Canadian savings and investing   january 2014
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Canadian savings and investing january 2014

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http://www.researchmoz.us/canadian-banks-and-credit-unions-january-2014-report.html ...

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Canadians are very loyal to their banks, but quite consistently have accounts at other institutions, which indicates that there are opportunities for institutions with the primary relationship to increase cross-sell efforts. One way to do this is by offering enhanced mobile banking features, since Canadians have yet to adopt mobile banking on a large scale.

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Canadian savings and investing   january 2014 Canadian savings and investing january 2014 Document Transcript

  • Canadian Savings and Investing - January 2014 As their national economy continues to struggle, Canadians are changing their priorities in order to improve their financial standing. Saving money and eliminating debt are increasingly important, and institutions with the best tools to help people achieve their goals will come out ahead. However, firms can’t forget that the ‘personal touch’ will also go a long way toward creating satisfied customers. table Of Content scope And Themes what You Need To Know data Sources consumer Survey Data direct Marketing Creative abbreviations And Terms abbreviations terms executive Summary the Market market Drivers figure 1: Financial Priorities, Overall, November 2013 leading Companies figure 2: Big Five Bank Assets As Of Oct. 31, 2013 the Consumer figure 3: Type Of Non-chequing Account/product Owned, By Age, November 2013 figure 4: Attitudes Toward Banks And Advice, By Gender And Age, November 2013 figure 5: Attitudes Toward The Canadian Economy And Own Household Financial Situation, By Age, November 2013 what We Think issues And Implications how Will Changing Financial Priorities Affect Canadians’ Saving And Investing Habits? issues: implications: how Is The Canadian Economy Affecting Canadians’ Perspectives? issues implications where Is The Opportunity For Investment Companies? issues implications how Can Investment Companies Retain Young Customers? issues implications figure 6: Reasons For Considering Switching Investment Companies, By Age, November 2013 trend Applications trend: Access All Areas trend: Immaterial World mintel Futures: Human market Drivers key Points Canadian Savings and Investing - January 2014
  • consumer Confidence Heading Up canadian Economy Is Still Fragile personal Debt Levels Remain High figure 7: Total Per Capita Non-mortgage Debt, Q4 2008-q4 2014 (est) figure 8: Financial Priorities, November 2013 canada’s Population Is Aging figure 9: Population Of Canada, By Age, Selected Years, 2010-36 competitive Context key Points big Five Banks Comprise 90% Of All Bank Assets figure 10: Big Five Canadian Banks Assets And Market Share, As Of Oct. 31, 2011, 2012, 2013 largest Credit Unions/caisses Populaires figure 11: Top Five Credit Unions/caisses Populaires In Canada By Assets, Q4 2012-q2 2013 credit Union Membership Is Aging figure 12: Age Distribution Of Credit Union Members, 2009 And 2013 innovations And Innovators key Points credit Unions Of Bc Targets Young People growth Of Mobile Investing Apps marketing Strategies key Point banks Beginning To Focus On Wealth Management figure 13: Td Bank Direct Mail Ad, 2013 figure 14: Bmo Direct Mail Ad, 2013 figure 15: Manulife Online Ad, 2013 brand Analysis: Rbc online Initiatives email figure 16: Rbc Email Ad, 2013 direct Mail figure 17: Rbc Direct Mail Ad, 2013 youtube figure 18: Rbc Youtube Video, 2013 brand Analysis: Toronto-dominion Bank Group (td Bank) online Initiatives print figure 19: Td Bank Print Ad, 2014 direct Mail figure 20: Td Canada Trust Direct Mail Ad, 2013 youtube figure 21: Td Trust Youtube Video, 2013 brand Analysis: Desjardins online Initiatives print figure 22: Desjardins Print Ad, 2013 online figure 23: Disnat (desjardins) Online Ad, 2013 youtube figure 24: Desjardins Youtube Video, 2013 most Consumers Have Savings And Credit Cards key Points figure 25: Type Of Non-chequing Account/product Owned, By Gender, November 2013 Canadian Savings and Investing - January 2014
