China online education industry report, 2013 2016

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ResearchInChina just publishes China Online Education Industry Report, 2013-2016. In 2011-2013, online education companies have mushroomed such as Chuanke.com launched in November 2011, Fenbi.com put …

ResearchInChina just publishes China Online Education Industry Report, 2013-2016. In 2011-2013, online education companies have mushroomed such as Chuanke.com launched in November 2011, Fenbi.com put on line in August 2012 and 91waijiao.com established in December 2012. At the same time, traditional education & training institutions have stepped into the field of online education successively. For example, Beijing Juren Education Group launched Juren.cn in July 2013, and Longwen Education plans to invest RMB 50 million in online business. Traditional Internet giants like Baidu, Google, Netease, Youku, Tencent, Kingsoft PowerWord, and Taobao also have set foot in the field of online education.

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  • 1. China Online Education Industry Report, 2013-2016 Sep. 2013
  • 2. METHODOLOGY Both primary and secondary research methodologies were used in preparing this study. Initially, a comprehensive and exhaustive search of the literature on this industry was conducted. These sources included related books and journals, trade literature, marketing literature, other product/promotional literature, annual reports, security analyst reports, and other publications. Subsequently, telephone interviews or email correspondence was conducted with marketing executives etc. Other sources included related magazines, academics, and consulting companies. INFORMATION SOURCES The primary information sources include Company Reports, and National Bureau of Statistics of China etc. STUDY GOAL AND OBJECTIVES This report provides the industry executives with strategically significant competitor information, analysis, insight and projection on the competitive pattern and key companies in the industry, crucial to the development and implementation of effective business, marketing and R&D programs. REPORT OBJECTIVES  To establish a comprehensive, factual, annually updated and cost- effective information base on market size, competition patterns, market segments, goals and strategies of the leading players in the market, reviews and forecasts.  To assist potential market entrants in evaluating prospective acquisition and joint venture candidates.  To complement the organizations’ internal competitor information gathering efforts with strategic analysis, data interpretation and insight.  To suggest for concerned investors in line with the current development of this industry as well as the development tendency.  To help company to succeed in a competitive market, and understand the size and growth rate of any opportunity. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com Copyright 2012 ResearchInChina
  • 3. Abstract Online education, also known as e-learning, has been growing fast in recent years due to the advances in the Internet, multimedia information processing, cloud computing and other information technologies. In 2011-2013, online education companies have mushroomed such as Chuanke.com launched in November 2011, Fenbi.com put on line in August 2012 and 91waijiao.com established in December 2012. At the same time, traditional education & training institutions have stepped into the field of online education successively. For example, Beijing Juren Education Group launched Juren.cn in July 2013, and Longwen Education plans to invest RMB 50 million in online business. Traditional Internet giants like Baidu, Google, Netease, Youku, Tencent, Kingsoft PowerWord, and Taobao also have set foot in the field of online education. In 2012, there were only six cases of investment in online education in China. In the first seven months of 2013, 22 online education institutions including Hujiang.com and 91waijiao.com obtained investments, among which, the USD 20 million of Round B investment obtained by Hujiang.com in June was the most eye-catching. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com Copyright 2012ResearchInChina Online education is becoming a trend in teaching and learning, and will become more and more mature in technology, product, service and business model with the entry of capital. Meanwhile, as the advantages of online education become increasing prominent, the public acceptance and market demand for online education will continue to increase. The report mainly includes the followings: Overview of online education industry (including the definition and classification, industry chain, teaching platform, business model and profit model); Market overview of education industry (including the education funding, education spending, employment and wages, schools and students, and market size); Online education market (including the market situation, investment and financing in China and worldwide, size of overall market and market segments, and development trends); Market situation, business model, corporate financing, market size and development prospects of market segments such as online higher education, K-12 online education, online career training, and corporate e-learning; Profile, revenue, business structure, online education business, business model and profit model, business strategy of 15 enterprises involved in online education, including China Distance Education Holdings, New Oriental, Tomorrow Advancing Life, Super Class, Hujiang, and Times Bright China.
