China grape wine industry report, 2013 2016
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China grape wine industry report, 2013 2016

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Recent years have seen substantial growth in Chinese wine market. From 2001 to 2012, the wine output in China had shown an upward trend with the CAGR of 16.5%. However, the 18th CPC National Congress ...

Recent years have seen substantial growth in Chinese wine market. From 2001 to 2012, the wine output in China had shown an upward trend with the CAGR of 16.5%. However, the 18th CPC National Congress called on the restriction of spending by central government bodies on official overseas visits, official vehicles, and official hospitality, “six bans”, and alcohol prohibition in the military, leading to the slowdown of growth or even decline in China wine market. In 2013, the output and consumption of wine in China went down by 4.7% year-on-year and 13.7% year-on-year, respectively. 

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  • 1. China Grape Wine Industry Report, 2013-2016 May 2014
  • 2. METHODOLOGY Both primary and secondary research methodologies were used in preparing this study. Initially, a comprehensive and exhaustive search of the literature on this industry was conducted. These sources included related books and journals, trade literature, marketing literature, other product/promotional literature, annual reports, security analyst reports, and other publications. Subsequently, telephone interviews or email correspondence was conducted with marketing executives etc. Other sources included related magazines, academics, and consulting companies. INFORMATION SOURCES The primary information sources include Company Reports, and National Bureau of Statistics of China etc. STUDY GOAL AND OBJECTIVES This report provides the industry executives with strategically significant competitor information, analysis, insight and projection on the competitive pattern and key companies in the industry, crucial to the development and implementation of effective business, marketing and R&D programs. REPORT OBJECTIVES  To establish a comprehensive, factual, annually updated and cost- effective information base on market size, competition patterns, market segments, goals and strategies of the leading players in the market, reviews and forecasts.  To assist potential market entrants in evaluating prospective acquisition and joint venture candidates.  To complement the organizations’ internal competitor information gathering efforts with strategic analysis, data interpretation and insight.  To suggest for concerned investors in line with the current development of this industry as well as the development tendency.  To help company to succeed in a competitive market, and understand the size and growth rate of any opportunity. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com Copyright 2012 ResearchInChina
  • 3. Abstract Recent years have seen substantial growth in Chinese wine market. From 2001 to 2012, the wine output in China had shown an upward trend with the CAGR of 16.5%. However, the 18th CPC National Congress called on the restriction of spending by central government bodies on official overseas visits, official vehicles, and official hospitality, “six bans”, and alcohol prohibition in the military, leading to the slowdown of growth or even decline in China wine market. In 2013, the output and consumption of wine in China went down by 4.7% year-on- year and 13.7% year-on-year, respectively. By region, the consumption in China wine market varies a lot in terms of development. For now, China’s southeast coastal regions, including Shanghai, Guangdong, Fujian and Zhejiang where are economically developed, have achieved provincial-level market scale valuing RMB1-3 billion, city-level market scale valuing RMB100 million, and county-level market scale valuing RMB10 million. However, in the north and the vast central and western regions, the wine consumption is still at a stage of market incubation, with the exception of such cities as Beijing and Chengdu. Due to the restriction of weather and geographical conditions, the wine production in China demonstrates higher regional concentration. In China, there are just three provinces and municipalities seeing the annual wine output of 100 million liters or more. Among these, the largest wine producers come to Shandong (the Bohai Bay area) and Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com Copyright 2012ResearchInChina Jilin (Tonghua), with the combined output in 2013 amounting to 712 million liters or 64% of the national total. In Shandong, Chardonnay, Carbernet Sauvignon, Merlot, and Carignane are major wine varieties. Also, planting bases of homegrown wine producers like CHANGYU, Great Wall and Dynasty are located in Shandong. With China’s accession into the WTO, China’s import tariff on wine was reduced from 65% to 14%, bringing a large inrush of foreign wines into the Chinese market. In 2012, the wine import volume of China reported 394 million liters, equivalent to 2.4 folds of the figure in 2008. In 2013, the Ministry of Commerce launched anti-dumping and anti-subsidy investigations on made-in-EU wines. Together with the impact brought by the government call to restrict the spending by the central government bodies on official overseas visits, official vehicles, and official hospitality, China’s total import volume of wine witnessed a year-on-year decline of 4.5%. In 2013, China’s import volume of bottled wine accounted for 74% of the total, with France as the major import origin. China wine industry is to enter into a stage for structural adjustment after 2013 (for instance, de-stocking targeting wine dealers, wine producers’ orientation to low-and medium-end market), in order to pop the market bubble for a comeback to the right track. It is estimated that the CAGR of wine consumption in China between 2013 and 2016 will post 9.7%.
