Drinking in the Home - UK - June 2013Lower-alcohol drinks tend to be cheaper, because of lower taxation, and are often low...
the Issuesthe Implicationsappealing To 18-24-year-oldsthe Issuesthe Implicationsboosting Usage In Underperforming In-home ...
an Ageing Population May Benefit The In-home Marketfigure 14: Projected Trends In The Age Structure Of The Uk Population, ...
58% Of Adults Drink At Home Weeklyfigure 24: Frequency Of Drinking Alcoholic Drinks In The Home, April 2013figure 25: Usag...
consumer – Choice Factorskey Pointsfavourite Brand/beverage Is The Leading Choice Factor…figure 34: Choice Fa...
figure 43: Highest Frequencies Of Drinking Alcoholic Drinks In Home, By Demographics, April 2013figure 44: Other Frequenci...
Alcoholic Drinks Drunk In-home, April 2013figure 63: Choice Factors When Buying Alcoholic Drinks For Drinking At Home, By ...
Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-...
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Drinking in the home uk - june 2013

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Lower-alcohol drinks tend to be cheaper, because of lower taxation, and are often lower calorie. Both factors should make them attractive to people drinking at home, helping to retain users at a time when people are cutting back on spend.

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Drinking in the home uk - june 2013

  1. 1. Drinking in the Home - UK - June 2013Lower-alcohol drinks tend to be cheaper, because of lower taxation, and are often lower calorie. Both factorsshould make them attractive to people drinking at home, helping to retain users at a time when people arecutting back on spend.table Of Contentintroductiondefinitionexcludedabbreviationsexecutive Summarythe Marketfigure 1: Forecast For Uk Retail Value Sales Of Alcoholic Drinks, 2007-17market Factorsalcohol Consumption Is In Decline, Along With Consumer Confidencethe Cost Of Excessive Drinking Looks Set To Keep Spurring Government Involvementpopulation Changes Set To Have An Influencethe Consumer58% Of Adults Drink At Home At Least Weeklyfigure 2: Frequency Of Drinking Alcoholic Drinks In The Home, April 2013still Wine Is The Most Popular In-home Drinkfigure 3: Types Of Alcoholic Drinks Drunk In-home, April 2013favourite Brand/beverage Is The Leading Choice Factor When Buying Drinks For Homerelaxing/unwinding Is The Key Occasion For Drinking At Homethe Majority Of In-home Drinkers Have Not Changed Their Habits…… Although There May Be Changes Ahead As A Result Of The 2013 Budgetfigure 4: How Consumers Expect Their Drinking Habits To Change In Response To Changes In AlcoholTaxation In The 2013 Budget, April 2013drinking In-home Seen By Consumers As Helping To Relax And Unwindfigure 5: Attitudes Towards Drinking In-home, April 2013what We Thinkissues And Insightsconsumers Are Cutting Back On AlcoholDrinking in the Home - UK - June 2013
  2. 2. the Issuesthe Implicationsappealing To 18-24-year-oldsthe Issuesthe Implicationsboosting Usage In Underperforming In-home Categoriesthe Issuesthe Implicationsadvertising Regulations Look Likely To Tighten In The Futurethe Issuesthe Implicationstackling The Tax Escalatorsthe Issuesthe Implicationstrend Applicationlife Hackingthe Nouveau Poormintel Futures Trend: Brand Interventioninternal Market Environmentkey Pointsalcohol Consumption In Decline, While Government Intervention Risesfigure 6: Trends In Uk Per Capita Consumption Of 100% Alcohol, 2006-11drinking In The Social Contextfigure 7: Hospital Admissions With A Primary Diagnosis Attributable To Alcohol Consumption In England,2002/03-2011/12figure 8: Hospital Admissions With A Primary Or Secondary Diagnosis Wholly Attributable To AlcoholConsumption In England, By