Accompanied by economic growth, accelerated urbanization, improving disposable income of residents and the growing demand for housing, China sanitary ware market has seen burgeoning development with the market size soaring from RMB44.1 billion in 2007 to RMB94 billion in 2012, an average annual growth rate of 16.3%. Compared with developed countries, China stayed at a low level in terms of the per capita consumption of sanitary ware products. And the sanitary ware market of China is expected to continue the momentum of rapid development, with the targeted market scale hitting RMB171.6 billion by 2017, an AAGR of 12.8%.

1. China Sanitary Ware Industry Report,
2013-2017
Jan. 2014

2. STUDY GOAL AND OBJECTIVES
METHODOLOGY
This report provides the industry executives with strategically significant
Both primary and secondary research methodologies were used
competitor information, analysis, insight and projection on the
in preparing this study. Initially, a comprehensive and exhaustive
competitive pattern and key companies in the industry, crucial to the
search of the literature on this industry was conducted. These
development and implementation of effective business, marketing and
sources included related books and journals, trade literature,
R&D programs.
marketing literature, other product/promotional literature, annual
reports, security analyst reports, and other publications.
REPORT OBJECTIVES
Subsequently, telephone interviews or email correspondence
 To establish a comprehensive, factual, annually updated and cost-
was conducted with marketing executives etc. Other sources
effective information base on market size, competition patterns,
included related magazines, academics, and consulting
market segments, goals and strategies of the leading players in the
companies.
market, reviews and forecasts.
 To assist potential market entrants in evaluating prospective
acquisition and joint venture candidates.
 To complement the organizations’ internal competitor information
INFORMATION SOURCES
The primary information sources include Company Reports,
and National Bureau of Statistics of China etc.
gathering efforts with strategic analysis, data interpretation and
insight.
 To suggest for concerned investors in line with the current
development of this industry as well as the development tendency.
 To help company to succeed in a competitive market, and
Copyright 2012 ResearchInChina
understand the size and growth rate of any opportunity.
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3. Abstract
Accompanied by economic growth, accelerated urbanization, improving disposable income of residents and the growing demand for
housing, China sanitary ware market has seen burgeoning development with the marekt size soaring from RMB44.1 billion in 2007 to
RMB94 billion in 2012, an average annual growth rate of 16.3%. Compared with developed countries, China stayed at a low level in
terms of the per capita consumption of sanitary ware products. And the sanitary ware market of China is expected to continue the
momentum of rapid development, with the targeted marekt scale hittng RMB171.6 billion by 2017, an AAGR of 12.8%.
In general, sanitary ware falls into ceramic sanitary ware and non-ceramic sanitary ware. In 2012, the penetration rate of sanitary ware
in China claimed 45.7%. And the figure is expected to rise steadily, thanks to China’s full-blown urbanization. The estimate shows that
the penetration ratio by 2017 will jump to 59.3%, and that the market scale will hit RMB101.8 billion.
The report highlighs the followings:
※Overview of China Sanitary Ware Industry: Development History, Policies & Regulations, Market Scale, Regional Market, Export,
Development Outlook, etc.
※Analysis on Future Development of Related Industrial Chain: Market Scale and Development Prospect of Housing and Home
Decoration Industries and the Like;
※China Sanitary Market Segments: Market Scale of Ceramic, Non-Ceramic Sanitary Ware, etc., Segmented Products, and
Competition Pattern;
※ Profile, Finacial Data, Hit Products, Layout of Bases, Technologies, and Latest Development Strategies of 15 Industrial Players
Including KOHLER, TOTO, ARROW, DongPeng, HCG, JOYOU and Seagull.
Copyright 2012ResearchInChina
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4. Copyright 2012ResearchInChina
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5. Table of contents
1. Introduction of Sanitary Ware
1.1 Definition
1.2 Classification of the Industry
1.3 Standards & Policies
2. Sanitary Ware Concerned Industries in China
2.1 Housing Industry
2.2 Home Decoration Industry
2.3 Other Market Drivers
2.3.1 Urbanization
2.3.2 Per Capita Disposable Income
3. China Sanitary Ware Market
3.1 Market Scale
3.2 Ceramic Sanitary Ware
3.3 Competition Pattern
3.4 Export
3.5 Market Segments
3.5.1 Market Scale
3.5.2 Competition Pattern
3.6 Forecast
3.6.1 Overall Market
3.6.2 Segment Market
4. Regional Market
4.1 Regional Market Pattern
