 5.62%, growing from 8.1 million cards in 2008 to10.0 million cards in 2012. E-commerce is growing significantly in Greece with increasing numbers ofinternet users and rising awareness of products and services through social networking and media promotions.There were nearly 1.9 million online shoppers in 2012, an increase of 26.7% over 2011.table Of Content1 Executive Summary2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry 3 Analysis Of National Cards And Payments Industry Drivers3.1 Macroeconomic Fundamentals3.1.1 Gdp3.1.2 Recapitalization Plans3.1.3 Growing Unemployment3.2 Infrastructure Drivers3.2.1 Growing Number Of Atms3.2.2 Emv Adoption3.2.3 Nfc And Contactless Adoption3.2.4 Increasing Number Of Internet Users3.3 Business Drivers3.3.1 E-commerceEmerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La
  3. 3. 3.3.2 Retail Sales3.3.3 Low Penetration Of Credit Cards3.4 Consumer Drivers3.4.1 Urban Vs Rural Populations3.4.2 Changing Consumer Lifestyles And Spending Patterns3.5 Card Fraud Statistics3.5.1 By Channel3.6 Regulatory Framework3.6.1 Retail Payment Systems3.6.2 Sepa Cards Framework3.6.3 Money Laundering Legislation 4 Emerging Consumer Attitudes And Trends4.1 Market Segmentation And Targeting4.1.1 Retail Sector4.1.2 Corporate Sector4.2 Consumer Preference4.2.1 Price4.2.2 Service4.2.3 Convenience 5 Competitive Landscape And Industry Dynamics5.1 Market Share Analysis By Payment Channel5.1.1 Credit Transfer5.1.2 Direct Debits5.1.3 Card Payments5.1.4 Check Payments5.2 Debit Cards Category Share5.2.1 By Bank5.2.2 By Scheme5.3 Credit Cards Market Share5.3.1 By Bank5.3.2 By Scheme5.4 Charge Cards Category Share5.4.1 By Card Type 6 Strategies Adopted By Key Players6.1 Marketing Entry Strategies6.2 Marketing/product Strategy6.2.1 Debit CardsEmerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La
  4. 4. 6.2.2 Credit Cards6.2.3 Prepaid Cards6.2.4 Charge Cards6.3 Pricing Strategies 7 Market Size And Growth Potential Of Payment Card Industry7.1 Market Share Analysis By Type Of Card7.2 Total Market Size And Forecast Of The Card Industry7.2.1 Analysis By Number Of Cards7.2.2 Analysis By Transaction Value7.2.3 Analysis By Transaction Volume7.3 Debit Card Category Size And Forecast7.3.1 Analysis By Number Of Cards7.3.2 Analysis By Transaction Value7.3.3 Analysis By Transaction Volume7.3.4 Other Key Performance Indicators7.4 Prepaid Card Category Size And Forecast7.4.1 Analysis By Number Of Cards Segment Wise7.4.2 Analysis By Transaction Value7.5 Charge Card Category Size And Forecast7.5.1 Analysis By Number Of Cards7.5.2 Analysis By Transaction Value7.5.3 Analysis By Transaction Volume7.5.4 Analysis By Frequency Of Use7.6 Credit Card Category Size And Forecast7.6.1 Analysis By Number Of Cards7.6.2 Analysis By Transaction Value7.6.3 Analysis By Transaction Volume7.6.4 Other Key Performance Indicators 8 Company Profiles, Product And Marketing Strategies8.1 National Bank Of Greece8.1.1 Strategies8.1.2 Debit Card Offered8.1.3 Credit Cards Offered8.2 Piraeus Bank8.2.1 Strategies8.2.2 Debit Cards Offered8.2.3 Credit Cards Offered8.2.4 Prepaid Card Offered8.3 Alpha BankEmerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La
  5. 5. 8.3.1 Strategies8.3.2 Credit Cards Offered8.3.3 Charge Cards Offered8.3.4 Debit Cards Offered 9 Appendix9.1 Methodology9.2 Contact Us9.3 About Timetric9.4 DisclaimerAbout Us:Transparency Market Research is a market intelligence company providing global business informationreports and services. Our exclusive blend of quantitative forecasting and trends analysis providesforward-looking insight for thousands of decision makers. We are privileged with highly experienced team ofAnalysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques togather, and analyze information. Our business offerings represent the latest and the most reliable informationindispensable for businesses to sustain a competitive edge.Contact:ResearchMoz90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usBlog: http://researchmoz.blogspot.com/Website: http://www.researchmoz.us/Emerging Opportunities in Greeces Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive La

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