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New Strategy On Back-to-School Shopping - US - January 2014

by on Jan 27, 2014

  • 618 views

http://www.researchmoz.us/back-to-school-shopping-us-january-2014-report.html ...

http://www.researchmoz.us/back-to-school-shopping-us-january-2014-report.html

While the still-recovering economy means consumers remain cautious and price sensitive, parents still have to budget to accommodate purchases in the BTS space. Many school supplies are necessary for a successful school year and others can be considered an investment for the future. However, recent innovations in mobile technology have provided shoppers with unprecedented price transparency, fueling frugality.

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New Strategy On Back-to-School Shopping - US - January 2014 New Strategy On Back-to-School Shopping - US - January 2014 Document Transcript