  • 4. The report highlights the followings: ※ production scale, import & export, consumption, market price and operation of China wine industry; ※ industrial polices, import & export policies, influences from industries upstream and downstream; ※ expectation on the development of global and China wine industry: production scale, consumption momentum, competition between homemade wines and imported wines; ※ production, operation, investment and M&As, wine business and development outlook of 10 leading Chinese wine enterprises. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com Copyright 2012ResearchInChina
  • 5. 1. Overview of Grape Wine Industry 1.1 Definition 1.2 Classification 2. Status Quo of China Grape Wine Industry 2.1 Development History 2.2 Market Scale 2.2.1 Current Consumption and Forecasting 2.2.2 Current Output and Forecasting 2.3 Market Environment 2.3.1 Economic Environment 2.3.2 Political Environment 2.3.3 Social Environment 2.4 Market Supply 2.4.1 Production 2.4.2 Export 2.4.3 Import 2.5 Market Price 2.5.1 Ex-factory Price of China Native Wine 2.5.2 Import Price of Wine 2.5.3 Consumer-Price of Wine 2.5.4 Wine Consumption Trend 3. Competition Pattern of China Grape Wine Industry 3.1 Competition Status Quo 3.1.1 Number of Enterprises 3.1.2 Revenue Table of contents Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com 3.1.3 Profit 3.1.4 Market Share of Main Grape Wine Companies in China 3.1.5 Features of Competition among Enterprises by Scale 3.1.6 Marketing Level of Major Enterprises 3.2 Competition of Imported Wine 3.2.1 Imported Wine Gaining Access to the Chinese Market 3.2.2 Development Models of Imported Wine Enterprises 3.2.3 Imported Wine Striking Hard to High-and Low- End Markets 3.2.4 China Native Wine to Continue Holding a Lion’s Share in the Long Run 3.3 Bargaining Power of Enterprises Upstream and Downstream 3.3.1 Resources Upstream 3.3.2 Wine Distributor 3.4 Rival Commodities 3.4.1 Market Share 3.4.2 Liquor 3.4.3 Beer 4. Major Enterprises 4.1 Yantai Changyu Pioneer Wine 4.1.1 Profile 4.1.2 Operation 4.1.3 Revenue Structure 4.1.4 Gross Margin 4.1.6 Strategy Planning 4.2 China Foods 4.3 CITIC Guoan Wine Co.,Ltd 4.4 TONTINE WINES 4.5 Gansu Huangtai Wine-Marketing Industry 4.6 Gansu Mogao Industrial Development 4.7 Tonghua Grape Wine 4.8 Yantai Grand Dragon 4.9 Dynasty 4.9.1 Profile 4.9.2 Operation 4.9.3 Gross Margin 4.9.4 Strategic Development 4.9.5 Prediction & Expectation 5. Conclusion & Prediction 5.1 Overall Prediction 5.2 Comparison and Prediction of Grape Wine Enterprises
  • 6. • Classification and Features of Grape Wines • Development Stage of China Grape Wine Industry • Grape Wine Consumption in China, 2011-2016E • Output of Wine in China, 2011-2016E • GDP Growth Rate in China, 2003-2013 • Engel Coefficient of Urban Residents, 2003-2013 • Per Capita Disposable Income of Urban Households, 2003-2013 • Grape Wine Output in China, 2001-2013 • Regional Concentration of China Grape Wine Industry by Output, 2013 • Output Structure of China Grape Wine Industry by Province, 2013 • Grape Wine Export Volume in China, 2008-2013 • Grape Wine Export Value in China, 2008-2013 • Grape Wine Import Volume in China, 2008-2013 • Grape Wine Import Value in China, 2008-2013 • Top 8 Bulk Wine Import Origins of China, 2013 • Top 10 Bottled Wine Import Origins of China, 2013 • Ex-Factory Prices of China Native Wines, 1999-2010 • Grape Wine Ex-Factory Prices by Country or Region, 2010 • Average Retail Price of Grape Wine by Country or Region, 2010 • Average Imported Price of Grape Wine in China, 2008-2013 • Imported Prices of Bottled and Bulk Grape Wines in China, 2009-2013 • Import Volume of Bottled and Bulk Grape Wines in China, 2009-2013 • Import Volume of Bottled and Bulk Grape Wines in China, 2010-2013 • Terminal Price and Market Size of Grape Wine Industry • World Top 10 Grape Wine Consuming Countries or Regions (by Per Capita),2013 Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 7. • Per Capita Grape Wine Consumption in China, 2009-2013 • Number of Enterprises in China Grape Wine Industry, 2006-2014 • Revenue of China Grape Wine Industry, 2006-2013 • Total Profit of China Grape Wine Industry, 2008-2013 • Profit Margin of China Grape Wine Industry, 2006-2013 • Market Share of Main Chinese Grape Wine Enterprises,2011-2013 • Chinese Grape Wine Enterprises of All Types and Their Characteristics • Establishment