  • 4. Chinese Online Education Investment Cases, Jan.-Jul. 2013 Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com Copyright 2012ResearchInChina
  • 5. 1. Overview of Online Education Industry 1.1 Definition and Classification 1.2 Industry Chain 1.3 Teaching Platform 1.4 Business Model 1.4.1 Overview 1.4.2 B2C Model 1.4.3 C2C Model 1.5 Profit Model 2. Market Overview of Education Industry 2.1 Education Funding 2.2 Education Spending 2.3 Employment and Wages in Education Industry 2.4 Development of Schools 2.5 Private Education 2.6 Market Size of Education Industry 3. Online Education Market 3.1 Market Situation 3.2 Online Education Investment 3.3 Market Size 3.3.1 Internet Population 3.3.2 Market Size of Online Education 3.3.3 Market Size of Market Segments 3.4 Development Trends 4. Online Higher Education Table of contents Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com 4.1 Advanced Networking Academy 4.2 Public Service System of Distance Education 4.2.1 Overview 4.2.2 Main Task 4.2.3 Major Enterprises 4.3 Market Size 4.4 Development Prospects 5. K-12 Online Education 5.1 Online Children Education 5.1.1 Overview 5.1.2 Parenting Websites 5.1.3 Online Children English Training 5.1.4 Corporate Financing 5.2 Online Primary and Secondary Education 5.2.1 Market Situation 5.2.2 Business Model 5.2.3 Corporate Financing 5.3 Market Size 5.4 Development Prospects 6. Online Career Training 6.1 Market Situation 6.1.1 Overview 6.1.2 Online Language Training 6.2 Corporate Financing 6.3 Market Size 6.4 Development Prospects 7. Enterprise E-Learning 7.1 Market Situation 7.2 Corporate E-Learning Model 7.2.1 Corporate E-Learning Advantages 7.2.2 Service Model 7.2.3 Suppliers and Expenses 7.3 Market Size 7.4 Development Prospects 8. Major Companies in Online Education Industry 8.1 China Distance Education Holdings 8.1.1 Profile 8.1.2 Operation 8.1.3 Revenue Structure 8.1.4 Students 8.1.5 Business Structure 8.1.6 Business Model 8.1.7 Business Strategy 8.2 ChinaEdu Corporation 8.2.1 Profile 8.2.2 Operation 8.2.3 Revenue Structure 8.2.4 Outlets and Students 8.2.5 Business Structure 8.2.6 Business Model and Strategy 8.2.7 Recent Developments 8.3 New Oriental Education & Technology Group
  • 6. 8.4 Tomorrow Advancing Life 8.4.1 Profile 8.4.2 Operation 8.4.3 Number of Students 8.4.4 Xueersi.com 8.4.5 Renamed “Tomorrow Advancing Life” to Promote Online Education Business 8.5 ATA 8.5.1 Profile 8.5.2 Operation 8.5.3 Revenue Structure 8.5.4 Business Model and Strategy 8.5.5 Recent Developments 8.6 China Education Alliance 8.6.1 Profile 8.6.2 Operation 8.6.3 Revenue Structure 8.7 China E-learning Group 8.7.1 Profile 8.7.2 Operation 8.7.3 Revenue Structure 8.7.4 Business Outlook 8.8 Shenzhen Kingsun Science & Technology 8.8.1 Profile 8.8.2 Operation 8.8.3 Revenue Structure 8.8.4 Gross Margin Table of contents Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com 8.8.5 Top Five Clients 8.8.6 Core Competitiveness 8.9 YY Inc. 8.9.1 Profile 8.9.2 Operation 8.9.3 Revenue Structure 8.9.4 Number of Users 8.9.5 YY Education 8.9.6 YY7621 8.10 Open Edutainment 8.10.1 Profile 8.10.2 College Cooperation Model 8.10.3 Student Service Model 8.10.4 Cooperative Colleges 8.11 Hiknow English 8.11.1 Profile 8.11.2 Teaching Model 8.11.3 Curriculum 8.11.4 Price 8.12 Chuanke 8.12.1 Profile 8.12.2 Main Products and Services 8.12.3 Business Model 8.13 Super Class 8.13.1 Profile 8.13.2 Teaching Model 8.13.3 Business Model 8.14 Hujiang 8.14.1 Profile 8.14.2 Financing and Performance Growth 8.14.3 Business Model 8.14.4 Profit Model 8.14.5 Mobile Products 8.15 Times Bright China 8.15.1 Profile 8.15.2 Business Structure 8.15.3 Corporate E-learning Business 8.15.4 Products and Expenses 8.15.5 Major E-learning Clients
