China Grape Wine Industry Report, 2013-2016
Recent years have seen substantial growth in Chinese wine market. From 2001 to...
3.3 Bargaining Power Of Enterprises Upstream And Downstream
3.3.1 Resources Upstream
3.3.2 Wine Distributor
3.4 Rival Comm...
5.1 Overall Prediction
5.2 Comparison And Prediction Of Grape Wine Enterprises
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ResearchMoz: China Grape Wine Industry Report, 2013-2016

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Recent years have seen substantial growth in Chinese wine market. From 2001 to 2012, the wine output in China had shown an upward trend with the CAGR of 16.5%. However, the 18th CPC National Congress called on the restriction of spending by central government bodies on official overseas visits, official vehicles, and official hospitality, “six bans”, and alcohol prohibition in the military, leading to the slowdown of growth or even decline in China wine market. In 2013, the output and consumption of wine in China went down by 4.7% year-on-year and 13.7% year-on-year, respectively.

By region, the consumption in China wine market varies a lot in terms of development. For now, China’s southeast coastal regions, including Shanghai, Guangdong, Fujian and Zhejiang where are economically developed, have achieved provincial-level market scale valuing RMB1-3 billion, city-level market scale valuing RMB100 million, and county-level market scale valuing RMB10 million. However, in the north and the vast central and western regions, the wine consumption is still at a stage of market incubation, with the exception of such cities as Beijing and Chengdu.


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Transcript of "ResearchMoz: China Grape Wine Industry Report, 2013-2016"