Time and Corporate Ownership of Major Chinese Grape Wine Enterprises • Comprehensive Comparison of Three Leading Grape Wine Enterprises in China • Geographical Conditions for Wine Grape • Distribution of Wine Grape Production Regions in China • Top 10 Grape Wine Production Regions in China • Key Planting Areas of Major Chinese Grape Wine Companies • China Alcohol Market Share • Number of Liquor Enterprises in China, 2003-2014 • Total Revenue of Chinese Liquor Enterprises, 2003-2013 • Total Profit of Chinese Liquor Enterprises, 2003-2013 • Number of Chinese Beer Enterprises, 2003-2013 • Total Revenue of Chinese Beer Enterprises, 2003-2013 • Total Profit of Chinese Beer Enterprises, 2003-2013 • Revenue and Net Profit Margin of China Foods, 2008-2013 • Revenue of China Foods by Product, 2008-2013 • Gross Margin of China Foods, 2008-2013 • Alcohol Revenue of China Foods by Variety, 2008-2013 • Revenue and Net Income of China Foods, 2013-2016E Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 8. • Revenue and Net Profit Margin of CITIC Guoan Wine, 2008-2013 • Revenue of CITIC Guoan Wine by Product, 2009-2013 • Gross Margin of CITIC Guoan Wine by Product, 2009-2013 • Revenue and Net Income of Yantai Changyu Pioneer Wine, 2013-2016 • Revenue and Net Income of Tontine Wines, 2008-2013 • Revenue of Tontine Wines by Product, 2008-2013 • Revenue of Tontine Wines by Region, 2008-2013 • Gross Margin of Tontine Wines, 2008-2013 • Revenue and Net Income of Tontine Wines, 2013-2016E • Revenue and Net Profit Margin of Gansu Huangtai Wine-Marketing Industry, 2008-2013 • Revenue of Gansu Huangtai Wine-Marketing Industry by Product, 2008-2013 • Revenue of Gansu Huangtai Wine-Marketing Industry by Region, 2008-2013 • Gross Margin of Gansu Huangtai Wine-Marketing Industry by Product, 2008-2013 • Revenue and Net Income of Gansu Huangtai Wine-Marketing Industry, 2013-2016E • Revenue and Net Income of Gansu Mogao Industrial Development, 2009-2013 • Revenue Structure of Gansu Mogao Industrial Development by Product, 2009-2013 • Gross Margin of Gansu Mogao Industrial Development by Product, 2009-2013 • Revenue and Net Income of Gansu Mogao Industrial Development, 2013-2016E • Revenue and Net Income of Yantai Grand Dragon Wines, 2011-2013 • Revenue of Yantai Grand Dragon Wines by Product, 2011-2013 • Revenue of Yantai Grand Dragon Wines by Region, 2011-2013 • Gross Margin of Yantai Grand Dragon Wines, 2011-2013 • Revenue and Net Income of Yantai Grand Dragon Wines, 2013-2016E • Revenue and Net Income of Dynasty Wines, 2008-2012 • Gross Margin of Dynasty, 2008-2012 Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  • 9. • Numbers of Exclusive Shop of Dynasty, 2012 • Revenue and Net Income of Dynasty, 2011-2014E • Forecast of Wine Output and Apparent Consumption • Revenue and Gross Profit of Major Chinese Wine Enterprises, 2013 • Revenue and Net Income of Major Chinese Wine Enterprises, 2016E Selected Charts Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
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  • 11. About ResearchInChina ResearchInChina (www.researchinchina.com) is a leading independent provider of China business intelligence. Our research is designed to meet the diverse planning and information needs of businesses, institutions, and professional investors worldwide. Our services are used in a variety of ways, including strategic planning, product and sales forecasting, risk and sensitivity management, and as investment research. Our Major Activities  Multi-users market reports  Database-RICDB  Custom Research  Company Search RICDB (http://www.researchinchina.com/data/database.html ), is a visible financial data base presented by map and graph covering global and China macroeconomic data, industry data, and company data. It has included nearly 500,000 indices (based on time series), and is continuing to update and increase. The most significant feature of this base is that the vast majority of indices (about 400,000) can be displayed in map. After purchase of our report, you will be automatically granted to enjoy 2 weeks trial service of RICDB for free. After trial, you can decide to become our formal member or not. We will try our best to meet your demand. For more information, please find at www.researchinchina.com For any problems, please contact our service team at: Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com RICDB service