  • 7. • Online Education Market Segments • Online Education Industry Chain • Online Education Business Model • Online education Profit Model and Typical Enterprises • China’s Education Funding and YoY Growth, 2002-2011 • China’s Urban Fixed Investment in Education Industry and YoY Growth, 2005-2013 • Per Capita Education Spending of Urban Residents, 2005-2012 • Employment and Average Wages in China’s Education Industry, 2005-2012 • Number of Schools in China by Type, 2008-2012 • Enrollment of Schools in China by Type, 2008-2012 • Number of Private Schools and Training Institutions in China, 2008-2011 • Enrollment of Private Schools in China, 2008-2012 • Market Size of China’s Education Industry, 2008-2016E • Online Education Products of Internet and Other Companies Involved in Online Education • Global Online Education Investment Cases, 2012 • Global Online Education Investment Cases, 2012 (continued) • Global Online Education Investment Cases, Jan.-Jul. 2013 • Chinese Online Education Investment Cases, 2012-Jul. 2013 • China’s Internet Population and YoY Growth, 2005-2012 • China’s Internet Penetration, 2005-2012 • China’s Online Education Market Size and YoY Growth, 2005-2012 • China’s Online Education Market Size, 2013-2016E • China’s Online Education Market Size by Market Segment, 2005-2012 • Online Education Colleges Approved by the Ministry of Education • Comparison among Major Companies in China’s Distance Education Public Service System Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 8. • China’s Online Higher Education Market Size and YoY Growth, 2005-2012 • China’s Online Higher Education Market Size, 2013-2016E • China’s Major Parenting Websites • China’s Major Online Children English Training Institutions • Financing of Online Children Education Enterprises • Online Primary and Secondary Education Business Model and Typical Websites • Financing of Online Primary and Secondary Education Enterprises • China’s K-12 Online Education Market Size and YoY Growth, 2005-2012 • China’s K-12 Online Education Market Size, 2013-2016E • Financing of China’s Online Career Training Enterprises • China’s Online Career Training Market Size and YoY Growth, 2005-2012 • China’s Online Career Training Market Size, 2013-2016E • Comparison between Traditional Training and E-learning • Service Model of Corporate E-learning • Major Corporate E-learning Management System Suppliers in China and Worldwide • Corporate E-learning Platform and Courseware Costs • China’s Corporate E-learning Market Size and YoY Growth, 2005-2012 • China’s Corporate E-learning Market Size, 2012-2020E • China’s Corporate E-learning Market Size, 2013-2016E • Revenue and YoY Growth of China Distance Education Holdings, FY2008-FY2013 • Revenue of China Distance Education Holdings, FY2013-FY2016E • Net Income and YoY Growth of China Distance Education Holdings, FY2008-FY2013 • Gross Margin of China Distance Education Holdings by Financial Quarter, FY2008-FY2013 • Net Revenue of China Distance Education Holdings by Financial Quarter, FY2008-FY2013 • Net Revenue Structure of China Distance Education Holdings by Financial Quarter, FY2008-FY2013 Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 9. • Total Course Admissions of China Distance Education Holdings by Quarter, FY2008-FY2012 • Revenue and YoY Growth of ChinaEdu Corporation, 2008-2012 • Revenue of ChinaEdu Corporation, 2013-2016E • Net Income and YoY Growth of ChinaEdu Corporation, 2008-2012 • Gross Margin of ChinaEdu Corporation by Quarter, 2008-2012 • Net Revenue of ChinaEdu Corporation by Quarter, 2008-2012 • Net Revenue Structure of ChinaEdu Corporation by Quarter, 2008-2012 • Number of Learning Centers of ChinaEdu Corporation, 2007-2012 • Enrollment of Online Diploma Programs of ChinaEdu Corporation by Quarter, 2008-2012 • Revenue and YoY Growth of New Oriental, FY2008-FY2013 • Revenue of New Oriental, FY2014-FY2017E • Net Income and YoY Growth of New Oriental, FY2008-FY2013 • Net Profit Margin of New Oriental, FY2008-FY2013 • Enrollment of Language Training and Examination Tutoring Courses of New Oriental by Financial Quarter, FY2008-FY2013 • Revenue and YoY Growth of Koolearn, FY2011-FY2016E • Revenue and YoY Growth of Tomorrow Advancing Life, FY2009-FY2013 • Revenue of Tomorrow