  • figure 26: Type Of Non-chequing Account/product Owned, By Age, November 2013 figure 27: Type Of Non-chequing Account/product Owned, By Gender And Age, November 2013 figure 28: Type Of Non-chequing Account/product Owned, By Household Income, November 2013 figure 29: Type Of Non-chequing Account/product Owned, By Provinces, November 2013 most Keep Primary Non-chequing Accounts At Banks key Points all Savings/investment/mortgage/credit Accounts figure 30: Where Primary Savings/investment/mortgage Accounts Are Held, By Type Of Account, November 2013 primary Savings Account figure 31: Where Primary Savings Account Is Held, By Age, November 2013 figure 32: Where Primary Savings Account Is Held, By Household Income, November 2013 figure 33: Where Primary Savings Account Is Held, By Provinces, November 2013 primary Investment Accounts figure 34: Where Primary Investment Account (other Than Retirement Account) Is Held, By Gender And Age, November 2013 figure 35: Where Primary Investment Account (other Than Retirement Account) Is Held, By Household Income, November 2013 figure 36: Where Primary Investment Account (other Than Retirement Account) Is Held, By Provinces, November 2013 primary Retirement Savings Accounts figure 37: Where Primary Retirement Savings Account Is Held, By Gender And Age, November 2013 figure 38: Where Primary Retirement Savings Account Is Held, By Household Income, November 2013 figure 39: Where Primary Retirement Savings Account Is Held, By Provinces, November 2013 most Canadians Bundle Chequing And Savings key Points accounts At Primary Institution figure 40: Type(s) Of Products/accounts Held With Primary Chequing/debit Card Provider, November 2013 figure 41: Type Of Products/accounts Held At Primary Chequing Account Provider, By Gender And Age, November 2013 figure 42: Type Of Products/accounts Held At Primary Chequing Account Provider, By Household Income, November 2013 figure 43: Type Of Products/accounts Held At Primary Chequing/debit Account Provider, By Provinces, November 2013 accounts At Other Institutions figure 44: Type Of Products/accounts At Financial Institutions Other Than Primary Provider, By Gender And Age, November 2013 figure 45: Type Of Products/accounts At Financial Institutions Other Than Primary Provider, By Household Income, November 2013 figure 46: Type Of Products/accounts At Financial Institutions Other Than Primary Provider, By Provinces, November 2013 where Savings Products Are Held key Points savings At Primary Chequing Account Provider figure 47: Type(s) Of Savings/loan Products Held At Primary Chequing Provider, November 2013 figure 48: Type(s) Of Savings/loan Products/accounts Held At Primary Chequing/debit Account Provider, By Gender And Age, November 2013 figure 49: Type(s) Of Savings/loan Products/accounts Held At Primary Chequing/debit Account Provider, By Household Income, November 2013 at Other Institutions figure 50: Type(s) Of Savings/loan Products Held At Institutions Other Than Primary Provider, By Gender And Age, November 2013 figure 51: Type(s) Of Savings/loan Products Held At Institutions Other Than Primary Provider, By Household Income, November 2013 how Financial Transactions Are Conducted key Points mobile Device Ownership figure 52: Mobile Devices Owned, By Gender, November 2013 figure 53: Mobile Devices Owned, By Age, November 2013 figure 54: Mobile Devices Owned, By Gender And Age, November 2013 figure 55: Mobile Devices Owned, By Household Income, November 2013 figure 56: Mobile Devices Owned, By Provinces, November 2013 canadians Prefer Pcs For Financial Transactions figure 57: Channels Used To Conduct Transactions, November 2013 smartphones figure 58: Channels Used To Conduct Transactions—smartphone, By Gender And Age, November 2013 Canadian Savings and Investing - January 2014