Age, 2011/12figure 9: Accident & Emergency Attendances In England, By Age Group, 2011-12pub Visits In Decline As Consumers Switch To Cheaper In-home Drinkingfigure 10: Indices Of Real Disposable Income Per Adult (18+) And Affordability Of Alcohol On A Per CapitaBasis In The Uk, 1980-2012figure 11: Consumption Of Alcoholic Drinks In-home And Out Of Home, 2001/02-2011broader Market Environmentkey Pointsconsumer Confidence Remains Low Despite The Recession Endingfigure 12: Household Income Vs Expenditure Per Head (£), 1997-2012figure 13: Consumer Confidence Index, Monthly, January 2007-may 2013Drinking in the Home - UK - June 2013
  3. 3. an Ageing Population May Benefit The In-home Marketfigure 14: Projected Trends In The Age Structure Of The Uk Population, 2012-17socio-economic Changes To Bring Threats And Opportunitiesfigure 15: Changes In The Adult Socio-economic Structure Of The Uk Population, 2012-17the Weather And High Profile Events Also Influence Drinking Habitsmarket Size And Forecastkey Pointsin-home Sales Continue To Increasefigure 16: Value And Volume Sales Of In-home Alcoholic Drinks, 2007-17forecastsfigure 17: Forecast For Uk Retail Value Sales Of Alcoholic Drinks, 2007-17figure 18: Forecast For Uk Retail Volume Sales Of Alcoholic Drinks, 2007-17forecast Methodologysegment Performancekey Pointswine Is The Leading In-home Drinks Category In Value Terms, But Beer Dominates Volume Salesfigure 19: Share Of Retail Value Sales Of Different Alcoholic Drinks, 2013 (est)figure 20: Share Of Off-trade Volume Sales Of Different Alcoholic Drinks, 2013 (est)in-home Category Estimates For 2013beerciderstill, Sparkling And Fortified Winespirits And Liqueursbrand Communication And Promotionkey Pointsadspend Remains Steady In 2012figure 21: Total Above-the-line Adspend For Bws, 2009-12beer Dominates Total Adspending…… Driven By Investment By Heinekenfigure 22: Total Above-the-line Adspend For Bws, By Company, 2012tv Remains The Most Popular Way To Advertiseconsumer – Frequency Of Drinking In-homekey Points88% Of Adults Drank Alcohol At Home In The Last Yearfigure 23: Usage Of Alcoholic Drinks, By Location, April 2013Drinking in the Home - UK - June 2013
  4. 4. 58% Of Adults Drink At Home Weeklyfigure 24: Frequency Of Drinking Alcoholic Drinks In The Home, April 2013figure 25: Usage Of Alcoholic Drinks In And Out Of The Home, By Frequency Of Use, April 2013three In Ten Adults Drink In-home A Few Times A Month Or Lessconsumer – Changing In-home Drinking Habitskey Pointsthe Majority Of In-home Drinkers Have Not Changed Their Habitsfigure 26: Changes In In-home Drinking Habits, April 2013consumer – Types Of Alcoholic Drinks Drunk In-homekey Pointsstill Wine Is The Most Popular In-home Drinkfigure 27: Types Of Alcoholic Drinks Drunk In-home, April 2013fierce Competition In The Sparkling Wine Segmentlager Is Drunk By Half Of In-home Drinkerscider’s Success Built Upon Its Appeal To Younger Drinkersspirits And Liqueurs Appeal To Different Types Of In-home Drinkersrtds And Cocktails Hold Niche Appeal45% Of In-home Drinkers Only Drink One Or Two Types Of Drinksfigure 28: Repertoire Of Types Of Alcoholic Drinks Consumed In-home, April 2013consumer – Reactions To The 2013 Budgetkey Pointsthe Majority Of Consumers Are Likely To Be Unmoved By Recent Tax Changesfigure 29: Summary Of How Consumers Expect Drinking Habits To Change In In Response To Changes InAlcohol Taxation In The 2013 Budget, April 2013beer Demand Set To Remain Largely Unchanged But May See Some Growth…figure 30: How Consumers Expect Their Beer Drinking Habits To Change In In Response To Changes InTaxation Of Beer In The 2013 Budget, April 2013… Cider Is Likely To See Little Overall Change In In-home Drinking Habits…figure 