Emerging Opportunities In Vietnam's Cards And Payments Market

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With a significant young population, changing spending patterns, advancements in e-banking services, and the emerging trend of online shopping, Vietnam has ample opportunities for card service providers. Vietnams GDP recorded a growth rate of 5.4% in the third quarter of 2012, after an expansion of 4.7% in the second quarter and 4% in the first quarter.

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Emerging Opportunities In Vietnam's Cards And Payments Market

  1. 1. Emerging Opportunities in Vietnams Cards and Payments Industry: Market Size, Trends and Drivers,Strategies, Products and Competitive LandscapeSynopsisThe report provides market analysis, information and insights into Vietnams cards and payments market,including: Current and forecast values for each category of Vietnams cards and payments industry including debit cards,credit cards, prepaid cards and charge cards Comprehensive analysis of the industrys market attractiveness and future growth areas Analysis of various market drivers and regulations governing Vietnams cards and payments industry Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards usedby various bankers and other institutions in the market Comprehensive analysis of consumer attitudes and their buying preferences for cards Competitive landscape of Vietnams cards and payments industrySummaryWith a significant young population, changing spending patterns, advancements in e-banking services, and theemerging trend of online shopping, Vietnam has ample opportunities for card service providers. VietnamsGDP recorded a growth rate of 5.4% in the third quarter of 2012, after an expansion of 4.7% in the secondquarter and 4% in the first quarter. The countrys GDP growth declined from 5.9% in 2011 to 5.0% in 2012,below the expected goals of 5.2% and 5.5% set by the government. One of the main reasons for GDP declinein 2012 in comparison with 2011 was the credit congestion situation which resulted in a strong decline insocial investment capital and aggregate demand. In response to this, the government has taken steps toincrease economic growth. In December 2012, the central bank lowered the minimum lending rate to 12%,and in September 2012 the government reduced corporate tax by 30% for small and medium enterprises(SMEs), except those operating in the lottery, real estate and securities sectors, and producers of goods that aresubject to luxury taxes.The credit cards category recorded the highest growth rate of all card categories with a CAGR of 56.29%during the review period, growing from 228,700 cards in 2008 to 1.4 million cards in 2012. During theforecast period, this category is expected to register a strong CAGR of 23.16%, rising from 1.9 million cardsin 2013 to 4.4 million cards in 2017. In 2012, the debit card category held the highest market share of 95.7%in terms of number of cards in circulation, followed by the credit card category with a market share of 2.8%.The prepaid cards category held the lowest market share of 1.5% in 2012.Scope This report provides a comprehensive analysis of Vietnams cards and payments industry It provides current values for Vietnams cards and payments industry for 2012 and forecast figures for 2017 It details the different macroeconomic, infrastructural, consumer and business drivers affecting Vietnamscards and payments industry It outlines the current regulatory framework in the industryEmerging Opportunities in Vietnams Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  2. 2. It details the marketing strategies used by various bankers and other institutionsIt profiles the major banks in Vietnams cards and payments industryReasons To BuyMake strategic business decisions using historic and forecast market data related to Vietnams cards andpayments industry and each market within itUnderstand the key market trends and growth opportunities within Vietnams cards and payments industryAssess the competitive dynamics in Vietnams cards and payments industryGain insights into the marketing strategies used for selling various types of cards in VietnamGain insights into key regulations governing Vietnams cards and payments industryKey Highlights Vietnams card market witnessed strong growth during the review period (2008-2012). The overall cardsindustry recorded an impressive CAGR of 37.05%, rising from 14.0 million cards in 2008 to 49.4 millioncards in 2012. Over the forecast period, the cards industry is forecast to grow at a CAGR of 10.79% from 57.3million cards in 2013 