  • figure 59: Channels Used To Conduct Transactions—smartphone, By Household Income, November 2013 tablets figure 60: Channels Used To Conduct Transactions—tablet, By Gender And Age, November 2013 figure 61: Channels Used To Conduct Transactions—tablet, By Gender And Household Income, November 2013 desktop/laptop figure 62: Channels Used To Conduct Transactions—desktop/laptop, By Gender And Age, November 2013 figure 63: Channels Used To Conduct Transactions—desktop/laptop, By Gender And Household Income, November 2013 in Branch figure 64: Channels Used To Conduct Transactions—in Branch, By Gender And Age, November 2013 figure 65: Channels Used To Conduct Transactions—in Branch, By Province, November 2013 figure 66: Channels Used To Conduct Transactions—in Branch, By Gender And Household Income, November 2013 attitudes Toward Investments And Investment Companies key Points only Half Feel Investment Firms Are Better Than Banks figure 67: Attitudes Toward Investments And Investment Companies/advisers, By Gender, November 2013 figure 68: Attitudes Toward Investments And Investment Companies/advisers, By Age, November 2013 investment Behavior key Points most Invest In Mutual Funds figure 69: Investment Behavior, By Gender, November 2013 figure 70: Investment Behavior, By Age, November 2013 lower Commissions Are Main Reason To Switch key Points one Quarter Wouldn’t Switch For Any Reason figure 71: Reasons For Switching Brokerage Firms/mutual Fund Companies, By Gender, November 2013 figure 72: Reasons For Switching Brokerage Firms/mutual Fund Companies, By Age, November 2013 attitudes Toward The Economy key Points half Are Focusing More On Saving figure 73: Attitudes About Canadian Economy And Household Financial Situation, Overall, November 2013 figure 74: Attitudes About Canadian Economy And Household Financial Situation, By Gender, November 2013 figure 75: Attitudes About Canadian Economy And Household Financial Situation, By Age, November 2013 figure 76: Attitudes About Canadian Economy And Household Financial Situation, By Household Income, November 2013 figure 77: Attitudes About Canadian Economy And Household Financial Situation, By Provinces, November 2013 figure 78: Attitudes About Canadian Economy And Household Financial Situation, By Educational Attainment, November 2013 figure 79: Attitudes About Canadian Economy And Household Financial Situation, By Gender And Household Income, November 2013 consumer Financial Priorities key Points credit Is Number One Priority figure 80: Financial Priorities In Next 12 Months, November 2013 figure 81: Financial Priorities In Next 12 Months, By Age, November 2013 figure 82: Financial Priorities In Next 12 Months, By Gender And Age, November 2013 figure 83: Financial Priorities In Next 12 Months, By Income, November 2013 cluster Analysis Canadian Savings and Investing - January 2014
  • cluster Methodology young Educateds demographics characteristics opportunity distrustful Independents demographics characteristics opportunity older Loyalists demographics characteristics opportunity cluster Characteristic Tables figure 84: Target Clusters, November 2013 figure 85: Type Of Non-chequing Account/product Owned, By Target Clusters, November 2013 figure 86: Where Primary Savings Account Is Held, By Target Clusters, November 2013 figure 87: Where Primary Investment Account (other Than Retirement Account) Is Held, By Target Clusters, November 2013 figure 88: Where Primary Retirement Savings Account Is Held, By Target Clusters, November 2013 figure 89: Type Of Products/accounts Held At Primary Chequing/debit Account Provider, By Target Clusters, November 2013 figure 90: Type Of Products/accounts Held At Other Financial Institutions, By Target Clusters, November 2013 figure 91: Type Of Savings/loan Products/accounts Held At Primary Chequing Account Provider, By Target Clusters, November 2013 figure 92: Type Of Savings/loan Products Held At Other Institution, By Target Clusters, November 2013 figure 93: Attitudes Toward Banks And Advice, By Target Clusters, November 2013 figure 94: Mobile Devices Owned, By Target Clusters, November 2013 figure 95: Channels Used To Conduct Transactions—smartphone, By Target Clusters, November 2013 figure 96: Channels Used To Conduct Transactions—tablet, By Target Clusters, November 2013 figure 97: Channels Used To Conduct Transactions—desktop/laptop, By Target Clusters, November 2013 figure 98: Channels Used To Conduct Transactions—in Branch, By Target Clusters, November 2013 figure 99: Attitudes Toward Canadian Economy And Personal Household Financial Situation, By Target Cluster, November 2013 cluster Demographics figure 100: Target Clusters, By Demographic, November 2013 cluster Methodology appendix – Trade Associations ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Canadian Savings and Investing - January 2014