31: How Consumers Expect Their Cider Drinking Habits To Change In In Response To Changes InTaxation Of Cider In The 2013 Budget, April 2013… Wine May Also Feel The Squeeze…figure 32: How Consumers Expect Their Wine Drinking Habits To Change In In Response To Changes InTaxation Of Wine In The 2013 Budget, April 2013… While Spirits Look Set To Be The Worst Hitfigure 33: How Consumers Expect Their Spirits Drinking Habits To Change In In Response To Changes InTaxation Of Spirits In The 2013 Budget For Spirits, April 2013Drinking in the Home - UK - June 2013
  5. 5. consumer – Choice Factorskey Pointsfavourite Brand/beverage Is The Leading Choice Factor…figure 34: Choice Factors When Buying Alcoholic Drinks For Drinking At Home, April 2013figure 35: Choice Factors When Buying Alcoholic Drinks For Drinking At Home: Us And Uk, February/april2013… With Cost Also Carrying A Strong Influenceother Choice Factors Only Carry A Limited Influenceconsumer – In-home Drinking Occasionskey Pointsseven In Ten In-home Drinkers Do So To Relax/unwindfigure 36: In-home Drinking Occasions, April 2013socialising And Meal Times Are Important In-home Drinking Occasionsspecial Occasions And Watching Events Are Also Popular Drinks Occasionsin-home Drinking Occasions Appeal To Parentsfigure 37: Drinking During In-home Occasions, By Presence Of Children In Household, April 2013consumer – Attitudes Towards Drinking In-homekey Pointsdrinking In-home Is Seen As Helping Consumers To Relax And Unwindfigure 38: Attitudes Towards Drinking In-home, April 2013alcohol Pricing Remains A Bone Of Contentionfigure 39: Rpi Index For Alcoholic Drinks And All Items, 2006-12potential For Online Growthrecreating The Out-of-home Experience At Homeconsumer – Further Attitudes Towards Drinking In-homekey Pointshome Comforts Hold A Particularly Strong Appealfigure 40: Further Attitudes Towards Drinking In-home, April 2013one In Five Drink More On At-home Occasions Than Out Of Homeappendix – Market Size And Segmentationfigure 41: Best- And Worst-case Forecasts For The In-home Alcoholic Drinks Market, By Value, 2013-17figure 42: Best- And Worst-case Forecasts For The In-home Alcoholic Drinks Market, By Volume, 2013-17appendix – Consumer – Frequency Of Drinking In-homeDrinking in the Home - UK - June 2013
  6. 6. figure 43: Highest Frequencies Of Drinking Alcoholic Drinks In Home, By Demographics, April 2013figure 44: Other Frequencies Of Drinking Alcoholic Drinks In Home, By Demographics, April 2013figure 45: Frequency Of Drinking Alcoholic Drinks In Home, By Most Popular Types Of Alcoholic DrinksDrunk In-home, April 2013figure 46: Frequency Of Drinking Alcoholic Drinks In Home, By Next Most Popular Types Of AlcoholicDrinks Drunk In-home, April 2013appendix – Consumer – Changing In-home Drinking Habitsfigure 47: Changing In-home Drinking Habits (frequency), By Demographics, April 2013figure 48: Changing In-home Drinking Habits (spend), By Demographics, April 2013appendix – Consumer – Types Of Alcoholic Drinks Drunk In-homefigure 49: Types Of Alcoholic Drinks Drunk In-home, April 2013figure 50: Most Popular Types Of Alcoholic Drinks Drunk In-home, By Demographics, April 2013figure 51: Next Most Popular Types Of Alcoholic Drinks Drunk In-home, By Demographics, April 2013figure 52: Types Of Alcoholic Drinks Drunk In-home, By Frequency Of Drinking Alcoholic Drinks In Home,April 2013figure 53: Repertoire Of Types Of Alcoholic Drinks Drunk In-home, By Demographics, April 2013figure 54: Types Of Alcoholic Drinks Drunk In-home, By Repertoire Of Types Of Alcoholic Drinks DrunkIn-home, April 2013appendix – Consumer – Reactions To The 2013 Budgetfigure 55: How Consumers Expect Drinking Habits To Change In In Response To Changes In