to 86.4 million cards in 2017. The credit cards category recorded the highest growth rate of all card categories with a CAGR of 56.29%during the review period, growing from 228,700 cards in 2008 to 1.4 million cards in 2012. During theforecast period, this category is expected to register a strong CAGR of 23.16%, rising from 1.9 million cardsin 2013 to 4.4 million cards in 2017. In Vietnam, the number of smartphone users increased from 16% of total mobile users in 2011 to 21% in2012. Units of smartphones shipped to Vietnam recorded a year on year growth rate of 83% in 2012. In December 2011, the banking penetration for basic retail banking products was 20%. Nearly 14% oftransactions in the country were non-cash based. Notably, this is less than half the level seen in Indonesia andthe Philippines, and roughly one third of the level in India, China, Thailand and Malaysia.1 Executive Summary2 Market Attractiveness And Future Prospects Of The Cards And Payments Industry3 Analysis Of Country Cards And Payments Industry Drivers3.1 Macroeconomic Fundamentals3.1.1 Gross Domestic Product (gdp) Growth3.1.2 Decreasing Inflationary Pressure3.2 Infrastructure Drivers3.2.1 Increasing Number Of Smartphone Users3.2.2 Growing Number Of Atms3.2.3 Cards With Enhanced Security Measures3.2.4 Rising Internet Penetration3.2.5 Increasing Number Of Pos Terminals3.3 Business Drivers3.3.1 E-commerce Market Growth3.3.2 Retail Sales3.3.3 Connection Of Pos Terminals Network3.3.4 Lower Banking PenetrationEmerging Opportunities in Vietnams Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  3. 3. 3.4 Consumer Drivers3.4.1 Changing Lifestyles And Spending Habits3.4.2 Urban Vs. Rural Population3.5 Card Fraud Statistics3.5.1 Card Fraud By Channel3.6 Regulatory Framework3.6.1 Money Laundering4 Emerging Consumer Attitudes And Trends4.1 Market Segmentation And Targeting4.1.1 Retail Customers4.1.2 Corporate Sector4.2 Consumer Preference4.2.1 Price4.2.2 Service4.2.3 Convenience4.3 Online Buying Behaviour5 Competitive Landscape And Industry Dynamics5.1 Market Share Analysis By Payment Channels5.1.1 Overview Of Payment Channels5.1.2 Cash5.1.3 Direct Debit5.1.4 Card Payments5.2 Debit Cards Market Share5.2.1 By Bank5.2.2 By Scheme5.3 Credit Cards Market Share5.3.1 By Bank5.3.2 By Scheme6 Strategies Adopted By Key Players6.1 Market Entry Strategies6.1.1 Case Studies6.2 Marketing/product Strategy6.2.1 Debit Cards6.2.2 Credit Cards6.3 Pricing Strategies7 Market Size And Growth Potential Of Payment Card Industry7.1 Market Share Analysis By Type Of Card7.2 Total Market Size And Forecast Of Card Industry7.2.1 Analysis By Number Of Cards7.2.2 Analysis By Transaction Value7.2.3 Analysis By Transaction Volume7.3 Debit Card Category Size And Forecast7.3.1 Analysis By Number Of CardsEmerging Opportunities in Vietnams Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  4. 4. 7.3.2 Analysis By Transaction Value7.3.3 Analysis By Transaction Volume7.3.4 Other Key Performance Indicators7.4 Prepaid Card Category Size And Forecast7.4.1 Number Of Cards By Segment7.4.2 Analysis By Transaction Value7.5 Credit Card Category Size And Forecast7.5.1 Analysis By Number Of Cards7.5.2 Analysis By Transaction Value7.5.3 Analysis By Transaction Volume7.5.4 Other Key Performance Indicators8 Company Profiles, Product And Marketing Strategies8.1 Citibank Vietnam8.1.1 Strategies8.1.2 Credit Cards Offered8.2 Hsbc Bank (vietnam) Ltd.8.2.1 Strategies8.2.2 Debit Cards Offered8.2.3 Credit Cards Offered8.3 Agribank8.3.1 Strategies8.3.2 Debit Cards Offered8.3.3 Credit Cards Offered9 Appendix9.1 Methodology9.2 Definitions9.3 Contact Us9.4 About Timetric9.4.1 Our Approach9.4.2 Services9.5 DisclaimerAbout Us:Transparency Market Research is a market intelligence company providing global business informationreports and services. Our exclusive blend of quantitative forecasting and trends analysis providesforward-looking insight for thousands of decision makers. We are privileged with highly experienced team ofAnalysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques togather, and analyze information. Our business offerings represent the latest and the most reliable informationindispensable for businesses to sustain a competitive edge.Contact:Emerging Opportunities in Vietnams Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L
  5. 5. ResearchMoz90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usBlog: http://researchmoz.blogspot.com/Website: http://www.researchmoz.us/Emerging Opportunities in Vietnams Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive L

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