4.2 Output by Region
4.2.1 Guangdong
4.2.2 Fujian
4.2.3 Zhejiang
4.2.4 Others
5. Leading Sanitary Ware Producers
5.1 KOHLER
5.1.1 Profile
5.1.2 Main Products
5.1.3 Competitive Edge
5.2 TOTO
5.2.1 Profile
5.2.2 TOTO History in China
5.2.3 Financial Data
5.2.4 Revenue Structure
5.2.5 Production Base
5.2.6 Technology Features & Main Products
5.3 ARROW
5.3.1 Profile
5.3.2 Technologies & Products
5.3.3 Production Layout
5.4 LIXIL (American Standard, INAX)
5.4.1 Profile
5.4.2 Key Financial Data
5.4.3 Revenue Structure
5.4.4 Main Product
5.5 Bolina
5.6 FAENZA
5.6 FAENZA
5.7 Gaoming Annwa Ceramic Sanitary Ware
5.8 HCG
5.9 Hegii Sanitary Ware
5.10 DongPeng
5.11 YING
5.12 Seagull
5.13 JOYOU
5.13.1 Profile
5.13.2 Key Financial Data
5.13.3 Revenue Breakdown
5.13.4 Historical Margins
5.13.5 Retail Network
5.13.6 Main Product
5.13.7 Strategy
5.14 Appollo
5.14.1 Profile
5.14.2 Main Products
5.14.3 Marketing Channel
5.15 SUNLOT SHARES
5.15.1 Profile
5.15.2 Main Products
5.15.3 Production Layout
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Gross Floor Area of Residential Properties under Construction and Completed in China, 2008-2017
China Home Decoration and Improvement Market Size,2008-2012
Urban Population and Urbanization Rate in China, 2008-2017
Per Capita Annual Disposable Income in China, 2008-2017
Total Retail Sales of Consumer Goods in China, 2008-2017
China Sanitary Ware Market Size, 2007-2012
China Ceramics Sanitary Ware Market Size, 2008-2012(RMB bln)
Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2008-2012
Competition Pattern of China Sanitary Ware Industry
Market Share of Major Brands in China’s Ceramic Sanitary Ware Market
Export Volume of Houseware Ceramics in China, 2007-2013
Export Value of Houseware Ceramics in China, 2007-2013
Monthly Export Unit Price of Houseware Ceramics in China, 2004-2013
Market Size of Main Sanitary Ware Segemented Products, 2012
Competition in Sanitary Ware Market Segments in China
China Sanitary Ware Market Size, 2012-2017E
China Ceramic Sanitary Ware Market Size, 2012-2017E
Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2012-2017E
Distribution of Main Production Areas of China Sanitary Ware Industry
Domestic Production Layout of Main International Sanitary Ware Brands
Output of Ceramic Sanitary Ware in Guangdong, 2004-2013
Output of Ceramic Sanitary Ware in Fujian, 2004-2013
Output of Ceramic Sanitary Ware in Zhejiang, 2004-2013
Output of Ceramic Sanitary Ware in Henan, 2004-2013
Output of Ceramic Sanitary Ware in Hebei, 2004-2013
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Output of Ceramic Sanitary Ware in Hubei 2004-2013
Output of Ceramic Sanitary Ware in Hunan 2004-2013
Main Products of Kohler in China
Revenue and Net Income of TOTO, FY2009-FY2014
Revenue Structure of TOTO by Business, FY2012
Geographic Revenue Structure of TOTO’s Overseas Housing Equipment Business, FY2012
Main Production and Sales Points of TOTO China
Main Products of TOTO in China
Hit Sanitary Ware Products of ARROVV
Brands Run by LIXIL
Revenue and Net Income of LIXIL, FY2009-FY2014
Revenue Structure of LIXIL by Segment, FY2013
Main Products of INAX Brand
Revenue and Net Income of Bolina, 2009-2013
Revenue Structure of Bolina by Product, 2011-2012
Revenue Structure of Bolina by Channel, 2011-2012
Capacity, Output and Production Line of Bolina, 2009-2014E
Hit Sanitary Ware Products of FAENZA
Hit Sanitary Ware Products of Annwa
Revenue and Net Income of HCG, 2008-2013
Revenue and Net Income of HCG, 2011-2016E
Revenue Breakdown of HCG by Segment, 2012
Revenue Breakdown of HCG by Region, 2012
Main Sanitary Ware Products of HCG
Capacity, Output and Output Value of Main Products of HCG, 2011-2012
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Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com

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Sales Volume and Sales Value of Main Products of HCG, 2011-2012
Main Sanitary Ware Products of Hegii Sanitary Ware
Revenue and Net Income of Dongpeng, 2010-2013
Revenue Structure of Dongpeng by Product, 2010-2013
Revenue Structure of Dongpeng by Region, 2010-2013
Main Sanity Ware Product of Ying
Main Production Location of Ying
Revenue and Net Income of Seagull, 2008-2013
Revenue Structure of Seagull by Product, 2012
Revenue Structure of Seagull by Region, 2012
Output & Sales Volume and Inventories of Main Products of Seagull, 2011-2012
Cost Structure of Main Products of Seagull, 2011-2012
R&D Investments of Seagull, 2010-2012
Main Production Bases and Operation Network of Seagull
Revenue of Joyou, 2006-2013
EBIT of Joyou, 2006-2013
Revenue Structure of Joyou by Product, 2011-2012
Gross Margin, EBIT Margin and Net Profit Margin of Joyou, 2006-2012
Retail Network of Joyou around China
Main Sanity Ware Product of Joyou
Main Sanity Ware Product of Appollo
Main Marketing Network of Apollo China
Main Sanitary Ware of Sunlot
Main Production Bases of Sunlot
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