AlcoholTaxation In The 2013 Budget For Beer, Cider, Wine And Spirits, April 2013figure 56: How Consumers Expect Beer Drinking Habits To Change In In Response To Changes In AlcoholTaxation In The 2013 Budget, By Demographics, April 2013figure 57: How Consumers Expect Drinking Habits Of Cider To Change In In Response To Changes InAlcohol Taxation In The 2013 Budget For Cider, By Demographics, April 2013figure 58: How Consumers Expect Drinking Habits Of Wine To Change In In Response To Changes InAlcohol Taxation In The 2013 Budget, By Demographics, April 2013figure 59: How Consumers Expect Drinking Habits Of Spirits To Change In In Response To Changes InAlcohol Taxation In To The 2013 Budget, By Demographics, April 2013appendix – Consumer – Choice Factorsfigure 60: Most Popular Choice Factors When Buying Alcoholic Drinks For Drinking At Home, ByDemographics, April 2013figure 61: Other Choice Factors When Buying Alcoholic Drinks For Drinking At Home, By Demographics,April 2013figure 62: Choice Factors When Buying Alcoholic Drinks For Drinking At Home, By Most Popular Types OfDrinking in the Home - UK - June 2013
  7. 7. Alcoholic Drinks Drunk In-home, April 2013figure 63: Choice Factors When Buying Alcoholic Drinks For Drinking At Home, By Next Most PopularTypes Of Alcoholic Drinks Drunk In-home, April 2013appendix – Consumer – In-home Drinking Occasionsfigure 64: In-home Drinking Occasions, By Demographics, April 2013figure 65: In-home Drinking Occasions, By Frequency Of Drinking Alcoholic Drinks In Home, April 2013appendix – Consumer – Attitudes Towards Drinking In-homefigure 66: Attitudes Towards Drinking In-home, April 2013figure 67: Agreement With The Statements ‘i Am Concerned About Buying Alcoholic DrinksOnline’ And ‘i Am Interested In Beer/wine Clubs But Am Put Off By The Cost’, ByDemographics, April 2013figure 68: Agreement With The Statements ‘i Am Interested In Replicating Drinks Which I’veHad In Pubs/bars When At Home’ And ‘prices Of Alcoholic Drinks Have Risen More ThanOther Food And Drink Products’, By Demographics, April 2013figure 69: Agreement With The Statements ‘i Like To Drink At Home To Help MeUnwind/relax’ And ‘there Are Too Many Cheap Alcoholic Drinks InSupermarkets/off-licences’, By Demographics, April 2013figure 70: Attitudes Towards Drinking In-home, By Most Popular Types Of Alcoholic Drinks DrunkIn-home, April 2013figure 71: Attitudes Towards Drinking In-home, By Other Types Of Alcoholic Drinks Drunk In-home, April2013appendix – Consumer – Further Attitudes Towards Drinking In-homefigure 72: Further Attitudes Towards Drinking In-home, April 2013figure 73: Further Attitudes Towards Drinking In-home, By Demographics, April 2013figure 74: Further Attitudes Towards Drinking In-home, By Demographics, April 2013 (continued)figure 75: Further Attitudes Towards Drinking In-home, By Most Popular Types Of Alcoholic Drinks DrunkIn-home, April 2013figure 76: Further Attitudes Towards Drinking In-home, By Next Most Popular Types Of Alcoholic DrinksDrunk In-home, April 2013ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market researchreports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with ourhuge collection of market research reports. We provide our services to all sizes of organizations and across allindustry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well aspublishers and will assist you in making an informed decision by giving you unbiased and deep insights onwhich reports will satisfy your needs at the best price.Drinking in the Home - UK - June 2013
  8. 8. Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usWebsite: http://www.researchmoz.us/Drinking in the Home - UK - June 2013

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