Advancing Life, FY2014-FY2017E • Net Income and YoY Growth of Tomorrow Advancing Life, FY2009-FY2013 • Gross Margin of Tomorrow Advancing Life, FY2009-FY2013 • Enrollment of Tomorrow Advancing Life and YoY Growth, FY2008-FY2013 • Revenue and YoY Growth of Xueersi.com, FY2011-FY2016E • Revenue and YoY Growth of ATA, FY2009-FY2013 • Revenue of ATA, FY2014-FY2017E • Net Income and YoY Growth of ATA, FY2009-FY2013 • Gross Margin of ATA by Financial Quarter, FY2009-FY2013 Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 10. • Net Revenue of ATA by Financial Quarter, FY2009-FY2013 • Net Revenue Structure of ATA by Financial Quarter, FY2009-FY2013 • Examination Sessions of ATA by Financial Quarter, FY2009-FY2013 • Revenue and YoY Growth of China Education Alliance, 2008-2012 • Net Income and YoY Growth of China Education Alliance, 2008-2012 • Gross Margin of China Education Alliance, 2008-2012 • Revenue Structure of China Education Alliance, 2008-2012 • Turnover and YoY Growth of China E-learning Group, 2008-2013 • Turnover of China E-learning Group, 2013-2016E • Gross Profit and YoY Growth of China E-learning Group, 2008-2012 • Gross Margin of China E-learning Group, 2008-2012 • Turnover Structure of China E-learning Group, 2009-2012 • Revenue and YoY Growth of Shenzhen Kingsun Science & Technology, 2008-2013 • Revenue of Shenzhen Kingsun Science & Technology, 2013-2016E • Net Income and YoY Growth of Shenzhen Kingsun Science & Technology, 2008-2013 • Revenue Breakdown of Shenzhen Kingsun Science & Technology by Product, 2008-2013 • Revenue Breakdown of Shenzhen Kingsun Science & Technology by Region, 2008-2013 • Gross Margin of Shenzhen Kingsun Science & Technology by Product/Region, 2008-2013 • Revenue of Shenzhen Kingsun Science & Technology from Top 5 Clients and % of Total Revenue, 2012-2013 • Revenue and YoY Growth of YY, 2009-2013 • Revenue of YY, 2013-2016E • Net Income and YoY Growth of YY, 2009-2013 • Revenue Structure of YY by Product, 2011-2013 • Number of Paid Users of YY by Product, 2011-2012 Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 11. • Revenue and YoY Growth of YY7621, 2010-2016E • Cooperative Colleges and Fees of Open Edutainment • Course Levels and Objectives of Hiknow English • Course Fees of Hiknow English • Teaching Model and Process of Super Class • Business Structure of Times Bright China • Costs of Times Bright China E-learning Platform • Prices of Times Bright China’s Business School Open Class Learning Cards • Major Clients of Times Bright China Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
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  • 13. About ResearchInChina ResearchInChina (www.researchinchina.com) is a leading independent provider of China business intelligence. Our research is designed to meet the diverse planning and information needs of businesses, institutions, and professional investors worldwide. Our services are used in a variety of ways, including strategic planning, product and sales forecasting, risk and sensitivity management, and as investment research. Our Major Activities  Multi-users market reports  Database-RICDB  Custom Research  Company Search RICDB (http://www.researchinchina.com/data/database.html ), is a visible financial data base presented by map and graph covering global and China macroeconomic data, industry data, and company data. It has included nearly 500,000 indices (based on time series), and is continuing to update and increase. The most significant feature of this base is that the vast majority of indices (about 400,000) can be displayed in map. After purchase of our report, you will be automatically granted to enjoy 2 weeks trial service of RICDB for free. After trial, you can decide to become our formal member or not. We will try our best to meet your demand. For more information, please find at www.researchinchina.com For any problems, please contact our service team at: Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com RICDB service