  1. 1. China Grape Wine Industry Report, 2013-2016 Recent years have seen substantial growth in Chinese wine market. From 2001 to 2012, the wine output in China had shown an upward trend with the CAGR of 16.5%. However, the 18th CPC National Congress called on the restriction of spending by central government bodies on official overseas visits, official vehicles, and official hospitality, “six bans”, and alcohol prohibition in the military, leading to the slowdown of growth or even decline in China wine market. In 2013, the output and consumption of wine in China went down by 4.7% year-on-year and 13.7% year-on-year, respectively. By region, the consumption in China wine market varies a lot in terms of development. For now, China’s southeast coastal regions, including Shanghai, Guangdong, Fujian and Zhejiang where are economically developed, have achieved provincial-level market scale valuing RMB1-3 billion, city-level market scale valuing RMB100 million, and county-level market scale valuing RMB10 million. However, in the north and the vast central and western regions, the wine consumption is still at a stage of market incubation, with the exception of such cities as Beijing and Chengdu. Due to the restriction of weather and geographical conditions, the wine production in China demonstrates higher regional concentration. In China, there are just three provinces and municipalities seeing the annual wine output of 100 million liters or more. Among these, the largest wine producers come to Shandong (the Bohai Bay area) and Jilin (Tonghua), with the combined output in 2013 amounting to 712 million liters or 64% of the national total. In Shandong, Chardonnay, Carbernet Sauvignon, Merlot, and Carignane are major wine varities. Also, planting bases of homegrown wine producers like CHANGYU, Great Wall and Dynasty are located in Shandong. With China’s accession into the WTO, China’s import tariff on wine was reduced from 65% to 14%, bringing a large inrush of foreign wines into the Chinese market. In 2012, the wine import volume of China reported 394 million liters, equivalent to 2.4 folds of the figure in 2008. In 2013, the Ministry of Commerce launched anti-dumping and anti-subsidy investigations on made-in-EU wines. Together with the impact brought by the government call to restrict the spending by the central government bodies on official overseas visits, official vehicles, and official hospitality, China’s total import volume of wine witnessed a year-on-year decline of 4.5%. In 2013, China’s import volume of bottled wine accounted for 74% of the total, with France as the major import origin. China wine industry is to enter into a stage for structural adjustment after 2013 (for instance, de-stocking targeting wine dealers, wine producers’ orientation to low-and medium-end market), in order to pop the market bubble for a comeback to the right track. It is estimated that the CAGR of wine consumption in China between 2013 and 2016 will post 9.7%. table Of Content 1. Overview Of Grape Wine Industry 1.1 Definition 1.2 Classification 2. Status Quo Of China Grape Wine Industry 2.1 Development History 2.2 Market Scale 2.2.1 Current Consumption And Forecasting 2.2.2 Current Output And Forecasting 2.3 Market Environment 2.3.1 Economic Environment 2.3.2 Political Environment 2.3.3 Social Environment 2.4 Market Supply 2.4.1 Production 2.4.2 Export 2.4.3 Import 2.5 Market Price 2.5.1 Ex-factory Price Of China Native Wine 2.5.2 Import Price Of Wine 2.5.3 Consumer-price Of Wine 2.5.4 Wine Consumption Trend 3. Competition Pattern Of China Grape Wine Industry 3.1 Competition Status Quo 3.1.1 Number Of Enterprises 3.1.2 Revenue 3.1.3 Profit 3.1.4 Market Share Of Main Grape Wine Companies In China 3.1.5 Features Of Competition Among Enterprises By Scale 3.1.6 Marketing Level Of Major Enterprises 3.2 Competition Of Imported Wine 3.2.1 Imported Wine Gaining Access To The Chinese Market 3.2.2 Development Models Of Imported Wine Enterprises 3.2.3 Imported Wine Striking Hard To High-and Low-end Markets 3.2.4 China Native Wine To Continue Holding A Lion’s Share In The Long Run China Grape Wine Industry Report, 2013-2016
  2. 2. 3.3 Bargaining Power Of Enterprises Upstream And Downstream 3.3.1 Resources Upstream 3.3.2 Wine Distributor 3.4 Rival Commodities 3.4.1 Market Share 3.4.2 Liquor 3.4.3 Beer 4. Major Enterprises 4.1 Yantai Changyu Pioneer Wine 4.1.1 Profile 4.1.2 Operation 4.1.3 Revenue Structure 4.1.4 Gross Margin 4.1.6 Strategy Planning 4.2 China Foods 4.2.1 Profile 4.2.2 Operation 4.2.3 Revenue Structure 4.2.4 Gross Margin 4.2.5 Analysis On Wine Business 4.2.6 Prediction & Expectation 4.3 Citic Guoan Wine Co.,ltd 4.3.1 Profile 4.3.2 Operation 4.3.3 Revenue Structure 4.3.4 Gross Margin 4.3.5 Strategic Development 4.4 Tontine Wines 4.4.1 Profile 4.4.2 Operation 4.4.3 Revenue 4.4.4 Gross Margin 4.4.5 Strategic Development 4.5 Gansu Huangtai Wine-marketing Industry 4.5.1 Profile 4.5.2 Operation 4.5.3 Revenue Structure 4.5.4 Gross Margin 4.5.5 Strategic Development 4.6 Gansu Mogao Industrial Development 4.6.1 Profile 4.6.2 Operation 4.6.3 Revenue Structure 4.6.4 Gross Margin 4.6.5 Strategic Development 4.7 Tonghua Grape Wine 4.7.1 Profile 4.7.2 Operation 4.7.3 Revenue Structure 4.7.4 Gross Margin 4.7.5 Strategic Development 4.8 Yantai Grand Dragon 4.8.1 Profile 4.8.2 Operation 4.8.3 Revenue Structure 4.8.4 Gross Margin 4.8 Strategic Development 4.9 Dynasty 4.9.1 Profile 4.9.2 Operation 4.9.3 Gross Margin 4.9.4 Strategic Development 4.9.5 Prediction & Expectation 5. Conclusion & Prediction China Grape Wine Industry Report, 2013-2016
  3. 3. 5.1 Overall Prediction 5.2 Comparison And Prediction Of Grape Wine Enterprises ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ China Grape Wine Industry Report, 2013-2016

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